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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (March 1, 1924)
Saturday, March 1, 1924. THE ; LA GRANDE EVENING OBSERVER PAGE NINE MEET AI HE BIG IMPETUS World Advertising Con ference in London Ex pected to Prove Trade Benefit. (I!y I.ITHKH HUSTON) liOMHiN ( IMS) AdvrrtisinK will be Internationalized for the flrnt linn, when tho AnaoclattM AiiAViiitf L'lubs of the World holil lmv aniniiil convention In l.omlon Running July 14. Tills (att-Ynutlonul uspeet of th l.oiulon'conferenco In expected to be ilid chief fcature "of a gather that w'll make advertising his tory. A five-day hohhIou of dele Bute.s from half the countries In Mm world v:ill afford an opportun- ity for a discussion of advertising problems on broader lines than ever before has been possible. Committees of earnest Uritish advertising men are ardently at wort tlruf tlnfr the plana and mak K lhe arrangements for the con vention. Arrangements for the re ception, necommodatlon nnd en tertainment of guests, for finance, for the nroKramme and tho mani fold oilier delails that are Involved arfi under way, but hav not yet reached the hIuso where definite announcements can b6 made. According to present plans, ap proximately 2000 delegates and visitors from the t'nlted - States will be drawn to Kuropo by the convent ion. Pimm are being made here for the reception and acco mmodation of that many. Tho of ficial American delegation, will be headed by K. T. Meredith, former Secretary of Agriculture who is chairman of the American ar rangements committee, and J.ou K. Holland, of Kunsan Oily, president of the Associated Advertising Clubs of the World. Tho chairman of tho executive council in charge; of the London arrangements is Harold Vernon a well-known Uritish business man who was a leader of the Uritish delegation to the advertising' con , vention at Atlantic City last f year. The vice chairman Is John Cheshire, and the other members of the council constituto nnd im pressive list of foremost UrlMsh business and advertising, men. Un der this council the various com mittees carry on their work. Knglish advertising men frankly admit they expect Uritish adver tising to receive a tremendous im petus from thin convention. Com pared with the I'nlted SUitos. ad vertising Is in Its Infancy in Kng hind; hut the convention Bcfudona ur0 expected to inaugurate a new era in which the science, or aaver tfHhig will be brought to a higher tit tile of usefulness throughout Great Urlliiin. . . American advertising men, on th0 other hand, will bo afforded an opportunity of studying business conditioii:i abroad tlml tdiould re unit. n a distinct betterment of i foreign trade. The knowledgfl of Kuropean conditions und methods which I he delegates will be able to obtain is expected to be of Im mense benefit to them. ThoHe In charge of the conven tion arrangements here nro deter mined lo "show Knglund" to the delegated. To Hits end It is planned to take al or tin; visitors on an extensive lour of Kngland's industrial centers. Factories, docks, shipyards, mines and other Urit ish commercial Institutions nnd activities will tie visited nnd op portunities afforded the delegates to make a thorough study of Brit ish industry. On the program of the conven tion every phase of advertising in lis relation to trade will be dis cussed by experts. In addition to the Uritish and American delegates, it is expected that at least 7(io advertising men from the ciUe;; of Contnenliil Hu rope will be present. Active "On-to-l.ondon" committees have been organized In every continental country, and the presence of these d 'legates will add to tiio Interna tional atmosphere of tho conven tion. 1 IJeside:: showing the delegates the, industrial features of Kngllsh life, it is planned to show them also th0 M-enic attractions of the country, and visits will be made lo the various beauty spots Of tho Uritish Isles. An elaborate pro gram of entertainment, including theatres, garden parties, banquets, receptions, etc.. is being arranged, and for advertisers who golf the leading courses of Kngland will be thrown open. Mm convention will coincide witiMhe Uritish Kmpirc exhibition, j tho great world's fair In which all the Uritish colonies an ddomlnlons will participate. Sessions of x the convention ai to be- held in the convention hall at Wembley Park. where the exhibition is being ar- j ranged, and delegates will be: privileged to reu a" of the fea- j tors of the fair. Sessions of the 1 cw enti. m will begin on July M( and continue until July 19, tho va- rioiis ceui sfons and entertain- j nient tiiMircs that are bclngj planned b-'hiK Interspersed with tho. formal business meetings. WKMmv niii:i;ns uwv. TO KlUM.rlK.II I'XIVIOKMTY i;iiNi!ii:ci. .n oi" utn.ountini; lo more lliait J'.no.dOO j lmvo lu-.