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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Aug. 8, 1925)
Saturday, August 8, l!)2r), THE LA GRANDE EVENING OBSERVER Page Seven Highway! HHH" "fT TmrV T" T TTT ATTl'T A -r rEMliW Trailic ShWMKEH CUTS PRICE s Large Reductions on All . Models Announced by the Studebaker Fac tory; New Prices Ef fective at Once. BOL'TH BKN7U. I ml. Htudeha fctr has announced reduced prleea on ull model. The new priees fnelude till regular equipment on Standard HI, special SU and Hlf? Hix models, except thai bumpers, extra tire, cuvor and mute-meter ore no longer furniHhcd on ig Sixes. Commenting upon the price re duction, an official of the Htude lmkr Corpoi at 'on of America. aid: "Strtidi'bukt'r'ti otto - profit niaiHiruct uriiiK H.ialcin Iti Hit; direct reason Tor iin reduction In prints. I'nder Huh sti-m we manufacture all vital parU Tor .Studebaker cars in our own plants. This huvch the extra prof its Which many maiui laci uier.s have to pay to outside paru and body mateks. We give purrluiMers t lie lull benefit of tlie.se Having in iiianuUicture. "Duly two autoinobiU'H in Amer ica are mad is on this one-profit, basis the Studebaker In the tine car field and the Kord in the. low price field. Only in these two cases does one company in its own plants and with its own centralized or ganization make all bodies, all en gines, all clutches, steering gears, differentials, Nprlngs, gear sets, grey-iron castings and drop forc ings. "With only one manufacturing profit inMctid of many included in the purchase price, Studebaker is aide to build a better car and to FLETCHER OIL HAS GROWN TO LARGE CONCERN JEWETTS TO iCHEVROLE Even If It Hurts Now and then wo sacrifice1 a new car sale because wc will not pay an excessive price for a used car. If we paid Brown too much we would have to get it back from Jones. That Svould be unfair and we be lieve in fairness, even if it hurts. Smith's Garage La Grande iKMlgc. Ui olhc rs Dealers Sell (.immI t miI Cm s I'roiu Niuall htginnlmrM to one of I he recognized leaders In the field has been the record of the Kleteher Oil Company of Oregon in the brief space of five years. Th first carload of eastern oil ever shipped to l.a Ovande in bulk aim i d here this week con Ulilliug S.tilio gallons of Veltex Oil from Cabin Creek. Went Virginia. Shipments heretofore had been In steel barrels, about tiu to Inc. box car but the Fletcher Oil shipments are now ordered in regular tank cars. ily this means of handling the company has approximately three tunes the amount of oil shipped at slightly above the re- gulur box car (test and is thus able to hand on sfavhnKS in both shipping nnd handling costs to the public. 'J he Fletcher CHI Company Is largely composed of local capital with T. it. Maxwell, gene nil man ager. The company was the first independent oil company incorp orated under the laws of Oregon and the first lo outer the local distribution field. The company was organized five years .ago and has In that time grown from an organic t Ion handling snrafl local shipments to its present size. offer it at a much lower price. The public appreciates this fact. Stu debaker sales are today rising to a new high peik instead of declin ing iu is usual during the mi turner. , "The cars on which the.se new prices are announced are the iden tical cars which have given Stu debaker tremendous, Kales volume. There m no sacrifice in quality of materials or workmanship. We have brought out no new yearly models to well at now prices. It is StHdeiiaRer policy to keep our entire line of cars constantly up-to-date without the announcement of 'yearly models.' "The new prices are a striking tribute to SI udebakor's one-profit production system. Savings made possible by this system enabled us to announce new low prices on January 8th of this year. Now we are able to make furl her reduc iions. As ji result Studebaker onc prntlt cars todav offer greater vilueH than ever before." Studebaker cars .are being sold at the new prices by M. J. Goss, I nton p ii't Wntlnwn ennui v riea lor. I lLongi Away FrKi the Crowds America is still undiscovered, still waiting to be discovered by you! Away from the paved highways, denp in the bidden solitudes are shady groves fragrant with the scent of flowers sun drenched valleys lazy streams or hurrying brooks as v befit your mood. Waiting to please you with their un touched charms. Take your Ford and venture forth Into the delights cf tlio unknown. Leave the beaten path to others. Co where you willwhether the road is paved or not. It Is the car for the true adventurer; the car that no going be It sand, dirt or rocky road can hslt; the car that will take you safely, certainly and happily to where Nature hides her true loveliness. Runabnut - - $260 Touring Car - 2W 'Tudor Sedan Fnrdor Sedan $f.0 660 On pn rr dMimunuMf rlmi nd ttnrrrr rt $P5itrii. Full tlsc Balloon Tlrta t!