La Grande evening observer. (La Grande, Or.) 1904-1959, February 03, 1925, CITY EDITION, Image 6

La Grande evening observer., February 03, 1925, CITY EDITION, Image 6

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Newspaper Page TextTHE CT liKA'NJLHj fJVENTflTJ OBSER'v'EK' Tuesday.' February 3, 1923. Honest Advertising Is i" Lauded by Firm Official On Another Rampage! panlfu wre systematically advirt IhIiik In their nowHpupt;rs, using the urivprtltflnK Bt-rvli't- f urniuhed ui cost by UKHOt-latlun headquart ers. Ho i-Htlinutfd thflt Dim kuh IndiiKtry Hpcnt $1.760,hO for ud vurtlHiiiK in 1L'4 and said thlHsum would reach. 2.000,00(0 thin ycur. JRAN FHANCIHO, (AP) The Itsa companies of America ahould beware the publicity upeciutfHt and nbun all that savor of press attent ion, propaganda, or weklnK free ftpuce puffery, and tell their story to the public through the advert ising columns of the local news papers, according to B. J. Mull uney, vim-president of the Peoples Js Light and Coko Company of Chicago, in un address prepared for Unlivery he.ru today before the intd-wintnr meeting of the Amerl v.ajn Gas Association. Speaking of the topic, "Public Isolations." Mr. Mulluney remind tul his hearers that they should not only give good service, but ml vert - lso the fact openly tn their news papers. "Good public relations.' lie said. 'nro established by mak ing our respective companies and their service worthy of being well thought of, and by telling our customers, the public, u II about our companies and service in detail every detail that can possibly con cern or interest thein. doing the first will not take you far if the second Ifl nut done und persistent ly done, as often und us much as Mrcmnalunccs will permll. "On the other hand, silence Is easily mistaken for secrecy; seo recy breeds simpleton, and sus picion. If not checked, norm rip ens into hostility. Thus public relations may become bad. even when the service Is good. It has happened. "Then should be no room In the gria industry for the so-called pub licity specluilsL. lie serves no purpose except lo get easy money. We should make nil the use we can of the other kind of publicity which frankly recognizes that a clam-like uitliude is oftencr evi dence of stupldlly than of wisdom; that a policy of secrecy implies t lie existence of much that one doesn't dure tell; that favorable public opinion l a better revenue-producer than monopoly, ami I hat eli mination of silence anil secrecy is In? first step toward letting pub lit;; opinion become favorable." i Mr, Mnllnney said the public does not yet entirely realize how the gas business and all public utility business Is utterly unlike other businesses In certain fund nmentals. When the customer wants gas he wants it Instantly, even though several hundred thou sand others may want 11 nt the fiame time. This Instance response Is expected from nobody else, butcher, baker or candlestick maker, he said, They tuke their itme In serving. The gas and other utility comp anies do not and cimnot. "Jn I ho nuttier of rates, the. custninvr Is apt to think we want! them us high as possible. Hu'lBlU'eaUS' TeSlS PVOV opt. that our Interest lies hi hav ing rales as' low as possible so, that use of our product. may be stimulated and mass production fostered." Kmployes as a factor In public volutions should not be overlooked, Mr. Mulluney said, becuuse they nre the chief points of contact be tween the company und the cust omers. Ily what employes say nnd do In these contracts the com pany is Interpred. Obviously lite Interpretation will bo most ud vnntugeous to the company If the employes, in addition to being en thusiastically loyul, are also woll Informed on the company and Its business and Its policies In all de tail. In behalf of Ihe American Gas Association, Mr. Mulluney; ann ounced that. Hon member gas cum- JAPANESE LABOR FEDERATION TO URGE REFORMS TOKTO (AP) The Japanese Federation of Labor und Ms affili ated organizations Is actively en gaged In the formation of it na tional lubor party In anticipation of the passage of the manhood suf frugo act at the present session of the li l. The leadem claim that with the backing or the Kurmers Association and other ugrarlan so cieties, the Japanese i'nhaln Soci