Saturday, August 8, l!)2r),
THE LA GRANDE EVENING OBSERVER
Page Seven
Highway! HHH" "fT TmrV T" T TTT ATTl'T A -r rEMliW Trailic
ShWMKEH
CUTS PRICE
s
Large Reductions on All
. Models Announced by
the Studebaker Fac
tory; New Prices Ef
fective at Once.
BOL'TH BKN7U. I ml. Htudeha
fctr has announced reduced prleea
on ull model. The new priees
fnelude till regular equipment on
Standard HI, special SU and Hlf?
Hix models, except thai bumpers,
extra tire, cuvor and mute-meter
ore no longer furniHhcd on ig
Sixes.
Commenting upon the price re
duction, an official of the Htude
lmkr Corpoi at 'on of America.
aid: "Strtidi'bukt'r'ti otto - profit
niaiHiruct uriiiK H.ialcin Iti Hit; direct
reason Tor iin reduction In prints.
I'nder Huh sti-m we manufacture
all vital parU Tor .Studebaker cars
in our own plants. This huvch the
extra prof its Which many maiui
laci uier.s have to pay to outside
paru and body mateks. We give
purrluiMers t lie lull benefit of
tlie.se Having in iiianuUicture.
"Duly two autoinobiU'H in Amer
ica are mad is on this one-profit,
basis the Studebaker In the tine
car field and the Kord in the. low
price field. Only in these two cases
does one company in its own plants
and with its own centralized or
ganization make all bodies, all en
gines, all clutches, steering gears,
differentials, Nprlngs, gear sets,
grey-iron castings and drop forc
ings. "With only one manufacturing
profit inMctid of many included in
the purchase price, Studebaker is
aide to build a better car and to
FLETCHER OIL
HAS GROWN TO
LARGE CONCERN
JEWETTS TO iCHEVROLE
Even If It Hurts
Now and then wo sacrifice1 a new
car sale because wc will not pay an
excessive price for a used car. If
we paid Brown too much we would
have to get it back from Jones.
That Svould be unfair and we be
lieve in fairness, even if it hurts.
Smith's Garage
La Grande
iKMlgc. Ui olhc rs Dealers Sell (.immI t miI Cm s
I'roiu Niuall htginnlmrM to one
of I he recognized leaders In the
field has been the record of the
Kleteher Oil Company of Oregon
in the brief space of five years.
Th first carload of eastern oil
ever shipped to l.a Ovande in
bulk aim i d here this week con
Ulilliug S.tilio gallons of Veltex Oil
from Cabin Creek. Went Virginia.
Shipments heretofore had been In
steel barrels, about tiu to Inc. box
car but the Fletcher Oil shipments
are now ordered in regular tank
cars. ily this means of handling
the company has approximately
three tunes the amount of oil
shipped at slightly above the re-
gulur box car (test and is thus
able to hand on sfavhnKS in both
shipping nnd handling costs to
the public.
'J he Fletcher CHI Company Is
largely composed of local capital
with T. it. Maxwell, gene nil man
ager. The company was the first
independent oil company incorp
orated under the laws of Oregon
and the first lo outer the local
distribution field.
The company was organized
five years .ago and has In that
time grown from an organic t Ion
handling snrafl local shipments to
its present size.
offer it at a much lower price. The
public appreciates this fact. Stu
debaker sales are today rising to
a new high peik instead of declin
ing iu is usual during the mi turner.
, "The cars on which the.se new
prices are announced are the iden
tical cars which have given Stu
debaker tremendous, Kales volume.
There m no sacrifice in quality of
materials or workmanship. We
have brought out no new yearly
models to well at now prices. It
is StHdeiiaRer policy to keep our
entire line of cars constantly up-to-date
without the announcement
of 'yearly models.'
"The new prices are a striking
tribute to SI udebakor's one-profit
production system. Savings made
possible by this system enabled us
to announce new low prices on
January 8th of this year. Now we
are able to make furl her reduc
iions. As ji result Studebaker onc
prntlt cars todav offer greater
vilueH than ever before."