$ tttra. All price i f.f. b. Detroit Coupe Please tell me how I can secure a Ford Car on easy payments: 1 Address . i F.O. B.Detroit SEE ANY AUTHORIZED FORD DEALER OR MAIL THIS COUPON . City Mail this coupon to . State er Wheel Base and Many Other Mechani cal and Body- Refine ments Featured at a Lower Price. The new Jewelt lino, announced last week at t he reduced prices, will be shown In La Grande with in o few days by Harris French. Mr. French has already placed his order for a cur load of the new modeiH and expects them here the latter part of the next week. The IK.'d Jewell line Is featur ing a number of improvements JHiMt. All prices listed are Ine outstanding leaders In the moder ate priced six cylinder Held. Five body jobs, ull closed cars with the exception of the Do lmxe Koadster, and the Touring Car comprise the line. These Inclu do the Standard Couch $ -4 f , lie Luxe Touring Car $132(1, lie Luxe Coach Muu. lu Luxe Koudstcr lirHiO and the DeLuxe Sedan J1GS0. All princes listed are fac tory quotings, government war tax to be added. The Jewett now has a 115 Inch wheel base, three Inches longer than last year models w hich muke for greater readability, more com fortable riding and more room for passengers. ' Another Innovation in the Jew ett is the addition of an'air clean er which automatically (liters the air which goes Into the carbure tor thus keeping from the deli cate parts of the motor mechan ism the abrasive dust, particles ' so injurious to the cylinder walls mid pistons. Other features are light swit ches on the steerlug wheel liiHleud of the dash, the gear shift lever moved ahead to give more foot room, the pedal action improved, u coincldenlul lack on the steer ing post, hub caps or new design and numerous ol her improve ments such as hidden wires to the headlamps and wing type Inside door handles on the closed cars. PRICES GUT THIRST: CAUSES -MANY DEATHS Hack In the days of '4a, many a gold-seeker died of thirst on west ern desert plains, but you don't hear ol such thing nowadays. "Vet, you see many cases of dealh from lack or water," sajs Dale Cox, local Wlll.ird Service station operator. "They are bat tery deaths, however," he adds. "The one thing most likely to bring a storage battery to an un timely end is thirst. Many a bat tery is expected to travel ludefln Hely without water, but none will do it. This Is espuclaJly the case in summer. , "The simplest und surest means of committing battery murder is to use it without giving It water. Without water the plutes become hard und are rapidly . overheated by the charging current. This may cause the plates to buckle and completely ruin the battery. "Filling a. battery too full Is al most, as bad on not lining It enough. If rilled ahove the right point, the acid solution will over llow und cut uwity the wood case and Injure uny part of the cur with which It cornea In contact. "If the specific 'gravity of the solution beconfs b'1H jid less., tin ea r owner may be deeeed Into belie v ing t hat the acid has evup urated. What really hup pen is I his: As Hie battery discharges, the acid in the solution is ab sorbed by the pUvtea.. IT this pro cess continues until (lie battery is Hilly discharged, the solution Is almost all water. Hecharglng the. battery lorces the add out ol the plaleu Into Hi" solution again. No acid, oul the water evaporates, und j II the cur owner need do it wee that the halfery in supplied with distilled water to replace what is lost by e aporallon. Acid should neer be added by the car owm-r. "lr car owners will remember this one point about their batteries there wit) be a gr at deal less moi -l.iitty among automobile batteries," concluded Mr. Cox. KVKACl'SL', N. Y. OUleiuls ol (he Franklin Automobile Company state that ordeni already In hand call for Heptetule-r shipim-nta that uie -( percent ahead ol the aver age September shipments of th'i Company over a five year period, and 4" percent uheud of the 13:M September record. The Com pany's normal out put up to Oct ober 1 Is taken by deuler orders now placed. The firm's June bujtm ys brule all records lor this month in Franklin 'a twenty-three y ,jr Uln lot y. prod net lull being 7 percent abend of May of this y'M.r. This remurUubly favorable Fran kiln shoeing Is a p'Mt-Hon o( Hm- popularity of the Franklin style rum hb h have uHliee(J an inemiwlngly aHong following among c.ir is rs im e ttrf Intro duction on March l. hat did the morons sHi k on Hi'lr uindshhldH before bathing