La Grande evening observer. (La Grande, Or.) 1904-1959, June 28, 1924, Image 3

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La Grande evening observer., June 28, 1924, Image 3

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Newspaper Page TextSaturday, June 28, 1924. THE LA' GRANDE EVENING OBSERVER PAGE THREE NEWS of SOCIETY f. Social Dews muiit be In the tends of the society editor by 1:30 o'clock. Due to the fact Ibat the social page is made up before noon, It la practically Im possible to Insert stories after that hour. Hnrcaftor. Items, no matter how Important they are, that are delayed beyond that hour, will not be printed until Uio following day News Edi tor's Note. .Tho Friday llrldgc club, compos ed of La Grundo young women, bold their semi-weekly meeting at tho Klmer MeManus homo yester- Mrs. I-ester Hloddurd entertained, i Ttiree tables, besides thut of the Uoon ut bridge. Mrs. Andrew l.on cf)' won the prize three beautiful handkerchiefs. Mm. Stunley Mills was awarded the consolation prize. JtCfreshments were served later in tho afternoon. ' Mrs. Hay Price and Mrs. Hill Tinpleton will cntertuln ut the frext meeting week after next. ! f Sunday will bo Flower Festival day at the lfapllat church. A pa Kunl, commemoruting the found ing of the A inert can Baptist I'ub llcution Society, a cenlury ago. will Jt given by the W. W. G.'s In the Biornlng and evening ? it i 'JUrs. W. G. Sawyer, who has tprnt the past month hi Portland vtsliing her mother and who also witnessed the Hose Festival, has re lujrncd to la Grande reporting a TVry pleasant trip. ; I'Mr. and Mrs. Furl Stoddard en firtatned the Clio club last eve ning at their homo at Second and O si reels. With six tables at cards in, 'action, a very . pleasant evening occurred with delielnus refresh ments served before the guests de ported for their homes. , ,-Mrs. ITal llohnenkamp won the todies' club prize and Hurry Zur brb'k won the gentlemen's club ptW.v. August J. Sliingc won the gUfHt prize. Hul llohncftkump re ceived consolation. 'V rTho Mondny Hrldge club will WnWt with Mrs. Peter MacDonuhl Monday ut her country home. v!: jf On Wednesday the Island City Xodles' Aid held a iiiohI dellghtrul social afternoon at the Garret Hlolc lnd home. c Tho guests. In old fashioned cos tumes,, arrived at one o'clock and were welcomed by "'Ma" (Mrs. Garrett Ulokland) In her curls and prettiest white upron and the "girls" (Mrs. l.eo Smith, Mrs. Joe Perry, and Mrs. Isuac Sliufor) In their Sunday best, and dear old tceblo white haired "grandma" (Mrs. Caly Pcnland) with her cane and plpo and knitting. Thty were soon served a most sumptuous old-time dinner with as many helpings as one liked, then, when tho dishes were washed, en joyed a progrum of readings and mimical numbers and old songs. The remainder of tho afternoon was spent In visiting and when (hey de parted everyone felt that tho old days were very jolty ones Indeed. A very huppy birthday party was given at. the home of Mr. and Mrs. A. I. Vuela of Frultdaln Sun day of this weok. honoring Mr. and Mrs. J. T. Harvey who had her 73rd birthday anniversary. It was the first time in 18 years her fum iy had been all together. The oh. of town families visiting Mr. and Mrs. Harvey at this time were H. A. Harvey. W. K. Smith and Mrs. (', N". Leake, of Portland. The children of this elly are, Mrs. (.'has. Duffey, Mrs. Hurley Smith. Mrs. Mrs. Jas. Hough and J. T. Harvey. Jr. Also there were, seven grand children and three great grand children present. Five grandchil dren and one great grandchild were unable to-attend. At one o'clock a dinner was served out under the sftade of the J trees and after a very happy day all deported wishing her many more happy birthdays. Friday evening. Murgery and Dorothy Ann Warnick and Yera Ueatty giive Donalcne Oxner a de lightful farewell dinner