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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Sept. 12, 1925)
Saturday, Snntomber 12, M2.". THE LA GRANDE EVENING OBSERVER Page Seven UTOMO ws Tourist Traffic and News Highway and Auto Dope It ?h ' 1 .0 ES CUT UNG E I Standard Four - Cylinder Sedan Will Be Selling Much Lower Than Au gust First Price After Sunday. The announcement of n lower price on the overland standard se dan, two-doors, made over the sig nature of John N. Will.vs on Sun day, September Kith, murks tin' most impoitant move made by this inaiiuruelurer t his yem', during which he has brought tin1 organ ization wlii-ch he. heads to third place in the entire motor cur industry- This is the second price reduc tion on this model in the pant ;ui days and brings it down Iuhv than tin selling plice ut the first of Au gust. The tremendous demand for en closed cars which In rapidly forc ing production of these two-door sedans ahead or" open curs, is pri marily responsible lor the cost ana product Ion will in- stepped from Bono to 10,000 per month with an attempt to reach this huge figure within the next forty-five dua. The low delivered costs bring a full sized, five-piu:-'M)gcr sedan witli sliding gear transmission, hone comb radiator and other standard equipment feutures into actual prlcb competition with Kord for the first time in the history of( the industry. specifications make the low j price even moro remarkable. The doors are unusually wide and ho a rru nged t hat it is not necessary to have a divided front seat, a fea ture which is of import u nee to buyers of this tpe of car. The front seat is 39 inches wide und 19 inches deep, roomier than those found on any other light cur at any price. The rear seat is 45 Inches wide and 18 Inches de.'p, affording full room for three passengers in the rear of the car. These dimensions bring this model up to the regu lation size for a full sedan. Twenty square feet of window space are afforded by the con struction of windows, giving as full a vision as is obtained in any open car. The new windshield is of the lat est one-piece construction, sturdily set in a heavy frame and eusi.y and quickly opened for ventilation. The motor is rated s 27 horse power with a much higher power delivered at high speed. v Transmission is of the standard three forward, selective sliding gear type and the Borg and Beck type of clutch construction is em ploved giving an unusually sturdy power transmission system. The use of molybdenum steel in HEW MODEL FORDS FIRST SHOWING THE TOURING CAR EARLY NEXT WEEK Perkins Motor Co. Phone M-500. Cor. 4th and Adams . We Buy, Sell and Trade Used Cars SAMPSON TlliHH AND Tt'llKS. Vi;iI'KX, lho Cjuallty I'lOdiut. Gibbons Service Station ran vi:in;x And yoii'i; nl ways be satisfied. Telephone 57. "V J ritOIM'tTS Complete chassis liihrlcul Inn. Jefferson and Kim the rear axle shaft puts this iin poriunt mcmoer in the claims of that uaed on the most expensive cars in the country und the shall is of the same sine as that used In one of the moat popular uifch-priced "sixes" in the market. Starting and lighting use the Auto-l.,ite ssiem which is also standard equipment on many of the larger curs. The car is finished in a satin duco and upholster) is of excep tionally line fabric of long wearing capacity. I hue many big things have been I done by mys-uvcrlauu, inc., un der the guidance ot Joan .. YVilli-s. : tlie truue la general accent tlt.s 'important price step as uucciiug I the general trade more vitaiiy than any oilier oi recent years. For the first time, a car of tills '.type, futiy equippeu auu wttii iu general icatures of bruauig saieLy, uriving convenience, quiet, opeia lion, power and updating econoui), ihas been brought into mc great i uuiss buying level. Sales umnor-tiea who are familiar with the trame ot mind oi liiu ouy ilig public are tree in tacir i.tate ( mcias thai U is a Menu hoiuu slieil in the industry and aie eager ly awaiting the reauiia not oiny to far as saieo are cwuceinuu, but al so as it ictjurus die ability of lue Toledo luanuiaciurer lu main turn the price. 