4
Pae Four '
LA GRANDE' EVENING OBSERVER
Th u fsday,' January 10, 1020.
Ktdt
We
Hi
' FRANK B. APPLEBT .
. Editor and Publber
HARVBT F. VATTHKWB .
. Burlneae Uiruiw
; Psbllrheo' armlim. except 8uo!a-. at ltll Alums A venae,
La Grande, Oregon. Th Ooeervec-Biar published erer- Frlda-.
Entered at th Poatoffie at La Grande. Oregon, aa Second
Claaa Mall Matter under act of March I. )7.
. OWICtA- PAPRIt OK lNIO.V COUKTT AND THB
CITr OP I .A GRAKDB
MEMBER ASSOCIATED PRESS
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lion of all naive dispatchea credited to tt or not otbarwlae credited
tt published hereto. All right, of republicaUcn of special dla
patches is thla paper, and aio Uia local oaw herein alao are
reverred.
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OVEKCOMINC K.VKMIKS If thine enemy be huusry. give
him bread to eat; a4 If he thltsty. give him water to drink.
Kor thou ahalt heap : of fira upon hla head, and the Lord
shall reward thee, I'rov. 2S;2I.32.
GENERAL BOOTH
ASKED TO RETIRE
Salvation Army Takes Of
ficial Action Sister
Leads Movement
lJ0NIX.V. Jan. 10 AP It waa
officially announced today that tba
burn council of the Halvation Army
had asked General Bramwell
Booth to retire.
A communique Issued by the 1
council aaid that It waa considered
unlikely that at General Booth a
; advanced age he could recover suf
ficiently to take up the burdena
under which he had collapsed and
had requested him to cooperate
in aecurtn- the future welfare of
the army by bia retirement aa out
lined. The euawation la that the gen- '
eral retain bia title of commander
in cbi-f of the army and the hon
or and dignity attached to It. i
, One of the Question Mark crew say tliat transcontinen
tal passenger flights will be common in the near future, with
refueling carried on during the flight No doubt of it. We
are getting to the point where no aviation development will
appear unusual. .
IWMItll BY KATHKK '
General Booth became head of
the Halvation Army in 11 upon
the death of fain father General
William Booth who founded the
army. He waa born at Halifax.
Yorkshire. In ll and became an
officer In the army In 1 174. being
appointed chief of ataff in 10.
How Hrsmwell Booth waa first
led to take an interval In the Hal
vatlon Army aheltera which were
the beginning of the moat typical
inatitutiuna connected with the
army's -octal work, la told in hla
Own writing. m
One morning bark In the eightiea
h waa an early caller at hia fath
er, bouae In Clapton. Kaat London.
"Branmell." cried my father, "did
you know that men alept out all
night on the brtdgea in Ixmdon?"
"Well, yea." young Booth re
plied, "a lot of poor fellowa J aup
poao do that.
How It Kiarted
The rather narrow margin by which the increase in school ZtTL"!
district tax and the new year's budget was aunroved at Tires-t have done nothing for them."
flaw. oWtinn nlinnM iW 1 ,trnrr.t,l ., 1 ' " vehemently. "Go and
'. . , , . - li.vrv.uuuoic ,, aomethlng: we muat do eome-
flivision of public opinion on the question. As is usually the h'n-. Get them abetter. Get
case in school elections, interest was at low ebb because the;fSirr..
approval of the levy and the budget was taken for granted. Mu' -". Bramweii, no coddling."
La Grande people, in large majority, are well pleased with 1 Tn ,"","r reform move-
i ii; ' . r .1. t . , ' . , , , ment which aought to amend the
the handling of the school system by the present board and army conatitution and waa urging
thoroughly approve the way the board has handled the sit-ithe "n'n,,' "-tirement waa com.
...- 4 ii ; ,i t- n-i. , inlander Kvangellne Booth, the
uation tollowmg the fire. The need for more money as aloeneraia sister, .nd the head of
result of that loss at the hieh school was obvious. Had . ne """ ln lh i nited mates.
there been a representative vote cast, there is no question
about both measures carrying by an overwhelming margin.
mi:i.ti.; AIMOt KNKIi
HI.-NHl'HY.O.V-THAMKH. Kng..
That they won approval with practically no interest arousedjof the iViv.tion Ar,rU.d-
is Significant. I joumcd lux totlay until Katurflay
io nive m'vtrn memwri appointed
to wait on General Uramwrl!
Booth with a r4Klutlon nurifrt
Jn hla rtIrTnpnt. an opportunity
ltle home.
TEACHING PEOPLE TO CHOOSE INTELLIGENTLY
In a book review in the htst'issue of The tyotarian we are ! ' VU1 "'" at hi.
! mtere-ted in some opinions on the advertising of religion,
. 5 Inw.l medicine, as offered by Paul T. Cherrington, former
1 ..-,.F,..T"...l.... ..i if :.: i ...... I
. jnuicfjui ui iiminciiiiK Jiarvara, in nis new OOOK, A COIl-
j sumer Looks At Advertising." It furnishes some signifi
cant obseivations for the layman as well as the professional
man whose need is discussed. The reviewer says:
"The enlightenment of the consumer about Ixith
the intrinsic and extrinsic properties of goods in use is
the task of modern advertising." Good! "Consump
tion no longer is a thing of needs, but a matter of
choice freely exercised." True! We must advertise,
therefore, to teach neoiilc to choose richtlv. If we 1
offer the opinion that our own particular brand is the
'; best, we have to do something to justify the claim,
i So advertising benefits not only producer but'eonsum
; er." Among the services that do not advertise are
I banking, law, medicine and religion. Should they
: not do so? There is a luck of public enthusiasm alxiut
lawyers. Remove it by advertising: interest the pulv
lic in the law as a service. As to medicine, "there are
, many concrete messages which the medical profession
could couch in siiiiple human terms and put before the
public by means of advertising which would make the
physician's work easier and more effective." As to
religion, the stage preacher is an irritating travesty:
; the cleric of fiction either a half-knave or a half-wit:
the chinch is said to be a decadent social habit. Mod
ern business could show the modern church, by ad
i vertising and business organization, how to get there."
