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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Jan. 10, 1929)
4 Pae Four ' LA GRANDE' EVENING OBSERVER Th u fsday,' January 10, 1020. Ktdt We Hi ' FRANK B. APPLEBT . . Editor and Publber HARVBT F. VATTHKWB . . Burlneae Uiruiw ; Psbllrheo' armlim. except 8uo!a-. at ltll Alums A venae, La Grande, Oregon. Th Ooeervec-Biar published erer- Frlda-. Entered at th Poatoffie at La Grande. Oregon, aa Second Claaa Mall Matter under act of March I. )7. . OWICtA- PAPRIt OK lNIO.V COUKTT AND THB CITr OP I .A GRAKDB MEMBER ASSOCIATED PRESS Tba Aaaoda tad Press u exclit -el? entitled to lua for publica lion of all naive dispatchea credited to tt or not otbarwlae credited tt published hereto. All right, of republicaUcn of special dla patches is thla paper, and aio Uia local oaw herein alao are reverred. SUBSCRIPTION RATES ' Ur Carrier Dally, pee month in adraoce , Dally, atx months In advance Dally, atnrle copy By Mall i flat 1 Dally, par month In advarce . ' Dally, par atx months lo advance , Dally, per year In advance - Weekly Obaanrer-Star, par year ACVERTISINO RATES Display, ferelcn. per column Inch DIaplay. local, per column Inch Time contract prlcea on application. too till It.. ll.M 4. vo OVEKCOMINC K.VKMIKS If thine enemy be huusry. give him bread to eat; a4 If he thltsty. give him water to drink. Kor thou ahalt heap : of fira upon hla head, and the Lord shall reward thee, I'rov. 2S;2I.32. GENERAL BOOTH ASKED TO RETIRE Salvation Army Takes Of ficial Action Sister Leads Movement lJ0NIX.V. Jan. 10 AP It waa officially announced today that tba burn council of the Halvation Army had asked General Bramwell Booth to retire. A communique Issued by the 1 council aaid that It waa considered unlikely that at General Booth a ; advanced age he could recover suf ficiently to take up the burdena under which he had collapsed and had requested him to cooperate in aecurtn- the future welfare of the army by bia retirement aa out lined. The euawation la that the gen- ' eral retain bia title of commander in cbi-f of the army and the hon or and dignity attached to It. i , One of the Question Mark crew say tliat transcontinen tal passenger flights will be common in the near future, with refueling carried on during the flight No doubt of it. We are getting to the point where no aviation development will appear unusual. . IWMItll BY KATHKK ' General Booth became head of the Halvation Army in 11 upon the death of fain father General William Booth who founded the army. He waa born at Halifax. Yorkshire. In ll and became an officer In the army In 1 174. being appointed chief of ataff in 10. How Hrsmwell Booth waa first led to take an interval In the Hal vatlon Army aheltera which were the beginning of the moat typical inatitutiuna connected with the army's -octal work, la told in hla Own writing. m One morning bark In the eightiea h waa an early caller at hia fath er, bouae In Clapton. Kaat London. "Branmell." cried my father, "did you know that men alept out all night on the brtdgea in Ixmdon?" "Well, yea." young Booth re plied, "a lot of poor fellowa J aup poao do that. How It Kiarted The rather narrow margin by which the increase in school ZtTL"! district tax and the new year's budget was aunroved at Tires-t have done nothing for them." flaw. oWtinn nlinnM iW 1 ,trnrr.t,l ., 1 ' " vehemently. "Go and '. . , , . - li.vrv.uuuoic ,, aomethlng: we muat do eome- flivision of public opinion on the question. As is usually the h'n-. Get them abetter. Get case in school elections, interest was at low ebb because the;fSirr.. approval of the levy and the budget was taken for granted. Mu' -". Bramweii, no coddling." La Grande people, in large majority, are well pleased with 1 Tn ,"","r reform move- i ii; ' . r .1. t . , ' . , , , ment which aought to amend the the handling of the school system by the present board and army conatitution and waa urging thoroughly approve the way the board has handled the sit-ithe "n'n,,' "-tirement waa com. ...- 4 ii ; ,i t- n-i. , inlander Kvangellne Booth, the uation tollowmg the fire. The need for more money as aloeneraia sister, .nd the head of result of that loss at the hieh school was obvious. Had . ne """ ln lh i nited mates. there been a representative vote cast, there is no question about both measures carrying by an overwhelming margin. mi:i.ti.; AIMOt KNKIi HI.-NHl'HY.O.V-THAMKH. Kng.. That they won approval with practically no interest arousedjof the iViv.tion Ar,rU.d- is Significant. I joumcd lux totlay until Katurflay io nive m'vtrn memwri appointed to wait on General Uramwrl! Booth with a r4Klutlon nurifrt Jn hla rtIrTnpnt. an opportunity ltle home. TEACHING PEOPLE TO CHOOSE INTELLIGENTLY In a book review in the htst'issue of The tyotarian we are ! ' VU1 "'" at hi. ! mtere-ted in some opinions on the advertising of religion, . 5 Inw.l medicine, as offered by Paul T. Cherrington, former 1 ..