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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Nov. 7, 1925)
IF Satu relay. November 7, 1925. Tape Four THE UA GRANDE EVENING OBSERVER i EAST TURN MORE TO WEST b t Eastern business men with inter est out hero on tho 1'acHic coast 4'are coming' moro anil moro to tho viewpoint that thu far-western ntuti-8 have bcconiit un important fuel or from a financial ami Indus trlul standpoint ami that u closer uworlutlon between tho euHt und tho went In of iiMituui benefit. The Chevrolet Motor company, Avery Harrison, loeaj automobile . dealer, points out, has lorijr held this uttlludo and tho present visit .of U. K. White, head of the sules - promotion depurtinent in in lint' - with tlil policy of closer c6niact. : J 'There 1m no doubt In my mind tha,t the clone attention to detail tven the. dewiKii und construction of Chevrolet is appreciated by own nmf tho new series "K" Chevro let," aaya White, "Of course the nverage owner cannot-, know to . !hat great lenitth factory engineers and production maiuiKerri foully do KO In turnlntr out a rmality car, bin they at least can sefl how carefully tho screws aro inserled in tho door hinges of tho llshcr bodies lined en ,ull Chevrolet enclosed cars; they ran flee the finished fuclnKN of tho doorH, the fit of the windows und tho ti cut now! and quality of (he upholstering and tho bonutlful and lasting Huco finish. They can also appreciate Die tremendous power available in tho motor and the 'softness' of tho dlBC clutch. "These und many other qua lily features havo made our owners real boosters and' leadership here on tho coast, as Well as elsewhere In tho United Htntes, can be otlrllnit cd to the good words that those owners have passed along- to their friends regarding Chevrolet. - "I only wish that every motorist could make a trip through one of our seven biff factories. Much a trip would show him not only the flno nuulittes that lie can see on I tlto surface, but would let him In on tho 'secrets' of body and chas sis construction that he could oth erwise only kuohs ut throiiKk Hi" sturdy performance of his cur, lis easy handling and Its wonderful wearing qualities under tho most Severe operating conditions." , Whtto will probiibly remain on tho coast for several weeks and ex , poets to Visit us many of the busi ness centers of the territory as his comparatively JlntltMl' u time will permit, r He Is making his head quarters at tho offices of K N. Voats, regional sales manager, at ; the Oakland Chevrolet factory. j Lost Lake Tourist Season Successful HOOD IllVKIt, Ore. (Special) fttunlry V. Walters, chief ranger of the Mount Itood national forest, reports that the reglMtratlon of mo torists at Lost lake the past season rcachct 2l,4f.4. Many of these remained nt the lake for several das. Of the auto camps In the rorest along the l,onp hiirhwuv. ltobln Hood led with v. registration nf Tho count shows that 1500 peo ple visited ('loud Cap inn uud HomcHirud Inn tho pust season. Kstlmalos of those who made the circuit or Mount Hood on the Loop highway are placed at 'jO,(ieu. PICTURE WILL SHOW SCENERY . IAKI-: ,11AM liOTTfW I'NI V KltNITY OK OKKOON, Kugene, Ore. (Hprelal) Tradition that 1-ost lake, near Coburg, Ore., near the MoKcnzic river highway, is bottomless Is only a myth, tic cording to three geology students who have Just returned from n trip to the lake where ihey sounded lit depths. .. "Lost lake Is probably a depres sion In an old lava flow," said Herman Melerjiirgon, one of the Htudents.and is one of a series of Hnmll lukcji. Most of the others have been filled up. and Lost lake Is the. .most outstanding, one thai remains. This discovery him Hol th'd an old controversy. ' FORD PRODUCTION REACHES 9.017 ON FRIDAY, OCT. 30TH DKTROIT (Special) Kxceodlnp all expectations for daily output. Kurd production went to a now : record of !)n7 earn ami trucks on I Friday, October , it was an- ! nounced at the general offices of j the Kord Motor company recently, j This remarkable Industrial uehleve- j meat