Saturday, March 1, 1924.
THE ; LA GRANDE EVENING OBSERVER
PAGE NINE
MEET AI HE
BIG IMPETUS
World Advertising Con
ference in London Ex
pected to Prove Trade
Benefit.
(I!y I.ITHKH HUSTON)
liOMHiN ( IMS) AdvrrtisinK
will be Internationalized for the
flrnt linn, when tho AnaoclattM
AiiAViiitf L'lubs of the World
holil lmv aniniiil convention In
l.omlon Running July 14.
Tills (att-Ynutlonul uspeet of th
l.oiulon'conferenco In expected to
be ilid chief fcature "of a gather
that w'll make advertising his
tory. A five-day hohhIou of dele
Bute.s from half the countries In
Mm world v:ill afford an opportun-
ity for a discussion of advertising
problems on broader lines than
ever before has been possible.
Committees of earnest Uritish
advertising men are ardently at
wort tlruf tlnfr the plana and mak
K lhe arrangements for the con
vention. Arrangements for the re
ception, necommodatlon nnd en
tertainment of guests, for finance,
for the nroKramme and tho mani
fold oilier delails that are Involved
arfi under way, but hav not yet
reached the hIuso where definite
announcements can b6 made.
According to present plans, ap
proximately 2000 delegates and
visitors from the t'nlted - States
will be drawn to Kuropo by the
convent ion. Pimm are being made
here for the reception and acco
mmodation of that many. Tho of
ficial American delegation, will be
headed by K. T. Meredith, former
Secretary of Agriculture who is
chairman of the American ar
rangements committee, and J.ou K.
Holland, of Kunsan Oily, president
of the Associated Advertising Clubs
of the World.
Tho chairman of tho executive
council in charge; of the London
arrangements is Harold Vernon
a well-known Uritish business man
who was a leader of the Uritish
delegation to the advertising' con
, vention at Atlantic City last
f year. The vice chairman Is John
Cheshire, and the other members
of the council constituto nnd im
pressive list of foremost UrlMsh
business and advertising, men. Un
der this council the various com
mittees carry on their work.
Knglish advertising men frankly
admit they expect Uritish adver
tising to receive a tremendous im
petus from thin convention. Com
pared with the I'nlted SUitos. ad
vertising Is in Its Infancy in Kng
hind; hut the convention Bcfudona
ur0 expected to inaugurate a new
era in which the science, or aaver
tfHhig will be brought to a higher
tit tile of usefulness throughout
Great Urlliiin. . .
American advertising men, on
th0 other hand, will bo afforded an
opportunity of studying business
conditioii:i abroad tlml tdiould re
unit. n a distinct betterment of
i foreign trade. The knowledgfl of
Kuropean conditions und methods
which I he delegates will be able
to obtain is expected to be of Im
mense benefit to them.
ThoHe In charge of the conven
tion arrangements here nro deter
mined lo "show Knglund" to the
delegated. To Hits end It is
planned to take al or tin; visitors
on an extensive lour of Kngland's
industrial centers. Factories, docks,
shipyards, mines and other Urit
ish commercial Institutions nnd
activities will tie visited nnd op
portunities afforded the delegates
to make a thorough study of Brit
ish industry.
On the program of the conven
tion every phase of advertising in
lis relation to trade will be dis
cussed by experts.
In addition to the Uritish and
American delegates, it is expected
that at least 7(io advertising men
from the ciUe;; of Contnenliil Hu
rope will be present. Active "On-to-l.ondon"
committees have been
organized In every continental
country, and the presence of these
d 'legates will add to tiio Interna
tional atmosphere of tho conven
tion. 1
IJeside:: showing the delegates
the, industrial features of Kngllsh
life, it is planned to show them
also th0 M-enic attractions of the
country, and visits will be made
lo the various beauty spots Of tho
Uritish Isles. An elaborate pro
gram of entertainment, including
theatres, garden parties, banquets,
receptions, etc.. is being arranged,
and for advertisers who golf the
leading courses of Kngland will be
thrown open.
