La Grande evening observer. (La Grande, Or.) 1904-1959, July 18, 1925, Image 4

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La Grande evening observer., July 18, 1925, Image 4

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Newspaper Page TextSaturday, July IS, 1925. Fapa Four THE LA" GRANDE EVENING OBSERVER By WILLIAMS 1 1"1.1. 1'1, All Imlcpondrnt Newspaper FRANK 11, AI'I'I.KHT .. - Eilllor and PublUbtr UAHVKY r. MA T'i Hi:VS..., Uuslnii Munaiter 1' jIIIIiim1 evening!, except Bundny, at 1416 Aduina Avenue, La Qi-umle, Orfgou. The Observer-HUr published every rrlday. Knteied ut thu PoBlufflce ut Im Uruiido, Oregon, aa tJccond C!asa Aluil Mailer wider act ot aiarcU 2, 1 679. OFFICIAL i'Al'KK OK UNION COUNT! AND TiiH Wi Of LA GKANDJJ WKM11KH AHHOC'JATED I'KKBS Tim Auociuted rreua la excluaivuly entitled to uaa for pub HcQLlun of all newa diuputehea credited to It or not otuorwUf credited If pubiialied tiiereiii. All rights of republication, of apeclal dispatch.' la thia paper, and alao the local oawa bara 111 alao are reserved. HIJllhCUll'j-ION IIATE8 lljr Carrier fiaily, per month In advance ,. , lJully, ulx htuulliN in advaucu .....M.M.w...M...w.ww,.$4.bU I'aily, uints lo cupy - .......... V.J Mall iMIly, per inoiith In advunee liuily, per nil miiijllia In advance.. ....m......................l2.:i0 lJuily, per year iu advance ........f u.00 Weekly Oliyel'Ver-.Stur, per year.. . . ....... 92.00 AUVHriTlKINU 11AT108 rlNptay, foreltrn, per culiiiiiii inch ........ .42A Idaplay, loeal. per column luch ..............40a I'iuie coiitra:l latin on appllcntlou turn I'i:ti:ii i'kni:i inn MOCTI1, nml aalil, ot n. truth I perc-he licit ilu.l In no ie.eelor i.f i-inomi. Ar-ln In: .1 4. . It makes you fuel a little coulee to know that the heat wave lias been nation-wide. llojf prices, the bibe'sl in five years, indicate the farmer. - has ut least one stock animal capable of bringing home tie - bacon. Suit has been brought by the corporation owning the new Ashland hotel to secure payment of pledges made by two local citizens when the hotel organization was financed originally. Ashland must be experiencing the same difl'i " cullies with u community hotel that other cities of the Northwest have had in recent years. "II OUT OUR WAY i - SNRAP VC) AT vjHor ArTX' I UMCVp ( 1-5 TPnim-Tev? Oo! 'V I I ROUUO eut AH CAiwT j V-U MfLCK . Dj' G-T OEM AWAW I WASH! ZHiL &&X FROM 'ROOM MAH i t va er mm HRVict. mc J . . (iurk at the side of the road than I I! I fl nlUn rfin I It waa to I t Dohhln alc.-r for him- Iflf 11 I N A V L L j j U j W I IIIW I Wll ; ADVERTISING l La Grando will send her realtors to the Northwest con- . vention at I'ellinghum and the Chamber of Commerce quar tet as the chief advertising medium with every wish for. a successful effort in bringing the convention to La Grande and the Grande Itonde valley next year. It is an unusual opportunity for this community. The convention is completely self-supporting. There will be no demand on local citizens for financial support and np bur den of entertainment beyond that of which La Grande U easily capable. What the convention will really do, how ever, is bring men from all sections of the Northwest here to "discover" Eastern Oregon, as did the Portland caravan, with this distinct advantage over the Rose City delegation's visit: It j'ill give the community and county an opportunity to "sell" the opportunities of tlris section of Eastern Oregon to men who come inconstant 'contact with settlers, home seekers, etc., looking for various kinds of permanent loca tions in the Pacific Northwest. , The intimate acquaintance these realtors will have with the Grande Hondo valley, possible through this convention, can lte given in no other way and should prove of untold value in Union county development. In addition to show ing the visitors an empire of rare agricultural beauty and opportunity, La Grande promises them a good time, a glad hand, and a city's hospitality. POWKU AND IRKIGATION COMI1INEI). i ,' The Columbia River liasin project, which is the. largest irrigation development ever proposed, was looked -upon, with much favor by Hubert Work in his recent trip through '"lie Northwest and there is indication