purly at the home of Miss Heatty. The feature of the evening was the placards which were small portraits .of the guest of honor. These were puirfted by Miss Wurnlck. , , " .' Those present were Donufene Ox ner. Lillian Sims. Isuhclle Miller. Verdn Hale Smith, 'Pauline Payton. Margaret linker. Margery and Dor othy Ann Warnick and Vera Hent ty. Aerial Illicit iM'wrts Thorn When Airmen Come to l-ai tb SALT 1.AKK CITY (AP) Lucky In ihe ulr but. unlucky on lund ure Paul Scott and Kenneth I'nger. crack pilots of government mall planus stationed here. CHURCHNEWS 'UPTIKT CHUItCH Sunduy will Uo Flower Fcstivul day at the Bap- Ist church. A. piigctint commem orating the founding of the Amer ican ltuptlst Publication Suciely he hundred years ago will be given by the W. W. G.'s nnd Sunday School from I Mo I-. and repeated Rt a twilight service from 7 lo 8. The music Is adapted from Hie old blusters. The W. W. G.'s In flower co.il times will bring messages from the grent poets to ttie Spirit of the brnonnniilion who reigns In n (Unity Invited. Sunday School at 10 . oVlock. : . PKKSHVTKItlAN rHUKCH Vow men would starve ,a horse or any other dumb creature.. Sltll fewer would willingly sturvv their own bodies, but lliere ore in our city many who allow their souls to live on starvation rations. The uti u rch cxlsi s for t bo n nrt ure of your eternal soul, thut which sep arates us from the brute. We in vite you to feed your soul nt our church, if you have no other church liome. We feel thut our program of services' nnl activities v pro vide l ho food of soul life necessury for good health. Tomorrow morn ing at :I5 I ho slndy of God's Truth will) classes and teachers for nll. The morning worship ut 1 1 1 nt which time miss riavia miter, who bus spnt the past year study ing music nt the I'niverslly of Ore gon. Will h? the soloist and tho minister will bring the message. The C. K. will hold its meeting In : lllverslde park in connection with tJie chautauqt'u and tho churches Of the city will unite with the Chniilaiiqun for the evening hour. .Jnkc the mist of the Lord's day. Win. Crosby I toss, minister. at seven In tho evening. The eve ning preaching service- will he Re called on account of the -rhuutau qua program at the City park. O. W. Jones, minister. 'ION KNOLISH Ll'THRItAN Clil'ltCH M avenue, opposite high school. Sunday School nt 9:46 a, m. Services ut 11:00 a. m. Ser mon. "The Sinner-Loving Saviour." Kvenlng service nt 7:30 p. m., un der the auspices of the Woman's Missionary Society. Mrs, Fred Jen sen, chairman. "A Gift tt Gold," a rending by Mrs. L. A. Kbert, su perintendent of Sunday school. "A Little Hrown Girl and I, by Csth erlne Wlssler. "Whose Money Was rt?" conducted by Mrs. J. W..HItta inger. "A Carpenter's Daughter," a playlet by nine young ladles. Uecitatlons. "A Litllo Light Hear or: "A Girl's Story. A Collection Jinelo." Solo by the Uev. Win. K, Holl, "A Dream of Paradise., KIHST MF.THOMMT KPISCO PAL CHt'ltf If "Seeing I he Invlsl hie." This Is the theino the pHstor will use In tho service of worship nt 1 1 :(Hi a. m. On tomorrow lie will be glad to greet the members lind friends of Ihe'church In large numbers. Mrs. Lelghton will con duct the' session of the church school and there will bo opportun ity for nil who will attend to study the Scripture lessons assigned to each department, under the leader ship of competent teachers. I - ft'-' lor e f'HItlSTIAN CHCHCH The pus- wilt presch at j the morning hour, initio SehmM meets at nine forty-five. C. K. meetings r FIRST CHUKCH OF CHRIST SCIKNTISTS Corner of First and Washington. Sunday morning ser vice at 1 1 o'olock. Subject: 'ChriHtlnn Science." Sunday school ut 9:45 a. m. Wed nesday evening meeting at 8:00 i public every Monday, Wednesday I and Saturday from two to four. AH 'nr invited At Elko. Nov.. recently Scott, la alighting