THE CT liKA'NJLHj fJVENTflTJ OBSER'v'EK'
Tuesday.' February 3, 1923.
Honest Advertising Is
i" Lauded by Firm Official
On Another Rampage!
panlfu wre systematically advirt
IhIiik In their nowHpupt;rs, using
the urivprtltflnK Bt-rvli't- f urniuhed
ui cost by UKHOt-latlun headquart
ers. Ho i-Htlinutfd thflt Dim kuh
IndiiKtry Hpcnt $1.760,hO for ud
vurtlHiiiK in 1L'4 and said thlHsum
would reach. 2.000,00(0 thin ycur.
JRAN FHANCIHO, (AP) The
Itsa companies of America ahould
beware the publicity upeciutfHt and
nbun all that savor of press attent
ion, propaganda, or weklnK free
ftpuce puffery, and tell their story
to the public through the advert
ising columns of the local news
papers, according to B. J. Mull
uney, vim-president of the Peoples
Js Light and Coko Company of
Chicago, in un address prepared
for Unlivery he.ru today before the
intd-wintnr meeting of the Amerl
v.ajn Gas Association.
Speaking of the topic, "Public
Isolations." Mr. Mulluney remind
tul his hearers that they should not
only give good service, but ml vert -
lso the fact openly tn their news
papers. "Good public relations.'
lie said. 'nro established by mak
ing our respective companies and
their service worthy of being well
thought of, and by telling our
customers, the public, u II about our
companies and service in detail
every detail that can possibly con
cern or interest thein. doing the
first will not take you far if the
second Ifl nut done und persistent
ly done, as often und us much as
Mrcmnalunccs will permll.
"On the other hand, silence Is
easily mistaken for secrecy; seo
recy breeds simpleton, and sus
picion. If not checked, norm rip
ens into hostility. Thus public
relations may become bad. even
when the service Is good. It has
happened.
"Then should be no room In the
gria industry for the so-called pub
licity specluilsL. lie serves no
purpose except lo get easy money.
We should make nil the use we
can of the other kind of publicity
which frankly recognizes that a
clam-like uitliude is oftencr evi
dence of stupldlly than of wisdom;
that a policy of secrecy implies t lie
existence of much that one doesn't
dure tell; that favorable public
opinion l a better revenue-producer
than monopoly, ami I hat eli
mination of silence anil secrecy is
In? first step toward letting pub
lit;; opinion become favorable."
i Mr, Mnllnney said the public
does not yet entirely realize how
the gas business and all public
utility business Is utterly unlike
other businesses In certain fund
nmentals. When the customer
wants gas he wants it Instantly,
even though several hundred thou
sand others may want 11 nt the
fiame time.
This Instance response Is expected
from nobody else, butcher, baker
or candlestick maker, he said,
They tuke their itme In serving.
The gas and other utility comp
anies do not and cimnot.
"Jn I ho nuttier of rates, the.
custninvr Is apt to think we want!
them us high as possible. Hu'lBlU'eaUS' TeSlS PVOV
opt. that our Interest lies hi hav
ing rales as' low as possible so,
that use of our product. may be
stimulated and mass production
fostered."
Kmployes as a factor In public
volutions should not be overlooked,
Mr. Mulluney said, becuuse they
nre the chief points of contact be
tween the company und the cust
omers. Ily what employes say
nnd do In these contracts the com
pany is Interpred. Obviously lite
Interpretation will bo most ud
vnntugeous to the company If the
employes, in addition to being en
thusiastically loyul, are also woll
Informed on the company and Its
business and Its policies In all de
tail. In behalf of Ihe American Gas
Association, Mr. Mulluney; ann
ounced that. Hon member gas cum-
JAPANESE LABOR
FEDERATION TO
URGE REFORMS
TOKTO (AP) The Japanese
Federation of Labor und Ms affili
ated organizations Is actively en
gaged In the formation of it na
tional lubor party In anticipation of
the passage of the manhood suf
frugo act at the present session of
the li l. The leadem claim that
with the backing or the Kurmers
Association and other ugrarlan so
cieties, the Japanese i'nhaln Soci
ety ami kindred organization, they
huve severul li und red thousand po
tential votes, and thus hope lo ho
cure representation In the lower
hoiiHe at the next national elec
tions. They also claim that the
HiiilielMui, a national organization
of so-called social outcasts, will
Join the new party. There are said
to be about koo.ooo of these mn.
