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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (June 5, 1925)
..THE LA GRANDE EVENING OBSERVER Patra Sir Friday, June f. 11)25. rajro Six THE LA GRANDE EVENING' OBSERVER MBLER CROWD JIT CONCERT , 1MIJI.KIC, Ore. (Kpeehil) Itn hlvr enjoyed a treat liiHt Thursday, When the famous Kitchen KahjneL Orohi-Hiru appeared In proKi'tiru tit Ihe Imbler AnuiHi-iuriH Hull, ('. h. JIuJo utij .Sun, M i'H. lonie Dierks lo nmlu uml mother, und (ieorjco .Moats up pi-ari'd lu ring t lie iiiici-niltdmm with special manic Decoration Pay toon most of tin people or Imbler ti I.h (ir:imi! or huuiiiiervllle for services al Ihf cemeteries. The ladles, throuKh oul 1 Im' vulley, kuvc a dinner and supper nt tilt: Masonic Mall tit Huiiunerville, for those visltliiK the Kuiiimervlllc t'emelery. This Is dout! every year und t In proceeds go for the Upkeep Of the Cemetery. ThiH year, the ladles made $4(10.1X1 Mr. Illld Ali'M. I.yle .StriflKliam left this week lor an extended trip at onic ll"' coast. They will visit re. j iattves In 1'orlland antl from h tfo to Astoria, ftpendintr some time with I'elutiVeH Utlil friends. They will ulso viHit l,ee It, Ulohm. who m the American consul u( Vancouv er. Mr. and Mih. Hlilntflnirn will he komi- u inont h and will motoi throiiKli. ItiihH I.. I Yrty, of the Imbler l-'ox Kuriri. reports a litter ol cIkM blue fox, horn thin week. IIunKHI AudrewH has purchased (he M. II. 1 'ay ne home. Mr. J'ay MO Iiuh had ehurtce of the Mutual 'ivuiii Htatiou at Knler prl(( for several months and Mm. I'uyne and Clemi will join him thin week Kntei pris' their home. GOOD W LL IS Near Dath A REAL ASSET MAHHON VAKK, Mans. (Hpeciul) In view of the contioversy which hits urlHeti over the value of Kood v. ill In connection with the Bale of Dodge Brothers, KnR-er V. Hab- son has he it (inked his onlnton on MlmicM Kva and Ituhy l.edbet ter . 1 uhji ct. Mr. liabon Iiuh fep left Monday lor a visit with rein- ;Ilut ,,liM wu8 IarK, y u flKht he tlveH in I'urllund und other coust ,eeii vy'hII Htr(.(.t iI1(.,ionH and Iiuh mleavored to keep out of it, hut cities, Albert f'uminlnKfl, of Hunting ton, Iimh been spending the past week at the Itinehart ranch. There have been many entor- UilniiiK a ft a I iH durlutf the pant week, Inspired ly I he presence here of Mr. and Mm. O. K. Ilurrell of l.iikevlew, Oreimn, who have been the tflleHlH of Mr. II ml Mrn. (ieortfe K, i'onklin during their hi ay In I m bh-r. M r. und MrH. Iturrrll formerly taught in Imbler. They left Tuesday for a visit wlih Die pnrentM of Mr. Itnrndl. who I 4 i , 4 t ho today consented lo Kive bin op inion on the Bin eta I mihjecl of (ratio mark and Kood will values, Mr. llulmon'H Htaiement 1h u fol io wm: "Many pcoplo wonder how It lf I hut American HuKar Htockti ran bfi koIiik low n wiille American Tobaeco Hloek are climbing' up ward. At flint IhoiiKht thlH HeemH lo he a paradox. .Both compiinliH are well eHiablifdii'd and both are liandlliiK an article of general con- Niua pi it'll, and, if anyt hlntf, hukut rtalnly more of u in-ccHity than toluu'co. Hotli are the lar-: Kent producer ill I heir reHpeellve lieblM: then-fore, at first atKht.l t lu re k ihh no loKical reaKOii for iiKar HlockH to be tumbling while lobacco wloeliH are lifiiihillK up ward. 'Hiere Ih. how.ver, a fund- tliienlat dlfferenci bet Ween thcHe I wo HeeuritleH. .Viiffar Ik ijouxht in bull: by the pound wh bout re-ftT'-nce tin to who mauiiftictureH it while tobacco Ih bnu(ht In cunH ami pnckaK'eH and boiiKlit ly the brand. That is to Bay. the hiikiu bunlnesH Ik a non-brand husinetm i them Is that their valuo can lie and the tobacco btiHlne.HH in u brand iriore eaHlly deHtrovnd than tlx A4 Foreigners Listen In Peking Palace to The Living Iiudda miKht bo Hip firat of many uch ineeiinjrs which would enable Un cliurt hew lo unite tn their effort to altain the object which all hud in view, namely the bctterim-nt of the world. A copy of this Hpeech. in Thi betan, wan then handed to the i'anchan Kama, who spoke briefly J'KKINl'r (Al' Nearly loud for eitfnerH and Cii Incite kuI tiered in tin Inner court of t lie K.Iiik T'M palace In I'ekiliK afternoon in reply, lie expn atii-d approval of of KuMter Hunday to wltne.sK u re-I the hb-als which had brought thin e-ption offered to the I'anchan Ijiina by the united relij-'iouH boil MB of i hina. The