Saturday, July IS, 1925.
Fapa Four
THE LA" GRANDE EVENING OBSERVER
By WILLIAMS 1 1"1.1. 1'1,
All Imlcpondrnt Newspaper
FRANK 11, AI'I'I.KHT .. - Eilllor and PublUbtr
UAHVKY r. MA T'i Hi:VS..., Uuslnii Munaiter
1' jIIIIiim1 evening!, except Bundny, at 1416 Aduina Avenue,
La Qi-umle, Orfgou. The Observer-HUr published every rrlday.
Knteied ut thu PoBlufflce ut Im Uruiido, Oregon, aa tJccond
C!asa Aluil Mailer wider act ot aiarcU 2, 1 679.
OFFICIAL i'Al'KK OK UNION COUNT! AND TiiH
Wi Of LA GKANDJJ
WKM11KH AHHOC'JATED I'KKBS
Tim Auociuted rreua la excluaivuly entitled to uaa for pub
HcQLlun of all newa diuputehea credited to It or not otuorwUf
credited If pubiialied tiiereiii. All rights of republication, of
apeclal dispatch.' la thia paper, and alao the local oawa bara
111 alao are reserved.
HIJllhCUll'j-ION IIATE8
lljr Carrier
fiaily, per month In advance ,. ,
lJully, ulx htuulliN in advaucu .....M.M.w...M...w.ww,.$4.bU
I'aily, uints lo cupy - ..........
V.J Mall
iMIly, per inoiith In advunee
liuily, per nil miiijllia In advance.. ....m......................l2.:i0
lJuily, per year iu advance ........f u.00
Weekly Oliyel'Ver-.Stur, per year.. . . ....... 92.00
AUVHriTlKINU 11AT108
rlNptay, foreltrn, per culiiiiiii inch ........ .42A
Idaplay, loeal. per column luch ..............40a
I'iuie coiitra:l latin on appllcntlou
turn I'i:ti:ii i'kni:i inn MOCTI1, nml aalil, ot n.
truth I perc-he licit ilu.l In no ie.eelor i.f i-inomi. Ar-ln In:
.1 4.
. It makes you fuel a little coulee to know that the heat
wave lias been nation-wide.
llojf prices, the bibe'sl in five years, indicate the farmer.
- has ut least one stock animal capable of bringing home tie
- bacon.
Suit has been brought by the corporation owning the
new Ashland hotel to secure payment of pledges made by
two local citizens when the hotel organization was financed
originally. Ashland must be experiencing the same difl'i
" cullies with u community hotel that other cities of the
Northwest have had in recent years.
"II OUT OUR WAY
i
- SNRAP VC) AT vjHor ArTX'
I UMCVp ( 1-5 TPnim-Tev? Oo! 'V
I I ROUUO eut AH CAiwT
j V-U MfLCK . Dj' G-T OEM AWAW
I WASH! ZHiL &&X FROM 'ROOM MAH
i t va er mm HRVict. mc J
. .
(iurk at the side of the road than I I! I fl nlUn rfin I
It waa to I t Dohhln alc.-r for him- Iflf 11 I N A V L L j j U j
W I IIIW I Wll
; ADVERTISING
l La Grando will send her realtors to the Northwest con-
. vention at I'ellinghum and the Chamber of Commerce quar
tet as the chief advertising medium with every wish for.
a successful effort in bringing the convention to La Grande
and the Grande Itonde valley next year.
It is an unusual opportunity for this community. The
convention is completely self-supporting. There will be no
demand on local citizens for financial support and np bur
den of entertainment beyond that of which La Grande U
easily capable. What the convention will really do, how
ever, is bring men from all sections of the Northwest here
to "discover" Eastern Oregon, as did the Portland caravan,
with this distinct advantage over the Rose City delegation's
visit: It j'ill give the community and county an opportunity
to "sell" the opportunities of tlris section of Eastern Oregon
to men who come inconstant 'contact with settlers, home
seekers, etc., looking for various kinds of permanent loca
tions in the Pacific Northwest.
