General News & (gr&ttd? EWtttttg (b$VX&V Want Ads
VOLUME XXV.
EDWARD M'KERNON
ADDRESSES MEET
Tells How Health Officer
Can Use Newspaper for
Educational News
LA GRANDE, OREGON. WEDNESDAY. JUNE 2!), li)27.
NUMBER m
happily come Into the capacity to Hide Henilug, 7-yeur-ohl son of , from hitting thn child Hlimnoua
"Aye, Aye, Sir!
recognizes that do profession rail
livu to itiw'ir atone. j
'"Here, 1m win-iv medicine tukca j
up the lead. The manses have been j
maili' to think and thry art to be
reckoned with from now on. They I
stopped throw iiif? Halt over I heir j
shoulder!, They are wise to tho j
nuiicka. They want to ho well and ;
enjoy life to the maximum. They1
took to Hcience, not to manic, for i To you of medicine they look for
their wt-ll-ti.-liiK. The '"bill of that public health without which
lights" has lost Its appeal. What no nation can long endure,
the uverae American wants Ik not "May we of the profession of
more rights but more comfort. journalism and you of the proles
Thetr conception of di mocracy is sion of medicine prove hie enough
a Kowrnnunt with whieh all will to cuteh the vision of Hervieo in
be so concerned that each will which is the hope that through thy
give to the group according to the i influence of public nanity mid pub
laUntf wilh which he is. endowed, j lie heallh man may naturally and
rule himself and so be truly free."
Mr :m.i Mm. Olio lternimr. of Gcr- I ran his car into tho ditch, and that
Villi, wan killed near that place
on the I'acUlc highway late yes
terday when he was run over by au
automobile driven by It. Ci. Slm
iiion.s. a Hiib'fiman of Hah-m. Wit"
iu s,f'M say that in trying to keep
itlif iioy ran from behind anomor
cur and iu front of tho Kliumons
Hoy Is Killed
By Automobile
car.
Simmons stopped nnother pasa
iiur car and was driven to Wood
burn whero lie notified offlctula.
An lmtuost la to bo held..
SAI.KM, Ore.. June L'il (Al1)
June -8 (AI') Newspaper readers I
tire done with the bunk of yes
terday and they look to science,
Vol to magic, lor their maximum
ucll-bcllur and enjoyment ot Hie.
Kdwurd MeKernon, superintendent
of Hie eastern division of The As
sociated Tress, today told tile an
nual conference of health officers
and public health nurses.
.SpeaklnB on the subject of how
tile health officer can use the
newspaper for the dissemination
of health news, Mr. MeKernon
said the masses "look to you of
medicine for that public health
without which no nation can long
endure."
"You cannot overtake disease
but you can head off that which
threatens. You can't treat the
millions but you can teach' the
millions to treat themselves. Hers
are I lie people. In the press
offer you the only medium through
which they can be consistently
reached."
Approach I're.w in .Name of Ni-ww
Mr. MeKernon urged tile health
orilcers to approach tile press In
iS. name of news.
"That is your only claim to space
ill the strictly news column," he
continued. "Ifonest news walks In
the front (boor, ot the newspaper
shop and Is welcomed by tile edi
tor. Subtle propaganda clttnbs up
the fire escape and is thrown out
the window. It must he so.
"When you board a train you
expect to travel in the direction
that the train takes, hut every in
lellinBcntly conducted railroad
welcomes supgestions for the im
provement of the service. When
you board the newspaper train,
don't try to take charge of it hut
have faith in the experience of
(hose who huvu struggled Willi the
cilgenctes ot publication. At lh
same time 1 am sure that you will
lind the editors will gratefully ac
cept any suggestion thut uppcurs ,
constructive. Your object Is tho
nuiic: to reach and Interest the
public. You can learn much from
I hose w hose livelihood depends up- j
on just that 'thing. I
"There are a few practical con
siderations tlml suggest themselves.