girls were invented. atuuford All Closed Cars Listed at a Lower Figure; Re-; ductions Effective Im mediately. DL'TItOlT. Mich.. Announce ntent of a price reduction effect ive at once on Chevrolet closed models whs made today by H. X. lirunt, general sales manager of the Chevrolet Motor Company, "The record production und phenomenal sale of Chevrojctb during recent mouths enables the company lo reduce prices at un earlier date than ut first hud been contemplated, said Mr. Grant. "It is the result of quantity product ion permitting quality manufact ure at lower cost-," Mr. Grant pointed tn the fact that the Chevrolet Motor Com pany will have exceeded by Aug ust I'u its total production for the year of 1924 after huviug es tablished production records for three successive months. The company will make its two million th car early this fall, und will be the til ut manufacture of three speed gear geur-shltt cars to teach that production mark. I "The largest producers gain an ! advantage by effective substantial savings through enormous pur- 1 chasing power," continued Mr. ! Grant. "The Chevrolet Motor , company is passing this advant age on lo the car buyer." I Incidentally, the benefit of the' the price reduction will extend also to more than 8. mm persons holding Chevrolet Six Per Cent t'urchuso Certificates for future delivery on closed models. The payments and interest on the Cer-j ttflcates for future delivery on closed models. The payments and interest on the Certificates now will attain tho total of a down payment for delivery earlier than would have been tho case under the former schedule. j The Cheyrolet ears ure being sold here ut the reduced price by the Mine Mountain Garage. Avorv Har. rlson, manager. DEFINITION OF GOOD WILL IS GIVEN BY DEALER The Cnlted Htutes supreme court lius defined good will as "the dis position of a pleased customer to return to the place whore ho bus been well treuted." "Good wilt Is also," explains C Hinith. local Dudue lirothers dealer, ' the disposition of a cus tomer to recommend a uillMfactoiy product to his neighbors und friends. "It can be created by the print ed word only in so tar as that word reflects Integrity of the in stitution behind It. "Good will Is udmlttodly the most valuable lu-aet that any business can possess. And no organization, has no Impressive u reason to ap preciate the magnitude of tta valuu an Jodge lir others, Inc "This value this unprecedented and world-wide good will is founded on a few old-fashioned principles of good faith anil pood workmanship which the world ha I come io asu'iciaie wim ywus" i Ilrot hers name. Five thousand watches up pawned every day in Now York City. Do You Use Veltex Oils? We want, ynu in ln jmir linrvoxt work wlih till oil. lr you hnvu nevrr used It, take fiilimitiiKi' r tin- Spwlnl 1'rloe o are offcr Inil litis month. If jihi ti-s4l It lu-st year, wo know ,vmi will lu. )uur onler ami inako a MilManllul saving. The follovelng dealers will nil have the snine low prloua the remaindur of July. You Can Buy Veltex At These Stations LA GKANDE: La Grande Filling Station Square Deal Killing Station Auto Electric Service Co. Oregon Tire und Battery Co. lennings & Shumate Orchard Filling Station Gibbons Filling Station KAMELAs Guy Norden ELGIN: K. F. Hug & Co. SUMMERVILLE: .1. J. Wagner PALMER JUNCTION: Frank Baker UNION: Oregon Trail Garage Brown's Garage IMBLKK: A. Page & Son ALICEL: Bryant & Bryant COVE: V. F. Bretthears Leonard Towle MINAM: Goff and Flccer ISLAND CITY: Clyde Kiddle John Lindsay FLETCHER OIL COMPANY T. R. MAXWELL, Mgr. A HOME COMPANY VeCU WHEN BETTER AUTOMOBILES ARE BUILT, BUICK WILL BUILD THEM Buick always leads in motor car values STANDARD SIX AO IIirrioi'r: lll-lm-h U li'rll.'i - : Pn I'ticr liniDlnlor M miitr,.-, n ,4 ; 6.ul.iK.'r Totlrlint MHI Hl.ls:, WAS ?M.'. S-1'nmi..nRer ,ii... MHV WAS I4M Ii.'tiNH"Mtr''r L'-'lMr K-.iii n .Now fti i:t. was JIM:. f-r.S'lrMKT 4-door H'rtlun , .f)W l.vld WAS $t:r,i 4 I'liHiicnier t'uilii. .Sow isi.'.jo , It 1 1 ; I :. MASTER SIX 7."i Hol'M'iK.uei'; ln-lm-h hri-llm 3 I'ai "MKi'l l(ii'lt:tr NOW SI. .Oil -,vl $ I I :. I. rio.'OKei- 'rottllnir . MIW M.i;..'i WAS $11..:. i) '.,i.iiK... :' .ioor ni..inn now i;'i was sit;:. !i-I'iinh''I!Kit i tiintr H.-'iti M VHV SI7H0 WAS $:.7:. t IMwlli;ir fuiipe MlW JHI!I( W AS JJtui MASTER SIX 7."i Jlnr'imHcr; rjH-lin-h Iip IIiii.,i. T luisMiirrT 'In .NOW lj:l WA; S.V."'"I .'i.l'iiHM.-nk'i-r Itro-lKlitiin . - t SJL'.lll WAS f .'71'i .l-1'MHn..iiiti'i' Sioil ltiiuinl.. MV KI77II wis :n...'i 8 I ""h.-wii r t'nl.rloM VW K-.'O.'..', WAS tJ4.,'.'. ii.ru.w.iiKcr HiOrt 'I'ourliiK NOW HI (Ml.-, WAS JJIJli These prices delivered in La Grande Jennings and Shumate