Ving T'.il pa'ac-, which wa the xcene of ihr impri onineiit and dealh of the Kniperor KuaiiK Hmu. and later the prison of the cx-prclent now the home of the I'am-tmn Kama, the KIvIiik Kuddha and Kpir itna) ruler of Thibet, who Ihls been for boiim weeks thf uncst of the 'hinec uo vera men t. he Hpectatut'H were Riouped around a ruined platform at the head of whlrii .stood a chair drap- ineethitf toother und in u short n.Huiue of the main principles of liudjlhism, point d out how com palible its leneis were with thowc of nil oilier accepted faiths. Trans lations of his words in Chinese, sao Kun, Is i KiikUhIi. and Mongolian were read alter which the choir of the J'e klnjf Choral Society suiik a Heh-c-lion from Stumer's "Crucifi.lon.' The pro-eedinj4S closed with n short Hpi ei h by an ohl Chinese scholar who expressed the hope that men of all creeds and nations would unlit in KinK China the Hot Biscuits for Dinner! Make them with Lyman J. Gage, ocretary of thi treasury under President McKinlej and ' during a part of Prcsldenl ItooM'velt's administration Js sett ounly 111 In Han Uiego, Calif. Ganu, who Is past 80, has long been promi nent in the financial worid- d in jellow silk and In which, a spiritual und rnatcrflal aid of which few minutes alter Die appointed i he aiood ho much in neod. An hour, the Living liuddhu took hisJtliemH were hiui- by choirs of the seat. This was the signal for the litiHsian itrinuuox cnurcii und tnc Kama monks who occupied plac.s j Chines,. ( hnslian c-hurch. on the platform to begin a 'tn.i.i.-l , , liist chant, the deep, organ -like I tones of which were beard to great ' advantage In tin open air. Jr. Gilbert Keir, organiser of t he reception, made a short ail- j dress of welcome in which lie em- J phasizeil t he universal nature of ; the meeting, in which all Chines., seels find r'-pre.sentatlvcH of the I missionary Itodii-.t and the HiiNsian f tirthoiiox church were taking part, j He expressed the hope that this , business, and from t he keen In ventor's point of view thoru Is as much difference bet ween t he ( wo as between night and day. When anyone buys sugitr he simply uhUh value of tangible properly. The concern which has the most val uable brands is like a man carry ing a pan of molten gold over u rough mountain pass: vii h the for "sugar" and pays no attention j least tipping of the pan one way Tired bodies respond to Hills Bros Coffee Lagging bodies throw off fatigue with the first delightful mouthful of this fa vorite coffee of the West. A tonic to the tired and a delicious beverage withal. Refreshing! Invigorating! No other drink so unerringly hits the spot in dead center. At the first sign of mental or bodily fatigue, brew yourself a cup of Hills ,r Bros. Coffee. Inhale its wonderful, boufjiict. Then rliise it to youf"fjpsu and drink deeply. In all the world, no flavor like this! The Recognized Stand ard, without a doubt. Ask for Hills Bros, by name and look for the Arab on the can. Hills Bros. Coffee is eco nomical to use. HILLS BROS COFFEE lo the brand. Itut when one aides for tobacco he calls for some spe cific: brand. Doubtless the augur people see this difference and hence are endeavoring lo establish l rode names for cube and powder ed sugars. Tin Dodge It rot hers Snip "T do not wish to get Involved one way or another in the merits of- (he Dodge Itrothers Sale. It would be wrong for ine, or -Anyone Hue. to give tin opinion on n specl tfe case like this without n through knowledge of all the cliTiimstan ees. My hunch Is that Podge Hrolhers securities will sell for less before they reach their natural level. Mut I do believe that their good will, to which the Michigan authorities hove taken exception. Is a very valuable asset. Further more, T believe t hnt the bankers who are criticizing the Hodge Hrolhers securities would far rath er, tit the same price, havo the mi mo and good will wll hout any real estate, bull dings, machinery, or other tangible assets, than have nil these tangible asset h with out the name and good will. Ilrands, trade marks. and good will are t he most valuable kind of assets. The difficulty with In tht original Vacuum Pad which keeps tht ivjfte fmh. 192, irntiiw We believe the confidence of our customers to he our most valuable asset therefore, the surest way to merit that confidence is to give each customer that which he expected to re ceive for Iiis money. We want to feel that upon arriving home, our customers will find more than they expected in every PICJGLY WJGGLY purchase. Start trading todav GLY WAY." Till PIGGLY WIG- Del Maiz Fancy Golden Yellow Corn ' No. 2 can 19c Fancy Minnesota Crosby Corn, No. 2 can . ..20c Fountain lirand Canned Pumpkin No. 2z can 17c Fancy Black Figs, per lb 20c Aunt Jemima Pancake Flour, per pkg 17c Aunt Jemima Huckwheat Mixture, per pkg. lSe A Very Good Broom , iSc BETTER FOODS! CLEANER STORES! LOWER PRICES! 