Saturday, February 23, 1929.
LA GRANDE EVENING OBSERVER
Pat?e Nine
o i Tim i ti am te-r-i i
STILL DISTANT
John N. Willys Says New
Factors Making Room
for Auto Growth
TOLKI0, O.. Keh. 23 Continu
al growth of "M ultMKllr lilllM
try intiy be expected for many
years tti conic, in the opinion uf
jfjiti N.- Willys, president of the
Willys - Overturn! coin puny and
chairman of tho foreign trade ioiii
inlttec of the National AiituinoliiU
chumhcr of commerce. Numerous
factors, lit' declared, have eoin
litut'l to make the much-discussed
suturullon point Itiok like a van
ishing point al present,' Spotl fl
ea II . Hit Toledo manufacturer eit
the discovery that used curs
could he accepted oh part payment,
nti now euro; installment selling:
v.fiioval of the excise tax: ear-per-
rnon ownership: and the reeent
swift expansion of sales in fm( Itf n
count rles. - i?
"It was nil of fifteen yean uko
I hat 'the 'saturation point' betfnri
to lie rcKurdcd with Intercut and
alarm..' naiil' Mr. Willys. "Kuch
year.. at automobile hIiow time, the
question of Maturation comes up for
disTiilon Meanwhile, : .. however,
tho market has continued to ab
sorb more automobiles. Tho lu
ll an try . passed the 4,fl'O,0iM pro-
Four Personality Winners
l f? NrL
ft
-V-' -'f "V:tS?ir"
S'
t
The above picture ! the personification of personality. The three hcaimful reptwcntativei ot frailnln(ty wer
adjudeU winners in m personality contest recently held at Long Beach, Calif., an J immediately after the awarda
were made the winners selected an OMtnwhile De Luxe four-door se.lan ns tt-.e personality car. At the left is
Mildred "Bennett. ho m adiudted tlie Lona Beach Perfonalitv Girl. Lucille Rutherford, whose atlractlkt
future won her widespread acclaim, l.i Iti the center, and 01 the riuht Is Fay Clark, tliir J prise winiur who nil
characteriicd the exemplification uf the penti.nulity of glrihooJ.
TELLS STORY OF
CHEVROLET SIX
New Car Born 4 Years!
Ago But It Took 100
: Tests -to Perfect Model
PET HOI T, Mleh.. I'Vb. 2S The
fli-jtt romprehenxlvu miHwer yet oh
talnoil to the queNtlon, "Hum tlhl
Chevrolet auceepd In effecting one
of tho most luummoth turnover lit
t ltd UHt rial lilHtory ?" hu lu-en t-o
jVfulotl Jier.
1 Sinw mid-November when Ohov-
rolet announced that it would dl
j continue producing four cylinder
cars and would produw instead, n
i nix In tho price iiiiiko of the four,
Speculation In automobile ehven
was rifo uh to how thht was to bo
accompliHhed. Other maiiufao
t ii rem who had at t emitted turtif
gver hud nujulnd uh lonjr w IK
mo tuna to two yea cm to Hwmtr narK
Into capacity production. There,
wcro many Bkeptlcs.
AhU li IHstK'ller
"When Chevrolet followed up tti
nnnouncpiuent of a h)x with tho an
nouncement that deliveries on tho
new modelH were to bpfrin January
1, few outfddo the company be-
ductloo mark in 1S2S, and has un
excellent prospect of reachlllfC 5.
(loo.aou in 1 !2fl. Whenever - khv
mythical .saturation point seeimt to
bV near, some new Impetus ur-
HASTE And HEASTY
Go Hand in Hand-
No fooling about; it -i- This station wastes
, no time when you 'drive up and we are
e careful too always have time to be pleas
ant. , You'll drive away pleased the new
, Texaco Gas and Texas Golden Motor Oil
give pleasing results.. ; ;
Free Air and Tires Almost.
Dunlop Tires are o low in price.
i HEASTY'S FILLING STATION
rives to diivo It away.
