Saturday, Snntomber 12, M2.".
THE LA GRANDE EVENING OBSERVER
Page Seven
UTOMO
ws
Tourist
Traffic
and
News
Highway
and
Auto
Dope
It
?h ' 1
.0
ES CUT
UNG
E
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Standard Four - Cylinder
Sedan Will Be Selling
Much Lower Than Au
gust First Price After
Sunday.
The announcement of n lower
price on the overland standard se
dan, two-doors, made over the sig
nature of John N. Will.vs on Sun
day, September Kith, murks tin'
most impoitant move made by this
inaiiuruelurer t his yem', during
which he has brought tin1 organ
ization wlii-ch he. heads to third
place in the entire motor cur industry-
This is the second price reduc
tion on this model in the pant ;ui
days and brings it down Iuhv than
tin selling plice ut the first of Au
gust. The tremendous demand for en
closed cars which In rapidly forc
ing production of these two-door
sedans ahead or" open curs, is pri
marily responsible lor the cost ana
product Ion will in- stepped from
Bono to 10,000 per month with an
attempt to reach this huge figure
within the next forty-five dua.
The low delivered costs bring a
full sized, five-piu:-'M)gcr sedan
witli sliding gear transmission,
hone comb radiator and other
standard equipment feutures into
actual prlcb competition with Kord
for the first time in the history of(
the industry.
specifications make the low
j price even moro remarkable. The
doors are unusually wide and ho
a rru nged t hat it is not necessary
to have a divided front seat, a fea
ture which is of import u nee to
buyers of this tpe of car. The
front seat is 39 inches wide und 19
inches deep, roomier than those
found on any other light cur at
any price.
The rear seat is 45 Inches wide
and 18 Inches de.'p, affording full
room for three passengers in the
rear of the car. These dimensions
bring this model up to the regu
lation size for a full sedan.
Twenty square feet of window
space are afforded by the con
struction of windows, giving as full
a vision as is obtained in any open
car.
The new windshield is of the lat
est one-piece construction, sturdily
set in a heavy frame and eusi.y and
quickly opened for ventilation.
The motor is rated s 27 horse
power with a much higher power
delivered at high speed. v
Transmission is of the standard
three forward, selective sliding
gear type and the Borg and Beck
type of clutch construction is em
ploved giving an unusually sturdy
power transmission system.
The use of molybdenum steel in
HEW MODEL FORDS
FIRST SHOWING
THE TOURING CAR
EARLY NEXT WEEK
Perkins Motor Co.
Phone M-500. Cor. 4th and Adams .
We Buy, Sell and Trade
Used Cars
SAMPSON TlliHH AND Tt'llKS.
Vi;iI'KX, lho Cjuallty I'lOdiut.
Gibbons Service Station
ran vi:in;x
And yoii'i; nl ways be satisfied.
Telephone 57. "V J
ritOIM'tTS
Complete chassis liihrlcul Inn.
Jefferson and Kim
the rear axle shaft puts this iin
poriunt mcmoer in the claims of that
uaed on the most expensive cars
in the country und the shall is of
the same sine as that used In one
of the moat popular uifch-priced
"sixes" in the market.
Starting and lighting use the
Auto-l.,ite ssiem which is also
standard equipment on many of
the larger curs.
The car is finished in a satin
duco and upholster) is of excep
tionally line fabric of long wearing
capacity.
I hue many big things have been
I done by mys-uvcrlauu, inc., un
der the guidance ot Joan .. YVilli-s.
: tlie truue la general accent tlt.s
'important price step as uucciiug
I the general trade more vitaiiy than
any oilier oi recent years.
For the first time, a car of tills
'.type, futiy equippeu auu wttii iu
general icatures of bruauig saieLy,
uriving convenience, quiet, opeia
lion, power and updating econoui),
ihas been brought into mc great
i uuiss buying level.
Sales umnor-tiea who are familiar
with the trame ot mind oi liiu ouy
ilig public are tree in tacir i.tate
( mcias thai U is a Menu hoiuu
slieil in the industry and aie eager
ly awaiting the reauiia not oiny to
far as saieo are cwuceinuu, but al
so as it ictjurus die ability of lue
Toledo luanuiaciurer lu main turn
the price.
1 "if he can hold It down to the
uewiy amiuui.ceu iiguies. '.he mo
tor car oujur ot mouest means lias
been oliecer lue greatest boon ae
1ms ever known," m the remain ot
one imporialil I'aiiclu Cuust suitio
executive.
I "A manufacturer who can put
the speed R'uLuna of a car uueu
as this, moij ueuuni steel, heavy
frame, big motor, in an enclosed
tnouel to sell at such a pnee its a
marvel," is the comment ui a wli
kiiown iiianuiaclurer to whom the
price was uicioed early lisi week.
