Snturday, Anpust 20, 11)25.
THE LA GRANDE EVENING OBSERVER
Pace Nine
Highway
and
Auto
Dope
Tourist
Traffic
and
News
I I conmtltml In the choice of nictlfti ! tht'ir districts I ri'Kiiril as second i
mm plan
is mm
FROM FACTORY
Innovation in Car Pur
chasing Originated by
Durant Motors, Now in
Operation.
During the print week Ibo 1)u
mni Motor rum puny throughout
tin Western treritory inaugurated
unu of the most revolutionary yet
practical miles plans ever devised
by nny automobile factory, and the
overwhelming rcppoiiFo us reported
to 1 he factory from the north west
dealers is a clear reflection of the
instantaneous public approval for
the Star gold certificate save and
earn plan.-
Thousands of people over tin
went have enlisted under this new
plan, a factory report shows, which
has Just been received by J. P.
Morelock, locul Ktar und Durant
dtale.
In discusshifr the plan that prom
ises to creat a new method of sell
ing automobiles, Mr. Morelock,
pointed out the following remark
abbi features.
"This newly created plan gives
every man, woman and child an
extraordinary opportunity of be
coming an owner of a Star car
without the outlay of any money..
By putting forth a certain amount
of effort, devoting a portion of
one's spurt time to the interest of
the Durant organization, anyone
may earn an automobile with a
wide choice of the various models
included in .the Star line.
"This Gold certificate plan la iioi
limited to present Star owners. It
is not limited to districts, but is
open to all who may wish to be
come owners of an automobile.
"Details of the plan have been
carefully worked, out and it is
amazing how even the most skepti
cal people have given enthusiastic
co-operation for the plan after all
details have been carefully ex
plained." In the entire Western territory
which la under the general super
vision of Norman De Vnnx. active
head of the Star and Durant or
ganizations In the west, this new
plan promises to create sales rec
ords which will shatter the sensa
tional sales records of June ant!
July which wore the largest in the
history of the-western organiza
tion. This plan Is in accord with
the sales drive recently started by
the entire Star and Durant organ
izatio nand has already added an
empetus to sates which will caus
the factory to st p up production
which is now running at record
making cnpitcity and will continue
on this basts fur many months to
come.
Severn! tvpcIcs of careful plan
ning and cheeking of the results oi
the plan after It had been in ef
fect at the company's branches In
California where sales plans und
ideas are tried out, definitely show
the advantages of the plan for the
dealers and the invaluable assist
ance to thos prisons desiring u
Star car. Every phase of the plan
is fully explained In the literature
19 0 0
19 2 5
S Years J
A .
asssaorfiaSioti
to E3glaway Ts
25 years of anticipating the '
requirements of motorists
making manufacturing pro-,
cesses more certain produc
ing a higher standard of
quality 25 years of unswerv
ing adherence to the Firestone
pledge,"Most Miles per Del
ias'summarizes Firestone's .
record of service to car owners.
Firestone factories have
grown from a small building
approximately 75 x 150 feet
to mammoth plants having
floor area of over 60 acres
from a capital of $5 0, 000 to over
$50,000,000 from an annual
sales volume of $100,000 to
over $100,000,000 all 'in the
short period of 25 years.
This Firestone record could
only have been made through
furnishing the public. with
outstanding values and is,
; consequently, your assur-.
ance of quality and lowest
prices.
If you would like to know,
more of this wonderful record,
ask your Firestone dealer to
send you an illustrated folder.
With today's high cost of
crude rubber and other raw
materials, Firestone's oppor
tunity to serve the public was
never better, due toits great
volume and special advanta
ges in buying, manufacturing
and distribution.
Henry Speeds
Perkins Motor Company
Phone M-500
Corner 4th and Adams
AMERICANS SHOULD PRODUCE
THEIR OWN RUBBER.... -5 uvJuXrL-
Do You Motor For Pleasure?
Use Veltex Gasoline & Oils
o.
It Will Give .You
I'OWKU
SPKKD
MILKAGK
EASY STARTING -
It Will Not Give You
SO MANY (il.AIl
CHANGES
SLOW PICK-UP
LOW MILEAGE
HARD STARTING
H
o
o
We Invite Comparison
FLETCHER OIL COMPANY
The First Independent Oil Company in Oregon.
