La Grande evening observer., July 14, 1928, Image 9

Saturday, July 14, 1928
CA GRANDE EVENING OBSERVER
Til Klzr 1
BETTER METHODS
SELL USED CARS
Estimate la That 3,500,000
Machines Must Be Han
dled This Year
NEW YORK. July 14 (AP) ,-r-Disposition
of the uxoil oar may he
n prohloin, but the ntitnm'olivo
triule Ih miiiIiis to realize n mny
he HiilVPd, ljUo liny oilier hiiU-h
inolilpm by boikI mecchnndliunK
nif'tlioilM. k.lornl condilloivi tllMiiiiv
i-ntly iPiulcr iniDoRflble liny wMv,
Hlit-oiitl .'n-(iriInuUMl nuiveniftit . to
lit4ioK of uPd Vfhlrlc8, howover,
mid con.ienuenlly each denier niore
and more ia forced to rely
laiiii'ly upon hla own Inlilatlve.
A mirvey of the used car field by
the National Automobile Chamber
of Commerce revealed that the In
dustry at largo favored appoint
ment of loeal appraisers for all
lined cum. It also wan suggested,
.that 'each, dealer
own product mill that each factory
uuverime the current value of pre
vious model In Rood condition. 1s
milwr a Bimrr.mee for used ma
ehtnes. ; . ' - ,' ,,.
, But 1 the plan apparently van
wrecked on the rncku nt Mmtu.ii.
Hon. RetiiirdealerH nroved '10 ho
stronif Individuals, each bent upon
niaklnn sales. Numerous lucal ef
iform 10' employ common appraisers,
establish common values and offer
common term to. prospective buy
ers were only temporarily success
ful, Some manufacturers and dealers
have CQopernted In disposing of
the used cars by selllim them as
scrap Iron. The manufacturers pay
fill each for "certificates of de
struction;' believing It worth the
money to save polcnllaj buyers of
new velilileK the expense of con
stantly repalrliiB old muchlnos and
thereby InsurliiK the tooil reputa
tion of their products.
To a deuree the problem has
solved llnelf, 'nil hough It Is estl-
A New
BATTEKf
For
Your old battery taken in, trade
DALE COX
Battery and Electric Service, Oil Puvolators,
A. C. Speedometers, United Motors Service '
WiUys-Qverland Company Produces
Car No. 2,000,000-Fourth, To Do lt
i TOT.EPO, O., July 3 4. The 2.
OOO.OOQth car to be built by Wlllys
Overlaud cnme off the assembly
line on1 July 2. The( cur waa a
Wlllys-KntKht Standard Six sedan,
a model introduced this year and
the first AVIIlys-KnlKht model to be
priced below $1000.
The 2,000.000th cnr comes nt the
clone of the Kt'eittent six months
production record In the history of
the company, u nix ntontliH period
wilch has exceeded total produc
tion for any previous twelve month
period In the untmls of the organi
zation with but two exceptions, and
which exceeded the total fr the
entire 12 months of 1027 by a wide
margin. . The previous record for
a 12 month period was 1925 when
21-MflO units were produced.
Production for this year, up to
thejtpnd of June, wits siiKhtly In ex
cess of 200,000 units, with nil pre
vious monthly production figures
being broken In March, April and
.May. ,
100.000 Hack In 1910.
Always a prominent contender In
the heavy production Kroup of the
motor car Industry, nnd ranking "in
third place In total production for
the first six months -of this year,
Willys-Overland touched its first
100.000 a year mark In lflltt when
this figure was exceeded by 42,781
units giving n total production for
that year of 142, 7St cars. 1
Strides toward the 2,000.000 to
tal production figure and toward
the present record breaking six
j months' production, started on
; January 4, j;t, when a sensational
price cut, was announced on the
I Whippet, bringing one model of
this car down to the lowest price
mated 3.G00.Q00 used cars must be
hu-ndted this year. Continued
prosperity has made motorists fi
nancially able to part with their old
machines at prices permitting
"junking." In some localities, par
ticularly near the larger cities,
there have sprung up establish
ments making n profitable busi
ness of "junking" old cars, selling
tho usable parts nnd accessories
for whatever they will bring and
converting whnt is left into scrap
iron. The Increasing number of
women drivei-s also has had a bene
ficial effect, for women, seeking
style In their cars as well as cos
tumes nnd content only with the
newest and. best, appear willing to
make almost any sacrifice so long U'rest-ltocky Creek section
ever reached by any manufacturer
In a car of Its type and placing the
entire Whippet line of four cylinder
cars on tv competitive price level
with the lowest priced cars on the
market, , 1
A few days later" the1 Willys
Knight Standard Six wits announc
ed with' prices on certain models
placed hetow $1000 for the first
time In the history of this -car.