Studebaker cars .are being sold
at the new prices by M. J. Goss,
I nton p ii't Wntlnwn ennui v riea lor.
I
lLongi
Away FrKi the Crowds
America is still undiscovered, still waiting to be discovered
by you!
Away from the paved highways, denp in the bidden solitudes
are shady groves fragrant with the scent of flowers sun
drenched valleys lazy streams or hurrying brooks as v
befit your mood. Waiting to please you with their un
touched charms.
Take your Ford and venture forth Into the delights cf tlio
unknown. Leave the beaten path to others. Co where you
willwhether the road is paved or not.
It Is the car for the true adventurer; the car that no going
be It sand, dirt or rocky road can hslt; the car that will
take you safely, certainly and happily to where Nature hides
her true loveliness.
Runabnut - - $260
Touring Car - 2W
'Tudor Sedan
Fnrdor Sedan
$f.0
660
On pn rr dMimunuMf rlmi nd ttnrrrr rt $P5itrii.
Full tlsc Balloon Tlrta t!$ tttra. All price i f.f. b. Detroit
Coupe
Please tell me how I can secure a
Ford Car on easy payments:
1 Address .
i
F.O. B.Detroit
SEE ANY AUTHORIZED
FORD DEALER OR MAIL
THIS COUPON .
City
Mail this coupon to
. State
er Wheel Base and
Many Other Mechani
cal and Body- Refine
ments Featured at a
Lower Price.
The new Jewelt lino, announced
last week at t he reduced prices,
will be shown In La Grande with
in o few days by Harris French.
Mr. French has already placed his
order for a cur load of the new
modeiH and expects them here the
latter part of the next week.
The IK.'d Jewell line Is featur
ing a number of improvements
JHiMt. All prices listed are Ine
outstanding leaders In the moder
ate priced six cylinder Held.
Five body jobs, ull closed cars
with the exception of the Do lmxe
Koadster, and the Touring Car
comprise the line. These Inclu
do the Standard Couch $ -4 f , lie
Luxe Touring Car $132(1, lie Luxe
Coach Muu. lu Luxe Koudstcr
lirHiO and the DeLuxe Sedan
J1GS0. All princes listed are fac
tory quotings, government war
tax to be added.
The Jewett now has a 115 Inch
wheel base, three Inches longer
than last year models w hich muke
for greater readability, more com
fortable riding and more room for
passengers.
' Another Innovation in the Jew
ett is the addition of an'air clean
er which automatically (liters the
air which goes Into the carbure
tor thus keeping from the deli
cate parts of the motor mechan
ism the abrasive dust, particles ' so
injurious to the cylinder walls mid
pistons.
Other features are light swit
ches on the steerlug wheel liiHleud
of the dash, the gear shift lever
moved ahead to give more foot
room, the pedal action improved,
u coincldenlul lack on the steer
ing post, hub caps or new design
and numerous ol her improve
ments such as hidden wires to the
headlamps and wing type Inside
door handles on the closed cars.
PRICES GUT
THIRST: CAUSES -MANY
DEATHS
Hack In the days of '4a, many a
gold-seeker died of thirst on west
ern desert plains, but you don't
hear ol such thing nowadays.
"Vet, you see many cases of
dealh from lack or water," sajs
Dale Cox, local Wlll.ird Service
station operator. "They are bat
tery deaths, however," he adds.
"The one thing most likely to
bring a storage battery to an un
timely end is thirst. Many a bat
tery is expected to travel ludefln
Hely without water, but none will
do it. This Is espuclaJly the case
in summer. ,
"The simplest und surest means
of committing battery murder is
to use it without giving It water.
Without water the plutes become
hard und are rapidly . overheated
by the charging current. This
may cause the plates to buckle
and completely ruin the battery.