"Kvcn the sensational financial
comeback of Johii N. VVtliys, which
is the wonder of the mouera whiub-
tnal age, ha to take a back s.-at
lor sucti a uianuiacturiug achieve
ment," is tlie opinion oi a leauiug
coast banker.
This hlw price, the step up In
factory prouuetton, and the elab
orate sulci pians back ot lue Over
land have euectiveiy put a stop to
ail talk of overland abandoning
the tield of ligut, low-priced, iuur
cyllnder cars and have proved that
Mr. Willys is, as he aiwava has
been in the past, going out alter
a, volume which will very likely
carry him beyond even his strong
thirtl-piace position ot the preseni
time.
Announcement in made t hat a
heavy quota of the.se Uu l iund
standard sedans has hewi-an tinged
for on tiie raclfic coast and that
every effort will bu made to keep
the supply tip to th: deiiiiiiui.
CHEVROLET
PRODUCTION
SETS RECORD
If this prohibition keeps on be
fore long you will have to apologize
for being sober.
Tire Pa?ises Are LW-
Company Is First Manu
facturer of Gear Shift
Cars to Attain High
Production Figure.
The two-millionth Chevrolet t
built Sept. S establishes a new ro-
;cord in automotive history,
j The Chevrolet Motor company
Is the first maker of selective
gear shift cars to attain this pro
duction. "I'liswing the two millionth pro
i duetion mark emphas.zes Cnfcv-
sen, presidetit of the company.
"The present record should not be !
Une last as tiie company expects
; to produce ck'He to nu.t a million
icars during lJJ6 which will ex
jceed by wide margin In 1023
, Chevrolet peak production."
i When tue tirst bab) Grand"
tout ing mouel was turned o it at
jtne Kiint plant in 1U13 Cncvro
ict piouuction fur that year total-j
jed on y 6,y.7 wliicu today would I
represent leHJ ' than Inieo days!
: work. The original plant would be !
Most today uiuoiig Die huge build
ings of the oig.iii.zulion which in
cludes motor, pressed ineiai und ,
ju3seiuti plants at ImIiii, Alien.,
'six uincr assembly p ants at
I'l arrytovvn, N. V., HI. Louts, Mo., I
Oakland, Cai.. Janesv ale, Wis., ;
'Norwood, O., and Uuifalo, N. If.,
; tin re factor.es al letroit for the
,iiiiHii..i:lurn tcspeclively of 'geaia,
ax.es and fuiginBs, a iiunniuis
sioii p. ant al 1 oieuo, O., a small
I parts ruitory ut Hay City, Mica.,
'a. id an export assembling piaut
jui yioomue.d, N J. The com
pany occupies ICY buildings witn
u total space of tf.u.m.iii uquute
feet. Tue vauous plants occupy
'44 a ucres.
i. Ihe mat Chevrolet, purchased
by the company a tew y ai s ai?o
from the original owner, is still in
perfect i unmng con Jt Lion. At the
conservativ. u average of 10, (Kill
. nines p;r car. lae two mimon
Cue vi mels pi ouueed since lue
completion of ti.ls first Chevrolet
fepreuent 2ll,0Oti(U00,ini0 miles of
truiiHporlnUun or more tlian HK
tnU) round tups between the
earth and the moon. 1'laced end
to end the I'.iiOd.tuiu Chuvroiets
would lot tit a tral'ic Jam 4,tiii&
nines long.
The Cuevrolet Motor company
!ut 12 yetus old Is a comparutive
'newcomer in the automotive field.
i'lio gigantic strides which it has
made me illustrated well by the
tact that nearly one million of
the two million cars produced so
lar were mude during the last
two yeaib.
As the company grew, improv
ed machinei y pei mitted more
cars lo be built per employe, j
inar elous precision equipment
rendered possible quick and uec
unite assembling and the result
ant ineiease in production gave
t .e advantage of tremendous
put chasing power.
These factors formed an end
less chain continually pulling
down the cost of manufiut ut e,
massj
CftUBE RUBBER HIGHEST m YEA&0
Buy Noiv and Save Money!
The unprecedented demand
foi Firestone quality and
mileage has more than dou
bled the sales of Gum-Dipped
Cords to car owners so far
this year, enabling us be
cause of this tremendous vol
ume to keep prices low.
I Experienced car owners
insist on tires that deliver the
greatest mileage at the low
est cost per rnile, because
such tires last Jonger make
the restricted rubber supply
go further reduce crude
rubber costs and help
maintain the present
low tire prices.
