Image provided by: University of Oregon Libraries; Eugene, OR
About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (June 29, 1927)
General News & (gr&ttd? EWtttttg (b$VX&V Want Ads VOLUME XXV. EDWARD M'KERNON ADDRESSES MEET Tells How Health Officer Can Use Newspaper for Educational News LA GRANDE, OREGON. WEDNESDAY. JUNE 2!), li)27. NUMBER m happily come Into the capacity to Hide Henilug, 7-yeur-ohl son of , from hitting thn child Hlimnoua "Aye, Aye, Sir! recognizes that do profession rail livu to itiw'ir atone. j '"Here, 1m win-iv medicine tukca j up the lead. The manses have been j maili' to think and thry art to be reckoned with from now on. They I stopped throw iiif? Halt over I heir j shoulder!, They are wise to tho j nuiicka. They want to ho well and ; enjoy life to the maximum. They1 took to Hcience, not to manic, for i To you of medicine they look for their wt-ll-ti.-liiK. The '"bill of that public health without which lights" has lost Its appeal. What no nation can long endure, the uverae American wants Ik not "May we of the profession of more rights but more comfort. journalism and you of the proles Thetr conception of di mocracy is sion of medicine prove hie enough a Kowrnnunt with whieh all will to cuteh the vision of Hervieo in be so concerned that each will which is the hope that through thy give to the group according to the i influence of public nanity mid pub laUntf wilh which he is. endowed, j lie heallh man may naturally and rule himself and so be truly free." Mr :m.i Mm. Olio lternimr. of Gcr- I ran his car into tho ditch, and that Villi, wan killed near that place on the I'acUlc highway late yes terday when he was run over by au automobile driven by It. Ci. Slm iiion.s. a Hiib'fiman of Hah-m. Wit" iu s,f'M say that in trying to keep itlif iioy ran from behind anomor cur and iu front of tho Kliumons Hoy Is Killed By Automobile car. Simmons stopped nnother pasa iiur car and was driven to Wood burn whero lie notified offlctula. An lmtuost la to bo held.. SAI.KM, Ore.. June L'il (Al1) June -8 (AI') Newspaper readers I tire done with the bunk of yes terday and they look to science, Vol to magic, lor their maximum ucll-bcllur and enjoyment ot Hie. Kdwurd MeKernon, superintendent of Hie eastern division of The As sociated Tress, today told tile an nual conference of health officers and public health nurses. .SpeaklnB on the subject of how tile health officer can use the newspaper for the dissemination of health news, Mr. MeKernon said the masses "look to you of medicine for that public health without which no nation can long endure." "You cannot overtake disease but you can head off that which threatens. You can't treat the millions but you can teach' the millions to treat themselves. Hers are I lie people. In the press offer you the only medium through which they can be consistently reached." Approach I're.w in .Name of Ni-ww Mr. MeKernon urged tile health orilcers to approach tile press In iS. name of news. "That is your only claim to space ill the strictly news column," he continued. "Ifonest news walks In the front (boor, ot the newspaper shop and Is welcomed by tile edi tor. Subtle propaganda clttnbs up the fire escape and is thrown out the window. It must he so. "When you board a train you expect to travel in the direction that the train takes, hut every in lellinBcntly conducted railroad welcomes supgestions for the im provement of the service. When you board the newspaper train, don't try to take charge of it hut have faith in the experience of (hose who huvu struggled Willi the cilgenctes ot publication. At lh same time 1 am sure that you will lind the editors will gratefully ac cept any suggestion thut uppcurs , constructive. Your object Is tho nuiic: to reach and Interest the public. You can learn much from I hose w hose livelihood depends up- j on just that 'thing. I "There are a few practical con siderations tlml suggest themselves. Kvery health officer should have i hcarl-to-hcart tiilk-swlllilhu lo Ail editor looking to Close coopera tion. Knllst the aid of the execu tive secretary of your local tuber culosis and h. tilth committee. Ask these volunteers to prepare news sloths to be submllted to you for approval berore publication. I ntn Hure you will find them eager to Jn-t. ,. Ho not exploit yourself, ex ploit the news. Ho not label every story t luil original''" with you with vein- name. occassional official sl.Uemenls Issued by you will be Buod. but generally speaking muke v'our slorb-s Impersonal. "Oct I In- reporter working lor von by giving hlui tips on stories. I'.ll the reporter that there la a storv In the health menacing dump in liie north end of ,l,hc city. lo l,im whv there Is news in that sit uation. 'Help them to he technically conect in their stories, but do not ! too fussy about having them use just the phraseology that you u oil Id use. You cannot write news i i he Latin of medical presenil is,. You must write in the lan guage that tin- newspaper readers M.v ill understand. Mw llrlglil Min- Hic brighter your si ones no dentil V Tire A d m i ra 1 Hen ry Wiley (above), n native of Alabama, has he en designated next commander In thief of the United Slates fleet, to succeed Admiral Charles F. Hughes. Admiral Hughes'' has held the command for two years, and has-been promoted to chief of navat operations at Washing ton. Try to see our work. Make i -.-..I Kmiihasi' ,llh d'-pre-sing ntaUst.es. hut . ' ,ov of life i-'-t nine radiate from the he health commission i ;lre into th Ac have in otfteo of Throw- a community now and '.I. .. If it MI't'UlH II VI .Tll ,,1,'e'r "that newspaper reuders shrink from the unpleasant i.li l lie tliinir you v tellins Iheni how they c live lolllt and Ret happiness out of lit' said and done, wish lo know . practical km.". hat they may . the maximum Win n all Is that 13 what ine 1 1. 