"Filling a. battery too full Is al
most, as bad on not lining It
enough. If rilled ahove the right
point, the acid solution will over
llow und cut uwity the wood case
and Injure uny part of the cur
with which It cornea In contact.
"If the specific 'gravity of the
solution beconfs b'1H jid less., tin
ea r owner may be deeeed Into
belie v ing t hat the acid has evup
urated. What really hup pen is
I his: As Hie battery discharges,
the acid in the solution is ab
sorbed by the pUvtea.. IT this pro
cess continues until (lie battery is
Hilly discharged, the solution Is
almost all water. Hecharglng the.
battery lorces the add out ol the
plaleu Into Hi" solution again. No
acid, oul the water evaporates,
und j II the cur owner need do it
wee that the halfery in supplied with
distilled water to replace what is
lost by e aporallon. Acid should
neer be added by the car owm-r.
"lr car owners will remember
this one point about their batteries
there wit) be a gr at deal less moi -l.iitty
among automobile batteries,"
concluded Mr. Cox.
KVKACl'SL', N. Y. OUleiuls ol
(he Franklin Automobile Company
state that ordeni already In hand
call for Heptetule-r shipim-nta that
uie -( percent ahead ol the aver
age September shipments of th'i
Company over a five year period,
and 4" percent uheud of the 13:M
September record. The Com
pany's normal out put up to Oct
ober 1 Is taken by deuler orders
now placed.
The firm's June bujtm ys brule
all records lor this month in
Franklin 'a twenty-three y ,jr Uln
lot y. prod net lull being 7 percent
abend of May of this y'M.r.
This remurUubly favorable Fran
kiln shoeing Is a p'Mt-Hon o(
Hm- popularity of the Franklin
style rum hb h have uHliee(J
an inemiwlngly aHong following
among c.ir is rs im e ttrf Intro
duction on March l.
hat did the morons sHi k on
Hi'lr uindshhldH before bathing
girls were invented. atuuford
All Closed Cars Listed at
a Lower Figure; Re-;
ductions Effective Im
mediately. DL'TItOlT. Mich.. Announce
ntent of a price reduction effect
ive at once on Chevrolet closed
models whs made today by H. X.
lirunt, general sales manager of
the Chevrolet Motor Company,
"The record production und
phenomenal sale of Chevrojctb
during recent mouths enables the
company lo reduce prices at un
earlier date than ut first hud been
contemplated, said Mr. Grant. "It
is the result of quantity product
ion permitting quality manufact
ure at lower cost-,"
Mr. Grant pointed tn the fact
that the Chevrolet Motor Com
pany will have exceeded by Aug
ust I'u its total production for
the year of 1924 after huviug es
tablished production records for
three successive months. The
company will make its two million
th car early this fall, und will be
the til ut manufacture of three
speed gear geur-shltt cars to
teach that production mark. I
"The largest producers gain an !
advantage by effective substantial
savings through enormous pur- 1
chasing power," continued Mr. !
Grant. "The Chevrolet Motor ,
company is passing this advant
age on lo the car buyer." I
Incidentally, the benefit of the'
the price reduction will extend
also to more than 8. mm persons
holding Chevrolet Six Per Cent
t'urchuso Certificates for future
delivery on closed models. The
payments and interest on the Cer-j
ttflcates for future delivery on
closed models. The payments
and interest on the Certificates
now will attain tho total of a
down payment for delivery earlier
than would have been tho case
under the former schedule. j
The Cheyrolet ears ure being sold
here ut the reduced price by the
Mine Mountain Garage. Avorv Har.
rlson, manager.
DEFINITION OF
GOOD WILL IS
GIVEN BY DEALER
The Cnlted Htutes supreme court
lius defined good will as "the dis
position of a pleased customer to
return to the place whore ho bus
been well treuted."
"Good wilt Is also," explains
C Hinith. local Dudue lirothers
dealer, ' the disposition of a cus
tomer to recommend a uillMfactoiy
product to his neighbors und
friends.
