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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Aug. 29, 1925)
Snturday, Anpust 20, 11)25. THE LA GRANDE EVENING OBSERVER Pace Nine Highway and Auto Dope Tourist Traffic and News I I conmtltml In the choice of nictlfti ! tht'ir districts I ri'Kiiril as second i mm plan is mm FROM FACTORY Innovation in Car Pur chasing Originated by Durant Motors, Now in Operation. During the print week Ibo 1)u mni Motor rum puny throughout tin Western treritory inaugurated unu of the most revolutionary yet practical miles plans ever devised by nny automobile factory, and the overwhelming rcppoiiFo us reported to 1 he factory from the north west dealers is a clear reflection of the instantaneous public approval for the Star gold certificate save and earn plan.- Thousands of people over tin went have enlisted under this new plan, a factory report shows, which has Just been received by J. P. Morelock, locul Ktar und Durant dtale. In discusshifr the plan that prom ises to creat a new method of sell ing automobiles, Mr. Morelock, pointed out the following remark abbi features. "This newly created plan gives every man, woman and child an extraordinary opportunity of be coming an owner of a Star car without the outlay of any money.. By putting forth a certain amount of effort, devoting a portion of one's spurt time to the interest of the Durant organization, anyone may earn an automobile with a wide choice of the various models included in .the Star line. "This Gold certificate plan la iioi limited to present Star owners. It is not limited to districts, but is open to all who may wish to be come owners of an automobile. "Details of the plan have been carefully worked, out and it is amazing how even the most skepti cal people have given enthusiastic co-operation for the plan after all details have been carefully ex plained." In the entire Western territory which la under the general super vision of Norman De Vnnx. active head of the Star and Durant or ganizations In the west, this new plan promises to create sales rec ords which will shatter the sensa tional sales records of June ant! July which wore the largest in the history of the-western organiza tion. This plan Is in accord with the sales drive recently started by the entire Star and Durant organ izatio nand has already added an empetus to sates which will caus the factory to st p up production which is now running at record making cnpitcity and will continue on this basts fur many months to come. Severn! tvpcIcs of careful plan ning and cheeking of the results oi the plan after It had been in ef fect at the company's branches In California where sales plans und ideas are tried out, definitely show the advantages of the plan for the dealers and the invaluable assist ance to thos prisons desiring u Star car. Every phase of the plan is fully explained In the literature 19 0 0 19 2 5 S Years J A . asssaorfiaSioti to E3glaway Ts 25 years of anticipating the ' requirements of motorists making manufacturing pro-, cesses more certain produc ing a higher standard of quality 25 years of unswerv ing adherence to the Firestone pledge,"Most Miles per Del ias'summarizes Firestone's . record of service to car owners. Firestone factories have grown from a small building approximately 75 x 150 feet to mammoth plants having floor area of over 60 acres from a capital of $5 0, 000 to over $50,000,000 from an annual sales volume of $100,000 to over $100,000,000 all 'in the short period of 25 years. This Firestone record could only have been made through furnishing the public. with outstanding values and is, ; consequently, your assur-. ance of quality and lowest prices. If you would like to know, more of this wonderful record, ask your Firestone dealer to send you an illustrated folder. With today's high cost of crude rubber and other raw materials, Firestone's oppor tunity to serve the public was never better, due toits great volume and special advanta ges in buying, manufacturing and distribution. Henry Speeds Perkins Motor Company Phone M-500 Corner 4th and Adams AMERICANS SHOULD