, The intimate acquaintance these realtors will have with
the Grande Hondo valley, possible through this convention,
can lte given in no other way and should prove of untold
value in Union county development. In addition to show
ing the visitors an empire of rare agricultural beauty and
opportunity, La Grande promises them a good time, a glad
hand, and a city's hospitality.
POWKU AND IRKIGATION COMI1INEI).
i ,' The Columbia River liasin project, which is the. largest
irrigation development ever proposed, was looked -upon, with
much favor by Hubert Work in his recent trip through '"lie
Northwest and there is indication that it will receive the
active attention of the federal authorities in the near future.
The project is of tremendous proportions and would put
water on nearly two million acres, would cost only a little
less than the construction of the Panama Canal, and would
require $I0,I0II,000 greater expenditure than the govern
ment has previously made on all reclamation work in the
country. The cost per acre, with concrete laterals to all
farm units, is estimated at $157 an acre with. $2.21 per
acre operation and maintenance charge. This is a figure
that is somewhat staggering but the greatest compensation,
and one that apparently interests federal officials especially,
is the power development that is planned in the game con
nection which would produce an estimated 145,01)0 horse
power of electrical energy that would lw available to most
of Washington and large sections of Oregon, Idaho and
Montana.
If the engineers' estimates are dependable and their
plans practical, the power possibilities are worthy the proj
ect's development. And if the constant gross income from
the SO-acre farm units can equal the estimate of $50 per
acre, certainly the entire plan possesses merit and would be
p. benefit to the entire nation as well as to the Northwest.
Only such sound business prospects should be the basis f,.r
Fiich an expenditure of government monev.
MARKET JOEL'S GROCERIES
Phone Main 759
You will enjoy usinjt our Cartitcn's Hacon,
Pickens Ktfjrs and Ilevnolds'
Milk and Cream
OFFICE
CAT
TAOIyMAK NIO.
Junius
A ttlrl (iris (tic most fun lnmln
Intf lion she would look its it
hi-iilf.
Our ndfchlior Hiiys In- lit-urd a
new I'V"' .Mo-. It (-est him ff4r..
" Why the Iomk fHvvV
''!' ('(-jis''il to In- bruinl-ininil-
Tlif 111:111 who Ik tohl lo put up
Or ulllll up lioewi'l do 1Iht til
NlOHt CllNi',
1
Itun't hit it man while he' down
(iiilr.HH ,vou etui keep hlni itmvu.
SMIKMItS
in vini- i:tU
W'lH'M It I.H HlllO
To jmy a rlid-li.
( 'liiclnnati Kii'iulri'r
SIh'm never here,
Is little Muhel,
Win n It In time
To Hf the tilhlr.
HinllMiry onl, ,stnr.
III! (tlwUVH Hllll'k.H,
I 'Ol'H A U Mi 11H,
When heB Mipponeil
To W'Uhh In rllwln-M.
Mev York Wothl
llr's ulwnyn ill
In Jiinmie J lyi'r,
WImti it in thne'
To elitiMKe n lire,
.ItilliuM.
If the l mini e.er hMiks nt tho
ails In he nmna.liies ho iiiiim uet
oim rip rtmrliiK huiuh n(. how
tln'v-ed up Hie women lining tho
Mouse work lire nlaH plclunl.
Wouhln't It he fine, if the. nelj;h-hoi-fl
loved as n w love our.Helven?
Ni:V AMI'ltK'A.NK- "
Amonjf tin- itotl Anierieun limn
'fl of the t'ul ure we will hnve to
aihl lan.s;ipokri;inu ami Ki'itinioH
I'lllol'nillliiM. hihly of Lithuania,
Who WTi lliltlltilll.t-rt In J.oh A uk-
rvn the other (1st v.
