La Grande evening observer. (La Grande, Or.) 1904-1959, November 07, 1925, Image 10

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    IF
Satu relay. November 7, 1925.
Tape Four
THE UA GRANDE EVENING OBSERVER
i
EAST TURN
MORE TO WEST
b t Eastern business men with inter
est out hero on tho 1'acHic coast
4'are coming' moro anil moro to tho
viewpoint that thu far-western
ntuti-8 have bcconiit un important
fuel or from a financial ami Indus
trlul standpoint ami that u closer
uworlutlon between tho euHt und
tho went In of iiMituui benefit.
The Chevrolet Motor company,
Avery Harrison, loeaj automobile
. dealer, points out, has lorijr held
this uttlludo and tho present visit
.of U. K. White, head of the sules
- promotion depurtinent in in lint'
- with tlil policy of closer c6niact. :
J 'There 1m no doubt In my mind
tha,t the clone attention to detail
tven the. dewiKii und construction
of Chevrolet is appreciated by own
nmf tho new series "K" Chevro
let," aaya White, "Of course the
nverage owner cannot-, know to
. !hat great lenitth factory engineers
and production maiuiKerri foully do
KO In turnlntr out a rmality car, bin
they at least can sefl how carefully
tho screws aro inserled in tho door
hinges of tho llshcr bodies lined
en ,ull Chevrolet enclosed cars;
they ran flee the finished fuclnKN
of tho doorH, the fit of the windows
und tho ti cut now! and quality of (he
upholstering and tho bonutlful
and lasting Huco finish. They can
also appreciate Die tremendous
power available in tho motor and
the 'softness' of tho dlBC clutch.
"These und many other qua lily
features havo made our owners real
boosters and' leadership here on
tho coast, as Well as elsewhere In
tho United Htntes, can be otlrllnit
cd to the good words that those
owners have passed along- to their
friends regarding Chevrolet.
- "I only wish that every motorist
could make a trip through one of
our seven biff factories. Much a
trip would show him not only the
flno nuulittes that lie can see on I
tlto surface, but would let him In
on tho 'secrets' of body and chas
sis construction that he could oth
erwise only kuohs ut throiiKk Hi"
sturdy performance of his cur, lis
easy handling and Its wonderful
wearing qualities under tho most
Severe operating conditions."
, Whtto will probiibly remain on
tho coast for several weeks and ex
, poets to Visit us many of the busi
ness centers of the territory as his
comparatively JlntltMl' u time will
permit, r He Is making his head
quarters at tho offices of K N.
Voats, regional sales manager, at ;
the Oakland Chevrolet factory. j
Lost Lake Tourist
Season Successful
HOOD IllVKIt, Ore. (Special)
fttunlry V. Walters, chief ranger of
the Mount Itood national forest,
reports that the reglMtratlon of mo
torists at Lost lake the past season
rcachct 2l,4f.4.
Many of these remained nt the
lake for several das. Of the auto
camps In the rorest along the l,onp
hiirhwuv. ltobln Hood led with v.
registration nf
Tho count shows that 1500 peo
ple visited ('loud Cap inn uud
HomcHirud Inn tho pust season.
Kstlmalos of those who made the
circuit or Mount Hood on the Loop
highway are placed at 'jO,(ieu.
PICTURE WILL
SHOW SCENERY
. IAKI-: ,11AM liOTTfW
I'NI V KltNITY OK OKKOON,
Kugene, Ore. (Hprelal) Tradition
that 1-ost lake, near Coburg, Ore.,
near the MoKcnzic river highway,
is bottomless Is only a myth, tic
cording to three geology students
who have Just returned from n trip
to the lake where ihey sounded lit
depths. ..
"Lost lake Is probably a depres
sion In an old lava flow," said
Herman Melerjiirgon, one of the
Htudents.and is one of a series of
Hnmll lukcji. Most of the others
have been filled up. and Lost lake
Is the. .most outstanding, one thai
remains. This discovery him Hol
th'd an old controversy. '
FORD PRODUCTION
REACHES 9.017 ON
FRIDAY, OCT. 30TH
DKTROIT (Special) Kxceodlnp
all expectations for daily output.
Kurd production went to a now :
record of !)n7 earn ami trucks on I
Friday, October , it was an- !
nounced at the general offices of j
the Kord Motor company recently, j
This remarkable Industrial uehleve- j
meat becomes moro Important
when It ts recalled that fin days ago
assembly of curs hud hutted while
materials for the improved typos
were being shipped to nrunclmn.