The pluirorm of the new party
In socialistic and sweeping In Us
demand for reforms, it. Includes
aii Increase In the rights of the
working m'n, especially In free
speech nnd assemblage; adoption
of universal suffrage; u radical re
organization of the House of Peers,
or Its total abolition; Oie adoption
of a gradmitcd scale In fixing taxes
on incomes, land, business profits.
and Inheritances; the imposition of
taxes on ea pit nl and luxuries, and
the abolition of the direct con
sumption luxes; sweeping reduc
tion of urmniuenlK; reform of the
conscript , service system; de
mocratization of the army, appoint
ment of civilian minister of war
and navy; abolition of the general
staff and of the staff of t ho navy;
reform of the higher educational
machinery lo suit iho requirements
or the working classes; payment of
the cost of national edneutlou by i
the Mate; democratization of for- i
elgn policy, nutlormllzullon of main
Industries; self-government for the
colonics recognition of trade un
ions, establishment of an eight
hour working day. und the fixing
of minimum wages; resognltlon or
the right to strike; national own
ership of land und residential
houses; establishment of furmcrs'
unions; government control of the
rice Industry; abolition of the peer
Age; a leveling of class distinction;
protection of maternity by the state
and a workmen's compensation
act.
il
r , (. : ; )
xtV - RPfAOeeiii MOW YOU.
1 n- mm mkik
frltt
o- Ums LEAGUE LA-- J rS U
l ant , , . . lyrai-,
. '. : : "
PUZZLES HIT
BRITISH HARD
manner of queer forms, such ns
circles, triangles and cruzy-qullt
patchwork. . '
LOXDON (AP). When news
of how, the crossword puzzle
craz$ had gripped America first
seeped across the Atlantic to this
tight little island, newspaper par-
agraphers assumed a somewhat
superior air and pointed, out thtit
such foolishness wasn't the rule
in Kn gland. Now, nerly every
newspaper publishes lis dally puz
zle und lorge prizes uro offered
for solutions and. new problems.
80 completely, has the fad,
caught the public's fancy that oiif!
firm of second-hand, booksellers
bus reported that the demand for
the supply, a,nd that its entire
s'ippty of dictionaries and books
of synonyms has been exhausted,
with dictionaries going at the
rate br f or more a day and syn-J
onytn books at -Xi a day. Kv.-n i
dictionaries dated In the '40'h anil
T.O's of Ihe lust century nr be.
ing snapped up. In their search!
for novelties puzzle editors have :
departed largely from the con
ventional siiuan-s and rectangles,
and puzzles have appeared In all
. M. C. A. HKA.IJY TO UVU.V
KAI.KM, Ore. Ground for the
nnu- 17; mill Vnim , i
I T- ...VMB WIIIB-
I tion association home will be
broken here. The ceremonies will
be In charge of T. A. I. lv ess ley, who
donated tlie site fo the institution
and gave liberally or his funds for
its construction.
The structure probably will be
completed and in readiness for oc
cupancy by Junuury 1 of next year.
i
Lodging Camps to Itcopen.
MILL CITY. Ore. A crew of
loggers went Into the Hjimmond
Lumber compuny camps apd It Is
expected that dogging operations
will get under way soon. An., at
tempt was made to open, the eumps
two weeks ago, but, it was found
t hut the snow was too deep, i
' The vulue of wishing Is iV makes,'
you so dissatisfied you go out and
see that the wishes come true. 1
Mother Cray's Powdars
Benefit Many Cbildten
Thousands of Mothers have found
MOTHER GRAY'S SWEET POWDERS
an excellent remedy for children
mulaiiiliur of Headaches. Colds.
jl. Constipation, Keverinhnesft, Hioiu
III ach Troubles and Bowel lrregulaii-
ill ties. Tbese iowuers
HI areeay aiid pleas
ant to take and ex-
(II ceJient resuiis
are aceoni pit su
ed by their use.
Used by Hotter
lor everiO
yearn.
Sold l)T
UriitfKlfU)
mm:.
CHAUFFEUR OF
HERRIOT GETS
DEEDED REST
Now Is the time, to build
IJmt chicken Iiouh or Ka'URe
and do nil lcpai- work lic
foie the pnri'S go up.
The
Claude C. Pratt
Lumber Co.
'Tlie Poor Man'i Frlrad"
Qllin. Foumlry. I'HONK 348 4f.
Ma Huailsy HumIotm
10c
Special
10c
Odds nnd Ends of Dishes
up to ,rl)c value, nil for
l()c KACH
F. L. LILLY
BuOnn
rhoDi Miin 81
,Sun' Gci nticidakPower
WAHHINOTON (AP). In
Inff out tho rciiNona why Hunllirlit
Iihh powrr to ilcHtroy iriTin llr.
n furl long known ami put to ime
by (-very )iouoiri' who has "nlr-
'I oil thliiKH, Dip hurvnu of
nluniliircln nnil tho puhlln hinllh
m-rvlcB hiivo proiluri'il ponlllvc
Ki'riiltchliil rcHlilln.
A public lootimi'nt now In tho
rninun of puhllontlon, liy W. W.