I nwea seems to he pnMlnp n
tlew needle oil (tie 1'onm'eM.sioilll l
Ueeor.l.
A lr iih she hits never heeu
k insert . She nUo mi.vs Hint she
eouuht tlv.i oiH-i. thtil was two
fei'l Ioiik.
Surely it n no inoio muiRlity to
Ii'h a nieiin inun who, when his
wife jiskH him to huy her u ear.
tells her she must lie eontentert
with the splemllti carriaKo nature
tfuve her.
"Why 1h tlie neihhor's duuplil
er rt if fen-nt from u mosinitto?"
, "lierun.se n ino.Hiiito never hIiiks
nml tortures you ut the Mtme
time."
i'oukIi drops ore Kettiiiff hark to
the nh-kel clasN hut Jotf s liar
hers keep their prices up the lab
els on the box will have ln
whiskers, .
Kveii the met ttiat ea-tor oil
hits heeu elnssilieil an hevenme
hy the reiemie rtepartment don't
make It tnMe any belter,
And yuh know, ynh enn't hardly
make any money being crooked
these rtiiy, tiiero's too much coin-petition.
AppropHuiert l'oi'eliilii ;ives
No i lei One of I'lnesi. Colle'(ioii-
MOSCOW -AP). Soviet liUSMia
elulms to poHSesn the finest col
lection of Husfrtan and West Kur
opean porcelain and ceramie ob
jects In the world.. A special mu
seum recently was oi-Ktini.ed in
Moscow lo necomniodaie the vast
eotleetion, which Is made up chie1'
ly of private collections appropri
ated alter the revolution from the
nationalized property of Itusslan
muKnates like Hlabonshlnskl. OLi
Oudovitch, Morozov and others.
.Morozov's ooilectlon ulone con
MtstH of nearly 3,000 urtlcles.
To make the muemi's collec
tion representativt) of till classes of
porei'tain urt, magnificent exam
ples of Sevres, German, Italian,
KiiKlish and Swiss porcelain were
brought from the Hermit aRe in
PetroKi-nd. The splendid collec
tion of Unnlsh porcelain helonK
iiiK to the Dowager Kmpress Marie
also was add?. !
I.IOt'OK IIKMKVKO l,Miri)
t'A.VNON HKAfll, Ure. Sum
mer resident near Arch Cape. Sev
ern i milcR fl-r,tii tlifo reynrl hnllovn
'that a liquor curgo was landed
there last week. A boat anchored
Just outside the surf about 9 p. in.
and presumably men on shore were
seen siKualiiif? tuiili fUtshlitfhtH.
The bont returned i lie slKimls
and the lights could he seen bob
bing around for about an hour.
The residents believed that liquor
was- floated in with the tide, and
carted awttv in automobiles.
(By l,ee rlemlng)
(Reprint from i'linlers Tnk)
Kdltur's Note- U-e ',hiiillijr. Is
vicu irt-sldeiil of t he l-'oi t Smit h
(iarnu'iil Co. The reply lo ."Who
Pays for Advert Islnn" here fol
lowing is bused on an net mil ex
perience. Who pays for our Advertising?
We don't pay for It. 'Increased
sales so reduced the felling eost.
thai we have paid back to the
advert tsing fund all the money
spent for advertising and Home was
left over to put into oroi'ilM.
The dealer or the eon.su mer
didn't pay for our advertising. In
creased production uo lowered the
overhead cost ttiat we reduced the
price of our product $ 1 a dozen
to the retailer, kept the finality up
and made our usual margin of
profit.
Ti t we signed cheeks for a loj
of money to pay advertising bills.
The question Is: Who did pay for
this advert islng? It is my idea
to tell, briefly, t he el rcu instances
that surrounded our campaign.
perhaps an answer will be found
iu this recital lo that old query:
Who pays tor advertising?. .