-,.F,..T"...l.... ..i if :.: i ...... I . jnuicfjui ui iiminciiiiK Jiarvara, in nis new OOOK, A COIl- j sumer Looks At Advertising." It furnishes some signifi cant obseivations for the layman as well as the professional man whose need is discussed. The reviewer says: "The enlightenment of the consumer about Ixith the intrinsic and extrinsic properties of goods in use is the task of modern advertising." Good! "Consump tion no longer is a thing of needs, but a matter of choice freely exercised." True! We must advertise, therefore, to teach neoiilc to choose richtlv. If we 1 offer the opinion that our own particular brand is the '; best, we have to do something to justify the claim, i So advertising benefits not only producer but'eonsum ; er." Among the services that do not advertise are I banking, law, medicine and religion. Should they : not do so? There is a luck of public enthusiasm alxiut lawyers. Remove it by advertising: interest the pulv lic in the law as a service. As to medicine, "there are , many concrete messages which the medical profession could couch in siiiiple human terms and put before the public by means of advertising which would make the physician's work easier and more effective." As to religion, the stage preacher is an irritating travesty: ; the cleric of fiction either a half-knave or a half-wit: the chinch is said to be a decadent social habit. Mod ern business could show the modern church, by ad i vertising and business organization, how to get there." j There ts nothing in such a suggestion to contradict the ethical Slaiidards of the Jaw, .medicine, or" the church that lias prevented .them from advertising practice as individuals In the past. A program of education through paitl atlvertise- ments could inform a receptive public on many subjects in 4i. way that would lie beneficial lxth to the layman and the profession. Doctors, . lawyers, churchmen constitute three groups that have specific things to sell to their public. The present failure of that same public to patronize these groups more intelligently, to their mutual lx-nefit, is due very lurge ly to a matter of ignorance. We are unacquainted with all of their offerings, or we are not familiar with some of their practices, or we are led to embrace a false substitute. Activities of some of the biir life insurance companies il lustrato one part of what might be accomplished by intelli gent advertising on the part of the combined physicians of a community. Educating ix-ople on problems of health, upreading jnfoimation about preventable disease much has been accomplished in recent years in this direction. Other facts regarding medical tiaining. practices, problems should be in tho layman's possession. Teaching him to choose in telligently when requiring the services of medicine, the church, the law. That's an advertising opportunity that will be utilized eventually by all three. AN f.Altl.V Itlltl) I CHlfAOO. Jan." 10 fAl'lTho "Mlaalmlppl Mudcat". Guy Buah. Just can't Halt for the etentorlan command, "play ball." Iluah. a youngster who throwa faal onea for tbe I'uba. dropped hla winter aalea kit yesterday, strolled Into the supply olfiro at Wrlgley Klalil, donned a suit and started to practice. AIU IIIIISMOI' DISCS MKI.IKJ! It.SK. Australia, Jan. 10 AI' The most Itev. Ilarrlug- 1 ton Clare l.eea. Anglican archbi shop of Melbourne, dropped dead today. Ho Was b years old. TRY W. :K. GILBERT CO. FIRST K m mii-T ii -. i ii-ri -mr Yi'linrwrfrBSBB Don't Let That Cold . Turn Into "Flu" That cold may turn Into "Flu." Cripiw or, even worse. Pneumonia, unless you take care of it at once. Rub Musterole on the congesfer) part and toe how quickly it brings relief u effectively ai Uie mesay old mustard platter. Musterole. made from pure oil of mustard, camplx-. menthol and other simple ingredients, is cnuntcr im tant which rtimulales circulation and helps break up Uie cold. You will feel a warm Uncle ax it en ters tin pores, then a cooling sensa tion that brings welcome relief. Jars Tubaa Bmttmr than a mutlard pUttmr ABETjAK TIN 'Ih' new tali'k- ixal llpr ll will kiMs-k tiMiiy a kill iMtt o' a lih l,le niw an' tin. I dun't kmrw i lint I'nokleiu fulhui alum t' Hi alter Min li llh. IxH ler'l make a tlaiul) hole slk-ul partner It auuKbuUur. N. K. West & Co's. Annual January Clearance 7 UF . .v. -1 i p i w. r I -' Wri'Jsii -js I jy M. 5 jL$ If FX ENTIRE COAT STOCK V f Cf Now Reduced J) SMART COATS WITH LAVISH FUR TRIMS T A GRANDE'S Leading Store offers you your choice of our entire stock of ladies', misses' and children's coats at the astounding reduction of ONE-THIRD. Coats from famous, reliable makers backed by our reputa tion of 30 years of faithful service insures you of real value. New House Frocks Of fast color prints in belted and straight-line effects with novel trims of tape, buttons and ' CJ 1 TK self trims' : tJL I O , $5.00 Coat Special Saturday we will place on sale 12 coats that formerly sold up to $26.75 in selling colors, (J p AA styles and materials.... tPOavfU Millinery Special A group of fall and winter hats of velvet, felt, etc., in popular colors. Former values to $6.50 tf - A priced now at J) A mUO Silk Munsingwear All silk Munsingwear, vest and bloomers in'flesh colorfully is priced flQ nn at, Bloomers $3.60, and Vest $iw(OU GAY COLORED NEW SPRING PRINT'S NEW! sparkling spring colore burst forth in this offering of spring time frocks of authentic colore and styles. All sizes are ( i") r7 here, from 11 to -I i, and are exceptional values at u).a I 0 Dress Special Values to $16.75 Silk Frocks in clever one and two-piece effects in shades of tans, browns, blue ' and red. of popular styles.. Priced for Clearance now at Dress Special Values to $25.00 This group consists of both wool and silk frocks for most every occasion, in popular colors, styles and materials. Now priced .90 815.00. f.H 1 VM rn K ' ; a . : ENTIRE STOCK OF DRESSES V mhl fi VZv Now Reduced . feS) 0m) -ft rVi7 mm f3i I if 4 -Tfi,A,jiah)i;-,.ft,iir, Bifi?"alB"B5;:"aa3BaBBr 11 ! cr1 - tM-'.vfl kr O i' ' 4V H i , rf, 4 Every Article In The Entire Store Reduced I