AX
n
i
At
ID CI I
I
cniiHtilted in the choice of media
in his territory. The dealers are
kept in constant touch with the ad
vertislnK plans und are mven ad
vnnee proofs of all newspaper ad
vertisements. "The Ruarantco to the dealers
that their entire contribution will
be spent for advertising space In
their districts I re Kurd as second i
in in pori lance only to the feature!
of unified appeal." mild J. K.
Urlmm, Jr., advertising manager of
the Chevrolet Motor company. "It
should be understood that this Is
not national advertising used local
ly: It la local advertising nationally
directed."
The ralffo-Detrolt Motor Car
company announcement of tho im
proved Jewett models at reduced
prices states that six inches hua
been added to the interiors of each
model. Thin nan resulted In tho
back neat gaining: three inches and
tho front compartment gaining the
rest.
ven Henry Ford speeds a bit oneo
n u while. Deputy Sheriff Harold
In mil ton, aliove, of Molvimbilo,
Mich., arrested tho flivver kins when
ho Ford car not a Ford enr hit
Hi miles an hour. The sheriff thront
ned to fire Hamilton, if he didn't
i polemize to Ford, and tho police
.'hi' .of the viluiKC mid he would
)ust htm If he did. There was no
(polony, and Hamilton wns notified
ie could have a job in tho Ford plant
If he were fired.
prepared for the prospective Rnr
ear owner and will provo of uun
sldcrublu assistance.
UNIFORM ROAD
MARKING SIGNS
ARE DESIRED
When John B. l;eed and Fred J.
Hiking, president and mummer f
'he Automobile chili of ltritlsh Co
Inmbia visited Portland and other
cities of the Hacifle coast hist wei-k
in the. interests of the motorim?
public, they were on a mission or
no little importance to all dist ricta
and com in iin it ten of the weKteni
eniiHl coimtry. The object of their
wjus to create u mon- compre
hensive mid hitcllhrcnf RVHi-m
road siKnim? nnd of tourist informa
tion. Standardization w:im the
watchword of tlidr proR-nim
which provided for a nn'ctiiiK in
Vancouver. It. C, on oeiober ::rd.
4th and r.th of all motor nfwocla
tlons and clubs of the western
states willi an object of working
out a uniform vat'in of road :;iRii
b'KT ami of cooperative .service be
tween clubs. ,
This program Is In direct keep
ing with the effort now lieinw tn:nie
by the Fntted Ktntes Highway Ko
rean to stiinilurrlize ail 1 nuKS'-r.on-tliientnl
MKhways to simplify in
directions to be used throughout
the various states for the conveni
ence of the tourists nnl motorist.
At present the various regulations
md stoning systi ins of t he sev
eral states are coiifusinj; to the.
motorist who must conform hlm
ne)f teuitornr!.ly to the various reb
uilt t ions its he puss-s from one
:-;tiile to a not her. An effoit will
be made to" correct this situation
us far as possible, through 'he co
operation of the various involved.
The director of the Oregon SI -i ie
Molor nssoclatipn voted to fmrlic
ipate in the program mil lined ,v
Mr. Heed and Mr. r;iktnc. with a
sentiment 4'xpri"-srd tlmt Mil west
ern states interested would do likewise.
Chevrolet Co - Operative
i Advertising Provides a
batisiactorv Method oi
Telling Public of Cars.
The Chevrolet Motor company
hits announced a co-operative ad-
I with Uh larife dealer orKiin.zutlon.
I This campaign is a further move
by ihe t'tieeroiei Motor company
Iin Its effort to obtain the most
cconomtcul distribution of its pro
duet, li is probably the moat com-
Iprehensive and ef ilcient of the
great advertising cuinpoigns in tl.e
automotive industry. Approximate- ;
ly 4,otm newspapers nr bem.i; urfed- ,
I'nder this plan the Chevrolet !
Motor company in reality has be- '
come the uovert'smg departi.i; lit j
of euch of It s dealers whom It p.o-
vides with a highly efficient and
consistent advertising campaign,
j In addition, it becomes possible
. to key local advertising with m-
tional Miivert.snfT and thus broad- '
: cast a single advertising message at
one time in both national und local
publications.