1 "if he can hold It down to the uewiy amiuui.ceu iiguies. '.he mo tor car oujur ot mouest means lias been oliecer lue greatest boon ae 1ms ever known," m the remain ot one imporialil I'aiiclu Cuust suitio executive. I "A manufacturer who can put the speed R'uLuna of a car uueu as this, moij ueuuni steel, heavy frame, big motor, in an enclosed tnouel to sell at such a pnee its a marvel," is the comment ui a wli kiiown iiianuiaclurer to whom the price was uicioed early lisi week. "Kvcn the sensational financial comeback of Johii N. VVtliys, which is the wonder of the mouera whiub- tnal age, ha to take a back s.-at lor sucti a uianuiacturiug achieve ment," is tlie opinion oi a leauiug coast banker. This hlw price, the step up In factory prouuetton, and the elab orate sulci pians back ot lue Over land have euectiveiy put a stop to ail talk of overland abandoning the tield of ligut, low-priced, iuur cyllnder cars and have proved that Mr. Willys is, as he aiwava has been in the past, going out alter a, volume which will very likely carry him beyond even his strong thirtl-piace position ot the preseni time. Announcement in made t hat a heavy quota of the.se Uu l iund standard sedans has hewi-an tinged for on tiie raclfic coast and that every effort will bu made to keep the supply tip to th: deiiiiiiui. CHEVROLET PRODUCTION SETS RECORD If this prohibition keeps on be fore long you will have to apologize for being sober. Tire Pa?ises Are LW- Company Is First Manu facturer of Gear Shift Cars to Attain High Production Figure. The two-millionth Chevrolet t built Sept. S establishes a new ro- ;cord in automotive history, j The Chevrolet Motor company Is the first maker of selective gear shift cars to attain this pro duction. "I'liswing the two millionth pro i duetion mark emphas.zes Cnfcv- sen, presidetit of the company. "The present record should not be ! Une last as tiie company expects ; to produce ck'He to nu.t a million icars during lJJ6 which will ex jceed by wide margin In 1023 , Chevrolet peak production." i When tue tirst bab) Grand" tout ing mouel was turned o it at jtne Kiint plant in 1U13 Cncvro ict piouuction fur that year total-j jed on y 6,y.7 wliicu today would I represent leHJ ' than Inieo days! : work. The original plant would be ! Most today uiuoiig Die huge build ings of the oig.iii.zulion which in cludes motor, pressed ineiai und , ju3seiuti plants at ImIiii, Alien., 'six uincr assembly p ants at I'l arrytovvn, N. V., HI. Louts, Mo., I Oakland, Cai.. Janesv ale, Wis., ; 'Norwood, O., and Uuifalo, N. If., ; tin re factor.es al letroit for the ,iiiiHii..i:lurn tcspeclively of 'geaia, ax.es and fuiginBs, a iiunniuis sioii p. ant al 1 oieuo, O., a small I parts ruitory ut Hay City, Mica., 'a. id an export assembling piaut jui yioomue.d, N J. The com pany occupies ICY buildings witn u total space of tf.u.m.iii uquute feet. Tue vauous plants occupy '44 a ucres. i. Ihe mat Chevrolet, purchased by the company a tew y ai s ai?o from the original owner, is still in perfect i unmng con Jt Lion. At the conservativ. u average of 10, (Kill . nines p;r car. lae two mimon Cue vi mels pi ouueed since lue completion of ti.ls first Chevrolet fepreuent 2ll,0Oti(U00,ini0 miles of truiiHporlnUun or more tlian HK tnU) round tups between the earth and the moon. 1'laced end to end the I'.iiOd.tuiu Chuvroiets would lot tit a tral'ic Jam 4,tiii& nines long. The Cuevrolet Motor company !ut 12 yetus old Is a comparutive 'newcomer in the automotive field. i'lio gigantic strides which it has made me illustrated well by the tact that nearly one million of the two million cars produced so lar were mude during the last two yeaib. As the company grew, improv ed machinei y pei mitted more cars lo be built per employe, j inar elous precision equipment rendered possible quick and uec unite assembling and the result ant ineiease in production gave t .e advantage of tremendous put chasing power. These factors formed an end less chain continually pulling down the cost of manufiut ut e, massj CftUBE RUBBER HIGHEST m YEA&0 Buy Noiv and Save Money! The unprecedented demand foi Firestone quality and mileage has more than dou bled the sales of Gum-Dipped Cords to car owners so far this year, enabling us be cause of this tremendous vol ume to keep prices low. I Experienced car owners insist on tires that deliver the greatest mileage at the low est cost per rnile, because such tires last Jonger make the restricted rubber supply go further reduce crude rubber costs and help maintain the present low tire prices. Gum-Dipping, the of Quality Firestone extra process, is also one of the biggest and most important economy factors in tire performance. This meth od of treating