..THE LA GRANDE EVENING OBSERVER
Patra Sir
Friday, June f. 11)25.
rajro Six
THE LA GRANDE EVENING' OBSERVER
MBLER CROWD
JIT CONCERT
, 1MIJI.KIC, Ore. (Kpeehil) Itn
hlvr enjoyed a treat liiHt Thursday,
When the famous Kitchen KahjneL
Orohi-Hiru appeared In proKi'tiru tit
Ihe Imbler AnuiHi-iuriH Hull, ('.
h. JIuJo utij .Sun, M i'H. lonie Dierks lo nmlu
uml mother, und (ieorjco .Moats up
pi-ari'd lu ring t lie iiiici-niltdmm
with special manic
Decoration Pay toon most of tin
people or Imbler ti I.h (ir:imi! or
huuiiiiervllle for services al Ihf
cemeteries. The ladles, throuKh
oul 1 Im' vulley, kuvc a dinner and
supper nt tilt: Masonic Mall tit
Huiiunerville, for those visltliiK the
Kuiiimervlllc t'emelery. This Is
dout! every year und t In proceeds
go for the Upkeep Of the Cemetery.
ThiH year, the ladles made $4(10.1X1
Mr. Illld Ali'M. I.yle .StriflKliam left
this week lor an extended trip at
onic ll"' coast. They will visit re. j
iattves In 1'orlland antl from h
tfo to Astoria, ftpendintr some time
with I'elutiVeH Utlil friends. They
will ulso viHit l,ee It, Ulohm. who m
the American consul u( Vancouv
er. Mr. and Mih. Hlilntflnirn will
he komi- u inont h and will motoi
throiiKli.
ItiihH I.. I Yrty, of the Imbler
l-'ox Kuriri. reports a litter ol cIkM
blue fox, horn thin week.
IIunKHI AudrewH has purchased
(he M. II. 1 'ay ne home. Mr. J'ay
MO Iiuh had ehurtce of the Mutual
'ivuiii Htatiou at Knler prl(( for
several months and Mm. I'uyne
and Clemi will join him thin week
Kntei pris' their home.
GOOD W LL IS
Near Dath
A REAL ASSET
MAHHON VAKK, Mans. (Hpeciul)
In view of the contioversy which
hits urlHeti over the value of Kood
v. ill In connection with the Bale
of Dodge Brothers, KnR-er V. Hab-
son has he it (inked his onlnton on
MlmicM Kva and Ituhy l.edbet ter . 1 uhji ct. Mr. liabon Iiuh fep
left Monday lor a visit with rein- ;Ilut ,,liM wu8 IarK, y u flKht he
tlveH in I'urllund und other coust ,eeii vy'hII Htr(.(.t iI1(.,ionH and Iiuh
mleavored to keep out of it, hut
cities,
Albert f'uminlnKfl,
of Hunting
ton, Iimh been spending the past
week at the Itinehart ranch.
There have been many entor-
UilniiiK a ft a I iH durlutf the pant
week, Inspired ly I he presence
here of Mr. and Mm. O. K. Ilurrell
of l.iikevlew, Oreimn, who have
been the tflleHlH of Mr. II ml Mrn.
(ieortfe K, i'onklin during their
hi ay In I m bh-r. M r. und MrH.
Iturrrll formerly taught in Imbler.