I'obloiiU uml II. . It, Pulton, re
Hoorrh nion nralunoil to tho work,
roroiinlH rindlnm In tho floiil
which will ho of npoolnl viiluo to
profimHloniil nml uolcnllflc work-
1.
It wan lonit nito oHlulillnhod thnt
Iho Rorniloliliil power of minllitht
iiino liii'Kdy from It h iiollnlr or
InvlKlblo rnys, ami for tho miko of
Ihn oxporltnonl, Ihoro woro pro-
Inoi.i in iiioaHiiroil nia n l It ln nml
ohtirnotollHllrB liy lioatoil inorcury
vapor Dna scroonoil through
'liiarlz lonaon. .Tho public bcnlth
orvlco fnrnl.ihcii InrKo qnnnl It Irs
nf Itorms for Iho to.ttlnit. ono typo.
nnotcriuin oii ronimnnln, boinir
lint which h moHt froiiuoniiy on-
countorcil In ncnnRo tnlnlotl wat.
or.
Th. ffonn colonics, prnpi.rly ox-
poncil to tho rnys. woro found lo
llo In loan thnn one hoimiii.i. In
mmio cnm B. The neb iillmn workci
out tho mottnllty prnilnccil by
eneh illfforont wnvo IcnKth of Iho
Invisible ilRht rnys, nml 1in.ro
cnnipllcil tho ilctnlls of tbclrflnil-
InRs In tho iloc munt which will
he rhortly nvnllnble,
Gets Mama
I
i f. ... s
PAHia ( AP). The recent Ill
ness of Premier J-lerrlott Knve
Jllilen, tho reKUlurly nccreillteil
rhlilirfoiir to the rnrilKll ofllce.
bin first opportunity In three yours
to enjoy a vocation.
Jullen lias acted ns chnlffeur
for Pronilcra Drlaml, 1'oincaie
and Herrlot.
Ills Job with Premier Ilrlund
was the easiest, Jullen volunteers.
M. Itrlnnd never calleil upon Jul
len to do any extra work, dls
muMinir him reirularly alioul 7 In
tho evelllnKs. excepllim' durltiK ln-ter-allled
conferences.
Jullen, while appreciating the
qpolkand correct, man. that. Pre
mier Poincare always was with
blm. finds bis work with ller
rlot much more nKrceablo.
"A tireless worker und very
hard driver for himself," Jullen
said, "M, Polncnro did not appear
to realize tho amount of work lie
wns Imposing upon those near
him. Klnlshlng my duy's work
about 9 or 10 In the evening. I
hnd to bo on the job at 7 the
next morning. Willi Jr. Herrlot,
II la different. Many times he!
has dismissed mo before dinner.
saying 'Goodhy, Jullen, I will rc
t irn In a taxi.'"
Recently on one of tlieso occa
sions tho premier, rotiimlng In a
taxi to tho ministry, wns- sur-
prised when tho tu.xldrlver stub- on It Is extremely bod. Nobody
uuiiity reiuseu 10 accept, tne price wants hard money and the quo
of the trip.
"Just shako hands with me.
Monsieur lo President," the tnxl
driver asked. M. Herrlot did anil
with the other hand he extended
to the delighted chauffeur u longket. Kmnll moncychnngers who
black cigar.
BULLIONS IN U. S.
MONEY SENT BACK
FROM GERMANY
prcnMN ( AP). Amerienn eur
reney went baek to the mother
country at a reeord rate tit- 1 J4.
I. Hiring1 the Inflation period Amer
ican bnnknotPH and sliver certi
ficates and all sorts of other
American paper, -money were
hoarded. !ro,ndf and .4. j-elatlvea
remitted monpy to Germany in
the form of IiIIIh and It was tuck
ed away for a rainy , day. While
the Oermuu paper . money was
fluetuatiug so wildly nobody want
ed to hold it., Consequently nil
sorts of foreign stable money wus
In great demand and American
money1 wns the rtrst choice a.s U
fluctuated less even thun Kngiish
pounds,
vNow that the rentenmark has
been fairly firm for nearly a
year and Germans have general
confidence In tt, they are letting
go of their foreign money at', a
rapid rate. Germans who hoard
ed foreign gold or silver are .out
f luck, nn the exchange rate
tatlons on foreign gold coins In
small sums Is often 120 per cent
below the .official rnte for paper
money. Korclgn silver Is un ab
solute drag on the money mar-
wlll accept It often ahnve It 40
per cent.
,IAXE FARMERS ULKCTRD
El'GKNE, Ore. Kalph P. I.nlrd
Of Pleasant Hill wus re-elected
president of the T.ane County's
l-'ormers union nt the annual
meeting at .Springfield. V. J-.
Wheeler of Trent was re-elected
vice-president and Mrs. Betty Kup
paiiri of Cottage Grove, secretary
to succeed H. L. Beck, M. A. Horn
was chosen director, Harry C
Jackson, conductor and O. U f'le
hient, chaplain. .