becomes moro Important when It ts recalled that fin days ago assembly of curs hud hutted while materials for the improved typos were being shipped to nrunclmn. Mince that time production lias steadily risen from practically nothing to record-breaking helghtH. Kvcry week for I he last three I weeks, us the company's 32 aMim jbly plunts swung Into production, new dally record' have been cre dited. October will go down as a record -breaking month,, for with Saturday's ussembly, production for t ho month was in excess of 00,000 curs and trucks, exceeding any similar period In the history of the company. "Tell it in pictures" is the slo gan of tlie Oregon Bluto Mot'r ussociailon in a program that has just been completed wherein var ious civic organ I Kutl oils of tho slate wll cooperate with the us sociation in tho making of u ser ies of pictures that will exploit the scenic attract Ions as well oh the outdoor recreational ad van t ugcri that will be of Interest to tourists while -in the - respective communities. ' " . conferences were had , recently between' tleorgc O. lirandenburg, general manager of the ukaocKi-j Hon, und several booster orguni-1 gallons or Southern Oregon round-1 ing out u program In which the; association., thro igh Its motion j picture sorvlc.o operating through i tho publicity department, will' make u reel of pictures for eu-.!i community on a cooperative, pro-' gram outlined between the asso-i elation and the local clubs, tfe, oral of tho boost or clubs vial ted havo ussured association oft lci:Un l hat they will be glad to cooper ate In tho association- proposed p-dtllclty campaign. j l'i tho proposal nf the umsooIt- Hon u reel of pictures will be made. for euclu community parth I pat lug. In which the club ,1'ie ru bers 'will uppear as tho charac ters In u story that will give the legendary conception of each Club. Through these pictures will then run the comrnerciul and recrea tional items of Interest to nch community as the plot urlzut Ion curries the story und the char acters through the activities of the community und through the scenic und nt tractive oMt-dour backgrounds, adjacent to each 1 district. i , Accompanying Mr. llrandenburg on the trip und appearing ut the meetings were K. K. Hale, district manager of the associa tion .tor Houtliern Oregon, with headquarters at (J ranis J'ass; .and Otto M, Jones, publicity manager, j When plans buve been perfected' on this program, Mr. Jones will artango the scciicrlos, 'With com- HilUecs nppolnted by the cooper- j attve clubs, and will 'then do the' camfra working in making of the pictures. . . .... . "This program of Telling. It In pictures will be enlarged UH fa ft us wo can got In touch with clubs desiring to participate In such u program," said Ah'. Itr.-indenburg upon his retirn from Houiboin ( h'ogon. ' . " , ' ' NEW CAR WILL BE DEVELOPED BY AMERICANS (Continued frnm Pas-e OnO I'erhaps this geii' vutlon . doesn't ;now much about the constitution or 'the Culled ' y:ufcu ln-cause It tms to devote all itti lime to' study lug the I raffle riles. "As our Paris distributor recent ly expressed It, 'You come to 1'uris for style in your clothes, but we repay the compliment now by go ing to Detroit for our style In mo tor cars.' "Old traditions of motor car building ure fa.it being discarded. W'o have been passing through a transitional phaso in our industry for- the last two years which bus caused us to cast aside muny untl (Uaied ideas und methods in aulo mobilu designing and building. "In the populur-prlced field the old notion no longer holds that u car to ride comfortably should be huge und massive. -He-designing pf springs und their suspension, low er body ' linos and . more scientific distribution of weight, today make. It possible for curs of shorter wheeluso to ride with greater ease and smoothiHBS than cars of much longer wheelbase and more weight not to mention the advantage of greater, facility. in handling . und parking. ' . . "An; engine no longer need be n ponderous and clilmsy power pkml to develop