They left Tuesday for a visit wlih
Die pnrentM of Mr. Itnrndl. who
I 4
i ,
4 t
ho today consented lo Kive bin op
inion on the Bin eta I mihjecl of
(ratio mark and Kood will values,
Mr. llulmon'H Htaiement 1h u fol
io wm:
"Many pcoplo wonder how It lf
I hut American HuKar Htockti ran
bfi koIiik low n wiille American
Tobaeco Hloek are climbing' up
ward. At flint IhoiiKht thlH HeemH
lo he a paradox. .Both compiinliH
are well eHiablifdii'd and both are
liandlliiK an article of general con-
Niua pi it'll, and, if anyt hlntf, hukut
rtalnly more of u in-ccHity
than toluu'co. Hotli are the lar-:
Kent producer ill I heir reHpeellve
lieblM: then-fore, at first atKht.l
t lu re k ihh no loKical reaKOii for
iiKar HlockH to be tumbling while
lobacco wloeliH are lifiiihillK up
ward. 'Hiere Ih. how.ver, a fund-
tliienlat dlfferenci bet Ween thcHe
I wo HeeuritleH. .Viiffar Ik ijouxht
in bull: by the pound wh bout re-ftT'-nce
tin to who mauiiftictureH it
while tobacco Ih bnu(ht In cunH
ami pnckaK'eH and boiiKlit ly the
brand. That is to Bay. the hiikiu
bunlnesH Ik a non-brand husinetm i them Is that their valuo can lie
and the tobacco btiHlne.HH in u brand iriore eaHlly deHtrovnd than tlx
A4
Foreigners Listen
In Peking Palace to
The Living Iiudda
miKht bo Hip firat of many uch
ineeiinjrs which would enable Un
cliurt hew lo unite tn their effort to
altain the object which all hud in
view, namely the bctterim-nt of the
world.
A copy of this Hpeech. in Thi
betan, wan then handed to the
i'anchan Kama, who spoke briefly
J'KKINl'r (Al' Nearly loud for
eitfnerH and Cii Incite kuI tiered in
tin Inner court of t lie K.Iiik T'M
palace In I'ekiliK afternoon in reply, lie expn atii-d approval of
of KuMter Hunday to wltne.sK u re-I the hb-als which had brought thin
e-ption offered to the I'anchan
Ijiina by the united relij-'iouH boil MB
of i hina. The Ving T'.il pa'ac-,
which wa the xcene of ihr impri
onineiit and dealh of the Kniperor
KuaiiK Hmu. and later the prison
of the cx-prclent
now the home of the I'am-tmn
Kama, the KIvIiik Kuddha and Kpir
itna) ruler of Thibet, who Ihls been
for boiim weeks thf uncst of the
'hinec uo vera men t.
he Hpectatut'H were Riouped
around a ruined platform at the
head of whlrii .stood a chair drap-
ineethitf toother und in u short
n.Huiue of the main principles of
liudjlhism, point d out how com
palible its leneis were with thowc
of nil oilier accepted faiths. Trans
lations of his words in Chinese,
sao Kun, Is i KiikUhIi. and Mongolian were read
alter which the choir of the J'e
klnjf Choral Society suiik a Heh-c-lion
from Stumer's "Crucifi.lon.'
The pro-eedinj4S closed with n
short Hpi ei h by an ohl Chinese
scholar who expressed the hope
that men of all creeds and nations
would unlit in KinK China the
Hot Biscuits for Dinner!
Make them with
Lyman J. Gage, ocretary of thi
treasury under President McKinlej
and ' during a part of Prcsldenl
ItooM'velt's administration Js sett
ounly 111 In Han Uiego, Calif. Ganu,
who Is past 80, has long been promi
nent in the financial worid-
d in jellow silk and In which, a spiritual und rnatcrflal aid of which
few minutes alter Die appointed i he aiood ho much in neod. An
hour, the Living liuddhu took hisJtliemH were hiui- by choirs of the
seat. This was the signal for the litiHsian itrinuuox cnurcii und tnc
Kama monks who occupied plac.s j Chines,. ( hnslian c-hurch.
on the platform to begin a 'tn.i.i.-l , ,
liist chant, the deep, organ -like I
tones of which were beard to great '
advantage In tin open air.
Jr. Gilbert Keir, organiser of
t he reception, made a short ail- j
dress of welcome in which lie em- J
phasizeil t he universal nature of ;
the meeting, in which all Chines.,
seels find r'-pre.sentatlvcH of the I
missionary Itodii-.t and the HiiNsian f
tirthoiiox church were taking part, j
He expressed the hope that this ,
business, and from t he keen In
ventor's point of view thoru Is as
much difference bet ween t he ( wo
as between night and day. When
anyone buys sugitr he simply uhUh
value of tangible properly. The
concern which has the most val
uable brands is like a man carry
ing a pan of molten gold over u
rough mountain pass: vii h the
for "sugar" and pays no attention j least tipping of the pan one way
Tired bodies respond
to Hills Bros Coffee
Lagging bodies throw off fatigue with
the first delightful mouthful of this fa
vorite coffee of the West. A tonic to
the tired and a delicious beverage
withal. Refreshing! Invigorating! No
other drink so unerringly hits the spot
in dead center.