The meeting commended Gover
nor Pierce for his stand on farm
legislation. '
a ...... ...i, i......... ik," ...mi.i
immmmstmm
iil'l.irfe w!!:li!ftei!iiv .lilikii
ilt:!,il; : :',B;::; !,,
i: 'iM;;':::11'::'!!.::
i',!;;i!ii:v ij" 'itip
iifilifi'li'lii'
:;-i::il:ti t,! !l il:
One.two ,
.ready
NEVER BEFORE
Not in fifty years has there
been so persistent and wide
spread use of
Scott's Emulsion
yet thousands have only
Dcgun to realize what it
might be fo theih in strength,
health and robustness.
Scott ft Howiie, WooiHfn -Id. N. J. 14-4
Const utue h'Atn P.l.nr lui rt-n ul.tr
"nuuu" now. A trw weeks ago
he was Just little girl whom no
body ifented to want. Ilr father
hud left tier after the dmih pf hw
rel mother. Hut Mi. John T Aur.
wife of the millionaire " fu kr,
thought Constance "the tiettt leatte
child In the world.' no the romt
wUtrit htr In h-gl adoption to lur
Takes the "rush "out of breakfast!
Tine nved is time made! One, two, three minutes in
triple-quick time Albers Mtnit Oats spring to your
breakfast table piping hot, ready to eat ! i
THe magic of pre-cooking does it! Scientific prt-cook-ing
at the mill! By an o&.lurii'e Albers process!
. Albrrs Minit Oits bring you all the health-enjoyment
of-pMMhioned ots plui new-fashioned convenience.
And. in addition, a new, delicate, nut-like flavor
tuuty taste you never found before in oats.
Ask your grocer)
PAX-TOX PIXF fXKTV.
KXl'KCTOKAXT
Ir all klmls or iiiukIia
THE L & L
DRUG CO.
Depot & Adams
ELECTRIC
Curling Irons .$2.00 np
Flat Irona .
Percolators
,.?4.00 up
...$7.00 up
Toasters 56.50 up
Waffle Irons....$10.00 up
Grills
...$9.85 up
Hot Plates 54.65 up
Boudoir iamps..$2.00 up
Flash Lights 50c up
Electric Ranges $10.00
Electric Engines ..$12.00
La Grande
Electric Co.
HOUSEGIEANING
-KALSOMINE : ' !
PAINTS AND OILS
VARNISH AND ENAMELS ' "
Oregon Hardware & Imp, Co.
Servicing Batteries -
Wb Specialize in .. ., J
Battery Reuliiurgliic, Repalrliij and prolannln( thr :- lerrlo
your battery wu lulenJed to glva renanlleH of the site or
make. Our prlcee anil aervU-e must satisfy.
8-llOUlt KFC'HAIlOal BEKVIOH EX IBB Dlatrlbotor.
FRED T. BURGESS
MAIN 121 nog Jefferson Ara.
Suits Gleaned and
Pressed
$1.50
Wilson Bros., Tailors
CLEANING, PRESSING AND HAT BLOCKING
New Foley Bldg. , Phone Main 545
r" 1
-l
1 ; ' I
Mil
"1
Better Breakfa Cereal
WE SPECIALIZE
ON
Generator
Starting
Imticn
All Klectricnl Repaira
! To Your Car
' Guaranteed
Service
i Full Line of
Service Parts
; Battery Electric
Service
1311 Wash. . M-73.1
AN HONEST
MAN'S
WORD
More than three hundred years ago, Miguel de Cer
vantes said: "An honest man's word is as good as his
bond." Advertisers must be honest men, if they would
remain advertisers. Their announcements are signed.
They must toll the truth in their advertising. For their
own protection, as well as yours.
What would it profit a man to advertise "Pure- virgin
wool suits," only to have you discover they were, shoddy?
You would soon separate the sheep from the cotton.
And you would never deal with that man again. And,
further, you would tell all your acquaintances what a
skinflint he was.
t
As a matter of business, if not of personal principle,
an advertiser must tell the truth in his signed announce
ments. That's what makes the advertising columns of
this paper such, reliable guides to honest merchandise.
The printed announcements are bonds between you and
the advertiser.
Read the advertisements. Read them regularly. To
be informed on the newest and best in everything. To
save hours of shopping. To make the family purse do a
bigger, better job. To get goods of known quality at tha
most attractive price. v
You would not plan a motor trip without first con
sulting road-maps and guide-books. Ts it logical to plan
-a shopping trip without first consulting the advertise
ments? Read the advertisements. Then go to the stores
with your mind more than half made up.
A Sipned Advertisement Is. in Effect, a Sealed Bond
Iletwccn You and the Advertiser
m
1
J '.,.,! ,llf
4