Xtw WhiiHt
This was again followed a few
weeks later by the announcement
of the Whippet Six, a powerful,
fast six cylinder car with a motor
having a seven-hearing cimnktOtaft
and other ndvanced features, at the
lowest price ever ma da on any six
cylinder car In the entire record of
the Industry.
"With three "WIUys-Knlght mod
els, n Whippet Six nnd the Whip
pet Four which Immediately step
ped Into record breaking demand,
sales volume reached ahend of pro
duction capacity to n point where
the company has seldom since' been
within 20,000 units of catching up
with orders on hand.
Starling will) a total production
for the month of January ot 13,
G74. units, factory , figures were
stepped up with great rapidity' to. a
May total of. 45.080. . '
HIGHWAY
' NEWS
; ns their old
new njodel.
cnr Is. replaced by a
The Dalles-California Highway
Tourist travel has at last found the
ln lies-California highway and a
rapidly increased volume of traf
fic is using this road. The road
from The Dalles to Klamath Falls
is in excellent condition nnd is the
fastest road In the state, it being.
possible to maintain the speed lim
it under nil conditions of weather
throughout the entire length of the
,rond. This road Is almost univer
sally used ns one part of a loop
trip by the California tourists.
Koosevelt Highway Few people
know that the Koosevelt highway
contains eight mite of road be
tween Newport and the Slletx riv
er which Is said to be the most
scenic eight miles of highway in
the United States. This section of
the highway, known ns the Otter
of the
Better Autos
Make Motoring
The meehnnlcnl, reliability of the
present day automobile la an, im
portune factor in the, growing popu
larity of motor touring ns a sum
mer diversion. . . r i
Sou, many years ago, the motorist
seldom dared, to venture far from
town. If he did, he could: be rea
sonably sure oC spending the night
in n farm house.
But times have changed; The
motor car no longer in a mechan
ical question mark. It has gained
in speed, comfort nnd above all in
.reliability. A thousand mile tour
offers no greater mechanlrnL h ax-
ant than a drive around the block.
.This, of course, ia due to the utt
ering effort of automotive engi
neers. Eternally seeking that elu
sive "something belter," they have
engineered, the uncertainty out of
the automobile.
! Oakland Engineer iMp
No small part of this work has
been done by the engineers of the
Oakland, Motor Car company.
Working li conjunction with the
fleneral Motors engineers, they
have pioneered countless improve
ments which enable the tourist to
start out, confident In the; knowl
edge tha't he will, return Intnct and
under his own power,-
For Instance, If the reader re
call, the early days of mountain
touring, he will remember at least
two reasons for frequent roadside
halts. the boiling radiator and the
difficulty in feeding his engine suf
ficlent gasoline on a long up-grade
pull.
Today, In his Oakland or Pontine
six, he negotiates these same grades
with ease.' The cross-flow1 radia
tor, exclusive feature of Oakland
and Pontlac, Is so designed that loss
of water by evaporation la prac
tlcally nil. Water that does vapor
ize In the engine Is condensed and
put back to work without being al
lowed to escape front the radiator
cap.