from an - automobile ut tho flying field, stepped Into a gopher hole and broke a bono In his left ankle. - Ungcr, after being forced down near Klko. borrowed a mulo from an accommodating farmer to tra vel to a telephone. Somehow, the mule and Ungcr couldn't agree and tho mall pilot waa thrown. Injuring his right foot. Neither Ungcr nod Scott has suf fered a scratch or a mishap In years of aviation. ADVERTISING PAYS ITS BILL Prominent Business Ex ecutive S h o v s How Buyers Profit in Pur chasing Advertised Goods. C ARM'S Where Your Credit Is Good i Licorice Caramels Divinity Kisses The Candy Shop 220 FIB ST. Tbe Borne of Home ftiade Cudv (Ity H. A. NTUANAHAM lifMHliit of tho Chamnlim Niwrk Plug toiiiany. A question frequently arising In business is "Who pays for the advertising?" t. - . This subject has botm" debated at considerable length by manu facturers, dealers and consumers. And, despite the fact that adver tising has repeatedly been proved to be the soundest Hort of buslneas economy, hero are some people who still regard It i3f an extrava gance. As our experience I believe, typical of mnny other large adver tisers, our findings are likely to be of interest both to the business world and to tho public. 1 lloforo Champion became a largo advertiser we made an ex haustive Investigation of advertis ing and what It meant lo business. What his Investigation revealed led us to make the large expendi tures wo make today in bohulf of our product. Summed up In a few words we found that Xo one pays for advertising. "To put It another way the sav ings In manufacturing, distribu tion and selling costs brought about by tho increased volume of business due to advertising more than cover the sum spent for It. What advertising actually re sults In, when Intelligently applied and whon the manufacturer takes full advantage of his possibilities, is a much belter product at lower cost lo tho consumer, ' with sllll greater -profit to. Ihe dealer be cause of tho grouVj'Volumo of hW sales. , . . This can be enslly shown in our Own Industry. : ; It Is but a few years ugo that u good spark plug 61d -al.-from to-$!.M) a plug not comparable with those of today. It rnrelj lusts more than a few months In a oar. and motorists .'frequently changed spark plugs four and five times a year. Ily building up our enormous production, largely through ag gressive advertising. Champion to day selto for 60 and 75 cents a spark plug so far superior to tho product of but a few years ago that there is absolutely no com parison In quality a saving to tho car owner of 40 to 60 per cent, on each plug, and an actual saving in a year'of several dollars, or scores of millions for the entire list of automobile owners. ' i . In other words, Ihe consumer gets u far superior product at kvs than half the price. t It Is only tho enormous Increase In our business, due parftnlly to advertising, that has mude this great Improvement In quality pos sible. We have actually spent more than 'JI.OUU.OOO in research nnd development work to belter oijr product. Wo have Installed costly machinery Just to Improve Itstuppea ranee. None of theNe IIiIuks could have been done if we bad not built up such a tremendously large busi ness. Advertising ulso makes possible a highly specialized business. V arc able lo devote our entire ener gies to onn thing and. iherefore, engage the best brains ohtuinalftc to make It always better. With the great volume brouKht about by advertising, tho advertis ing cost per unit is no small as to be negligible, anil Is far, more thnn ofTset by the reduction of costs due to the volume. Helling advnn- tauea match the manufaetiring advantages, enabling distribution actually to cost much less. Thus, while tho consumer en joys a much better article at a much lower price, wo make more money. o doe everyone engaged in the