'live In lowu. Mr. and Mrs. W. P. T.ednetter were dinner hosts Monday In hon or of Mr. and Mrs. O. K. Ilurrell, of I.akeview, Oregon, (.'overs were iald for ten. Surprise lnrty. A very pleasant surprise was gi ven Mr. and Mrs. O. K. Ilurrell, Mo any evening when fifteen of their former pupils called at the home of Mr. und Mrs. I-'rank Mar tin, nl whose home, Mr. and Mrs. Ilurrell were visiting. A social ev ening was spent, after which re freshments were served. The Alumni of the Imbler High School held the annual banquet at the K. of J. Hall, Thursday even ing. The hall was prettily decor ated In pin k and white, the same color scheme being carried out In the table decorations. Officers for the coming ymr were chosen: pre sident Hut h liittrenl: vice-president lternice Stringhain; Secre tary, Let a Kohbs; Treasurer, Olcnn Ledbctter. The Student Body of the Imbler High School eh-cted the following officers for the next school year: president. It ay Keuwn; vice-president, Kteth Glenn; secretary. Mt elda Henry; treasurer, Lydtu Clea ver. Imbler can ngaln be proud of Its young people. In ihe State Kxam i nations, Gladys Hillings had the highest Average In the county, her average being 1 0.1. Out of the lSy taking the examinations tn the county, 10S passed. Clifford Wes tenskow, l.eitlm Walson, Catherine McKinnis. Gladys milings and Lois Zweifel were passed from the Imbler School. ! Mr. nnd Mrs. Lyle Stringhntm were host at a dinner nt their: home, Wednesday evening. I ted and while roses combined to form, a lovely color scheme In the dining room. Covers were latd for Mr.; and Mrs. Lyle Kiddle. Mr. and Mrs.' Haskell Andrews, Mr. and Mrs. K. Hazen and Miss Lit a Kohbs. Mrs. M, II. I'aync and Glenn spent the week end In Knterprlse, returning to Imbler. Monday, Mr. and Mrs. Clay W. 1'ox. Po rothy and Clay, jt ., left Monday morning for a visit In Portland. Mr. and Mrs. J. Pavtdson and son of I'ortland were ealbis at Ihe State Hank. Tuesday. Lalph McKinnis has been 111 jwtth un uttiick of appendicitis. Mr. .McKinnis will be operated on dur ing the week. Merelda Henri has been ill nt her home with tonsilitts. Mrs. Chris Jergensen left Wed nesday for her old home In Old. Nebraska, to spend the summer v it h her mother. The Sparks Amusement Com pany will presvnl the "Covered Wagon" at the Imbler Amusement Hall, Tuesday evening. This Is the s.niie picture thai was shown in La GiMtide dur tug the summer and this will lie tin ewiirnt opportun ity for those v. ho did not s-e it 'ihere to See It now. A three pp-ee orcucfcltA will play during the av er the other some of the gold Is apt to run out, and if he should stumble all would be lost. It Ih an old saying that "the higher up In the tree a bird builds her nest the eusier It is for the nest to be robbed." Hence, the most val uuble brands must be protected most carefully, both from outside pirates und from short sighted men In the management who are ncelcctinir the otuilltv or reditelnc- j advertising appropriations simply to secure profits. I cannot speak to highly of the vulue of trade marks, brands, and other forms of good will, but I must at the same time say that they can be very easily ruined. I'nrinei-s Wonder "Knrmers often wonder why It is tht their sale of outs will be declining while the sale of "Qua kers Oats" in boxes will lie in creasing. Certain oil companies which sell only crude oil are to day in financial ditliculttes while other oil companies which have l0 1 valuable .brands are still doing a uine uusiness. Ktircuueu v neat sells just the same whatever tho always In demand whether it is raining or shining; and Ivory soap Is still being used by the great grandchildren of mothers who bought it when it first began to advertise. All this means that brands and trade marks, when properly developed and protected, seem to prosper Irrespective