Gum-Dipping, the
of Quality
Firestone extra process, is also
one of the biggest and most
important economy factors in
tire performance. This meth
od of treating cord fabric,
developed by Firestone tire
chemists and engineers, insu
lates every fiber of every cord
with ruober, and gives the
sidewalls the extra strength to
withstand the extra flexing
strain insuring maximum
safecy, comfort and economy.
Buy now make sure cf
economical transporta
tion by obtaining theso
outstanding Firestpno
superiorities at present
low prices.
Chrysler Purchases
American Body Plant
To Insure Supply
The purchuse of the Detroit
property and plant of the Ameri
can Motor Body company by the
Chrvslr corporation Is announced
by Walter P. Chrysler, president.
. "Because of the present Inabil
ity of the Chrysler corporation with
Its various plants to supply the de
mand for Its product, the Chrysler
corporation has purchased the De
troit plant of the American Motor
Body company, which gives the
Chrysler corporation TOn.ooft square
feot of additional space," Chrysler
explained in making the announce
ment. "The first and second floors of
the new plant will be used for
manufacturing purposes by th
Chrysler corporation and the other
floors will be used for building
open cars including four-cylinder
touring cars and six-cylinder phae
tons and roadsters.
"During the past year, the C'irvs
ler corporation experienced bodv
shortnge on several occasions with
a consequent unavoidable slowing
up of production. With a .new
plant, which is regarded as one of
the finest body plants in America,
and is direct I v across the siM'-t
from the Jefferson avenue plant
of the Chrysler corporation, we n
assured of adequate supply of qual
ity bodies. The purchase of this
phint is simply insurance for the
future.
"It wilt make rerttaln our nbtl
ttv to meet the demands for our
cars."
The Chrysler corporal ion hits ar
ranged to take over contracts for
bodies made with other motor car
companies.
Th1 amount of the purchase price
was not nnnounced.
"Only two weeks after lltf h ros
ier four w:to announced, we were
producing 6H0 cars a da v." fhh .1.
K. Klelds," vice president in charge
of sales of the Chrsler corpora
tion. "Jt is doubtful if any new
(? has ever been forced to meet
such an avalanche of buying or
ders as Immediately descended up
on the Chrysler four.
"People found tn this car a new
expreBsioii of four-cylinder value;
a f'nei Interpretation of fonr-ryl-inder
economy; a better-balanced
combination of beauty, perform
ance, rondabllity and smoothness
In short, they discovered a gener
osity of quoltty and soundness of
value such as they had never be
fore nocn in the four-cylinder field.
"At the rnme time, quality, re
sults and durability of the Chrys
ler bIx. were sending lis public de
mand higher und. higher, month
by itu) nth.
"The sales record greatest In
the hHlory of the motor car in
dustry which the ChryHler six set
up in its first year appears to be
only the beginning.
'Today, with the most modern
factory facilities and scientific
manufacturing processes, world
wide demand for both the six and
t h e foi i r h as sent them 1 o n e w
peaks of quality production."
at the lowest possible price has
been demonstrated by the rise of
Orahum Brothers in the short
period of five years to the posi
tion they now occupy first in
the production of lft-ton trucks
und among the leaders in the 1
and H-ton fields combined
"Compurlson of the annua),
growth of the truck industry with
that of Graham Brothers empha
sizes the rapidity of their advance.
Total production of trucks of alt
makes in the united States in
HCM was 64-2 per cent less than
in 1920. In 1922 it was 21. h per
cent less than 1920. In 1923 the
ind istry surpassed its 1920 fig.
ures by 21.9 per cent. In 1924 It
was only 16,2 per cent ahead of
1920. t
"Graham Brothers 1922 sates
exceeded tlilr 1921 sales by 154
per cent. 1923 sales exceedod
1922 by 105 per cent, 1 924 ex
ceeded 1923 by 64 per cent and
now, al the end of the first half
of J the entire 1924 output
has been equalled.
"Dally production of Graham
Brothers trucks Is now 40 p T
cent higher than in January, und
is being further increased to sup
ply the demand. Itetail deliver
ies during the summer tnonthp of
June and July, which are gener
ally regarded as low months in
the truck industry, have held up
to the record deliveriea establish
ed during March and April."
Putting something by for a rainy
day Is all right, but now is the time
to lay aside something for the cold
days.
Things are getting brighter. Even
the leaves will be turning soon.
TRUCK ATTAINS
LEADERSHIP
Official figures
Graham Brothers
allowing that
shipments
in advantage vwl.ich cosistent ly ( ()mM( lncka f(jr th(j fj.st mf ()f
hus In en passed on to the pur
chaser. Tue result is that tiie
luo millionth Chevrolet, a l-'isii-body
cuaeii with refinement',
improvements anil stamina uti
(neamcd of a decade ago, now
l'.OB equalled their entire l!t4
out put are no surprise to tho.a
who have been watching the rap
id rise or this company lo its
present position In the industry.