distribution of our products distributors', jobbers and dealers The profit per unit Is smaller, but the profit on gross business Is greater because of (he increased volume and more rapid turnover, due lo the advertising. What Is true of our business is also true of practically every line of products which people buy. t Is advertising that has put good motor cars within the reach of almost every family. It Is ad vertising that places on the tables of the entire nation at reasonable cost the foods that ordinarily only the rich could enjoy. It Is adver tising that has inudc possible mod ern clothing of quality for both men und women at reasonable prices. Anyon who will give Ihe matter serious thought will see reudlly that wo live much better than any other people In tbe world iHrgely because advertising has made pos sible the production of both neee- settles and former luiurtes at I prices which everyone tun pay. f And the more you sLndy busi- j ness. tbe more you will bo convln- j ced that no one really pays for ad- i vcrfhdng that It Is absorbed In j the savings bruty,' hi about by (juauttty production, f Parlort Bedroom and Bath (Cdltors Note Tills Is tho first of a series of six articles, each by an authority on beuuty and hygiene.) . . ' ... Tho startling statement that the use of colored soaps tends to low er moral standards among Amer ican ; women was recently iruule In. a bulletin circulated by an ill advised publication. In tin bulle tin wvre , solemnly quoted the opinions of 35 women club lead ers and one- doctor, to the it feet that such soups ure makl.ig our women Immoral. Although this unexpected attach wija based on Ignorance uud sen sationalism, It will serve to rnhc the whole question of what these, things nro that we women ns as trustingly on our faces and bunds us if each product were guaran teed . to be safe unt effective. All olir fragrant essences, routes. creams- and beauty, aldsruco thy healthful or ruinous? We ou-tht to know, for we huvo only one skin und we should cherish It. What 1s perf Jine? Why Is It SQ'deslrnble? Are Kronch prod ucts belter than. Amerlcun? i Consider, first, perfumes. They . are as old as humanity. lYob-1 I "I l hi T 1G0VE SCHOOL NEARIN6 END ' . . - 1 COVB. (Special) Tho Kplseo pal summer school Is near its close, but In the last few days the reg ister has been Increased by several mors names. . Tho newcomers are Mrs. Jus. Hussell of l.a Grande. Mrs. Jus. Nichols and Hetty Nich ols, of Baker, Mrs. Dan 'Kronch, Miss Helen W. Uublnson, I.uther Williams, Jr., Margaret Kheton nnd Mrs. L. G. H. Williams of linker. Mra. Clarence Whlteman, Mrs. Lawrence Krasler, Mrs. Geo. Hart man, Mrs. Wlllard Hond, Mrs. ('has. Ilond. Mrs. Chas. Htocker. Mrs. Chas. Grenlteh. Mrs. l.ucy Donald son and Mrs. 15, T. Wade of 1'cn-dleton. . An excellent missionary lmgcant was shown to the public on Tuesday evening typifying the life In the heathen countries before they knew Christianity and the last picture showed ,thn wonderful change thut had como Into their lives after they had known the Christ. Gardiner Day, a young theologi cal student of New York City, who hH tbeen attending tho summer school left on Wednesday afternoon for1 1akeylcw, whore he will spend the summer. ? ' Mr. and Mrs. I M. Mills are en tertaining Mr.' and Mrs. Kohcrt Barton of Portland and also Miss ftdith Tdernans of Kort Prescott. Arlxona. Miss Yocmans will spend the summer here and the Ihirtons will only remain a sliort time. Mrs. Karl Landers, Mrs. J. K. Ht earns, Mrs. Albert of Im Grande nnd Miss I.ucy Cnnstock of Nampu. Idaho, were Cove visitors on Wed nesday, ' ' The forest ranger. 1 M. Kills. roports'tltc mountain trails of Koek creek and Klk creek to be all clear and In good condition for the first tlmo In threo years. i I lev. Francis H.