At the first sign of mental or bodily
fatigue, brew yourself a cup of Hills
,r Bros. Coffee. Inhale its wonderful,
boufjiict. Then rliise it to youf"fjpsu
and drink deeply. In all the world, no
flavor like this! The Recognized Stand
ard, without a doubt. Ask for Hills
Bros, by name and look for the Arab
on the can. Hills Bros. Coffee is eco
nomical to use.
HILLS BROS COFFEE
lo the brand. Itut when one aides
for tobacco he calls for some spe
cific: brand. Doubtless the augur
people see this difference and
hence are endeavoring lo establish
l rode names for cube and powder
ed sugars.
Tin Dodge It rot hers Snip
"T do not wish to get Involved
one way or another in the merits
of- (he Dodge Itrothers Sale. It
would be wrong for ine, or -Anyone
Hue. to give tin opinion on n specl
tfe case like this without n through
knowledge of all the cliTiimstan
ees. My hunch Is that Podge
Hrolhers securities will sell for less
before they reach their natural
level. Mut I do believe that their
good will, to which the Michigan
authorities hove taken exception.
Is a very valuable asset. Further
more, T believe t hnt the bankers
who are criticizing the Hodge
Hrolhers securities would far rath
er, tit the same price, havo the
mi mo and good will wll hout any
real estate, bull dings, machinery,
or other tangible assets, than
have nil these tangible asset h with
out the name and good will.
Ilrands, trade marks. and good
will are t he most valuable kind
of assets. The difficulty with
In tht original Vacuum Pad
which keeps tht ivjfte fmh.
192, irntiiw
We believe the confidence of our customers
to he our most valuable asset therefore, the
surest way to merit that confidence is to give
each customer that which he expected to re
ceive for Iiis money. We want to feel that
upon arriving home, our customers will find
more than they expected in every PICJGLY
WJGGLY purchase.
Start trading todav
GLY WAY."
Till PIGGLY WIG-
Del Maiz Fancy Golden Yellow Corn '
No. 2 can 19c
Fancy Minnesota Crosby Corn, No. 2 can . ..20c
Fountain lirand Canned Pumpkin
No. 2z can 17c
Fancy Black Figs, per lb 20c
Aunt Jemima Pancake Flour, per pkg 17c
Aunt Jemima Huckwheat Mixture, per pkg. lSe
A Very Good Broom , iSc
BETTER FOODS! CLEANER STORES!
LOWER PRICES!
'live In lowu.
Mr. and Mrs. W. P. T.ednetter
were dinner hosts Monday In hon
or of Mr. and Mrs. O. K. Ilurrell,
of I.akeview, Oregon, (.'overs were
iald for ten.
Surprise lnrty.
A very pleasant surprise was gi
ven Mr. and Mrs. O. K. Ilurrell,
Mo any evening when fifteen of
their former pupils called at the
home of Mr. und Mrs. I-'rank Mar
tin, nl whose home, Mr. and Mrs.
Ilurrell were visiting. A social ev
ening was spent, after which re
freshments were served.
The Alumni of the Imbler High
School held the annual banquet at
the K. of J. Hall, Thursday even
ing. The hall was prettily decor
ated In pin k and white, the same
color scheme being carried out In
the table decorations. Officers for
the coming ymr were chosen: pre
sident Hut h liittrenl: vice-president
lternice Stringhain; Secre
tary, Let a Kohbs; Treasurer, Olcnn
Ledbctter.
