La Grande evening observer., July 25, 1925, Image 11

Saturday, July 25, 1925.
THE IA GRANDE' EVENING OBSERVER
Pai-a T.'i v.-cr
Traffic
and
Tourist
News
CHEVROLETS
111 BULK. LOTS
Fleet Buyers Turn to the
Light, Four - Cylinder
Car for Business and
Professional Uses.
"Ileet orders" for bo't h pn.sfin-Rt't-
cuts and trucks are bein i'"
eeived with increasing freiim-nuy
bv tli ( 'hevrolet Motor comjKiny
li'om lure orK'nniKationu whose in
vestigations haVe established ftho
economy of providing tli.'ir siilea
inen tun oi her representa ttvrs
Willi reliable motor triuispoiiiutioii.
Hundreds of Chevrolet ffleets
have been delivered since the : l'ir.;t
or t In- yiur.
The jjroup purchasers nMHiKii
various reasons for their decision
In standardize on ' "hevrolet. j
lfHIabllit y tui'i ffononiy. on of
the factors hi Chevrolet's popU- !
liirtty nnioiiK the farm districts, la
I In' reason most frequently tftven
by I Hi organizations' whom meh
penetrate those dint ilot h. Others
cite tlic universal availability of
service at Chevrolet's S.CdU direct
deulern, 2,1hh ussociute dealers tyid
11, una purlH depots which dot the
country. The purchaser!! of fleets
lor city f.inv prefer the Chevrolet
because of It h attractive appear
ance,' and cutty hundlliiK" find lis
lS.!i-Yoot turning- radius. ' t
Among the recent group' pur
chasers is tin 1'nited Htntes 'To
bacco com puny which bus fur
nished a fleet of 64 Chevrolet
couches to its salesmen hi .. the
eastern states. They find the
coach toiincau convenient . for
bulky Hani pies.
The Consolidated Gas com pan v
si nee ,J a n uary I ha h bought S 4
"hevrolet com pes, roadsters and
1 rue Us principally for tho use of
Inspectors, "trouble shooters" and
foremen in New York city,
A fleet- of 24 coupon lias hern
purchased by the Universal Tort
hind Cement company for its
salesmen throughout tho country.
Hundreds of other companies in a
wide variety of business have es-
Tourists Examined
at Close Range
, M, Z
And What a Beauty!
You'll realize this car's finished
beauty only when you see it. Dou
ble belt moulding ball back and
brilliant coloring give you a com
bination of appearance features
found only in costliest cars. Jewett
Coach has them at $1260.
And Jewett Coach will outper
form any car within $500 of itsprice.
Roominess ? Yes and far more
than that. Quality construction!
Beauty of line and color! Power
that talks! That is what you buy
in Jewett Coach at $1260. Let us
call and give you a thorough dem
onstration. (581J)
Pcwett acBi
(By Shrmalter Lynch)
Hark, Hark, the dogs do bark,
The tourists ure coming to town.
Some in hags, some hi rags
And some In velvet gowns.
Thus might one paraphrase tho
old nursery jingle. The tourists
most certainly are coming to town
7car load after ear load of them.
True, most of them trundle on
with their tents, their children,
Ihelr camp equipment ami their
other higgage stowed away In Ihelr
cars, after only a night or two at
the camp ground but others re
main, looking for permanent loca
tions. During tho course of Ihe week
cars hearing llcchso plates from
nearly every siato In the Viilon
stop nt "Ihe local tourist parks, On
oneeventng this week the writer
counted approximately fiO cars at
the two tourist camps west of town
with licenses from Now York. Flo
rida, Colorado, Callforiiia, Kansas,
Illinois, Idaho. Washington, Mon
tana to name" just a few of the
states represented.
t Where are they nil going and
why? Why should one parly from
Portland. Oregon, and bound for
Weehawkeu, New Jersey, park side
by side whh a car front Weehawk
eu, New Jersey going to Portland,
Oregon, people from the east are
going west and people from the
west nre! going back east. The
country seems to be In the midst
of a. great migration in which re
sidents of one section pack bag and
baggage.' Into the. family flivver
and travel lo another part of the
domain while the inhabitants of
the aforesaid part of tho domain
Bluff the lunch box and sleeping
tent Into 4he back seatmnd travel
In Just Ihe opposite direction.