- Hall, who has Just matriculated nt' the theological school In 'Virginia and has been an instructor at tho summer school, left Wednesday for, Bend whore he will locate. f Uev. .-M. .'McLean .Ooldlc left on Wednesday for Wlscbnsln to nttend "Stop Stitch" HOSE Achairud ixhuve all olliors for A QUALITY A SEUVICE ' A VALUE "Tripple-A" full fashioned Pure Silk Hose, in all the new shades as Peach, Amber, Nude, Dawn, Banana, Tan Bark, Gun Metal, Pelican and Lariet $1.C5 - $1.95 - ?2.75 - $3.00 r- LADIES READY-TO-WEAR AND MILLINERY a convention ufter spending ten days there he will proceed to New York City, returning to his homo in Cove the first of September. Uev. und Mrs. Thos. G. Murry- weather and son, Arthur, whoso home is In K Hun nth Ku 1 la, loft early Thursday morning for their homo after spending u few duys here. , . , Mr. and Mrs, Leslie Iock ioft on Tuesday evening " for Imbler to spend some time with Mrs. Peck's mother, Mrs. l'eter WeBtonskow. ably Kve wns delighted to dis cover fran Ulnccnsc und myiih iu .the Garden of Kden. Ancient Arabia ued them, and Greeeo, fund. Cleopatra's Kgypt, and Eliza beth s Kngland, and tie ' .Malnte non's Krance. Their basic uppeal Is 'the Same us that of beautiful colors und beautiful music,; t hi y delight the olfactory organs im colors anu music delight the cy! nnd ear. - As end of the tests. It .'was foilhd inai American , prod in in ovorwhelmlngiy preVerred . were I Fashion Notes l'ernwnenlly wnrnl, wary or ciirlf hair Mnoulil bu ' Walor-Waroa The water-wave la aoft and natural In appearanco. ' In no wise- can It poaalbly harm the hair. Mole,- warts, aupcrfluois hair, permanently removud without scar. . AH Work duaranlvcd , AT THE C)lONIAti l'hone Ml-J , 1101 Foirth 8t. Apt. B fiimr -Is pci-Honul nnl iii-coiiiinK. rni- nrat Is un t-x-f prcfwlon or nontr oni.- vise's pci-- sonulliy; tin! pt-rrunie Is an r Nhaivl CaiM- -In Kmiit ' i . . l'urls. Tlii-', slnuvl l-iiii. iliV l.'.- Oothlu culhcilivl ieri-UHlmr Hi favlr Icid.n-;. .'.i.Ani- to tho i-yo, or a Hvhulx-rt scri-n- iirlni'r wiullii.'r. On th' (uiil Tr'n-li ndu to tin? i-iir. so u fine pei-rumi- j H Is ofli-n'of plnitl ,o colltrMHt 'rtlli hlri's' tlm si nsi' or smell Bill ull , frm'k llseir imuI rri'iiui'mry If Is Its silblli- charni of Inlrutf lili-n.l In husha, no matter wlii't ini'1 rroik nn.l 'hltrninni' i IIIMl .'flu I ' ; ' ' ' I lint iM'ttiT than either H' r.i- : : . itlii-ilnil or the si'neniul, the iier-1 ' -' Vnrnui. ui- u prraonallv. New ' York. I-i.mim.. .1... ,1,.. ... onf -of thn 'beallhhiira ilohi- Hill, aeiiaon. ' AMIitiilor.shoin ure how lie- j presslon of yo ,r own personullty. r,.y M J tbV This Is perhaps the most essi n-. Iieuiitlfully. 1111s rme OMserveii ny 1111 renownefl ' beauties In the selection of thu .... ,, J.' most subtle ally. '-Mt Vellim., What Is a pi rfume? Him plv n M'- York. A peeullur simile of essential oil, of violets. ros. 1, 1 T, " ',,,o' l "een hern ami lilacs, pasmlne or of any flow...-, j ro A little .felt liat In Now. the qualities of an essential .," '" "'"'nirly trlmme.l oil are first, that It has 11 chiii .l M llh '"' "r .1. 8 of oslrleli lips In up iielerlsllc oilor. nnd ....! t h.. I I"" and , violet. , r , It Is u reiiiarkalile pri'servative. ' . IDiiiIiik the war. the Inlteil mates -Vo Jloii- I 'In lit (ilnve. ; government had InterestliiK oeea-j '''w York There nrtj no more llon lo learn this. It had enor-!nl"ln K'oves. liven the sobenst jmons iinuntltfes of t'lin-el-Dakli!8"1 ones today have circular ruf Solutlon. that highly valuable:'1''" whlell runani all, the way from ifluld used In heallnif open n"rrow tucks of tli6 soods to wide Iwounds. The solution would not;1"1-'" floilncliiKS. ; , ' kei'p. It turned rancid. Hr tlui' ' " ' 1 Kovi inment called In the ,-lilet '""I"'"'""" I'crlsh llii-niise . ichemlst of ColKute K Company, u! 'I'lK'j- Imeire Itiilcs of lleallb ho Jse hose hundred and etKh-! ' . 