1 lie SUlije on nary "These . 1. 1' i'i ' re 1 1 for w worth. I!"l t' 1 wM' l" f1" '1 . .leeper into the esscllllM S o ,,.. publicity, havlns in mind Hie profession as a whole. II ou ,,' for successiul publlclly you . u..n vinirselvcH oil MUSI in--' ai,.. r milillcilv. MIC uiwi' f medielm- ii " T ' r t.rotVsMoiii. and tiilo Mi" tiUhiiciiy. it lias assuiipu " " tud- ot sum-thing like atuoiiu- iMuanl the pnss. 1 express no ..pinion as to the reaction uf !- 1 . . ... 1.. i. nt tti a pns to th1? nuiiuuv;, . ul.jlv. pror.-s.-Mo.uil diagnosis oi id, raw I get th.- impression that n,. r- is a feeling that In tin- past I'n profession or tmdicino has i-.ther high-hatted the profession ..f Mumalism and you know how popular high hats are In newspap-r Nrwr Wholly I'raiik The medical profession n-ver has i, , n wholly frank with the pres file might think illness was re-g-inl'-d either an soniethlnir cucied o- so thing of which to be ash- aia. d. Win ii the president of th' I uiti-d Stat.s speaks we hung on his t v. -r- word. H he trav- Is w h to know all about where he iror and what he Hrv. Is he Oil vavtion'.' We mint b arn the size $C lb- trout h- had for ttnnkfast. All M'Ute right and proper. He is i ur jr itji-iit and ' uri. in', nit- ed in all that concerns him. Hut lot Mm fall ill and maidenly Iu- is encompassed with a professional silence as impenetrable as the rea son for it. The physician. pussy foot. The mii'scH piussyfool. , Tho servants pussyfoot, and even the reporlcra get to pussyfooting in the highly charged professional at mosphere. As a result the public which may be wrought up to a high pitch of oxcitment receives such ill unilualing reports as these: At U:M p. ni. Ir. Itlank came out of the sick room looking grave. At 2:"2 p. ni. Ir. Itlank returned to tin sick room still looking grave. "A recent concession to popular interest in the condition of au out standing personage who has been quarantined from the pnsM, is the practice of issuing official bulle tins at fixed intervals of the day and night. These are good so far as they go. but they do not go very far. Sometimes the names signed to the bulletins take up more new spa per space than the bulle tins themselves. The bulletins tell or that at a certain hour the pa tient's pulse was KU ; respiration Wl: and temperature Hm. All of w hich means much to the profession but littb; or nothing lo the general public. Now if they would tell us that at midnight the Hick man j awakened and asked for a ham sandwich, wn who have, been ill and experienced the sense of re turning appetite, wniild know that j tile pailelU was tieuei. Have (light lo Know "Now there b a very erioiin side o all this. The millions of this oimlry want to know what's what ind Ih.-V have a right to know. The newspapers do the best they can to tell them, but in my opinion the J poorest reporting thai is done is that dealing with sickness. : "In recent years, however there has been a distinct improvement. Today. I think, the profession is trying to cooperate with the pies and the newspapers are giving more careiul attention to medical ntatli rs. "II all goes hack lo this: We ir the press and you of medicine must arouse ourselves to a s- use of pro found responsibility lo the public. We are iialuml allies and should work in the clos. st cooperation tor 1 solemnly believe that tin- d- S tinles or the nation and the tri umph or collapse of modern civil ization will rest more on the char acter of the two professions r. pre Kcnfed her.- today than on any other human agency. "Sanity and sanitation: In these will he foulid th" promise for the future. Healthy minds and h.-al-t by bod h h a re t unda mentals ot democracy. The responsibllily sliar-d about equally by the pro fi'Ksiiin of journalism and the ;vi elH'e Of medicine. The sanity of the world depends upon the sanity of the press. If new spa per editors gem-rally lose their hc use of proportion, their read'-rs wilt go mad. Society see itself in the news columns, ami the serious thing about it is that it be lieves what it sees. If the daily picture js consistently falsified tiivalti-K made to appear import ant, the exceptional, as the rule; credence given to every elusive rumor and fact contused with spec ula! inn t he vision of tin- public Is hound to be dislottid. In such circumstance then- never can b- i.iihhc ouiniou and w it bout . -y New Ridi - hr J Srrval New this (lenmeiaey eminol survive The ln-t Know I act We must know the fuels "f life. wocids are full ol Uiosc neiiaslllililv tellim: us wlinl OUirht tO be. The SUfleine llll- sion ol journalism Is lo t-ll us what we are. for It is oniy lliroiii.il an himself ami ot nil ilerslaii'linu ol human nature ;,!i,l of tie- Here that and adiipt at th' New Body Designs Lower Body Lines New Radiator Design Greater Smoothness New Alloy Steel Springs New Steerin ng Comfort arger Motor ler Wheels Interior Finishes Color Harmonies m Ease and -Hi.i of eomliiunliy elM ' o, the individual may hope I o eolll- I......1 il.e a.lviintaires Iu him o. iionular coverilllielll himself Iu ll. -I, )u ih,. eOllvietlon II sanity of soi l, ty depemis up.... . , sanily of the ir.'S H'!' "'" I mo.e than I .'- lally .' !'! r j eneaL- d in the coo,., ralivo effort . 0f Th.. Assoeial. d I'retJ lo main- I lain 111 th. se days of so mmii 1- j bin imbli.ity ik n.s rcpi.it tii.ti Is noil-pai'lsan lion. st and decent ami to invite the rfiopera I ion. lo Uiu: . H i of iv.ir ;-:-ol? ion :iiat La Graede Nash Co. 3rd. and Adams ar am)-