The tourists give two main rea
sons for travelling. Kit her Ihe
head of the family has sold out his
business and is looklnir fpr a new
locution or a job or tho whole
ffroup, mother, dad and the child
ren are, ''just looking over the
country.
Some of the tourists have nei
ther of these missions but become
merely homeless nomads, a week
In one place or a few months In
the next. Just long enough to get
money together for tires when
they wear out and a. few more
gallons of gas.
Koine have been out just a few
weeks and are "darned tired of
F. O. H. Detroit, tax extra
Paige-Loclihrt-J 4-wheel brake at slight-extra COII
HARRIS FRENCH
tnblished t "hevrolet fleets ranging
in number from six to 20 cars.
"Sales cost records are proving
dally the 'economy of automotive
transportation for salesmen," said
I!. II. Tirant, general sales man
ager of the Chevrolet Motor com
pnny. "The n vera go. expense per call
Incurred by the salesman driving
an aitomoblle is lower than by
rail due to the fact that the sales
man using a machine makes three
times tho Vi umber of calls nnd
spends more lime with each cus
tomer. Me will make calls which
otherwise he would skip were he
limiled by rail transportation.
"In addition a salesman who
drives an attractive ear up to the
customer's establishment enjoys n
peculiar psychological advantage
over the salesman who nrrlves on
foot, rnconsciously the buyer ac
cords more rapid nnd courteous
attention to the nnn with the
car," ,
Chevrolet cars are sold in I a
Grand by the Hltto MoMtitnin gar
age. Avery Harrison, manager.
Do You Use Veltex Oils?
Wo want you to ilo your harvest work wllh
thiq oil. IT you have never nsel it, take
Advantage of the Spoof al lM'leo we ore offer
ing tlU month. If 5011 used it Inst year, wo
know you will place your order ami make a
substantial saving. The following dealers will
nil have the same low price the remainder
of July. ,
You Can Buy Veltex At These Stations
LA GRANDE:
La Grande Filling Station
Square Deal Filling Station
Auto Electric Service Co.
Oregon Tire and Battery Co.
tannings & Shumate
Orchard Filling Station
Gibbons Filling Station
KAMELA:
Guy Norden
ELGIN:
E. F. Hug & Co.
St'MMEUYILLE:
,T. J. Wagner '
PALMER JUNCTION:
Frank Baker
UNION:
Oregon. Trail Garage
Brown's Garage
IMBLER:
A. Page & Son
ALICEL:
Bryant & Bryant
COVE:
W. F. Breshears
Leonard Towle
MINAM:
Goff and Flecer
ISLAND CITY:
Clyde Kiddle
John Lindsay
FLETCHER OIL COMPANY
T. R. MAXWELL, Mgr. A HOME COMPANY
it. These are not real members
of the tribe. They have not had
ihelr baptism by gasoline, so to
speak. With others Hie travel urge
has become a fixed habit. One fa
mily stopping at the tourist park
this week lias been out four years
with seven small children, and one
or Iwo of them are young enough
to have iieen born on the road.
Many of the travellers seem to
enjoy touring although it Is dtffl.
cult to get any of them to say so.
The same dis-satlsfied feeling, the
mental unrest, which causes many
of fhem to take lo the road also
lias the effect of making them dif
ficult lo please. The camp grounds
are not right, the garage men are
robbers, this is a god-forsaken
country. Kew get complimentary
about things in general.
The ears In which many of the
tourists travel and their equipment
are a constant source of usontlsh
ment to the stay-at-homes. How
a light, five passenger car can
carry food, camp equipment, beds,
a tent, five children, two grown
ups und a dog will always remain
a mystery, liut it i done, and
done every day.