"Tho first sale stimulant of Im
portance vii8 the dlacovt-ry that
used cam could he ticcepted by
thalers un part payment on u new
car am) that a market existed for
1hy tiseit car. , In lite train of this
discovery euine the tleHinnstratlon
that ownerit were willing to trade
in lhelr cars, cyen while the ve
llh'IcR lt II) j.QKKCSHejl giMh trans-
ly observed that J..ird H.tuv.Vbrak 1thr?"t ,W1?uM1 b? ocoin
' " on that date practically
pushed. MUt dpliverloit In quan
tity number did bcRtn January 1.
I- America,, finHce plan In tlio ; rhoVrolet dealer In the country
Hi jiis), Km oi re. Viewed hi ' bs
broadest economic aspect qt liuMill
ment sellliiH: ufi'tuttM -a -i-mI -waino-my:
for. with , volume Iimu beca
increusejl -su that prines pt . niutor
cam June been, reiluccil U flKuretf
that far offwttt- ike- rumpumthely
IHfrtation value, tq. aciuhv up-to- Kinall fiuuncititf cutiL-.
date modils. Tbl factor h:m had! ..Tho i(UHtrv rnUMii' 1J3H vllb
au cxtiaonllnary influence on vol- nn mivantaWe that has not flxisted
u,,lV- ' ' f"r ten yeai-8. I ivfer'to the en-
"Clood roads campatKnK formed tiro diminution of tho excise tax win considering;
another tfreut. aid to the Kiowtli of-on puKHnver cam. 'PHs is cmiuIvu- mind, whether
the automotive Industry. Invnri- . lent to u reduction In price without
nMy where ood roarls an built, ! toss to the man :i fact urer, the deal;
the sales of motor 'cars Increase. er, the Halesmani or the buyer.
To date the I'niteil States govern-j "In any discussion of the satura
ment has borne half the cost of It ion point wo. must pot overlook
7l,ooo milts of hard surfaced Jitjrh- Jthe incteaiiinK tendency of families
ways, and the states and counties, j to own two or more curs. This is
without fedirtal aid have construct- a hltf sourcei 'of lucreastntr, busi
ed many tliousamls of miles. of ad
ditional Knod roads.. Annual hifrb
j way approprialious m'e, Jlliely to
ln'rease father than tlecroase, for
Kood roads have proven themselves
to be 'one of our .most Important
public bem-nts, ,"'
InsinllnuiKs rut Costs.
"Oevcilopment ofti workable fl
uanclnff plan for the Installment
.buyer has been of untold value In
' enluiKinif tho motor market. He
1 tween FH) and lid percent of the
displayed the new six. Once more
the question re-echoed throughout
trndo circles, "Htiw did they do
It?" '
Tito answer as It now comes to
llKht can be epltomlxed in a Hlnlo
word "foreslKht." Tho Chevro
let" six which is today speeding
over the highways In thoUHands.
wns born four you in uro. - -
At that time General Motors bo-
wlth an open
six cylinder car
could bo produced to sell In tho
prlco runtro of tho four. Shortly
u ft or wu rrt Chevrolet onineers de
signed the first t)t tho 100 enffines
which was to precede tho ono
which today powers the new Chev
rolet. One by onb these cnKlnen
wore tested, redesiKncd, improved,
torn down. Krout cuch experiment
itess: as are f eet sales, uarttcu
larly to compunlea who Jitive ur:etho Chevrolet uiJKlneiM-8 were learn-
Kaics lorcca iraveiinjf uy uioiur car.
r,Mi-t Kales J'KIMIfUl.
"Now we are enlotMnff a period of
larRo expansion In the vast forelK-t
marktH, Kw peoplu realize that
in the yr .lost ended tho inanu
facturers of American automobiles
exported ten times us ,iiany curs'
and trucks as they produced for
)oth domestic and forelxn market.!,
In llHis. American quantity pro-
cars sold in the I'mted Htutes are)ductlon methods huvo'Kiven, this
paid for in Installments. 1 recent- country a leadership Iti 1 he uto-
- . -
- '
CHRYSLER engineers from the outset disregarded
all other performance standards and all other
design. They set themselves to establish definitely
the most modern principles and fundamentals of
engineering and to apply them in a brand new way.