j There ts nothing in such a suggestion to contradict the
ethical Slaiidards of the Jaw, .medicine, or" the church that
lias prevented .them from advertising practice as individuals
In the past. A program of education through paitl atlvertise-
ments could inform a receptive public on many subjects in
4i. way that would lie beneficial lxth to the layman and the
profession. Doctors, . lawyers, churchmen constitute three
groups that have specific things to sell to their public. The
present failure of that same public to patronize these groups
more intelligently, to their mutual lx-nefit, is due very lurge
ly to a matter of ignorance. We are unacquainted with all
of their offerings, or we are not familiar with some of their
practices, or we are led to embrace a false substitute.
Activities of some of the biir life insurance companies il
lustrato one part of what might be accomplished by intelli
gent advertising on the part of the combined physicians of
a community. Educating ix-ople on problems of health,
upreading jnfoimation about preventable disease much has
been accomplished in recent years in this direction. Other
facts regarding medical tiaining. practices, problems should
be in tho layman's possession. Teaching him to choose in
telligently when requiring the services of medicine, the
church, the law. That's an advertising opportunity that will
be utilized eventually by all three.
AN f.Altl.V Itlltl)
I CHlfAOO. Jan." 10 fAl'lTho
"Mlaalmlppl Mudcat". Guy Buah.
Just can't Halt for the etentorlan
command, "play ball."
Iluah. a youngster who throwa
faal onea for tbe I'uba. dropped hla
winter aalea kit yesterday, strolled
Into the supply olfiro at Wrlgley
Klalil, donned a suit and started
to practice.
AIU IIIIISMOI' DISCS
MKI.IKJ! It.SK. Australia, Jan.
10 AI' The most Itev. Ilarrlug-
1 ton Clare l.eea. Anglican archbi
shop of Melbourne, dropped dead
today. Ho Was b years old.
TRY
W. :K. GILBERT CO.
FIRST
K m mii-T ii -. i ii-ri -mr Yi'linrwrfrBSBB
Don't Let That Cold
. Turn Into "Flu"
That cold may turn Into "Flu."
Cripiw or, even worse. Pneumonia,
unless you take care of it at once.
Rub Musterole on the congesfer)
part and toe how quickly it brings
relief u effectively ai Uie mesay old
mustard platter.
Musterole. made from pure oil of
mustard, camplx-. menthol and other
simple ingredients, is cnuntcr im
tant which rtimulales circulation and
helps break up Uie cold.
You will feel a warm Uncle ax it en
ters tin pores, then a cooling sensa
tion that brings welcome relief.
Jars Tubaa
Bmttmr than a mutlard pUttmr
ABETjAK
TIN
'Ih' new tali'k- ixal llpr ll
will kiMs-k tiMiiy a kill iMtt o' a
lih l,le niw an' tin. I dun't kmrw i
lint I'nokleiu fulhui alum t'
Hi alter Min li llh. IxH ler'l make
a tlaiul) hole slk-ul partner It
auuKbuUur.
N. K. West & Co's. Annual January Clearance
7
UF . .v. -1
i p i w. r
I -'
Wri'Jsii
-js
I jy
M.
5 jL$
If
FX ENTIRE COAT STOCK V
f Cf Now Reduced J)
SMART COATS WITH LAVISH FUR TRIMS
T A GRANDE'S Leading Store offers you your choice of our entire stock
of ladies', misses' and children's coats at the astounding reduction of
ONE-THIRD. Coats from famous, reliable makers backed by our reputa
tion of 30 years of faithful service insures you of real value.
New House Frocks
Of fast color prints in belted and
straight-line effects with novel trims
of tape, buttons and ' CJ 1 TK
self trims' : tJL I O
, $5.00 Coat Special
Saturday we will place on sale 12
coats that formerly sold up to
$26.75 in selling colors, (J p AA
styles and materials.... tPOavfU
Millinery Special
A group of fall and winter hats of
velvet, felt, etc., in popular colors.
Former values to $6.50 tf - A
priced now at J) A mUO
Silk Munsingwear
All silk Munsingwear, vest and bloomers
in'flesh colorfully is priced flQ nn
at, Bloomers $3.60, and Vest $iw(OU
GAY COLORED NEW SPRING PRINT'S
NEW! sparkling spring colore burst forth in this offering of spring
time frocks of authentic colore and styles. All sizes are ( i") r7
here, from 11 to -I i, and are exceptional values at u).a I 0
Dress Special
Values to $16.75
Silk Frocks in clever one and two-piece
effects in shades of tans, browns, blue '
and red. of popular styles.. Priced for
Clearance now at
Dress Special
Values to $25.00
This group consists of both wool and
silk frocks for most every occasion, in
popular colors, styles and materials.
Now priced
.90
815.00.
f.H
1 VM
rn K
' ; a . : ENTIRE STOCK OF DRESSES V mhl fi
VZv Now Reduced . feS)
0m) -ft rVi7 mm f3i I
if
4
-Tfi,A,jiah)i;-,.ft,iir,
Bifi?"alB"B5;:"aa3BaBBr
11 !
cr1 -
tM-'.vfl
kr O i' ' 4V H
i , rf, 4
Every Article In The Entire Store Reduced
I