1 .' I jtein years of experience Justified HO.VOI.I I.U. (A I') The rapid! Ithe Kovern nt's hope. The eheii'i. depupulal Ion of the Miiriillesus j list simply added essential oil to!"1"'' romaiice-liiud Islands to. Die the I'arrel-llakln solution. Noiiaoiith, was explain.-. I here recently only did the delicate fluid keep'"' " l'"Hl-l'liclf.c club luncheon bj I ! thereufler, but It was rendered"- Hbblmrd. of l'urls. who lias raveled extensively In Ihe Houtli Seas. In 1x24 the population of the Beauty Seekers Will Do Well to Try THE MAUINELLO SHOP Room 6, Bjoumier Ulil. ' "A : beauty aid for . eTery . noed" : . PHONE MAIN hit ANNOUNCEMENT Miss Kathryn lloono of tho Kuthryn Boo no Beuuty Shop, 25 New Foley lildg., and Mrs. N. K. Eminett of tho Murinel o Cosmetic Hhup, Vest Jacobson Uldg,, announce tho consoli dation of the. two shops and will bo located In tho present locution of tho Kathryn' lloono Shop, 25 New Foley Uldg. The Marincllo System and Kathryn Boone System of Ileum y Culuiro Mill ljch lie, l'ractievd. ' . Tolephoiio Mulii IliO, Those Delicious.;' Whipped Cream PIES " ' At- : ; -,', THE SILVER GRILL Arc Going Great. ALSO For Warm Weather ., Compartment Plate Vegetable Dinner Good Coffee? Yes! t?; w i for 5huron, SP'rXTACLE S J more attractive for use, since es sentlnl oil Is p'iTiimc. I'lTfunied prndiii-ls. you S'-e, In st end of being oduiti'iatrd ij,r'ip ws 2M.HO0 MiinineKans. but their perfume, are improved and;1" "iIh luid dropped lo 12. DOM given lasting (mailtles. The question' of French American scents Is becoming loin and 1S77 tho number bad fsllen to 6.00ft,- In Hill, wh-n Ihe Inst nr I iih I slallsilcs were cuniplled, ;t lu ll mutter of popular int'r"t ns popiilallon was 3,117. ,M present the leaders of the fasMionabl" j ' here art only between l.oiO und world take more and more lo I. -00 people In the 'Islands, .of nonieHtic fragranees. All the bs;who miiol more thun'TiOO are Mar pt.rfuitteM, whether made In Amei-1 quesiHis, Mr. Hubhard declurod. lea or France, whether Iji Frnnci. -Tin; reason for I Ue. decreiiso. the rose or iJitclylls, ('hniere toi-: speaker said, was In the Marqties quet, rba Ming, Flortent or. anyjans' iippan nt lack of cure for their of the quality makes, contain tlteihealth. their fear of foreign .-doc tors, find iiieir reliutiee upon "kH- waoie ingrerllentS. I lie idilef l in ferences are t be binguagi- on t If label Hnd Ihe price. but are Amerlfsn women being deceived by tbe language Into pitying the price? ' Very mently volving inlereMiing (ent were re made in New York, lu hiindreds of women of I1'" smart world, and liuiny per fuiue0. and extending over man Weeks. AMketl to Si'lect their pre ference out of senres of unldintl- fled p'-rfuines, tin worn jlinply on the li.isls of bunas' or native medlclm. :nnn, The natives Inslstj upon sleeping with their bends wrapped up, re-gardb-ns of wheiher other pilrts.of ihelr body are exposed. A native with consumption wraps himself up with his wire and n child or two, Hi tin spreiidiug bis dliieufK'. Man Is reniiy superior. He can pretend thut he doesn't mind get ting fat and get away with it. en voted I Mi n talk about .money; women d'-thde .abtitjt meu. The tiling that iu- fnigrunee. nnd quality. Win n tbe trigiiea us Is the thing tluiL la hard perfumes wero idehtUlcd at tueto bU Peare Eye Glass Service Wc nxosiiizu our ie.s)im.siljility in caring for Uio uyo Bijflit' u of our pHtiuiiU. . f s Our intui'csl is tlwiieforc of u conscionlious, Hympathflic ' :,' nature, jfovonicd by tte dusiie to allovialu visual dt-rccls. ' 'Our thorough, scientific examination, followed by fuiiiisli iuj lenses that are precise and therefore give relief, olfei-s the , answer as to why ojur patronage is constantly growing.. , Dr. W. M. Peare Op.toincliist with J. II. l'l-aie &. Sun. ,Jja 1