We manufacture overalls and
work pants. We sTM ilireet to re-
It took tin 1 J years lo J
iiUMiM-s.t irom it' iuU-li to u 1
certain volume wh hunt advert Is
ing. With advertising the volume
increased .imp per cent In two
eum.
When we decided to advertise
w-' went to unudvertisiiig agency
lu work out our plans and Invest
our money. The juct thai the ap-.
propriatioil was a mude.st one w;iu
atl the (note rfunon it should be
spent in u way thai would gn'e ns
KM) rents on ths dollar uud lo get
this lull value tor our money was
our reason for going to an agency.
We knew how to make overalls.
They km w how to advertise. We
thought the two would make an 1
excellent combination. ,
Ho that we may use approximate
figures we will suy I hut in our fir.st
i wetve years we liad built our ;
pi'oductiou up to t)UU dozen u
mctiiih and our oveiljead und n- ;
iug cost was $4oe(p u inonih. That i
niafie a cost of $4 a iloz ii, Two 1
years after becomiiiif advertisers 1
our volume, increased lo Uuuu '
lozen , . hi on I h. The overhead
lidu't reiuuin the same but in
r ascd J tut jper cent to $sfjun n
iu onl h. Ah a result, i lie uver-
iead und .-telling viml was reduced
41 $l.iill per tio.en.
We p.-dueed the price lti a do.i n
o t he retailer, paid bae; f,ne a
luen lo the afhei lisirig appropria
tion and hurt a rto.t n extra
jjrofit on account ot the uflvertis-
ing.
iiefore the eampaign t-tarted -
the chh-f woi'k of the .salesmen was
tf) sell ihe campaign to the deal
ers. Dealers resistance was broken
down, previously, salesmen would
Work three loWIM to .sell one rt.ai
' r. ' Xow lle v vsoik five towns and
sell :,ceii dealers in t he jramc
time. New dealers were aihb-rt ami
old dealers heeu nu more o a I to
the line.
Now we get to the point of the
story. one of our competitors,
ami a very Hose friend, was lu our
office one day. He remonstrated
i hat we were making a terrible
mistake, thai a line bearing so
small a margin of profit us over
alls could not .stand ihe cost of an
ailveitising campaign such as we
wit conducting.
"lint l-M, it Isn't cosling s any
I hing," we answered. "The in
nvased production uhsorbed the
eost."
"Well, the dealer is paying for
It, then," he countered.
"No, we reduced Hie price to the
dealer $1 a dozen und still had
j more profit after paying hack the
amount spent lor advertising.
Kd remained silent for u mo
ment, rubbed his chin and gazed
into .space, Then he said: "You
say you don't pay for advertising
because It pays for itself. The
dealer doesn't pay lor it is lte gets
the overalls $1 cheaper on account
of the advertising. The consumer
doesn't pay since the dealer can
sell them lo him cheaper."
Then us if he had iiis argument
cinched, he asked: "You sign
checks lo pay for the advertising,
don't you ' That motley comes
t rom some id ace. Well who
pays for it ?"
"Kd. you. are right." wo nns
wei'cd. "Someone pays for our ad
vertising. We don't pay for it. The,
dealer doesn't pay for It,, and thl
consumer doesn't pay for it. Kd,
you pay for it, yon and your com
petitors who dop't advertise.
"We take your customers and
consumers which increases our
production und lowers our selling
and manufacturing costs. You
pay either in loss of production or
iu the cost of selling new dealers,
l-M. you have the secret the fel
ow who doesn't r.d ertlse stands
the Cost 'of advertising.'
1.1 1
Eastern Oregon's
Quality Store
N. K. West & Co. Inc.
"Prompt Service With u Smile"
'm:ni ai kican rorosisTs
ADD COPOIt TO Aid SIHV
PAitIS (AP). The Interest tak
en by France's colonial subjects in
the decorative arts' exposition adds
lo (he picturesque aspect of t lie
crowds daily along the KsVlanude
des tnvalldes and in the Ciiaurt
Palais.