that it will receive the active attention of the federal authorities in the near future. The project is of tremendous proportions and would put water on nearly two million acres, would cost only a little less than the construction of the Panama Canal, and would require $I0,I0II,000 greater expenditure than the govern ment has previously made on all reclamation work in the country. The cost per acre, with concrete laterals to all farm units, is estimated at $157 an acre with. $2.21 per acre operation and maintenance charge. This is a figure that is somewhat staggering but the greatest compensation, and one that apparently interests federal officials especially, is the power development that is planned in the game con nection which would produce an estimated 145,01)0 horse power of electrical energy that would lw available to most of Washington and large sections of Oregon, Idaho and Montana. If the engineers' estimates are dependable and their plans practical, the power possibilities are worthy the proj ect's development. And if the constant gross income from the SO-acre farm units can equal the estimate of $50 per acre, certainly the entire plan possesses merit and would be p. benefit to the entire nation as well as to the Northwest. Only such sound business prospects should be the basis f,.r Fiich an expenditure of government monev. MARKET JOEL'S GROCERIES Phone Main 759 You will enjoy usinjt our Cartitcn's Hacon, Pickens Ktfjrs and Ilevnolds' Milk and Cream OFFICE CAT TAOIyMAK NIO. Junius A ttlrl (iris (tic most fun lnmln Intf lion she would look its it hi-iilf. Our ndfchlior Hiiys In- lit-urd a new I'V"' .Mo-. It (-est him ff4r.. " Why the Iomk fHvvV ''!' ('(-jis''il to In- bruinl-ininil- Tlif 111:111 who Ik tohl lo put up Or ulllll up lioewi'l do 1Iht til NlOHt CllNi', 1 Itun't hit it man while he' down (iiilr.HH ,vou etui keep hlni itmvu. SMIKMItS in vini- i:tU W'lH'M It I.H HlllO To jmy a rlid-li. ( 'liiclnnati Kii'iulri'r SIh'm never here, Is little Muhel, Win n It In time To Hf the tilhlr. HinllMiry onl, ,stnr. III! (tlwUVH Hllll'k.H, I 'Ol'H A U Mi 11H, When heB Mipponeil To W'Uhh In rllwln-M. Mev York Wothl llr's ulwnyn ill In Jiinmie J lyi'r, WImti it in thne' To elitiMKe n lire, .ItilliuM. If the l mini e.er hMiks nt tho ails In he nmna.liies ho iiiiim uet oim rip rtmrliiK huiuh n(. how tln'v-ed up Hie women lining tho Mouse work lire nlaH plclunl. Wouhln't It he fine, if the. nelj;h-hoi-fl loved as n w love our.Helven? Ni:V AMI'ltK'A.NK- " Amonjf tin- itotl Anierieun limn 'fl of the t'ul ure we will hnve to aihl lan.s;ipokri;inu ami Ki'itinioH I'lllol'nillliiM. hihly of Lithuania, Who WTi lliltlltilll.t-rt In J.oh A uk- rvn the other (1st v. I nwea seems to he pnMlnp n tlew needle oil (tie 1'onm'eM.sioilll l Ueeor.l. A lr iih she hits never heeu k insert . She nUo mi.vs Hint she eouuht tlv.i oiH-i. thtil was two fei'l Ioiik. Surely it n no inoio muiRlity to Ii'h a nieiin inun who, when his wife jiskH him to huy her u ear. tells her she must lie eontentert with the splemllti carriaKo nature tfuve her. "Why 1h tlie neihhor's duuplil er rt if fen-nt from u mosinitto?" , "lierun.se n ino.Hiiito never hIiiks nml tortures you ut the Mtme time." i'oukIi drops ore Kettiiiff hark to the nh-kel clasN hut Jotf s liar hers keep their prices up the lab els on the box will have ln whiskers, . Kveii the met ttiat ea-tor oil hits heeu elnssilieil an hevenme hy the reiemie rtepartment don't make It tnMe any belter, And yuh know, ynh enn't hardly make any money being crooked these rtiiy, tiiero's too much coin-petition. AppropHuiert l'oi'eliilii ;ives No i lei One of I'lnesi. Colle'(ioii- MOSCOW -AP). Soviet liUSMia elulms to poHSesn the finest col lection of Husfrtan and West Kur opean porcelain and ceramie ob jects In the world.. A special mu seum recently was oi-Ktini.ed in Moscow lo necomniodaie the vast eotleetion, which Is made up chie1' ly of private collections appropri ated alter the revolution from the nationalized property of Itusslan muKnates like Hlabonshlnskl. OLi Oudovitch, Morozov and others. .Morozov's ooilectlon ulone con MtstH of nearly 3,000 urtlcles. To make the muemi's collec tion representativt) of till classes of porei'tain urt, magnificent