spevdH of 70 and , 76 miles .an hour. New ideas In car miles per hour. New..idcas in car coverles in alloys und other ma terialH, enable us to now build mo- tors small In size, hut-cupublo of developing- tremendous, energy. "Tho builders of our bettor cars have begun to see the trend und ure commencing to apply engineer ing principles und manufacturing economies which up to now have been considered only for the popu-Inr- priced field. New Cars t& yiwt itcmnnd. "The result is thut we can look forward to cars of the highest stan dards being of much shorter wheel base, but giving greater comfort, grentcr sustained speeds and pick up to cope with the changing high way und traffic conditions, und prod u cod ut 25 per cent , less cost than existing types of the greatest efficiency. ' "It has' been the ttstonnr'ln? growth of tho industry in this coun try which has made the motor car of these new specifications not only possible but necessary. It is only mote 'and Just that America, lakes tho; initiative In the development of the motor-car that will curry out these cod Ittlons'to the utmost." Mr.. Chrysler" also expressed him self . most optimistically over the 1'iUropeun export prospects tor the coming year. Chrysler-, cars, ho said, .had mi;t -with decided : ap proval and were ranked among the most -populur 'American .curs now being sold throughout Knglund and Continental Kurope. Tho outlook for increased Chrysler sales, not only iir 'England, but particularly in Krunce, Spain, tho Scandinavian countries, Holland, Itolglurn and Germany is most promising, con. tract renewals with distributors In those countries being vastly uliead of u yuar ugo. . There, are a few scattered per sons left who do not own auto mobiles, -und they ure becoming more widely Scattered each dny. One Mini Cni-n Pur America. According to automobile e; ports, tiny one-nmn automobile familiar in Kurope will develoi In America in order to help me the geometrical procession oftruf flc congestion. A weak or poor battery will easily freeze. Do Not Wait- : HAVE YOURS RECHARGED TODAY 8-Hour Service EXIDE BATTERIES .' ' Disti'ilnitot- Fred T. Burgess Main 125 1308 Jefferson Yi'nirgfl'nt the fulf th'eVc w.'i: one horseless carriage and you had to pay to look nt It. Now everybody motors and you hac to pay to park. inACL mark nailTKHKo Our Facilities for Storing BATTERIES During the winter months are offered you for a small sum. Your battery will then be ready for spring. If you don't use it leave it here. BATTERY & ELECTRIC SERVICE CO, 1311 Wash. Ave. Dale Cox, Prop. OFFICIAL BOSCH MlPKMMXIIIUCinOCW smiwntio nui it'C .- -; Willy '.Vll-,.ws ;amK(. - . ImWor 1 (iilCiKtty jMs A..to i:i.vi,k-s..rviv ro. - L(i.-an.i0 Look for the W;' rmnk I.. Kk,.r . I'nlm. r .lum-llon VELTEX ' i-fcV TkX """"" ,,WM " A,"vl WINTER JkKfl Iln" "-"VTl " - w GASOLINE f .y' $ TT" Y( C S iu" ,'l'wr - Milium Dl8 TJb VlWW niiiili lloiiflo I.timbcr Co. . P' 5 FOR COLD MORNINGS The Fletcher Oil Company announces a specially refined gasoline of ex treme volatility for cold weather driving.. Here is a motor fuel that eliminates the annoyances of winter driving that will give you the same degree of satisfaction in motoring on a cold De cember day as during top thermometer weather in July., . One touch of the starter button and your motor fires and keeps firing. No more sputtering, back-firing and jerky running before your motor warms; no more delays in the morning while you prime the cylinders or heat the man ifold by artificial means. Not with VELTEX WINTER GASOLINE in your tank. ' ' VELTEX WINTER GASOLINE costs no more than ordinary gas but you'll agree it's worth more once you try k in your car. ' FLETCHER OIL CO. VELTEX WINTER GASOLINE is ready, now at the following dealers: ' Clyde Kiddle . I. ii (JraiKle rilling Cn. El. Ij. I.fdl'tti-r John . M. Lllulsey Mrs. K S. nrrl Orrlinnls Camp -Oregon Tire & nailer John Wrlls A. l'nce Jt Son I-land City I.a (irondn I.a Grande. I-lnnd Clljr I .a Crande. I ii Grande I.a Crantle Klnrkejr - Imlrier Xii 'JLJZ 'lUnitiwv; i