cord fabric, developed by Firestone tire chemists and engineers, insu lates every fiber of every cord with ruober, and gives the sidewalls the extra strength to withstand the extra flexing strain insuring maximum safecy, comfort and economy. Buy now make sure cf economical transporta tion by obtaining theso outstanding Firestpno superiorities at present low prices. Chrysler Purchases American Body Plant To Insure Supply The purchuse of the Detroit property and plant of the Ameri can Motor Body company by the Chrvslr corporation Is announced by Walter P. Chrysler, president. . "Because of the present Inabil ity of the Chrysler corporation with Its various plants to supply the de mand for Its product, the Chrysler corporation has purchased the De troit plant of the American Motor Body company, which gives the Chrysler corporation TOn.ooft square feot of additional space," Chrysler explained in making the announce ment. "The first and second floors of the new plant will be used for manufacturing purposes by th Chrysler corporation and the other floors will be used for building open cars including four-cylinder touring cars and six-cylinder phae tons and roadsters. "During the past year, the C'irvs ler corporation experienced bodv shortnge on several occasions with a consequent unavoidable slowing up of production. With a .new plant, which is regarded as one of the finest body plants in America, and is direct I v across the siM'-t from the Jefferson avenue plant of the Chrysler corporation, we n assured of adequate supply of qual ity bodies. The purchase of this phint is simply insurance for the future. "It wilt make rerttaln our nbtl ttv to meet the demands for our cars." The Chrysler corporal ion hits ar ranged to take over contracts for bodies made with other motor car companies. Th1 amount of the purchase price was not nnnounced. "Only two weeks after lltf h ros ier four w:to announced, we were producing 6H0 cars a da v." fhh .1. K. Klelds," vice president in charge of sales of the Chrsler corpora tion. "Jt is doubtful if any new (? has ever been forced to meet such an avalanche of buying or ders as Immediately descended up on the Chrysler four. "People found tn this car a new expreBsioii of four-cylinder value; a f'nei Interpretation of fonr-ryl-inder economy; a better-balanced combination of beauty, perform ance, rondabllity and smoothness In short, they discovered a gener osity of quoltty and soundness of value such as they had never be fore nocn in the four-cylinder field. "At the rnme time, quality, re sults and durability of the Chrys ler bIx. were sending lis public de mand higher und. higher, month by itu) nth. "The sales record greatest In the hHlory of the motor car in dustry which the ChryHler six set up in its first year appears to be only the beginning. 'Today, with the most modern factory facilities and scientific manufacturing processes, world wide demand for both the six and t h e foi i r h as sent them 1 o n e w peaks of quality production." at the lowest possible price has been demonstrated by the rise of Orahum Brothers in the short period of five years to the posi tion they now occupy first in the production of lft-ton trucks und among the leaders in the 1 and H-ton fields combined "Compurlson of the annua), growth of the truck industry with that of Graham Brothers empha sizes the rapidity of their advance. Total production of trucks of alt makes in the united States in HCM was 64-2 per cent less than in 1920. In 1922 it was 21. h per cent less than 1920. In 1923 the ind istry surpassed its 1920 fig. ures by 21.9 per cent. In 1924 It was only 16,2 per cent ahead of 1920. t "Graham Brothers 1922 sates exceeded tlilr 1921 sales by 154 per cent. 1923 sales exceedod 1922 by 105 per cent, 1 924 ex ceeded 1923 by 64 per cent and now, al the end of the first half of J the entire 1924 output has been equalled. "Dally production of Graham Brothers trucks Is now 40 p T cent higher than in January, und is being further increased to sup ply the demand. Itetail deliver ies during the summer tnonthp of June and July, which are gener ally regarded as low months in the truck industry, have held up to the record deliveriea establish ed during March and April." Putting something by for a rainy day Is all right, but now is the time to lay aside something for the cold days. Things are getting brighter. Even the leaves will be turning soon. TRUCK