Swarthy Moroccan chieftains.
Algerians, Tunisians. Vnegulese,
all In native costume, promenade
in' and onl among the boo Mm und
pavMioiiN, pa isiug to inspect with
gravity and awe the various dis
plays. Some have come in con
ned ion with the exhibits of thy-l-Yelich
colonics and protect orates,
bul tlie exposition authorities
maiiituin that a far greater nurn-
t In r are in t he real tourist plugs',
j paying t heir ow n expenses and
j follow ing I heir own programs. .,'4
Farmers! Attention!
14 -FT. STRAIGHT I? LADE WEEDEKS
$30.00 Ciislu
La Grande Iron Works
Climbing
Opt. A. II. McCarthy. IT. 8. N.T In
Lading an rxprtlillon that U trylnK
to acula Mduiu I.OKan, the hicheat
UTixalnt p,-uk In Canada. It la d. !
r UyBnotih ot t lie Yukon UrlUah j
v" Culuwbl Una. '
Minerva
Says-
111 nmellinR. persplrlnu feet
do you have any trouble
with your feet? If so. Dr.
Scholl's Ft rom Idro - sis is
hiKhly recom mended as a
Krent relief and will conter
act that trouble to u gi eat
extent. Many people who
have used this recommend
it highly. Try one can of
Ht-onihlroslfl nntt hp con
vinced. Vt union raj) w ill soften
and take out the in rta muta
tion of your pore und ach
ing bunions. Also Zino Porn
lads will net the same on
sore corns.
Arch Supports for nil
Kinds of foot ailments. Con
sul tut ion und examination'
free. Arches fitted hy n
jrradun-te Pritctopertte. Ask
for n pediKraph or blue
print ot your foot.
THE B00TERY
iAY IIAYIi:N. Mirr.
l taw I
S . 1
"TI IE man who systematically
srves his money seldom
has a great deal uf worry to
bother him.
You should put every possible
dollar in trust and in future
years you will reap your
rewards In the form of the
luxuries and comforts 6f life.
La Grande National Bank
I -Py'i Frigidaire
Ailils morf I'hnptcr lo tilt' ' history of (
lioiiM'ludit iii'liifvrlllfills. It itM'Scru1 l0O4t
In u llry, Crisp nir that l.s aiiliimalfeaUr
ri'iiliih-il us to l4niH-riitiiri
hi:i-: IT l. OI K WINDOW
Jesse Roscnbnuni, Agent, wilh
Benham Electric Co.
New Foley Hltltf. Main 40t
Boys' Wash Suits
A Re 2 to S, $1.0S to ?2.S8
Girls' Bloomer
Dresses
Age 2 to 10, $1.08 to. $3.18
We guarantee our Wash Suits and Dresses to wash
and wear and our regular prices are as low as most
other stores sell at sale prices.
Boys' Tug Tog Suits
Has Belt with Fancy Buckle to Each Suit.
A Regular Suit for a Regular Hoy.
$l.r0 to $2.')0
Hoy Scout Handkerchiefs Free lo Any
Member of the Hoy Senilis. Call at Store
and Get One Free.
OT'U PRICFS ARK THE LOWEST FOR HIGH
GRADE MERCHANDISE . "
GIRLS' Sl'MMER HATS
At Half Price
3.00 CRETONNE PARASOLS FOR $1.50
Norton's Kiddy Shop
I'.n'rytliliiit In Inrmils' ami children's Wi-ar
IN THE PATH
OF PROGRESS
To study any particular human mechanism
properly and diagnose its ills is beyond the
power of any one man.
Rapid scientific advancement demands spe
cialists and complete modern equipment.
At the HOT LAKE SANATORIUM a com
petent staff of physicians and a well-equipped
laboratory give each individual the best pos
sible service.
The Hot Lake Sanatorium
Dr. W. T. Phy.
Owner and Director.