-n muilu to KUinburgli j lllilv.-rally wltlilll I hi- last three nonlh, "'! largest donation, wax j J-.Ti.I.imhi nia-li- tiy I lie Koi'kef.-ller ; trustees In he nse.l for ladonitory i nnil m-lentirie rcseureh. A licquenl , of Jtii.iiiiii wiis inailc by an Kdin lninih lawer f.r the aehool of i tni-ileiiif n. tho study of litem-i tore and foreign lanjjuuKes. M'ith the use of this money It Is cxpeete.l that I ho Pehool of luedieiiii. of the university w-UI be the uiost udvaneed in the country, as it already buasu. of the beat luuulty lu tjreat Lrituiu. "Nothing Like Home!", ' -r , w 1 ifviamuiiwii "Barberry Hill Bootlegger.' owned bv Itavard Warren of Prtde 1 Crossing. Mass.. is back home after a most successful trip to New TqrK't Cay YV hut Wuy. Hu waa aujuuiccu me ucst ocg in a recent show la Ootham. 'V FASHION HIS FOR M GIVEN "Sunday Suit" Is Gone Forever; 'Collars, Sport Jackets and Sox Dis cussed. llyTlio Well Divssrrt Acinrican) The day of tho "Sunday auil" 1:1 oVer.t It has gone the way of low cut waistcoat, padded shoulders horsehair sofaii and the faniily al bum. It just isn't. A man would no more think of wearing j1. shabby- suit every day of th week and reserving a new one for -Sunday' than 'ho would put on nut ahoet with evening dress. The- reason Is a common kciish one. Tint way a. man drosses on six days a week is just aa Import ant as his uppenranco on tho Kab buth. ( Kveryont! recognize:) the value . in business of V, "well groomed look." The day Is p:ust when a man can afford lo keep his-- good clothes for one day in tho .week in which probably tfci;s fewer ; people liian ho does oh Ihe othr six days. This docs not mean that a man may nut 'choose moro formal clot hen for Hunday u cutaway or perhaps . the popular combiuai iua of a black sack coat and M-st witii stripped t roijiur;j- liul he does utit have any other kind of suit exclu sively for Sunday wear. When he bu3 u now, suit it takes its turn wltli his ohcr sullr, and In this way his clothes last imieli lunger, since a suit worn every other day will last mure than twic as lon?r U'HUif worn every day parllcu larly if il is pressed uccuiunally ami, treated, with a c rtain uinouni of care. A'a 'matter of fact, many men find -tliut tho . most servieablo and economical combination in that of three .nulls a blue one, for in stance, a grey one nnd a suit of soma brown mixture. Tho blue suit is not only worn to business but Is put on in (he evening when the occasion is not formal enough for evening dress1. Sport clolhcj are now, reserved for actual sport wear of. for use in the country; they are seldom worn to busincsa by well dressed 'men. Suits this year are plain of lino, ('oats ore loose; they drape riUhcr than trarft thn figure. Shoulders are slightly wider. . Trousers arc fuller and straight hanging tho pleated waiiit is a, popular innova tion. Vests often exhibit tho blunt ends, but the. peaked points tiro by no moans out of favor. Nothing Is smarter this yea r than a trim double-breasted suit, such as is illustrated here. Tho double-breasted suit was designed originally for the slender man, but this model can lie worn by it per son of almost any figure. The coat Is short and has no vent; the lapels are long and graceful and the vest ends nrP- blunt, accord ing to (he prevalent Unglish lash ion. The fundamental design of the suit is. in fact. Knglish, but. It has hern ndaned tr. American ORDER THAT MONUMENT NOW We have made found study of monun building, and an placed in our hands to receive faithful, gent execution. We Will Gladly Furnish Estimate MONUMENTS Blue Mountain Marble Granite Company I.VI2 8 Arc- La (.ramie, Oregon " tastes so as to afford tho .precise yet easy fit dejimnded on thjf idc of 1 he water. ' " ' ' , llnlf-.Mjticiis 4)ii Ibis ort, Jntfkct Several new garments ' have come out recently that are partltUf larly good for winter sports. r'-'On 6 is a jacket ot short-napped t(bc skin with roomy pivot -swlug'sU'4v'-e nnd big sldo pockets that billion to protect their contents, 'ho collar, (he bottom of the sleeVei and the hem aro of elastic ribbon cloth which effectually, prevent the wind" from creeping iti.'j ' This sam0 idea of . preycHtin the wind from coming up one's sleeves has been carried out; with complete success in a knitted, jat'kr ot that, has half mittens us a- con-i Urination of the sleeves. There Is no break between the-halOjiiiW ton$ and the sleeves, so. Were! Is not the slightest possibility, or tha wind getting in. In cold weather an extra set of mittens Is' worn with thin to protect fingor; i,; . Sen.