The same processes which based the new Chry
sler sty W on the canons of classic beauty worked
step by step to provide performance unlike
any other in the industry founded on
new and fresh interpretation of the basic
principles of engineering design.
It is because of this Chrysler plan and the
fxtoevementofthisplan.thatanentirelynew
ais 'vSv-JMyl
Nrw Chrytltr "6!" 4-IJoor S,dmfll4S
motor car performance has been brought into being.
The extraordinary acceleration, smooth speed, ease
of handling and control, compactness, comfort,
durability and long life, together with the unusual
safety and stamina which characterize Chrysler,
have all been combined in a car whose qualities
can only be approached by other cars costing
hundreds, yes, even a thousand dollars more.
It is no wonder that Chrysler engineers,
working with that singleness of idea and ,
surety of approach to every problem, should
create a product built as none was ever
built before and better than any other.
' - .! n lHH JL'.- k.l- .11.. ttlM
IMKC
C H R V S L E R
M O T ORS PRODUCT
L. W. Weeks
Greenwood & Jefferson.
Then, one uny Inst May after over
a million miles of test drtvlnir, and
four yours of tho most Intensive
sort of checking. Chevrolet onitln
ecm expressed themselves lis sat
isfied that they had perfected n
six cylinder eiiKlne of exceptional
merit. ' It was a momentous oc
casion In the history of tho com
pany, and marked the achievement
of ono of tho ffreatcst I'liKlneorlnir
triumphs In Ihu history ot the in
dustry. "
Alountlmn l-Mshor ltody enffln
eers. worklnic In rlono cooperation
with Chevrolet, announced that
they had u body. niKKOd and at
tractiveIn wvery wciy worthy of
tho sensational new entilnn,- And
then it wiih tlmt thn Chevrolot
board of strnteRy expressed ,lhom
sel veu 4UU f liiulty .BJitiBflPlU. , i
TJim bojruu tho process of muk
Inir rvudy widely scaltered Chev
rolet pjunts for (ho advent of tho
new x, Jt lueunt that an entlrn
ly new act of machlno tools, pat
terns an.il diets hud to bo developed .
In the shops and on the drafting)
boards. J t meunt that Chevrolet's
40,000 employees hud to bo ud
uptetl to the. ehniiKo over. I
And alt of this hud to bo done,
while tho company' resources ;
were Involved, chiefly at tho tjipe,
with th production of four cy
linder Rear shift cars In numbers
never beforn equalled In tho Indus
try. Jt Is to bo remembered that'
last year Chevrolet uffuln sustained '
its positions ns "world's Jurffcat ;
builder Pf automobile" with a
production of Iihuhhi cars, (
The uxHenibly plant" continued i
operutionn on the old models un-1
til October 2G when the last one,
closed down to prepare for tho new j
car. The first assemblies of the'
hcjv cur Marled jJuceiiiber 11, j
If. It, II. MKKIN KIHTOHS i
),ONJON( Keb. (AC)--Vlrln-'
ally all tho Americuu iiewspaper
correspondents and their wives now
can boast of a speukinK acquain
tance with the 1'rlncD of Wales. At
the unnuul banquet of the corres
pondents' ajutociutlnn the prince
asked thut empty chairs be placed
nn either sldo of him so they could
ht occupied In turn by the Ameri
can couples.
Point for Point
' Feature for Feature
and now at Its Sew lower Prices -
J UST TRY TO MATCH
THIS VALUE
nE3
l' ;.W.ar) , r.. V
It iscasy to prove Oldsmobilc's
outstanding value to your
own complete satisfaction, if
you will examine it, drive it,
and match it point for point
with other cars in its field.
Just look ot the 1929 OldsmobOc. Its
perfection of line - its individuality
its smart new style -all form a
magnificent tribute to Fisher do
sign ins genius. And you know thut
Uody by Fisher staiitU for sturdy
construction ami painstaking crafts
manship as well as beauty.