exam ples of Sevres, German, Italian, KiiKlish and Swiss porcelain were brought from the Hermit aRe in PetroKi-nd. The splendid collec tion of Unnlsh porcelain helonK iiiK to the Dowager Kmpress Marie also was add?. ! I.IOt'OK IIKMKVKO l,Miri) t'A.VNON HKAfll, Ure. Sum mer resident near Arch Cape. Sev ern i milcR fl-r,tii tlifo reynrl hnllovn 'that a liquor curgo was landed there last week. A boat anchored Just outside the surf about 9 p. in. and presumably men on shore were seen siKualiiif? tuiili fUtshlitfhtH. The bont returned i lie slKimls and the lights could he seen bob bing around for about an hour. The residents believed that liquor was- floated in with the tide, and carted awttv in automobiles. (By l,ee rlemlng) (Reprint from i'linlers Tnk) Kdltur's Note- U-e ',hiiillijr. Is vicu irt-sldeiil of t he l-'oi t Smit h (iarnu'iil Co. The reply lo ."Who Pays for Advert Islnn" here fol lowing is bused on an net mil ex perience. Who pays for our Advertising? We don't pay for It. 'Increased sales so reduced the felling eost. thai we have paid back to the advert tsing fund all the money spent for advertising and Home was left over to put into oroi'ilM. The dealer or the eon.su mer didn't pay for our advertising. In creased production uo lowered the overhead cost ttiat we reduced the price of our product $ 1 a dozen to the retailer, kept the finality up and made our usual margin of profit. Ti t we signed cheeks for a loj of money to pay advertising bills. The question Is: Who did pay for this advert islng? It is my idea to tell, briefly, t he el rcu instances that surrounded our campaign. perhaps an answer will be found iu this recital lo that old query: Who pays tor advertising?. . We manufacture overalls and work pants. We sTM ilireet to re- It took tin 1 J years lo J iiUMiM-s.t irom it' iuU-li to u 1 certain volume wh hunt advert Is ing. With advertising the volume increased .imp per cent In two eum. When we decided to advertise w-' went to unudvertisiiig agency lu work out our plans and Invest our money. The juct thai the ap-. propriatioil was a mude.st one w;iu atl the (note rfunon it should be spent in u way thai would gn'e ns KM) rents on ths dollar uud lo get this lull value tor our money was our reason for going to an agency. We knew how to make overalls. They km w how to advertise. We thought the two would make an 1 excellent combination. , Ho that we may use approximate figures we will suy I hut in our fir.st i wetve years we liad built our ; pi'oductiou up to t)UU dozen u mctiiih and our oveiljead und n- ; iug cost was $4oe(p u inonih. That i niafie a cost of $4 a iloz ii, Two 1 years after becomiiiif advertisers 1 our volume, increased lo Uuuu ' lozen , . hi on I h. The overhead lidu't reiuuin the same but in r ascd J tut jper cent to $sfjun n iu onl h. Ah a result, i lie uver- iead und .-telling viml was reduced 41 $l.iill per tio.en. We p.-dueed the price lti a do.i n o t he retailer, paid bae; f,ne a luen lo the afhei lisirig appropria tion and hurt a rto.t n extra jjrofit on account ot the uflvertis- ing. iiefore the eampaign t-tarted - the chh-f woi'k of the .salesmen was tf) sell ihe campaign to the deal ers. Dealers resistance was broken down, previously, salesmen would Work three loWIM to .sell one rt.ai ' r. ' Xow lle v vsoik five towns and sell :,ceii dealers in t he jramc time. New dealers were aihb-rt ami old dealers heeu nu more o a I to the line. Now we get to the point of the story. one of our competitors, ami a very Hose friend, was lu our office one day. He remonstrated i hat we were making a terrible mistake, thai a line bearing so small a margin of profit us over alls could not .stand ihe cost of an ailveitising campaign such as we wit conducting. "lint l-M, it Isn't cosling s any I hing," we answered. "The in nvased production uhsorbed the eost." "Well, the dealer is paying for It, then," he countered. "No, we reduced Hie price to the dealer $1 a dozen und still had j more profit after paying hack the amount spent lor advertising. Kd remained silent for u mo ment, rubbed his chin and gazed into .space, Then he said: "You say you don't pay for advertising because It pays for itself. The dealer doesn't pay lor it is