-ible Surkti Diamond Designs. Time was ,when woolen, Kockf) were considered a sign, :ot a if ft and decreptltudo your; xoun bloods would wear nothing cxce.pt silk or fine lisle. Those daytf havo greatly changed, however,"' "anrf common sense which Is nl t fh'i bottom of all clothes fashlonstrab won another triumph. Winters nre still bltin;; and feet get cold-, particularly when shod In oxfojrds. Uttf 'woolert lioso iueI uoi !Ut tho un-'ilfhtly IhingB of other '.day. Manufacturer!! .now nmko atiHic t i vii pattern-: b all styles-thlck fiiKsj stocking:! and half hos J6'v winter sports, thin and mvdujrri weight ho::e. tor city wear. Cltetik ereii and diamond patterns afi popular now; the cashnipru. sjk!( illustrated , has an attratUe ,all over diamond patlern and CQ)tV' in light Oxford aiid two dlstiinc. liv'i heather tones.- Iiespite the popularity of-r lli :-i -mi-stiff collar, no well dressed m:n can afford to. hnvn nothlns but these in lihi collar box.', tutttj nulv from I ho matter pf eveihft rlress, there are (l number of pcAi sinus when anything1 except attflft collar- would bo out: of keepiyt' Men who an; particular abo'uV the'lt appearance, for instance,, woylfj think twice before wearing a'.tibft collar at night, where the 've,nttq on.i whieh calls for a dark blue, or black :aiit r-ven if it does not de rnand evening dress. Also,-; for sport clothes or country Wear in'efi who follow the wliim'of rash ion prerer the shirt with collar:' at.' lathed rather than the separate roll or semi-stur collar. So, wd see that there are definite limitation-! upon the semi-stiff collar, boi within these it Is an extremal' useful and attractiv0 article. The cut of your collar, inciden tally, is almost as Important as th': cut of your clothes. Tho Import taut manufacturers of collars;l make models with good lines bill (hey ais0 have models to which ob jection may well be taken. Thlii. toim-times a collar is cut high In front for "appearanco". und low in back for "comfort." As a matte;- 0r fact, this should be exactly reversed and on good models It is reversed. ThP front may well b low and ooml'orluhle, f tho lines are pleasing, but the back uhouhl' W at least medium height so that, it shows well above tho collar ! the coat and permits the coiit' to fit as Intended. Cten.CdrrS' 7ilemoriaL?rci r. M rw MM . U: I l 1.. -II li I ! pro- t - jikvj : An t: 1 Mi.- IT: 1 1 1 I I, rx' : it IT STRUCTURES OF FINENESS WILL BE GIVEN YALE NfiW HAVKN. Conn. (I.N.8.) From callered anil httphnutrd ... Kuiiinv. Villi I'ntvcrsUy la lo lie maided Into "a coimlnU'nt and ,hrmonloua. handsoiim archl- trclural rup." accordins o mi- -.nn,.pl ... ait a hrn of Yalo'H archllt-clu'ral plana Intended to rotvr hu" requlrenienia ror -. - a.... . .Am. , -Twa nt til., noblest rchlleclural rlatan to- bo found In Amertoa" t to1 reaull rroin mw ne , daTolovment. which Involves piprndlturea of an untcld ainomit of mono? ' and channea that will moL. tha' BMrfli.- Yale CradtlUtl- (aap whan ho jfea tho result. Election of a liun-o Miorunu n- mii;i.l nhMrv, In. hnUSC Ylllf'S mllllona' of books; remodeling- und eitunston of the 'Brent Berkiiley. Hauirhton and I.atnpson Broup oi dormitories and creation of a cross cntnpua. extending from Colleiso to York street, will cross the pieseni Mount arenu'e, or "(irub street." which-leads to Yale C'ominonH. nnd wllPbe flanked with dormitories to form ft new centra' for tho univer sity., ... ' The new Taio plant will be flanked on' the tfest' by Hnrknesi Memorial, ft 7.lWi.000 '(rroup now In ealstonce.- anil Ihe; BterlliiB Li brary: on the south by old Ynle Campus: on the east- by CoMcrc street, with jJorijtltoElea, .