When starting on their trips
many of the families just can't
bear the thought of parting with
"Shep," the cat, the canary or even
the pet goat, so these pets arc
brought ulong. Tire bird aiRo is
tied on to the spare tire, a rack Is
built for the dag on the running
board or perhaps even on tho
hood of the car.
The tents and sleeping equip
ment are of all varieties. A type
of lean-lo tent which ties over one
side of the car and is staked out
at the other seems to lie the most
widely used. A few-of the tour
ists, when travelling with compar
allvely light luggage, have their
machines arranged so that the rear
of Ihe back seat drops, down to
muke a bed out of the cushions of
1 lie car.
Most" of the travellers cook their
own meals nt the roadside. For
this purpose many carry light oil
stoves to avoid the work of start
ing campfircs. Others use more of
the methods employed by J-.ewls
and 'lark and other early cross
country travellers and build their
fires as they go,
.Many and varied are the ways
of earning the. expenses of the
flip. Some sell picture post enrds.
Some advertise various articles.
Others grind scissors, do mechan
ical work for other tourists, ' some
sell hand bags made out of old in
ner tubes, nearly -every sort of
trade or hobby is represented. Kv
ideutly most of these itinerant ven
ders make enough to live on but
It would seem nt times like a pre
carious suslulnanee. Anyway, it
must be a great, life!
SCHOOL MIKES
EXECUTIVE
EW EXPORT
RECORD MADE
Kvery month since last October,
the monthly export sales of Htnde
baker motor cars have been I he
largest for that month in tho his,
tory of tho corporal Ion, Nine suc
cessive months, and each has hung
up a new sales record, .
In Canada alone, the sales for
first' six months Tf l!)2f were
greater than for the whole of 1924.
Over thn en (Ire export field,
sales during the first seven months
of l!)r are greater than Ihe whole
ol l!i4.
A tabulation of the Increase, In
per cent of sales for each of tho
nine mom hs mentioned, over the
same mont h of the best previous
year In corporate history follows:
November, lti'14, 4lUi per cent
increase.
December, 1924, D3.D percent In-
creose.
January, G3.7 per cent in
crease.
l-'e bruary, 192 T,, 103.5 po. r cent
increase.
March, '1525, 52.2 per cent In
crease, .
April, 1925, 3S.5 per cent increase!,
May, 3 925,
crease,
June, 1 925,
crease.
41.3 per cent In-
50. 9 per cent ln
July, 1925, 70. G per Cent Increase
(based on orders on" file for ship
ment during July).
The nvrage Increase of the past
nine best such pi on lbs heretofore
recorded, was Cm per cent. Kvery
car exported after August 1 will
be that much increase over the
best previous year in the corpora
tion's history.
Htudebaker cars are sold in
Grande by M. J. Gobs.
Franklin Orders Iteai b 1 1 lu It Point
Krunkiln enlered the month of
June wilh ihe largest number of
orders on Its books since the new
siyle car was introduced on March
flrsf.
With the placing of dKilers' July
orders on May 2M, the plant's nor
mal production capacity was ab
sorbed up lo August 15. Later pro
duction will be determined when
the dealer orders clone on June 20.
Tin follows the policy of regu
lating prod net ion entirely by or-d-
With Ihe men using fn much hnlr
ionic n girl Just simply rin't keep
her nose from being shiny.
One of the most significant fea
tures of the development of the au
tomobile Industry Is the growing
Importance attached to the human
phases of thet industry tnd the
greatly Increased attention that la
being paid to tho training and de
velopment of executives for its or-
ga nl.atlons.