PRODUCE THEIR OWN RUBBER.... -5 uvJuXrL- Do You Motor For Pleasure? Use Veltex Gasoline & Oils o. It Will Give .You I'OWKU SPKKD MILKAGK EASY STARTING - It Will Not Give You SO MANY (il.AIl CHANGES SLOW PICK-UP LOW MILEAGE HARD STARTING H o o We Invite Comparison FLETCHER OIL COMPANY The First Independent Oil Company in Oregon. AX n i At ID CI I I cniiHtilted in the choice of media in his territory. The dealers are kept in constant touch with the ad vertislnK plans und are mven ad vnnee proofs of all newspaper ad vertisements. "The Ruarantco to the dealers that their entire contribution will be spent for advertising space In their districts I re Kurd as second i in in pori lance only to the feature! of unified appeal." mild J. K. Urlmm, Jr., advertising manager of the Chevrolet Motor company. "It should be understood that this Is not national advertising used local ly: It la local advertising nationally directed." The ralffo-Detrolt Motor Car company announcement of tho im proved Jewett models at reduced prices states that six inches hua been added to the interiors of each model. Thin nan resulted In tho back neat gaining: three inches and tho front compartment gaining the rest. ven Henry Ford speeds a bit oneo n u while. Deputy Sheriff Harold In mil ton, aliove, of Molvimbilo, Mich., arrested tho flivver kins when ho Ford car not a Ford enr hit Hi miles an hour. The sheriff thront ned to fire Hamilton, if he didn't i polemize to Ford, and tho police .'hi' .of the viluiKC mid he would )ust htm If he did. There was no (polony, and Hamilton wns notified ie could have a job in tho Ford plant If he were fired. prepared for the prospective Rnr ear owner and will provo of uun sldcrublu assistance. UNIFORM ROAD MARKING SIGNS ARE DESIRED When John B. l;eed and Fred J. Hiking, president and mummer f 'he Automobile chili of ltritlsh Co Inmbia visited Portland and other cities of the Hacifle coast hist wei-k in the. interests of the motorim? public, they were on a mission or no little importance to all dist ricta and com in iin it ten of the weKteni eniiHl coimtry. The object of their wjus to create u mon- compre hensive mid hitcllhrcnf RVHi-m road siKnim? nnd of tourist informa tion. Standardization w:im the watchword of tlidr proR-nim which provided for a nn'ctiiiK in Vancouver. It. C, on oeiober ::rd. 4th and r.th of all motor nfwocla tlons and clubs of the western states willi an object of working out a uniform vat'in of road :;iRii b'KT ami of cooperative .service be tween clubs. , This program Is In direct keep ing with the effort now lieinw tn:nie by the Fntted Ktntes Highway Ko rean to stiinilurrlize ail 1 nuKS'-r.on-tliientnl MKhways to simplify in directions to be used throughout the various states for the conveni ence of the tourists nnl motorist. At present the various regulations md stoning systi ins of t he sev eral states are coiifusinj; to the. motorist who must conform hlm ne)f teuitornr!.ly to the various reb uilt t ions its he puss-s from one :-;tiile to a not her. An effoit will be made to" correct this situation us far as possible, through 'he co operation of the various involved. The director of the Oregon SI -i ie Molor nssoclatipn voted to fmrlic ipate in the program mil lined ,v Mr. Heed and Mr. r;iktnc. with a sentiment 4'xpri"-srd tlmt Mil west ern states interested would do likewise. Chevrolet Co - Operative i Advertising Provides a batisiactorv Method oi Telling Public of Cars. The Chevrolet Motor company hits announced a co-operative ad- I with Uh larife dealer orKiin.zutlon. I This campaign is a further move by ihe t'tieeroiei Motor company Iin Its effort to obtain the most cconomtcul distribution of its pro duet, li is probably the moat com- Iprehensive and ef ilcient of the great advertising cuinpoigns in tl.e automotive industry. Approximate- ; ly 4,otm newspapers nr bem.i; urfed- , I'nder this plan the Chevrolet ! Motor company in reality has be- ' come the uovert'smg departi.i; lit j of euch of It s dealers whom It p.o- vides with a highly efficient and consistent advertising campaign, j In addition, it becomes possible . to key local advertising with m- tional Miivert.snfT and thus broad- ' : cast a single advertising message at one time in both national und local publications. Tho co-operative feature of the plan does not apply in a financial way to the national advertising usi d by (he Chevrolet Motor com pany in the principal magazines of tlie country. This advertising is puid for from t lie general advertis ing appropriation of the conipiny without expense to the dealers. The ( dealer h com in ue to receive gratis the sales literature and tho effec tive window displuy service of the company. These displays SMpple tiu nt the unified' advertising plan. Iin brief Oh plan Is this: The Cm luiet Motor company charges a small amount for each car shipped to dealers and credits it to the Chevrolet Dealers' Adver tising tund. To this fund the com pany then adds a substantial con- j uimnion from us own advertising 1 budget. j The company plans the dealer advert ifihirf campaigns, buyH news- ' uuper space, mirehaseii ami pre- I pares art work, sends t lie ad ver tiseiuints lo I he new spa pern, ill reels the priming and display of outdoor advertising, handles in voices and pays bills. The dealers j thus are relieved of a vast amount of detail. A desirable angle of the plan in j a guaraiijet; to each dealer that ; every dollar which 'he pays into !l lie fund will be spent. In his dis trict for newspaper or outdoor dis pluy fspiic", nil of the costs of pre paring and placing the advertising mailer being more than covered by, tin! Chevrolet Molor company's contribution lo the fund. I In furtherance of the plan, the Campbell -Kutiid company, which I s -' V' s the Chevrolet Motor com-I puny as advertising agents and is one or the five large:;! advertising . companies in the 1'nited Slates, has sen! out from Its own organization 14 field in-n who are located at strategic points throughout, the country. I Tlies" men bring the dealers into dose personal contact with the ' main organization in working out advert'sing problems ami iishIsI in individualizing Ihe dealers' adver tising consistent with the program of a united appeal. The Individual re'iiiireiiu-nts of each dealer are analyzed und he is Sweeping. CA Now COAC Now Hudson Broughasn $495 Hudson (p.7.,.) Sedan $1695 All Prices Freight and Tax Extra World's Greatest Values Now More Outstanding Than Ever 166,369 Hudson-Eiisex sales for the eight month period ending August 1st represents the largest six-cylinder output in the world's History. This enor. mous production makes possible the finest quality at the lowt-st prices Hudson-Escex ever offered. QThc same management which established the Hudson Motor Car Company, now, as for sixteen years, controls and directs the design of its product and policies of the company. Hudson-Essex World's Largest Selling Six-Cylinder Cars LEDBETTER GARAGE an? 11 TIRES $9.90 rm voi,rii;i;K conns. Mail'1 by the Mason Tire and Rubber Co. Come in and sec theni. We can save you money on tires. HIGHWAY SKUVK K STATION W V V 2 J v 3 i i t V V X V y y y y y t y : We Have Installed A Beeler Auto Axle Gauge This machine cliniiiiatp.'i Kiicss-woik in slrafoht eiiinj? axle.-;. You can nmv have jiorfcct whr.ol alignment as .s):il'ii'(l hy the maHufacturei1. This is especially iuipiutaiit to owners of cars villi foui-vhecl brakes. Save Your Tiics and Iitarings! La Grande Irons Works y; y f! y y y y v. ?i Y; ..I .!.! t t V Annoiihcing Important Changes in Bodies and Chassis Added Beauty and Utility Closed Cars in Color No Increase in Prices All-steel bodies on Tudor Sedan, Coupe and open cars. l?odies and chassis both lowered. La rj?er, more attractive fenders, affording greater protection. New im proved transmission and rear axlo brakes on all types. One-piece ventilat ing windshield on closed cars; double ventilating type on open cars. Curtains opening with all doors on Touring car and Runabout. CJ Closed cars in colors, with upholstery of finer quality to har monize; and nickeled radiator shells. Many other refinements now add to the beauty and quality of these cars. Perkins Motor Co, La Grande, Oregon. v