- and on the . north by WooW-y Hall and Yale Commons, as- tell as new dor mltffrlei alonr OHove, street; ' I : N' A-,;L L a SHl$1065 Jewett . ' ' ' Get-away Ketr tft mn trdiuary hwie struggling to tart a kodf Then batch the stronger horse walk away with it smartly?- Jtwett'samaaiugpiek-uf is r-rs mttydmywheu the traffic officer blows his whhtte. Most p9Wer for weight, that's why! Jewett Is a Sturdy Not a "Light" Six "Lifkl" Sixtl "I.itht" Six Motors Iavt 207 cu. in. 177 cu. !n. 169 cu. in. 130 cu. in. Jrwctt lias 249 cu.' in. W,lth . 2650 lbs. 2515 lbs. 2275 lbs. 2.100 lbs. Jnrrll Wrifks 2805 lbs. fyh ojffr Paige and Jewett quality - service and genuine Paige and Jewett parts ! ' Military All Ilerrln. 111., is under command or tho militia, following riota ootween Ku Mux Klan sympaihizers :md anti-Klunitcs. Photo show four or tlio soldiers imtuiud lo keep order. I'AIIM IIAM Kll.l.l.l) TIIK l'AI.I.KS, Or. llelleved to lufVo fainieil wliil0 driving three bottom gang plow behind 1 hor.st s and to have lalku beneath the plow, Gooi-fin Chnmpagne, an itin THE WOR larger motor than Bill's $1790 car"- F&ATIIER a surprising discovery till !i. you F:.k1 that there arc a dozen cars, costing rm)re than Jewett, yet giving you (-.mailer motors. Think of this hefore you buy especially you experienced motor ists who know how important is ample power. Take a look at a Jewett motor. See how it fills the hood. Compare its 3'. x5 inch cylinders 249 cubic inches piston displacement with other motors. And Jewett motors stay good due to high-pressure hollow crankshaft oiling. Two gallons of oil per minute arc forced through all main bearings and connecting rot! bearings. Smooth, quiet operation, like Six jr You see now why the New Jewett takes most any hill in high passes most any car anywhere picks up from 5 to 25 miles an hour in 7 seconds in high. BIG SIX per formance at the price of a four! The New Jewell's performance wins all who (ry it. It creeps along at 2 miles an hour in high. Seldom isgear changing necessary, and then it is very easy, due to the Paige- Touring Jlroughmn I in Charge erant harvest hand wa.i ktlbd wliil,, working on tho Harry I'rud foot ranch, near Wasco, according t o word received here. (Tin ni pagno'ii body was dragged for nearly ihreo-quurters of a mllc be LD N O "5I)L i p r 2 ., . $1065 Sedan iUK I32S Do I.uxc Kodter . . . 1195 I'riut ot tMtrtit. 7s tsirm TRACY HOLLISTER til,, Vulilnstiiil Ave. G E BUILT foru thu horse.1 stopped. ILAIli l.MMHtDHS STItlKi: KLAMATH KA.I.1.8, Or. About loi) litbot-ers employed on tli con clruetlon of IIih iOuKenu-KluiiiHth railroad went out on u strike when ueeordlnB to repopls, their wuBe1 w.tli cut roni 4.S0 lo $a.S0 per du-. Three camps wcro closed down by the walkout. Kven tho eniiit-i nnd klti-h.-n helpers left Keep Your Money at Home TIIK GRAND I10NDE NURSKRIGS Is an Eastern Orcifon Oregon l'liitt, Shade antlOnujiwiiMMTCcit li i in miin i'-1trTHB5 1 See us for Roses lor the Home L. W. Hornbeck & Co. Phone 237-R C A R L I K type 'clutch and transmission. Think of changing from high to second at 30 miles an hour quietly! The New Jewett is stoutly built, weigh ing 280.5 pounds. Has a 6-inch-dccp, 184 pound frame, and Paige-Timken axles front and rear. All-steel universal joints havesealcd-in lubrication oil, not grease good for 15,000 miles without replenishing. 80,000 Jewett Owners Know 80,000 Jewett owners know from actual experience how"tough" Jewett is. Proven dependability is what buyers want today. Jcwett's bodies are loungy, comfortable, and roomy as the largest. J : ..t T convenient i;i.tississiz,t:, jewett. turns parti- ing problems into parking opportunities; turns around in narrow streets; requires less garage and alley space. We say of Jewett in all the world no car like this! because its combination of fine qualities and advantages has no equal. Some of them you can buy at $700 to thousands more, but then at the sacrifice of convenience and economy. Jewett costs but $1065. (40J.,) Ue Luxe Tourinf . De Luxe Sedan thylr work. An ovemupply of nten has been attracted here by tho promise of railroad work nt tho early season. In u short time, however, when construction open - fully the con tractors expect difficulty in tilling hoir wants for men. A mill a la Itinl nnmiirb. but mfln inn only milinaL cavlouj CQQUI. l O Hie t in i nnii. Concem all products are grown loses and Ucny Plants E T H I S Yet, because of ... I. . SI 220 . 16S