ATTAINS LEADERSHIP Official figures Graham Brothers allowing that shipments in advantage vwl.ich cosistent ly ( ()mM( lncka f(jr th(j fj.st mf ()f hus In en passed on to the pur chaser. Tue result is that tiie luo millionth Chevrolet, a l-'isii-body cuaeii with refinement', improvements anil stamina uti (neamcd of a decade ago, now l'.OB equalled their entire l!t4 out put are no surprise to tho.a who have been watching the rap id rise or this company lo its present position In the industry. Graham B rot h e r s trjckx, sells ut u llg jte more tnan $:PMI , d w lth ,)(M,Be Brothers en gine were first of ered to the below the puce of the original C.tevroiet touring car which . Mll)Mr eary )n it was in tor H.oen. '92I that there was surh genenl The company's position in the lm, ntH!I oppression (n ai,oit automotive industry was trvna. -, Industiy In the United thened further in l a i w nen u Th(. tn,k industry. In nartlculnr. suffered heavily. Tiie became one of the units in tlu gigimtic General Motors corpoia tioii. The executle of flees are in the General .Motors buiblmg at Detroit. Disngiirdlng the idea of ear ly models, constant efforts are being made lo Improve the cur. Hut changes, even of the most in In or vai iety, are made only af- 1-r long and gruelling tests over tiie roads of the G-n-ral Motors 1'iovlng Ground at Milfoid, Mieli. not far from Delroit. where sev en Chevrolet cars, operating ntgbr and day. are imiUing a total mil- ge of 7I.ihio monthly. i 'omparal Ively speaking. Ch.--vrobl has started, "' said Mr. total 1921 production fll f4 per cent below 1 92e, "Although there ws a general impression In that people uere not buying trucks." says Mr. I.. C. Hmith, local Dodge Brothers dealer, "the ent hiisiasm of I ! owners of the fiiHt of thrse ind eed, powerful, dependable Gi : ham Brothers I ruck I'd to tin Immediate and rapidly incn a sing demand. With an Increased nam Iter of ow ners. and satlsf.-M-tni s-rvlee available al Dodge Broth ers dealers everywhere, csuiie the good will which belonged to w oil hy product. "The pot; J.d lies of ! aha in MOST MILES PER DOLLAR Perkins Motor Co. Imbler Garage La Grande, Oregon Imbler, Oregon Trail Service Station Union, Oregon AMERICANS SHOULD PRODUCE THEIR OWN RUBBER .. 9 wfeju Mil U ll ti I I IN PASS Kl GKNK. Ore. Kv idenc or what Is thought lo h-ive been a uiui ter. pet haps com mil red h iii ihe past ear. was unearthed by li;id laborers oil the MeKenitie pas high way near l.osi Nike, not far from the : u t n in it of the Cascades, according lo word sent to Coroner Bran tetter. Kmith I Tavlnr, ranger in the ''iiHcade national forest, telephoned In the coroner Dial Ihe tdtull of a man m n d a pal r of o v e ra 1 Is w re dug tip by the road workers. No other part.', of tin skeleton nor oth er arlb ten of clothing were located, the coroner whs told. I'ei'lUipH the Stlllgle.it MIUJl lllv refuMcK (o look through his window tor tLur of wearing, it out j Knndsen. "Our pol.cy of piovid-1 Hrn, no ,,hry (,f supply na the lug maximum quality ut the truck ihey knew bnw to build lowest poHSible cohL has brought spectacular success to the organ ization. We shall continue (( tullow this policy." ItAIH.VrilK OHK I l .Mll t HOIIK ItollY AOl;i W. V. Cjriini I III! I .li'frrlNim Ave. Delivered in La Grande Freight and Tax Paid COACH Notu $1415 COACH Now $950 Hudson Brougham $1740 Hudson (r.7.,) Sedan $1945 World's Greatest Values Now More Outstanding Than Ever 166,369 Hudson-Essex sales for the eiijht month period ending August 1st represents the largest six-cylinder output in the world's History. This enor ., nious product'--, makes possible the finest quality nt the lowest prices Hudson-Essex vo ollered. Q.The s&mt management which established the Hudson Motor Compai,,v.w, as for sixteen years, controls and directs th,. design af iu p ouct ai.' s of the company. Hudson-css.jf ? eld's Largest Selling Six-Cylinder Cars LEDBETTER GARAGE CD N 5TANTLY IMP ROVED BUT HO YEARLY MODELS It has never been the policy cf Dodge Brothers, Inc., to build yearly models. When an improvement is discovered, per fscted, tested and found good, it is made at once. The car is always up-to-date. Moreover, the owner does net have to fsar that his Dodge Brothers Motor Car will bo made obsolete, shortly after . he has bought it, by tho announcement "jf radically new types. L. C. Smith La (a-ande, Oregon il 'irk . I . .. - S - r