The Student Body of the Imbler
High School eh-cted the following
officers for the next school year:
president. It ay Keuwn; vice-president,
Kteth Glenn; secretary. Mt
elda Henry; treasurer, Lydtu Clea
ver. Imbler can ngaln be proud of Its
young people. In ihe State Kxam
i nations, Gladys Hillings had the
highest Average In the county, her
average being 1 0.1. Out of the lSy
taking the examinations tn the
county, 10S passed. Clifford Wes
tenskow, l.eitlm Walson, Catherine
McKinnis. Gladys milings and
Lois Zweifel were passed from the
Imbler School. !
Mr. nnd Mrs. Lyle Stringhntm
were host at a dinner nt their:
home, Wednesday evening. I ted
and while roses combined to form,
a lovely color scheme In the dining
room. Covers were latd for Mr.;
and Mrs. Lyle Kiddle. Mr. and Mrs.'
Haskell Andrews, Mr. and Mrs. K.
Hazen and Miss Lit a Kohbs.
Mrs. M, II. I'aync and Glenn
spent the week end In Knterprlse,
returning to Imbler. Monday,
Mr. and Mrs. Clay W. 1'ox. Po
rothy and Clay, jt ., left Monday
morning for a visit In Portland.
Mr. and Mrs. J. Pavtdson and
son of I'ortland were ealbis at Ihe
State Hank. Tuesday.
Lalph McKinnis has been 111
jwtth un uttiick of appendicitis. Mr.
.McKinnis will be operated on dur
ing the week.
Merelda Henri has been ill nt
her home with tonsilitts.
Mrs. Chris Jergensen left Wed
nesday for her old home In Old.
Nebraska, to spend the summer
v it h her mother.
The Sparks Amusement Com
pany will presvnl the "Covered
Wagon" at the Imbler Amusement
Hall, Tuesday evening. This Is the
s.niie picture thai was shown in La
GiMtide dur tug the summer and
this will lie tin ewiirnt opportun
ity for those v. ho did not s-e it
'ihere to See It now. A three pp-ee
orcucfcltA will play during the av
er the other some of the gold Is
apt to run out, and if he should
stumble all would be lost. It Ih
an old saying that "the higher up
In the tree a bird builds her nest
the eusier It is for the nest to be
robbed." Hence, the most val
uuble brands must be protected
most carefully, both from outside
pirates und from short sighted
men In the management who are
ncelcctinir the otuilltv or reditelnc-
j advertising appropriations simply
to secure profits. I cannot speak
to highly of the vulue of trade
marks, brands, and other forms
of good will, but I must at the
same time say that they can be
very easily ruined.
I'nrinei-s Wonder
"Knrmers often wonder why It
is tht their sale of outs will be
declining while the sale of "Qua
kers Oats" in boxes will lie in
creasing. Certain oil companies
which sell only crude oil are to
day in financial ditliculttes while
other oil companies which have
l0 1 valuable .brands are still doing a
uine uusiness. Ktircuueu v neat
sells just the same whatever tho
always In demand whether it is
raining or shining; and Ivory soap
Is still being used by the great
grandchildren of mothers who
bought it when it first began to
advertise. All this means that
brands and trade marks, when
properly developed and protected,
seem to prosper Irrespective of
business conditions, variations In
customs, and even changes in
management. Brands outline the
lives of tho founders, and when
properly cared for are like rivers
that run on forever. Once I was
called to Washington in connec
tion with a trust Investigation.
The government was endeavoring
lo break up a great monoply de
pending, not upon trade agree
ments, but rat her on brand
which w as a household word in
every community, Hecause of
this tho Government was power- J
less to touch them. I returned;
to advise my clients to spend their j
money on national advertising
which would build up monopoly!
which no government could touch
rather than spend it upon lawyers
to oreuto a structure which any
politician could break down,
io Defense
I'ertl.slng. letter heads, bill bends,
ind everything elso which lie puts
out. I also wish to Impress up-
local bankers that they give
more attention to tho value ot
good will in connection with grant-
ling credit to ma nut act un-in and
merchants. I 1 herefore t urge in
vestors not to give all their weight
to good will, or all their weight
lo tangible assets, but to intelli
gently weigh both. This Is es
pecially important In days like
these when business is wavering
along the middle path and the
Kabsonchart registers 2i, below
normal." Copyright--1 ft US publishers Fin
ancial Iturcau
YOU
;ue on :i "sucker list"
when you receive flat
tering letters from
slock selling houses
you never heard of.