Mince that time production lias
steadily risen from practically
nothing to record-breaking helghtH.
Kvcry week for I he last three
I weeks, us the company's 32 aMim
jbly plunts swung Into production,
new dally record' have been cre
dited. October will go down as a
record -breaking month,, for with
Saturday's ussembly, production
for t ho month was in excess of
00,000 curs and trucks, exceeding
any similar period In the history
of the company.
"Tell it in pictures" is the slo
gan of tlie Oregon Bluto Mot'r
ussociailon in a program that has
just been completed wherein var
ious civic organ I Kutl oils of tho
slate wll cooperate with the us
sociation in tho making of u ser
ies of pictures that will exploit
the scenic attract Ions as well oh
the outdoor recreational ad van t
ugcri that will be of Interest to
tourists while -in the - respective
communities. ' "
. conferences were had , recently
between' tleorgc O. lirandenburg,
general manager of the ukaocKi-j
Hon, und several booster orguni-1
gallons or Southern Oregon round-1
ing out u program In which the;
association., thro igh Its motion j
picture sorvlc.o operating through i
tho publicity department, will'
make u reel of pictures for eu-.!i
community on a cooperative, pro-'
gram outlined between the asso-i
elation and the local clubs, tfe,
oral of tho boost or clubs vial ted
havo ussured association oft lci:Un
l hat they will be glad to cooper
ate In tho association- proposed
p-dtllclty campaign. j
l'i tho proposal nf the umsooIt-
Hon u reel of pictures will be
made. for euclu community parth
I pat lug. In which the club ,1'ie ru
bers 'will uppear as tho charac
ters In u story that will give the
legendary conception of each Club.
Through these pictures will then
run the comrnerciul and recrea
tional items of Interest to nch
community as the plot urlzut Ion
curries the story und the char
acters through the activities of
the community und through the
scenic und nt tractive oMt-dour
backgrounds, adjacent to each 1
district. i ,
Accompanying Mr. llrandenburg
on the trip und appearing ut
the meetings were K. K. Hale,
district manager of the associa
tion .tor Houtliern Oregon, with
headquarters at (J ranis J'ass; .and
Otto M, Jones, publicity manager, j
When plans buve been perfected'
on this program, Mr. Jones will
artango the scciicrlos, 'With com-
HilUecs nppolnted by the cooper- j
attve clubs, and will 'then do the'
camfra working in making of the
pictures. . . ....
. "This program of Telling. It In
pictures will be enlarged UH fa ft
us wo can got In touch with clubs
desiring to participate In such u
program," said Ah'. Itr.-indenburg
upon his retirn from Houiboin
( h'ogon. ' . " , ' '
NEW CAR WILL
BE DEVELOPED
BY AMERICANS
(Continued frnm Pas-e OnO
I'erhaps this geii' vutlon . doesn't
;now much about the constitution
or 'the Culled ' y:ufcu ln-cause It
tms to devote all itti lime to' study
lug the I raffle riles.
"As our Paris distributor recent
ly expressed It, 'You come to 1'uris
for style in your clothes, but we
repay the compliment now by go
ing to Detroit for our style In mo
tor cars.'
"Old traditions of motor car
building ure fa.it being discarded.
W'o have been passing through a
transitional phaso in our industry
for- the last two years which bus
caused us to cast aside muny untl
(Uaied ideas und methods in aulo
mobilu designing and building.
"In the populur-prlced field the
old notion no longer holds that u
car to ride comfortably should be
huge und massive. -He-designing pf
springs und their suspension, low
er body ' linos and . more scientific
distribution of weight, today make.
It possible for curs of shorter
wheeluso to ride with greater ease
and smoothiHBS than cars of much
longer wheelbase and more weight
not to mention the advantage of
greater, facility. in handling . und
parking. ' . .
"An; engine no longer need be n
ponderous and clilmsy power pkml
to develop spevdH of 70 and , 76
miles .an hour. New ideas In car
miles per hour. New..idcas in car
coverles in alloys und other ma
terialH, enable us to now build mo-
tors small In size, hut-cupublo of
developing- tremendous, energy.