Another feature Is the fact that
i both cars are equipped with a post
tlve feed fuel pump. Cleared to the
engine, this pump ignores thile
creasing atmospheric pressure en
countered at the higher altitudes
and provides exactly the light
amount of gasoline.
road, Is Just becoming known to
motorists, and a rapidly increasing
W '. PERFORM
mE THAT
aDse
Further Aumnoe
The OMR cylinder head, stand
nrd. on both Oakland and Pontine,
gives further assurance of uninter
rupted touring pleasure. On the
road, one frequently must buy any
brand of gasoline that may be
available. But gas Is gas to the
OMR head. It has no preferred
brand. And. It, drinks In modera
tion. These are some, of the major
reasons why the Oakland and Pon
tlac. sixes, are popular among tour
ists. The excess power and ease, of
handling permit sustained travel of
300 to 400 miles pec day without
Tjfatlgue, aqd tho car's, mechanical
Hiamina, comoincu, wuu inuir long
springs, Lovejoy shock absorbers
and luxuriously cushioned inter
iors, make touring a comfortable
delight instead of a hfmty adven
ture. ' ' '
STARJBAKO SIX
reduced to
2,000,000.
WILLYS-OVERLAND
CARS OQJNG
tT,; STRONG I
Superiorities of patented double
sleeve-valve engine now enjoyed"
by new thousands
V
: 1
m
TWO OTHER
FUSE SIXES
! iiililiiinji pick-up a Kmiwlh. unfailing llow of Kwrr, c(Turl-li-
d.-liicn-d mile ufUT uillr. tc "" "
il,l ts ..(,-,., atll. lx!t, s frl a " '! f U-"1 d-'"
run a at lh sturt - winpli-ity of ts " re
m.irLiiMe fri-4-Jom from rr yMr and -ar'.i.il lo.iii.li-.i llirM
ro soiiio ut llie iln.v ilaiit3 -.iji.v.-.l ly more uuin
325,000 rntliuia.tie drier of 1 illvs-lviiirflitM.
Now, at a record low price, tlie new Standnr.1 Sir brings you
the iiuUly Miwreuiaey for wlii. h illv-:CniKiit U famous.
Mountinic uln and anally In. reail fnrilitira emiMe ua to
offr thb ueautiful Six at a price never before uos.ib'.c.
HICH COMPKKSSH1M WITH ANY CAS
in tllUp!lns.m',l '""''"'' """" '
Uu. llb th. .(bl..l rrllil"-lu.'.rm . !rf lly K'.lcd
,o,,.l.u.ltou ch..alr. TuU lddi.l.tl..fu:lforr. ff Ih.
' .U.U.Iun.trtiiiUl J.-n-d, m.klni! ih. ,...,( .Ulrl.nl of
thl,lbl7.W l. A..m,uIl.ll.r illr-Knliihl (!.
glw 1U.. Mlfam nwiMtM.liHt .1 .IWU .ml irlli any
M'LCIAI. SIX
Now .I'll fi,rll.r Irnitroiil by muvh
J,iii.vctl ft...mri tta full rou fM-i.-r.
uifi,lw rrvntb, ll-rln,niM
riMif nml u;lltnnl .r. rnli.r UMrmonic
vt richiir. tititl fih.rm. Wire. r.n..
fro.u l!i. .1 11M
lu llw S'(ldu .1
VTT1 .
Ml, - '
1 ;
i
V
1 195
GUEAT SIX
rltMtiuu of beautiful rilir .-onibin-tiOJt.
oJ u Urgrr, itiwrr umwful
ttt, luaurtiit ! hlf'wr and ainout ti
er aptwd mud an I))ler -oltljn. -tHra
ruu frtim $ 1 QQS
to t6V5t Srdao . , A J J J
Alt prtcM f. v. h, Toledo, Ohio, n4
Mitctflculian Buhjmrt ftf ehngB vlth
out nuiic. W lit f -Overland, fn
TolMio, Ohio.
Gettings & Hanks
Comer Fir and Jefferson
More than two million earn are
required annually to replace thone
worn out and out of operation, tho
Oregon ytate Motor atwoiatlon esti
mates. This means that during
1927. more - than one-half tho
country's motor vehicle production
was for replacement purposes.
tourist travel 1b motoring along this
coast road to see this concentrated
eight miles of beautiful scenery.