Watch your step!
UNITED STATES
THE WORLD'S GREATEST
POWDER
They will be light tender .
tempting every time
SALES 2i TIMES THOSE OF ANY OTHER BRAND
If Ymi Want llio llest
Bread - Cakes - Pies - Cookies
He Sure It Is Made by Gwllliiim's i:iectrlc link cry Lantern
Oregon's Leading 11 read Kiiil 2'UMrjr Hakera
Gwilliams' Electric Bakery
Home of the (o!dcn Crust
GUARANTEED
Jack Knives
Scout and Stock
98c
All Others
89c
Every Knife Guaranteed
Get Yours Now!
THE L & L
DRUG CO.
Summer
Goods
Refrigerators
Ice Cream Freezers
Oil Cook Stoves
Screen Doors
AVire Screen
F. L. LILLY
. Hardware
Phooa Mala 81
Blue Mountain Oregon Lumber
Wo Have Just Wlmt You Want In
LUMBER, SASH AND DOOItS ANO Bni.NRLKS
It will pay you to lorcKtlgate our prlcen.
Bowman-Hicks Lumber Company
MAIN 8
CHAIN AND BOX W001 PIIONB MAIN M7
i. lu MUNUAUi
A ll XVCIJ If lill
EDISON MAZDA LAMPS
73 Tnem Where You See This Sign
H.&S. ELECTRIC
107 Depot St, Phone 393-W
lit) CUE STRIt , I ) . S7A .11
J".ll.uL'ir.lli4T,I':'L'jiJ. w'- -
I don't want these comments
lo le interprt-t'd as a defense of!
tile I )nde Hrelliei h transaction, i
hut I do wish to Itnpres't on every
business man, especially trie manu
facturer and Johher, the neeeBSl-
ty nd Importance of protecting '
brands, trade marks and the like, j
However small a manufacturer I
may be it Ih very tin porta nt that !
lie should have some brand imirkj
which can be used on all his ad-
Relief
For tired and aching fe.-t
Arch-Aid Shoes give reli"f
because they are made to
conform to the lines of the
foot. Vet. in appearance
they are trim, stylish shoes.
Tome In and let us fit n til
explain the Arch-Aid fea
tures. Ask for Hook ht
THE B00TERY
INC.
CAY HAVDkN. SlKT.
A 1'hmuIIt for Tln'il
Oni-f you wear thorn you
will alwnya buy thorn.
Do Not
Suffer
from sore, tender or
bleeding gums.
We have a remedy for
this condition that is
guaranteed.
50c
Moon Drug Co.
Everything for the
Sick Room
rhone M-68
Prepare For Warm Weather
A PERFECTION OIL STOA'E
will relieve the drudgery of Summer cooking.
A size for any need.
Furniture Exchange
Fir and Jefferson Phone 474-J
WE BUY, SELL OR TRADE
Machine Repairs
JOHN DEERE DEERING '
Mccormick j
Hay Cars, Track and All Kinds
,of Hay Tools
Oregon Hardware & Imp. Co.,
I!.
" tSEES --5
.... -... ' :r
" IJI
ASK VOI R GROCER
FOR A
Walking Doll
for the kiddies when you buy a pound of
, MEADOW HARVEST HITTER
liuy It in the Carton.
It's Protected 1
J
OUTING LUNCHES
Let us help you to make your picnic lunch a success. AVe have such good
things to eat, put up in the right size packages. No trouble at all to get a mighty
tasty lunch ready. Just received a fresh shipment of Sandwich Spread and
BONED CHICKEN
STRAWBERRIES FRESH DAILY - EXTRA LARGE
GRAPE FRUIT ' - GREEN PEAS - NEW POTATOES
SriXACII - ASPARAGUS - RHUBARB - FINE HEAD
LETTUCE AND CELERY - CUCUMBERS - GREEN
PEPPERS - BEETS - GREEN ONIONS - RADISHES
CARROTS - TURNIPS
PATTISON BROS. GROCERY
Phone Main 80