Kvery health officer should have
i hcarl-to-hcart tiilk-swlllilhu lo
Ail editor looking to Close coopera
tion. Knllst the aid of the execu
tive secretary of your local tuber
culosis and h. tilth committee. Ask
these volunteers to prepare news
sloths to be submllted to you for
approval berore publication. I ntn
Hure you will find them eager to
Jn-t. ,.
Ho not exploit yourself, ex
ploit the news. Ho not label every
story t luil original''" with you with
vein- name. occassional official
sl.Uemenls Issued by you will be
Buod. but generally speaking muke
v'our slorb-s Impersonal.
"Oct I In- reporter working lor
von by giving hlui tips on stories.
I'.ll the reporter that there la a
storv In the health menacing dump
in liie north end of ,l,hc city. lo
l,im whv there Is news in that sit
uation. 'Help them to he technically
conect in their stories, but do not
! too fussy about having them
use just the phraseology that you
u oil Id use. You cannot write news
i i he Latin of medical presenil
is,. You must write in the lan
guage that tin- newspaper readers
M.v ill understand.
Mw llrlglil Min-
Hic brighter
your si ones
no dentil
V
Tire A d m i ra 1 Hen ry Wiley
(above), n native of Alabama, has
he en designated next commander
In thief of the United Slates fleet,
to succeed Admiral Charles F.
Hughes. Admiral Hughes'' has
held the command for two years,
and has-been promoted to chief
of navat operations at Washing
ton.
Try to see
our work. Make
i -.-..I Kmiihasi'
,llh d'-pre-sing ntaUst.es. hut
. ' ,ov of life i-'-t
nine radiate from the
he health commission
i ;lre into th
Ac
have in
otfteo of
Throw- a
community now and
'.I. .. If it MI't'UlH II VI .Tll
,,1,'e'r "that newspaper reuders
shrink from the unpleasant
i.li l lie tliinir you
v tellins Iheni how they c
live lolllt and Ret
happiness out of lit'
said and done,
wish lo know .
practical km.".
hat they may .
the maximum
Win n all Is
that 13 what ine
1 1.
1 lie SUlije
on nary
"These
. 1. 1' i'i ' re 1 1 for w
worth. I!"l t' 1 wM' l" f1" '1
. .leeper into the esscllllM S o
,,.. publicity, havlns in mind
Hie profession as a whole. II ou
,,' for successiul publlclly you
. u..n vinirselvcH oil
MUSI in--' ai,..
r milillcilv. MIC uiwi'
f medielm- ii " T '
r t.rotVsMoiii. and tiilo
Mi" tiUhiiciiy.
it lias assuiipu " "
tud- ot sum-thing like atuoiiu-
iMuanl the pnss. 1 express no
..pinion as to the reaction uf !-
1 . . ... 1.. i. nt tti a
pns to th1? nuiiuuv;,
. ul.jlv. pror.-s.-Mo.uil diagnosis oi
id, raw I get th.- impression that
n,. r- is a feeling that In tin- past
I'n profession or tmdicino has
i-.ther high-hatted the profession
..f Mumalism and you know how
popular high hats are In newspap-r
Nrwr Wholly I'raiik
The medical profession n-ver has
i, , n wholly frank with the pres
file might think illness was re-g-inl'-d
either an soniethlnir cucied
o- so thing of which to be ash-
aia. d. Win ii the president of th'
I uiti-d Stat.s speaks we hung on
his t v. -r- word. H he trav- Is w
h to know all about where he
iror and what he Hrv. Is he Oil
vavtion'.' We mint b arn the size
$C lb- trout h- had for ttnnkfast.
All M'Ute right and proper. He is
i ur jr itji-iit and ' uri. in', nit-
ed in all that concerns him. Hut
lot Mm fall ill and maidenly Iu- is
encompassed with a professional
silence as impenetrable as the rea
son for it. The physician. pussy
foot. The mii'scH piussyfool. , Tho
servants pussyfoot, and even the
reporlcra get to pussyfooting in
the highly charged professional at
mosphere. As a result the public
which may be wrought up to a high
pitch of oxcitment receives such ill
unilualing reports as these:
At U:M p. ni. Ir. Itlank came
out of the sick room looking grave.