of business conditions, variations In customs, and even changes in management. Brands outline the lives of tho founders, and when properly cared for are like rivers that run on forever. Once I was called to Washington in connec tion with a trust Investigation. The government was endeavoring lo break up a great monoply de pending, not upon trade agree ments, but rat her on brand which w as a household word in every community, Hecause of this tho Government was power- J less to touch them. I returned; to advise my clients to spend their j money on national advertising which would build up monopoly! which no government could touch rather than spend it upon lawyers to oreuto a structure which any politician could break down, io Defense I'ertl.slng. letter heads, bill bends, ind everything elso which lie puts out. I also wish to Impress up- local bankers that they give more attention to tho value ot good will in connection with grant- ling credit to ma nut act un-in and merchants. I 1 herefore t urge in vestors not to give all their weight to good will, or all their weight lo tangible assets, but to intelli gently weigh both. This Is es pecially important In days like these when business is wavering along the middle path and the Kabsonchart registers 2i, below normal." Copyright--1 ft US publishers Fin ancial Iturcau YOU ;ue on :i "sucker list" when you receive flat tering letters from slock selling houses you never heard of. Watch your step! UNITED STATES THE WORLD'S GREATEST POWDER They will be light tender . tempting every time SALES 2i TIMES THOSE OF ANY OTHER BRAND If Ymi Want llio llest Bread - Cakes - Pies - Cookies He Sure It Is Made by Gwllliiim's i:iectrlc link cry Lantern Oregon's Leading 11 read Kiiil 2'UMrjr Hakera Gwilliams' Electric Bakery Home of the (o!dcn Crust GUARANTEED Jack Knives Scout and Stock 98c All Others 89c Every Knife Guaranteed Get Yours Now! THE L & L DRUG CO. Summer Goods Refrigerators Ice Cream Freezers Oil Cook Stoves Screen Doors AVire Screen F. L. LILLY . Hardware Phooa Mala 81 Blue Mountain Oregon Lumber Wo Have Just Wlmt You Want In LUMBER, SASH AND DOOItS ANO Bni.NRLKS It will pay you to lorcKtlgate our prlcen. Bowman-Hicks Lumber Company MAIN 8 CHAIN AND BOX W001 PIIONB MAIN M7 i. lu MUNUAUi A ll XVCIJ If lill EDISON MAZDA LAMPS 73 Tnem Where You See This Sign H.&S. ELECTRIC 107 Depot St, Phone 393-W lit) CUE STRIt , I ) . S7A .11 J".ll.uL'ir.lli4T,I':'L'jiJ. w'- - I don't want these comments lo le interprt-t'd as a defense of! tile I )nde Hrelliei h transaction, i hut I do wish to Itnpres't on every business man, especially trie manu facturer and Johher, the neeeBSl- ty nd Importance of protecting ' brands, trade marks and the like, j However small a manufacturer I may be it Ih very tin porta nt that ! lie should have some brand imirkj which can be used on all his ad- Relief For tired and aching fe.-t Arch-Aid Shoes give reli"f because they are made to conform to the lines of the foot. Vet. in appearance they are trim, stylish shoes. Tome In and let us fit n til explain the Arch-Aid fea tures. Ask for Hook ht THE B00TERY INC. CAY HAVDkN. SlKT. A 1'hmuIIt for Tln'il Oni-f you wear thorn you will alwnya buy thorn. Do Not Suffer from sore, tender or bleeding gums. We have a remedy for this condition that is guaranteed. 50c Moon Drug Co. Everything for the Sick Room rhone M-68 Prepare For Warm Weather A PERFECTION OIL STOA'E will relieve the drudgery of Summer cooking. A size for any need. Furniture Exchange Fir and Jefferson Phone 474-J WE BUY, SELL OR TRADE Machine Repairs JOHN DEERE DEERING ' Mccormick j Hay Cars, Track and All Kinds ,of Hay Tools Oregon Hardware & Imp. Co., I!. " tSEES --5 .... -... ' :r " IJI ASK VOI R GROCER FOR A Walking Doll for the kiddies when you buy a pound of , MEADOW HARVEST HITTER liuy It in the Carton. It's Protected 1 J OUTING LUNCHES Let us help you to make your picnic lunch a success. AVe have such good things to eat, put up in the right size packages. No trouble at all to get a mighty tasty lunch ready. Just received a fresh shipment of Sandwich Spread and BONED CHICKEN STRAWBERRIES FRESH DAILY - EXTRA LARGE GRAPE FRUIT ' - GREEN PEAS - NEW POTATOES SriXACII - ASPARAGUS - RHUBARB - FINE HEAD LETTUCE AND CELERY - CUCUMBERS - GREEN PEPPERS - BEETS - GREEN ONIONS - RADISHES CARROTS - TURNIPS PATTISON BROS. GROCERY Phone Main 80