ety ami kindred organization, they huve severul li und red thousand po tential votes, and thus hope lo ho cure representation In the lower hoiiHe at the next national elec tions. They also claim that the HiiilielMui, a national organization of so-called social outcasts, will Join the new party. There are said to be about koo.ooo of these mn. The pluirorm of the new party In socialistic and sweeping In Us demand for reforms, it. Includes aii Increase In the rights of the working m'n, especially In free speech nnd assemblage; adoption of universal suffrage; u radical re organization of the House of Peers, or Its total abolition; Oie adoption of a gradmitcd scale In fixing taxes on incomes, land, business profits. and Inheritances; the imposition of taxes on ea pit nl and luxuries, and the abolition of the direct con sumption luxes; sweeping reduc tion of urmniuenlK; reform of the conscript , service system; de mocratization of the army, appoint ment of civilian minister of war and navy; abolition of the general staff and of the staff of t ho navy; reform of the higher educational machinery lo suit iho requirements or the working classes; payment of the cost of national edneutlou by i the Mate; democratization of for- i elgn policy, nutlormllzullon of main Industries; self-government for the colonics recognition of trade un ions, establishment of an eight hour working day. und the fixing of minimum wages; resognltlon or the right to strike; national own ership of land und residential houses; establishment of furmcrs' unions; government control of the rice Industry; abolition of the peer Age; a leveling of class distinction; protection of maternity by the state and a workmen's compensation act. il r , (. : ; ) xtV - RPfAOeeiii MOW YOU. 1 n- mm mkik frltt o- Ums LEAGUE LA-- J rS U l ant , , . . lyrai-, . '. : : " PUZZLES HIT BRITISH HARD manner of queer forms, such ns circles, triangles and cruzy-qullt patchwork. . ' LOXDON (AP). When news of how, the crossword puzzle craz$ had gripped America first seeped across the Atlantic to this tight little island, newspaper par- agraphers assumed a somewhat superior air and pointed, out thtit such foolishness wasn't the rule in Kn gland. Now, nerly every newspaper publishes lis dally puz zle und lorge prizes uro offered for solutions and. new problems. 80 completely, has the fad, caught the public's fancy that oiif! firm of second-hand, booksellers bus reported that the demand for the supply, a,nd that its entire s'ippty of dictionaries and books of synonyms has been exhausted, with dictionaries going at the rate br f or more a day and syn-J onytn books at -Xi a day. Kv.-n i dictionaries dated In the '40'h anil T.O's of Ihe lust century nr be. ing snapped up. In their search! for novelties puzzle editors have : departed largely from the con ventional siiuan-s and rectangles, and puzzles have appeared In all . M. C. A. HKA.IJY TO UVU.V KAI.KM, Ore. Ground for the nnu- 17; mill Vnim , i I T- ...VMB WIIIB- I tion association home will be broken here. The ceremonies will be In charge of T. A. I. lv ess ley, who donated tlie site fo the institution and gave liberally or his funds for its construction. The structure probably will be completed and in readiness for oc cupancy by Junuury 1 of next year. i Lodging Camps to Itcopen. MILL CITY. Ore. A crew of loggers went Into the Hjimmond Lumber compuny camps apd It Is expected that dogging operations will get under way soon. An., at tempt was made to open, the eumps two weeks ago, but, it was found t hut the snow was too deep, i ' The vulue of wishing Is iV makes,' you so dissatisfied you go out and see that the wishes come true. 1 Mother Cray's Powdars Benefit Many Cbildten Thousands of Mothers have found MOTHER GRAY'S SWEET POWDERS an excellent remedy for children mulaiiiliur of Headaches. Colds. jl. Constipation, Keverinhnesft, Hioiu III ach Troubles and Bowel lrregulaii- ill ties. Tbese iowuers HI areeay aiid pleas ant to take and ex- (II ceJient resuiis are aceoni pit su ed by their use. Used by Hotter lor everiO yearn. Sold l)T UriitfKlfU) mm:. CHAUFFEUR OF HERRIOT GETS DEEDED REST Now Is the time, to build IJmt chicken Iiouh or Ka'URe and do nil lcpai- work lic foie the pnri'S go up. The Claude C. Pratt Lumber Co. 