lte gets the overalls $1 cheaper on account of the advertising. The consumer doesn't pay since the dealer can sell them lo him cheaper." Then us if he had iiis argument cinched, he asked: "You sign checks lo pay for the advertising, don't you ' That motley comes t rom some id ace. Well who pays for it ?" "Kd. you. are right." wo nns wei'cd. "Someone pays for our ad vertising. We don't pay for it. The, dealer doesn't pay for It,, and thl consumer doesn't pay for it. Kd, you pay for it, yon and your com petitors who dop't advertise. "We take your customers and consumers which increases our production und lowers our selling and manufacturing costs. You pay either in loss of production or iu the cost of selling new dealers, l-M. you have the secret the fel ow who doesn't r.d ertlse stands the Cost 'of advertising.' 1.1 1 Eastern Oregon's Quality Store N. K. West & Co. Inc. "Prompt Service With u Smile" 'm:ni ai kican rorosisTs ADD COPOIt TO Aid SIHV PAitIS (AP). The Interest tak en by France's colonial subjects in the decorative arts' exposition adds lo (he picturesque aspect of t lie crowds daily along the KsVlanude des tnvalldes and in the Ciiaurt Palais. Swarthy Moroccan chieftains. Algerians, Tunisians. Vnegulese, all In native costume, promenade in' and onl among the boo Mm und pavMioiiN, pa isiug to inspect with gravity and awe the various dis plays. Some have come in con ned ion with the exhibits of thy-l-Yelich colonics and protect orates, bul tlie exposition authorities maiiituin that a far greater nurn- t In r are in t he real tourist plugs', j paying t heir ow n expenses and j follow ing I heir own programs. .,'4 Farmers! Attention! 14 -FT. STRAIGHT I? LADE WEEDEKS $30.00 Ciislu La Grande Iron Works Climbing Opt. A. II. McCarthy. IT. 8. N.T In Lading an rxprtlillon that U trylnK to acula Mduiu I.OKan, the hicheat UTixalnt p,-uk In Canada. It la d. ! r UyBnotih ot t lie Yukon UrlUah j v" Culuwbl Una. ' Minerva Says- 111 nmellinR. persplrlnu feet do you have any trouble with your feet? If so. Dr. Scholl's Ft rom Idro - sis is hiKhly recom mended as a Krent relief and will conter act that trouble to u gi eat extent. Many people who have used this recommend it highly. Try one can of Ht-onihlroslfl nntt hp con vinced. Vt union raj) w ill soften and take out the in rta muta tion of your pore und ach ing bunions. Also Zino Porn lads will net the same on sore corns. Arch Supports for nil Kinds of foot ailments. Con sul tut ion und examination' free. Arches fitted hy n jrradun-te Pritctopertte. Ask for n pediKraph or blue print ot your foot. THE B00TERY iAY IIAYIi:N. Mirr. l taw I S . 1 "TI IE man who systematically srves his money seldom has a great deal uf worry to bother him. You should put every possible dollar in trust and in future years you will reap your rewards In the form of the luxuries and comforts 6f life. La Grande National Bank I -Py'i Frigidaire Ailils morf I'hnptcr lo tilt' ' history of ( lioiiM'ludit iii'liifvrlllfills. It itM'Scru1 l0O4t In u llry, Crisp nir that l.s aiiliimalfeaUr ri'iiliih-il us to l4niH-riitiiri hi:i-: IT l. OI K WINDOW Jesse Roscnbnuni, Agent, wilh Benham Electric Co. New Foley Hltltf. Main 40t Boys' Wash Suits A Re 2 to S, $1.0S to ?2.S8 Girls' Bloomer Dresses Age 2 to 10, $1.08 to. $3.18 We guarantee our Wash Suits and Dresses to wash and wear and our regular prices are as low as most other stores sell at sale prices. Boys' Tug Tog Suits Has Belt with Fancy Buckle to Each Suit. A Regular Suit for a Regular Hoy. $l.r0 to $2.')0 Hoy Scout Handkerchiefs Free lo Any Member of the Hoy Senilis. Call at Store and Get One Free. OT'U PRICFS ARK THE LOWEST FOR HIGH GRADE MERCHANDISE . " GIRLS' Sl'MMER HATS At Half Price 3.00 CRETONNE PARASOLS FOR $1.50 Norton's Kiddy Shop I'.n'rytliliiit In Inrmils' ami children's Wi-ar IN THE PATH OF PROGRESS To study any particular human mechanism properly and diagnose its ills is beyond the power of any one man. Rapid scientific advancement demands spe cialists and complete modern equipment. At the HOT LAKE SANATORIUM a com petent staff of physicians and a well-equipped laboratory give each individual the best pos sible service. The Hot Lake Sanatorium Dr. W. T. Phy. Owner and Director.