Oldsmobilc's interiors are cxpre.
sive of fine car quality in their rich
ncss, rcstfulncss, and luxury of ap
pointment. What is
more, you will find
many comforts and con
veniencts unusual in a
Car of Oldsmobilc's class
, . . such as four Love
joy hydraulic shock
absorbers gasoline
NEW LOWER PRICE
- two doo c iaN
. o. b. Fuclury. LdHSrug. Mich.
gjnirc Tir, and Uumtxn tjklrrt
' gauge and temperature gauge on
the dash adjustable steering
wheel and' the new adjustable
driver's scat, introduced by Fisher.
When you drive th car you will
discover exceptional performance
. . . swift getaway, brilliu.nl speed,
and ample power for any task. You
will marvel at its easy steering,
easy parking and matchless ruad
ability. . ,
And typical of its quality, Oldsmo
bilc's big 62 horsepower highcomr
prcssion engine incorporates pro
gressive engineering features rarely
found in any but high-priced cars
such as pressure-lubricated piston
pins.
I he way to know auto
mobile values is to make
comparisons. Come and
sccthisfincrOldsmobilc.
Take a drive. Check it
feature for feature with
any other car. Just try
to mutch its value!
(n)D.R5MOroaELE
Jr f. 0 D W , N f S A t M t T l ft
Oldsmobile Sales Co.
1428 Adams Ave.
Hamilton Service Station
I'llilri'lii'lfcf, Oiv,
LOOK OVER OUR WANMDStfOR BARGAINS
riTit?rriTH
mobile field (hat cannot be chul
lenwed. "The responsibilities enlulled by
this fntcrnatlonut eadrshli, 1 uin
happy to Huy, aro bc-in igruvvlf
reKurdyd, by U) Uirectlns Aeuds of
Ainerttu's indlvidua't a.ainoblle
inunufacturinK coinianl;s. Kxpoi t
depurtniivnis, under competent tnei
ate hac ked by iiiuiuikIiik executives
who, for the most purl, muko It u
rcKUlur practice to visit foreign
count rie. In the dt!vtlojinu?nt of
foreign trnde, the Anterlcun uuto
mobtle Industry Is conducting ttselt
in a manner that 1m winning frlenls
und wlllinfr customer In ull purls
of the world. Whnt the motor in
dustry has done for America, it
can do for Kurope, AhIu, Africa,
Kou t h A uterlca, A utt ru ilu; it v.n n
i-onquur deserts, turn the world's
wilderness Into farms, and brln
nations to a better undcrsl-uniliuic
of each other.
Homer HHd Aid.
"In March, Herbert llonvir, be
comes president of the Lnlte J
.States. H is Amr-rlca'n flmt pub
lic Uuder to briiiK into the Whit;
House un lnternntion.il outlook uud
an extensive interns tlunal expert
in''. Ills Houth Arncrlcttn tour bt
nn advuncd indication of the kind
of sympathetic usxistunce the Hi
lton's xport acHviHes will receive.
IHrrctly and indirectly, (hn world
wld knowledge possestid by Mr.
Hoover may be expected to have
un Impressive and lasttnK Influence
on tm relutlons betwe'n American
Industries and the people of other
countries,
"With ull these ctiv and vurlcl
Influences fit wnrk, the shadou of
the saturation point tins bcn puft'i
vl buck until it appeurs to N noih
lnic but a anlshinir point,"
Hugh Campbell
Chrysler Service and Repairs i (
Hugh Campbell is the efficient manager of our
service and repair shop. Mr. Campbell has had years
of experience and has the personality to please the
most fastidious. We took him away from the Chrysler
shop in Walla Walla, where he was service manager.
In other words, we were willing to , pay more
money to give Chrysler owners in La Grande a brand
of service that we want them to have. We have se
cured this man so that Chrysler Service will also lead
like Chrysler Performance, where others follow.
L W. Weeks
Cor. Jefferson & Greenwood