'Tlie Poor Man'i Frlrad" Qllin. Foumlry. I'HONK 348 4f. Ma Huailsy HumIotm 10c Special 10c Odds nnd Ends of Dishes up to ,rl)c value, nil for l()c KACH F. L. LILLY BuOnn rhoDi Miin 81 ,Sun' Gci nticidakPower WAHHINOTON (AP). In Inff out tho rciiNona why Hunllirlit Iihh powrr to ilcHtroy iriTin llr. n furl long known ami put to ime by (-very )iouoiri' who has "nlr- 'I oil thliiKH, Dip hurvnu of nluniliircln nnil tho puhlln hinllh m-rvlcB hiivo proiluri'il ponlllvc Ki'riiltchliil rcHlilln. A public lootimi'nt now In tho rninun of puhllontlon, liy W. W. I'obloiiU uml II. . It, Pulton, re Hoorrh nion nralunoil to tho work, roroiinlH rindlnm In tho floiil which will ho of npoolnl viiluo to profimHloniil nml uolcnllflc work- 1. It wan lonit nito oHlulillnhod thnt Iho Rorniloliliil power of minllitht iiino liii'Kdy from It h iiollnlr or InvlKlblo rnys, ami for tho miko of Ihn oxporltnonl, Ihoro woro pro- Inoi.i in iiioaHiiroil nia n l It ln nml ohtirnotollHllrB liy lioatoil inorcury vapor Dna scroonoil through 'liiarlz lonaon. .Tho public bcnlth orvlco fnrnl.ihcii InrKo qnnnl It Irs nf Itorms for Iho to.ttlnit. ono typo. nnotcriuin oii ronimnnln, boinir lint which h moHt froiiuoniiy on- countorcil In ncnnRo tnlnlotl wat. or. Th. ffonn colonics, prnpi.rly ox- poncil to tho rnys. woro found lo llo In loan thnn one hoimiii.i. In mmio cnm B. The neb iillmn workci out tho mottnllty prnilnccil by eneh illfforont wnvo IcnKth of Iho Invisible ilRht rnys, nml 1in.ro cnnipllcil tho ilctnlls of tbclrflnil- InRs In tho iloc munt which will he rhortly nvnllnble, Gets Mama I i f. ... s PAHia ( AP). The recent Ill ness of Premier J-lerrlott Knve Jllilen, tho reKUlurly nccreillteil rhlilirfoiir to the rnrilKll ofllce. bin first opportunity In three yours to enjoy a vocation. Jullen lias acted ns chnlffeur for Pronilcra Drlaml, 1'oincaie and Herrlot. Ills Job with Premier Ilrlund was the easiest, Jullen volunteers. M. Itrlnnd never calleil upon Jul len to do any extra work, dls muMinir him reirularly alioul 7 In tho evelllnKs. excepllim' durltiK ln-ter-allled conferences. Jullen, while appreciating the qpolkand correct, man. that. Pre mier Poincare always was with blm. finds bis work with ller rlot much more nKrceablo. "A tireless worker und very hard driver for himself," Jullen said, "M, Polncnro did not appear to realize tho amount of work lie wns Imposing upon those near him. Klnlshlng my duy's work about 9 or 10 In the evening. I hnd to bo on the job at 7 the next morning. Willi Jr. Herrlot, II la different. Many times he! has dismissed mo before dinner. saying 'Goodhy, Jullen, I will rc t irn In a taxi.'" Recently on one of tlieso occa sions tho premier, rotiimlng In a taxi to tho ministry, wns- sur- prised when tho tu.xldrlver stub- on It Is extremely bod. Nobody uuiiity reiuseu 10 accept, tne price wants hard money and the quo of the trip. "Just shako hands with me. Monsieur lo President," the tnxl driver asked. M. Herrlot did anil with the other hand he extended to the delighted chauffeur u longket. Kmnll moncychnngers who black cigar. BULLIONS IN U. S. MONEY SENT BACK FROM GERMANY prcnMN ( AP). Amerienn eur reney went baek to the mother country at a reeord rate tit- 1 J4. I. Hiring1 the Inflation period Amer ican bnnknotPH and sliver certi ficates and all sorts of other American paper, -money were hoarded. !ro,ndf and .4. j-elatlvea remitted monpy to Germany in the form of IiIIIh and It was tuck ed away for a rainy , day. While the Oermuu paper . money was fluetuatiug so wildly nobody want ed to hold it., Consequently nil sorts of foreign stable money wus In great demand and American money1 wns the rtrst choice a.s U fluctuated less even thun Kngiish pounds, vNow that the rentenmark has been fairly firm for nearly a year and Germans have general confidence In tt, they are letting go of their foreign money at', a rapid rate. Germans who hoard ed foreign gold or silver are .out f luck, nn the exchange rate tatlons on foreign gold coins In small sums Is often 120 per cent below the .official rnte for paper money. Korclgn silver Is un ab solute drag on the money mar- wlll accept It often ahnve It 40 per cent. ,IAXE FARMERS ULKCTRD El'GKNE, Ore. Kalph P. I.nlrd Of Pleasant Hill wus re-elected president of the