The automobile business In a
few year's has advanced from o pos-
sllion of comparative Insignificance
to one of the leading industries of
the country due to the vision and
the organizing and directing genius
of Us outstanding leaders. In this
development. organizations have
expanded t remeudously, machine
methods of production have been
highly perfected and thn effective
ness nf'tluv direction of the human
forces has assumed greater and
greater Importance. It is now rec
ognized that tiie most important
element In the nutonibnlln industry
is the executive and one of Its most
Important problems Is the selection
and training of Its junior execu
t Ives. "
Among the means that are being
used in tho Industry In this con
nection, one, of the most interesting,
Is tiie Co-operative Knglneering
course that is being conducted with
automobile nnd allied industries of
Hint by the Klint Institute of
Technology. . This is a college
course to whlctIi high school gradu
ates are admitted for a four year
training in the fundamentals of
engineering and the principles nnd
methods of industrial organization
and management with a view to
developing executives for the co
operative industries.
The course is conducted on the
cooperative plan with alternate pe
riods of four weeks In the facory
and four weeks in Ih.i Institute.
The work hi the industries is a def
inite and Important part of the stu
dent's training designed to give him
a. directed experience and knowl
edge of industrial operations and
industrial men so essential to the
this work gives the student the ad
vantage of a very considerable
earning power during his "course.
At the institute the work covers
mathematics, chemistry, physics,
engineering, drawing and other
Iwisic engineering subjects and also
courses in1 Industrial his-
onomics, accounting, tminu-
S special c
tory, eco
facturlng methods, psychology and ta contact with industrial men
other courses related to industrial
organization ami management. TIiIh
four-fold trainingin llasic Kngl
neering Subjects, in 1 nd ust t ial
Management a practical experi
ence In industrial operations and
has been developed .under the di
rection of advisory committees of
leading executives of the eo-0 iter
ating companies to Insure a -very
thorough and practical preparation
for executive work.
7i2$-. RACINE
?1
Unprejudiced Advice yr
your satisfaction. ,
We are in a particularly good position to advise you without ; '
prejudice, ana tor trus reason:
We sell both the standard size RACINE Multi-Mile Cord and
the KAdJNfc, lialloon. ( i
Both are low-pressure tires and both are of the finest
RACINE quality. ,
Our advice will depend absolutely upon your particular need , ;
La Grande Filling Station
"Wins by Fair Dealing" J. F, Iloasty, Prop. "J
' Six-Cylinder Coach-Brougham OVjj)
'film rT $ 1 K Q K Hi
fdX. " y-"-v"IVt. i , . ,' f '
jgmtk. -1 i s' -ff 11 i ' nTf '-Tr f -x-rT-w Vwl
fWv a ., - .---11 - - j - JL TrTl
4 mm uimM ) ,
t i
Here's the Latest
Coach - Brougham
r
You recall, of course, that Rickenbacker
first developed this type and introduced
to the industry the 4-door Coach
Brougham. This model was an instantaneous success.
Buyers acclaimed it enthusiastically.
Other makers immediately began to copy
or imitate the Rickenbacker.
Demand has been overwhelming far
beyond factory capacity.
All Rickenbacker plants have been
running extra forces and over-time,
trying to catch up with orders.
And now a new refined model perfected
at every point is announced and is
ready for you.
Rickenbacker always hasted and is deter
mined to retain leadership.
Cannot afford to let any other offer as
fine a car or as great value for the price.
Mounted on that same wonderful Rick
enbacker Six Chassis with which
"Cannon Ball" Baker has smashed so
many cross-country speed and moun
tain records;
Dressed in this natty new body, it is just
as snappy and distinctive in looks, as
it is in action.
And "Cannon Ball", who has driven
many great cars, says this Ricken
backer "Is a performing fool".
At its price $1,595 f. o. b. Factory this
Coach-Brougham is just as great a
bargain as it is in performance, in
beauty and in luxurious riding qualities.
Drive this Rickenbacker Six yourself it
will be a revelation to you.
Aililrrea All ('nniiniinlrnliuni To
A. (3. HENDERSON. Distributor
212 1". AldiT St., 'H'nlln Walla, Vali.
lrmontrn(ioiiM MaiIi? liy Appointment
IMioiie 2M
yV C A. R.
ft) fH Hi a ' ff! fc m 'HP
OF ITS NAME
W O R THY