Tho co-operative feature of the
plan does not apply in a financial
way to the national advertising
usi d by (he Chevrolet Motor com
pany in the principal magazines of
tlie country. This advertising is
puid for from t lie general advertis
ing appropriation of the conipiny
without expense to the dealers. The (
dealer h com in ue to receive gratis
the sales literature and tho effec
tive window displuy service of the
company. These displays SMpple
tiu nt the unified' advertising plan.
Iin brief Oh plan Is this:
The Cm luiet Motor company
charges a small amount for each
car shipped to dealers and credits
it to the Chevrolet Dealers' Adver
tising tund. To this fund the com
pany then adds a substantial con-
j uimnion from us own advertising
1 budget.
j The company plans the dealer
advert ifihirf campaigns, buyH news-
' uuper space, mirehaseii ami pre-
I pares art work, sends t lie ad ver
tiseiuints lo I he new spa pern, ill
reels the priming and display of
outdoor advertising, handles in
voices and pays bills. The dealers
j thus are relieved of a vast amount
of detail.
A desirable angle of the plan in
j a guaraiijet; to each dealer that
; every dollar which 'he pays into
!l lie fund will be spent. In his dis
trict for newspaper or outdoor dis
pluy fspiic", nil of the costs of pre
paring and placing the advertising
mailer being more than covered by,
tin! Chevrolet Molor company's
contribution lo the fund.
I In furtherance of the plan, the
Campbell -Kutiid company, which I
s -' V' s the Chevrolet Motor com-I
puny as advertising agents and is
one or the five large:;! advertising
. companies in the 1'nited Slates, has
sen! out from Its own organization
14 field in-n who are located at
strategic points throughout, the
country.
I Tlies" men bring the dealers into
dose personal contact with the
' main organization in working out
advert'sing problems ami iishIsI in
individualizing Ihe dealers' adver
tising consistent with the program
of a united appeal.
The Individual re'iiiireiiu-nts of
each dealer are analyzed und he is
Sweeping.
CA
Now
COAC
Now
Hudson Broughasn $495
Hudson (p.7.,.) Sedan $1695
All Prices Freight and Tax Extra
World's Greatest Values
Now More Outstanding Than Ever
166,369 Hudson-Eiisex sales for the eight month period ending August 1st
represents the largest six-cylinder output in the world's History. This enor.
mous production makes possible the finest quality at the lowt-st prices
Hudson-Escex ever offered. QThc same management which established the
Hudson Motor Car Company, now, as for sixteen years, controls and directs
the design of its product and policies of the company.
Hudson-Essex World's Largest Selling Six-Cylinder Cars
LEDBETTER GARAGE
an?
11
TIRES $9.90
rm voi,rii;i;K conns.
Mail'1 by the Mason Tire and Rubber Co. Come in and sec
theni. We can save you money on tires.
HIGHWAY SKUVK K STATION
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We Have Installed A Beeler
Auto Axle Gauge
This machine cliniiiiatp.'i Kiicss-woik in slrafoht
eiiinj? axle.-;. You can nmv have jiorfcct whr.ol
alignment as .s):il'ii'(l hy the maHufacturei1. This
is especially iuipiutaiit to owners of cars villi
foui-vhecl brakes.
Save Your Tiics and Iitarings!
La Grande Irons Works
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Annoiihcing Important
Changes in Bodies
and Chassis
Added Beauty and Utility
Closed Cars in Color
No Increase in Prices
All-steel bodies on Tudor Sedan, Coupe
and open cars. l?odies and chassis both
lowered. La rj?er, more attractive fenders,
affording greater protection. New im
proved transmission and rear axlo
brakes on all types. One-piece ventilat
ing windshield on closed cars; double
ventilating type on open cars. Curtains
opening with all doors on Touring car
and Runabout. CJ Closed cars in colors,
with upholstery of finer quality to har
monize; and nickeled radiator shells.
Many other refinements now add to
the beauty and quality of these cars.
Perkins Motor Co,
La Grande, Oregon.
v