T.ane County's l-'ormers union nt the annual meeting at .Springfield. V. J-. Wheeler of Trent was re-elected vice-president and Mrs. Betty Kup paiiri of Cottage Grove, secretary to succeed H. L. Beck, M. A. Horn was chosen director, Harry C Jackson, conductor and O. U f'le hient, chaplain. . The meeting commended Gover nor Pierce for his stand on farm legislation. ' a ...... ...i, i......... ik," ...mi.i immmmstmm iil'l.irfe w!!:li!ftei!iiv .lilikii ilt:!,il; : :',B;::; !,, i: 'iM;;':::11'::'!!.:: i',!;;i!ii:v ij" 'itip iifilifi'li'lii' :;-i::il:ti t,! !l il: One.two , .ready NEVER BEFORE Not in fifty years has there been so persistent and wide spread use of Scott's Emulsion yet thousands have only Dcgun to realize what it might be fo theih in strength, health and robustness. Scott ft Howiie, WooiHfn -Id. N. J. 14-4 Const utue h'Atn P.l.nr lui rt-n ul.tr "nuuu" now. A trw weeks ago he was Just little girl whom no body ifented to want. Ilr father hud left tier after the dmih pf hw rel mother. Hut Mi. John T Aur. wife of the millionaire " fu kr, thought Constance "the tiettt leatte child In the world.' no the romt wUtrit htr In h-gl adoption to lur Takes the "rush "out of breakfast! Tine nved is time made! One, two, three minutes in triple-quick time Albers Mtnit Oats spring to your breakfast table piping hot, ready to eat ! i THe magic of pre-cooking does it! Scientific prt-cook-ing at the mill! By an o&.lurii'e Albers process! . Albrrs Minit Oits bring you all the health-enjoyment of-pMMhioned ots plui new-fashioned convenience. And. in addition, a new, delicate, nut-like flavor tuuty taste you never found before in oats. Ask your grocer) PAX-TOX PIXF fXKTV. KXl'KCTOKAXT Ir all klmls or iiiukIia THE L & L DRUG CO. Depot & Adams ELECTRIC Curling Irons .$2.00 np Flat Irona . Percolators ,.?4.00 up ...$7.00 up Toasters 56.50 up Waffle Irons....$10.00 up Grills ...$9.85 up Hot Plates 54.65 up Boudoir iamps..$2.00 up Flash Lights 50c up Electric Ranges $10.00 Electric Engines ..$12.00 La Grande Electric Co. HOUSEGIEANING -KALSOMINE : ' ! PAINTS AND OILS VARNISH AND ENAMELS ' " Oregon Hardware & Imp, Co. Servicing Batteries - Wb Specialize in .. ., J Battery Reuliiurgliic, Repalrliij and prolannln( thr :- lerrlo your battery wu lulenJed to glva renanlleH of the site or make. Our prlcee anil aervU-e must satisfy. 8-llOUlt KFC'HAIlOal BEKVIOH EX IBB Dlatrlbotor. FRED T. BURGESS MAIN 121 nog Jefferson Ara. Suits Gleaned and Pressed $1.50 Wilson Bros., Tailors CLEANING, PRESSING AND HAT BLOCKING New Foley Bldg. , Phone Main 545 r" 1 -l 1 ; ' I Mil "1 Better Breakfa Cereal WE SPECIALIZE ON Generator Starting Imticn All Klectricnl Repaira ! To Your Car ' Guaranteed Service i Full Line of Service Parts ; Battery Electric Service 1311 Wash. . M-73.1 AN HONEST MAN'S WORD More than three hundred years ago, Miguel de Cer vantes said: "An honest man's word is as good as his bond." Advertisers must be honest men, if they would remain advertisers. Their announcements are signed. They must toll the truth in their advertising. For their own protection, as well as yours. What would it profit a man to advertise "Pure- virgin wool suits," only to have you discover they were, shoddy? You would soon separate the sheep from the cotton. And you would never deal with that man again. And, further, you would tell all your acquaintances what a skinflint he was. t As a matter of business, if not of personal principle, an advertiser must tell the truth in his signed announce ments. That's what makes the advertising columns of this paper such, reliable guides to honest merchandise. The printed announcements are bonds between you and the advertiser. Read the advertisements. Read them regularly. To be informed on the newest and best in everything. To save hours of shopping. To make the family purse do a bigger, better job. To get goods of known quality at tha most attractive price. v You would not plan a motor trip without first con sulting road-maps and guide-books. Ts it logical to plan -a shopping trip without first consulting the advertise ments? Read the advertisements. Then go to the stores with your mind more than half made up. A Sipned Advertisement Is. in Effect, a Sealed Bond Iletwccn You and the Advertiser m 1 J '.,.,! ,llf 4