"Tho builders of our bettor cars
have begun to see the trend und
ure commencing to apply engineer
ing principles und manufacturing
economies which up to now have
been considered only for the popu-Inr-
priced field.
New Cars t& yiwt itcmnnd.
"The result is thut we can look
forward to cars of the highest stan
dards being of much shorter wheel
base, but giving greater comfort,
grentcr sustained speeds and pick
up to cope with the changing high
way und traffic conditions, und
prod u cod ut 25 per cent , less cost
than existing types of the greatest
efficiency. '
"It has' been the ttstonnr'ln?
growth of tho industry in this coun
try which has made the motor car
of these new specifications not only
possible but necessary. It is only
mote 'and Just that America, lakes
tho; initiative In the development
of the motor-car that will curry out
these cod Ittlons'to the utmost."
Mr.. Chrysler" also expressed him
self . most optimistically over the
1'iUropeun export prospects tor the
coming year. Chrysler-, cars, ho
said, .had mi;t -with decided : ap
proval and were ranked among the
most -populur 'American .curs now
being sold throughout Knglund and
Continental Kurope. Tho outlook
for increased Chrysler sales, not
only iir 'England, but particularly
in Krunce, Spain, tho Scandinavian
countries, Holland, Itolglurn and
Germany is most promising, con.
tract renewals with distributors In
those countries being vastly uliead
of u yuar ugo. .
There, are a few scattered per
sons left who do not own auto
mobiles, -und they ure becoming
more widely Scattered each dny.
One
Mini Cni-n Pur America.
According to automobile e;
ports, tiny one-nmn automobile
familiar in Kurope will develoi
In America in order to help me
the geometrical procession oftruf
flc congestion.
A weak or poor battery will easily freeze.
Do Not Wait-
: HAVE YOURS RECHARGED TODAY
8-Hour Service
EXIDE BATTERIES
.' ' Disti'ilnitot-
Fred T. Burgess
Main 125 1308 Jefferson
Yi'nirgfl'nt the fulf th'eVc w.'i:
one horseless carriage and you
had to pay to look nt It. Now
everybody motors and you hac
to pay to park.
inACL mark nailTKHKo
Our Facilities
for Storing
BATTERIES
During the winter months are offered
you for a small sum. Your battery
will then be ready for spring.
If you don't use it leave it here.
BATTERY & ELECTRIC
SERVICE CO,
1311 Wash. Ave.
Dale Cox, Prop.
OFFICIAL
BOSCH
MlPKMMXIIIUCinOCW
smiwntio nui
it'C
.- -;
Willy '.Vll-,.ws ;amK(. - . ImWor 1
(iilCiKtty jMs A..to i:i.vi,k-s..rviv ro. - L(i.-an.i0 Look for the
W;' rmnk I.. Kk,.r . I'nlm. r .lum-llon VELTEX
' i-fcV TkX """"" ,,WM " A,"vl WINTER
JkKfl Iln" "-"VTl " - w GASOLINE
f .y' $ TT" Y( C S iu" ,'l'wr - Milium Dl8
TJb VlWW niiiili lloiiflo I.timbcr Co. . P'
5
FOR COLD MORNINGS
The Fletcher Oil Company announces a specially refined gasoline of ex
treme volatility for cold weather driving..
Here is a motor fuel that eliminates the annoyances of winter driving
that will give you the same degree of satisfaction in motoring on a cold De
cember day as during top thermometer weather in July., .
One touch of the starter button and your motor fires and keeps firing.
No more sputtering, back-firing and jerky running before your motor warms;
no more delays in the morning while you prime the cylinders or heat the man
ifold by artificial means. Not with VELTEX WINTER GASOLINE in your
tank. ' '
VELTEX WINTER GASOLINE costs no more than ordinary gas but
you'll agree it's worth more once you try k in your car. '
FLETCHER OIL CO.
VELTEX WINTER GASOLINE is ready,
now at the following dealers: '
Clyde Kiddle .
I. ii (JraiKle rilling Cn.
El. Ij. I.fdl'tti-r
John . M. Lllulsey
Mrs. K S. nrrl
Orrlinnls Camp -Oregon
Tire & nailer
John Wrlls
A. l'nce Jt Son
I-land City
I.a (irondn
I.a Grande.
I-lnnd Clljr
I .a Crande.
I ii Grande
I.a Crantle
Klnrkejr
- Imlrier
Xii 'JLJZ
'lUnitiwv;
i