From Astoria to Newport, the
Roosevelt highway Is in, excellent
condition. From Newport to
Keedsport, the highway is uncom
pleted and detours must be made
or bench roads used. From Reeds
port south ta the state line, ihe
highway Is completed and in excel
lent condition. Ferries In, this sec
tion cross the Umpqua river, Coos
Bay, and the Rogue river.
La Grande-Wallowa Iake Illgh-
wny An Increasing number of peo
ple are visiting Wallowa lake and
mountains, frequently called. "The
Switzerland of America.'1 The dis
tance from La Grande to Wallowa
lake la 80 miles. The road is ex
cellent. From ta Cirande to Is
land, City la paved. From Island
City to Enterprise to Wallowa lake
the road Is macadamized. The next
six weeks will be the heart of the
Hen son In this, section.
Freemont Highway (Bend to
Lnkeview) -This highway named
for the foremost explorer of Ore
gon, is carrying the largest volume
of travel that it has ever been fav
ored with. The road is In good
condition, macudant and gravel
with just a little dirt. The dirt sec
tions, however, are in good condi
tion and will be maintained In thHr
present condition until the fall
rains.
1'aclfic Highway Construction
work pear Dunumiiir In California
is curried on ho as not to Incon
venience traffic along this main
coawt artery. The road from the
.Mexican line through California
and Oregon Is In excellent condi
tion and Is carrying Ihe major por
tion of traffic.
The Redwood Highway Con
struction work on the Redwood
highway near Orick has ad vanned
to such a state to offer very little
Inconvenience to the motorists and
the mud of early spring has entire
ly disappeared. As a consequence,
numerous Oregon motorists are
driving Into California by way of
the 1'iiclflc highway and returning
by way of the Redwood highway.
making a very wonderful loop trip
with a maximum variety of scenery.
Oregon Trail Hlghwoy Att oil
ing completed for the present, In
cluding vicinity of Hermlston. Re
surfacing on Blue mountains will
i completed by July 1 5th. Gen
eral condition excellent.
Enterprlse-Lewluton Highway
Thirty-six miles good Improved
macadam In Orefion, to about two
miles east of Flora. Rouiib country
road to Anatone, 20 mllfs. Includ
ing h ;i vy g ru d es cross I n the
Grande Ronde river, then good Im
proved highway q wist on.
CHOOSE BY
COM RAatSON ?
F
F you want; to know
why the n.ew OUMnobile
hat aroused such enthusiasm
among buyers pf taste and
discriruination we have an
interesting book for you to
read. It wiU be handed to you
free or mailed at your request.'
It tells the whole story
of OUsmobile.' (Uvc,
car performance, fine
car steadiness and fine
car comfort. It shows
why Oldsnacik'li; is so!
superbly smooth, so
Two-mioR
. j. I. i.u'i
flcclj in. traffic, si long-lived '
anj, enduring. It txplains why ,
OMbBAW; bodies by Fisher arf. ;
so free from ru m VW and ra t.tles.
why they invite restful relax
ation, and why they rctaiiy
t he i r origina t m art n es p tons.
This book will enable you, to
compare Uldsmobile,
point, by point, with -all
oher : Cri and.
learn why i, i, every
where spoken of as tins
Jine 'car'af loiv price.
Get youjj cop jr today!;
REDAN
IWI.lg
I OLDSfVlOBJLE
filOnT, O" II 1 N. E 0. A I, MOTp
OLDSMOBILE SALES CO, 1
1428 Adams Ave,
! I N R CAR Q P t- O, W P R I C B -3
A Fool For Punishment
GVeat big stupid, this "CATERPILLA.R" Tractor U It doesn't
know that mud is supposed to stop work that sand is impassable
that tractors aren't supposed to batter through frozen snow
drifts! It blindly obeys the hand that guides it and blunders in
and out of impossible places. For stout heart and sturdy body
makes- up for lack of eyes and head and earn the most splendid
tribute that a driver can pay : "She's a workin' fool."
, BUNTING TRACTOR COMPANY
La Grande, Oregon Boise, Idaho Pocatello, Idaho
i a
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