"It can be created by the print
ed word only in so tar as that
word reflects Integrity of the in
stitution behind It.
"Good will Is udmlttodly the most
valuable lu-aet that any business
can possess. And no organization,
has no Impressive u reason to ap
preciate the magnitude of tta valuu
an Jodge lir others, Inc
"This value this unprecedented
and world-wide good will is
founded on a few old-fashioned
principles of good faith anil pood
workmanship which the world ha
I come io asu'iciaie wim ywus"
i Ilrot hers name.
Five thousand watches up
pawned every day in Now York
City.
Do You Use Veltex Oils?
We want, ynu in ln jmir linrvoxt work wlih
till oil. lr you hnvu nevrr used It, take
fiilimitiiKi' r tin- Spwlnl 1'rloe o are offcr
Inil litis month. If jihi ti-s4l It lu-st year, wo
know ,vmi will lu. )uur onler ami inako a
MilManllul saving. The follovelng dealers will
nil have the snine low prloua the remaindur
of July.
You Can Buy Veltex At These Stations
LA GKANDE:
La Grande Filling Station
Square Deal Killing Station
Auto Electric Service Co.
Oregon Tire und Battery Co.
lennings & Shumate
Orchard Filling Station
Gibbons Filling Station
KAMELAs
Guy Norden
ELGIN:
K. F. Hug & Co.
SUMMERVILLE:
.1. J. Wagner
PALMER JUNCTION:
Frank Baker
UNION:
Oregon Trail Garage
Brown's Garage
IMBLKK:
A. Page & Son
ALICEL:
Bryant & Bryant
COVE:
V. F. Bretthears
Leonard Towle
MINAM:
Goff and Flccer
ISLAND CITY:
Clyde Kiddle
John Lindsay
FLETCHER OIL COMPANY
T. R. MAXWELL, Mgr. A HOME COMPANY
VeCU
WHEN BETTER AUTOMOBILES ARE BUILT, BUICK WILL BUILD THEM
Buick always leads in motor car values
STANDARD SIX
AO IIirrioi'r: lll-lm-h U li'rll.'i -
: Pn I'ticr liniDlnlor M miitr,.-, n ,4 ;
6.ul.iK.'r Totlrlint MHI Hl.ls:, WAS ?M.'.
S-1'nmi..nRer ,ii... MHV WAS I4M
Ii.'tiNH"Mtr''r L'-'lMr K-.iii n .Now fti i:t. was JIM:.
f-r.S'lrMKT 4-door H'rtlun , .f)W l.vld WAS $t:r,i
4 I'liHiicnier t'uilii. .Sow isi.'.jo , It 1 1 ; I :.
MASTER SIX
7."i Hol'M'iK.uei'; ln-lm-h hri-llm
3 I'ai "MKi'l l(ii'lt:tr NOW SI. .Oil -,vl $ I I :.
I. rio.'OKei- 'rottllnir . MIW M.i;..'i WAS $11..:.
i) '.,i.iiK... :' .ioor ni..inn now i;'i was sit;:.
!i-I'iinh''I!Kit i tiintr H.-'iti M VHV SI7H0 WAS $:.7:.
t IMwlli;ir fuiipe MlW JHI!I( W AS JJtui
MASTER SIX
7."i Jlnr'imHcr; rjH-lin-h Iip IIiii.,i.
T luisMiirrT 'In .NOW lj:l WA; S.V."'"I
.'i.l'iiHM.-nk'i-r Itro-lKlitiin . - t SJL'.lll WAS f .'71'i
.l-1'MHn..iiiti'i' Sioil ltiiuinl.. MV KI77II wis :n...'i
8 I ""h.-wii r t'nl.rloM VW K-.'O.'..', WAS tJ4.,'.'.
ii.ru.w.iiKcr HiOrt 'I'ourliiK NOW HI (Ml.-, WAS JJIJli
These prices delivered in La Grande
Jennings and Shumate