At 2:"2 p. ni. Ir. Itlank returned
to tin sick room still looking grave.
"A recent concession to popular
interest in the condition of au out
standing personage who has been
quarantined from the pnsM, is the
practice of issuing official bulle
tins at fixed intervals of the day
and night. These are good so far
as they go. but they do not go very
far. Sometimes the names signed
to the bulletins take up more
new spa per space than the bulle
tins themselves. The bulletins tell
or that at a certain hour the pa
tient's pulse was KU ; respiration Wl:
and temperature Hm. All of w hich
means much to the profession but
littb; or nothing lo the general
public. Now if they would tell us
that at midnight the Hick man j
awakened and asked for a ham
sandwich, wn who have, been ill
and experienced the sense of re
turning appetite, wniild know that j
tile pailelU was tieuei.
Have (light lo Know
"Now there b a very erioiin side
o all this. The millions of this
oimlry want to know what's what
ind Ih.-V have a right to know. The
newspapers do the best they can to
tell them, but in my opinion the J
poorest reporting thai is done is
that dealing with sickness. :
"In recent years, however there
has been a distinct improvement.
Today. I think, the profession is
trying to cooperate with the pies
and the newspapers are giving
more careiul attention to medical
ntatli rs.
"II all goes hack lo this: We ir
the press and you of medicine must
arouse ourselves to a s- use of pro
found responsibility lo the public.
We are iialuml allies and should
work in the clos. st cooperation tor
1 solemnly believe that tin- d- S
tinles or the nation and the tri
umph or collapse of modern civil
ization will rest more on the char
acter of the two professions r. pre
Kcnfed her.- today than on any
other human agency.
"Sanity and sanitation: In these
will he foulid th" promise for the
future. Healthy minds and h.-al-t
by bod h h a re t unda mentals ot
democracy. The responsibllily
sliar-d about equally by the pro
fi'Ksiiin of journalism and the ;vi
elH'e Of medicine.
The sanity of the world depends
upon the sanity of the press. If
new spa per editors gem-rally lose
their hc use of proportion, their
read'-rs wilt go mad. Society see
itself in the news columns, ami the
serious thing about it is that it be
lieves what it sees. If the daily
picture js consistently falsified
tiivalti-K made to appear import
ant, the exceptional, as the rule;
credence given to every elusive
rumor and fact contused with spec
ula! inn t he vision of tin- public Is
hound to be dislottid. In such
circumstance then- never can b-
i.iihhc ouiniou and w it bout
.
-y
New Ridi
-
hr J
Srrval
New
this (lenmeiaey eminol survive
The
ln-t Know I act
We must know the fuels "f life.
wocids are full ol Uiosc
neiiaslllililv tellim: us wlinl
OUirht tO be. The SUfleine llll-
sion ol journalism Is lo t-ll us what
we are. for It is oniy lliroiii.il an
himself ami ot
nil
ilerslaii'linu ol
human nature
;,!i,l of tie- Here
that
and adiipt
at th'
New Body Designs
Lower Body Lines
New Radiator Design
Greater Smoothness
New Alloy Steel Springs
New Steerin
ng Comfort
arger Motor
ler Wheels
Interior Finishes
Color Harmonies
m
Ease and
-Hi.i of eomliiunliy elM ' o,
the individual may hope I o eolll-
I......1 il.e a.lviintaires Iu him o.
iionular coverilllielll
himself Iu ll.
-I, )u ih,. eOllvietlon II
sanity of soi l, ty depemis up.... . ,
sanily of the ir.'S H'!' "'" I
mo.e than I .'- lally .' !'! r j
eneaL- d in the coo,., ralivo effort .
0f Th.. Assoeial. d I'retJ lo main- I
lain 111 th. se days of so mmii 1- j
bin imbli.ity ik n.s rcpi.it tii.ti
Is noil-pai'lsan lion. st and decent
ami to invite the rfiopera I ion. lo
Uiu: . H i of iv.ir ;-:-ol? ion :iiat
La Graede Nash Co.
3rd. and Adams
ar
am)-