Graham B rot h e r s trjckx,
sells ut u llg jte more tnan $:PMI , d w lth ,)(M,Be Brothers en
gine were first of ered to the
below the puce of the original
C.tevroiet touring car which . Mll)Mr eary )n it was in
tor H.oen. '92I that there was surh genenl
The company's position in the lm, ntH!I oppression (n ai,oit
automotive industry was trvna. -, Industiy In the United
thened further in l a i w nen u Th(. tn,k industry. In
nartlculnr. suffered heavily. Tiie
became one of the units in tlu
gigimtic General Motors corpoia
tioii. The executle of flees are
in the General .Motors buiblmg
at Detroit.
Disngiirdlng the idea of ear
ly models, constant efforts are
being made lo Improve the cur.
Hut changes, even of the most
in In or vai iety, are made only af-
1-r long and gruelling tests over
tiie roads of the G-n-ral Motors
1'iovlng Ground at Milfoid, Mieli.
not far from Delroit. where sev
en Chevrolet cars, operating ntgbr
and day. are imiUing a total mil-
ge of 7I.ihio monthly.
i 'omparal Ively speaking. Ch.--vrobl
has started, "' said Mr.
total 1921 production fll f4
per cent below 1 92e,
"Although there ws a general
impression In that people
uere not buying trucks." says Mr.
I.. C. Hmith, local Dodge Brothers
dealer, "the ent hiisiasm of I !
owners of the fiiHt of thrse ind
eed, powerful, dependable Gi :
ham Brothers I ruck I'd to tin
Immediate and rapidly incn a sing
demand. With an Increased nam
Iter of ow ners. and satlsf.-M-tni
s-rvlee available al Dodge Broth
ers dealers everywhere, csuiie the
good will which belonged to
w oil hy product.
"The pot; J.d lies of ! aha in
MOST MILES PER DOLLAR
Perkins Motor Co. Imbler Garage
La Grande, Oregon Imbler, Oregon
Trail Service Station
Union, Oregon
AMERICANS SHOULD PRODUCE THEIR OWN RUBBER .. 9 wfeju
Mil U ll ti I I IN PASS
Kl GKNK. Ore. Kv idenc or
what Is thought lo h-ive been a
uiui ter. pet haps com mil red h
iii ihe past ear. was unearthed by
li;id laborers oil the MeKenitie pas
high way near l.osi Nike, not far
from the : u t n in it of the Cascades,
according lo word sent to Coroner
Bran tetter.
Kmith I Tavlnr, ranger in the
''iiHcade national forest, telephoned
In the coroner Dial Ihe tdtull of a
man m n d a pal r of o v e ra 1 Is w re
dug tip by the road workers. No
other part.', of tin skeleton nor oth
er arlb ten of clothing were located,
the coroner whs told.
I'ei'lUipH the Stlllgle.it MIUJl lllv
refuMcK (o look through his window
tor tLur of wearing, it out j
Knndsen. "Our pol.cy of piovid-1 Hrn, no ,,hry (,f supply na the
lug maximum quality ut the truck ihey knew bnw to build
lowest poHSible cohL has brought
spectacular success to the organ
ization. We shall continue ((
tullow this policy."
ItAIH.VrilK OHK
I l .Mll t HOIIK
ItollY AOl;i
W. V. Cjriini
I III! I .li'frrlNim Ave.
Delivered in La Grande
Freight and Tax Paid
COACH
Notu
$1415
COACH
Now
$950
Hudson Brougham $1740
Hudson (r.7.,) Sedan $1945
World's Greatest Values
Now More Outstanding Than Ever
166,369 Hudson-Essex sales for the eiijht month period ending August 1st
represents the largest six-cylinder output in the world's History. This enor .,
nious product'--, makes possible the finest quality nt the lowest prices
Hudson-Essex vo ollered. Q.The s&mt management which established the
Hudson Motor Compai,,v.w, as for sixteen years, controls and directs
th,. design af iu p ouct ai.'
s of the company.
Hudson-css.jf ? eld's Largest Selling Six-Cylinder Cars
LEDBETTER GARAGE
CD N 5TANTLY IMP ROVED
BUT HO YEARLY MODELS
It has never been the policy cf Dodge
Brothers, Inc., to build yearly models.
When an improvement is discovered, per
fscted, tested and found good, it is made
at once. The car is always up-to-date.
Moreover, the owner does net have to
fsar that his Dodge Brothers Motor
Car will bo made obsolete, shortly after .
he has bought it, by tho announcement
"jf radically new types.
L. C. Smith
La (a-ande, Oregon
il 'irk .
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