Mm convention will coincide
witiMhe Uritish Kmpirc exhibition, j
tho great world's fair In which all
the Uritish colonies an ddomlnlons
will participate. Sessions of x the
convention ai to be- held in the
convention hall at Wembley Park.
where the exhibition is being ar- j
ranged, and delegates will be:
privileged to reu a" of the fea- j
tors of the fair. Sessions of the 1
cw enti. m will begin on July M(
and continue until July 19, tho va-
rioiis ceui sfons and entertain- j
nient tiiMircs that are bclngj
planned b-'hiK Interspersed with
tho. formal business meetings.
WKMmv niii:i;ns uwv.
TO KlUM.rlK.II I'XIVIOKMTY
i;iiNi!ii:ci. .n oi"
utn.ountini; lo more lliait J'.no.dOO j
lmvo lu-.-n muilu to KUinburgli j
lllilv.-rally wltlilll I hi- last three
nonlh, "'! largest donation, wax j
J-.Ti.I.imhi nia-li- tiy I lie Koi'kef.-ller ;
trustees In he nse.l for ladonitory i
nnil m-lentirie rcseureh. A licquenl ,
of Jtii.iiiiii wiis inailc by an Kdin
lninih lawer f.r the aehool of i
tni-ileiiif n. tho study of litem-i
tore and foreign lanjjuuKes.
M'ith the use of this money It
Is cxpeete.l that I ho Pehool of
luedieiiii. of the university w-UI be
the uiost udvaneed in the country,
as it already buasu. of the beat
luuulty lu tjreat Lrituiu.
"Nothing Like Home!",
' -r , w 1
ifviamuiiwii
"Barberry Hill Bootlegger.' owned bv Itavard Warren of Prtde 1
Crossing. Mass.. is back home after a most successful trip to New TqrK't
Cay YV hut Wuy. Hu waa aujuuiccu me ucst ocg in a recent show la
Ootham. 'V
FASHION HIS
FOR M GIVEN
"Sunday Suit" Is Gone
Forever; 'Collars, Sport
Jackets and Sox Dis
cussed. llyTlio Well Divssrrt Acinrican)
The day of tho "Sunday auil" 1:1
oVer.t It has gone the way of low
cut waistcoat, padded shoulders
horsehair sofaii and the faniily al
bum. It just isn't. A man would
no more think of wearing j1. shabby-
suit every day of th week
and reserving a new one for -Sunday'
than 'ho would put on nut
ahoet with evening dress.
The- reason Is a common kciish
one. Tint way a. man drosses on
six days a week is just aa Import
ant as his uppenranco on tho Kab
buth. ( Kveryont! recognize:) the
value . in business of V, "well
groomed look." The day Is p:ust
when a man can afford lo keep
his-- good clothes for one day in
tho .week in which probably tfci;s
fewer ; people liian ho does oh Ihe
othr six days.
This docs not mean that a man
may nut 'choose moro formal
clot hen for Hunday u cutaway or
perhaps . the popular combiuai iua
of a black sack coat and M-st witii
stripped t roijiur;j- liul he does utit
have any other kind of suit exclu
sively for Sunday wear. When he
bu3 u now, suit it takes its turn
wltli his ohcr sullr, and In this
way his clothes last imieli lunger,
since a suit worn every other day
will last mure than twic as lon?r
U'HUif worn every day parllcu
larly if il is pressed uccuiunally
ami, treated, with a c rtain uinouni
of care.
A'a 'matter of fact, many men
find -tliut tho . most servieablo and
economical combination in that of
three .nulls a blue one, for in
stance, a grey one nnd a suit of
soma brown mixture. Tho blue
suit is not only worn to business
but Is put on in (he evening when
the occasion is not formal enough
for evening dress1. Sport clolhcj
are now, reserved for actual sport
wear of. for use in the country;
they are seldom worn to busincsa
by well dressed 'men.
Suits this year are plain of lino,
('oats ore loose; they drape riUhcr
than trarft thn figure. Shoulders
are slightly wider. . Trousers arc
fuller and straight hanging tho
pleated waiiit is a, popular innova
tion. Vests often exhibit tho blunt
ends, but the. peaked points tiro by
no moans out of favor.
Nothing Is smarter this yea r
than a trim double-breasted suit,
such as is illustrated here. Tho
double-breasted suit was designed
originally for the slender man, but
this model can lie worn by it per
son of almost any figure. The coat
Is short and has no vent; the
lapels are long and graceful and
the vest ends nrP- blunt, accord
ing to (he prevalent Unglish lash
ion. The fundamental design of
the suit is. in fact. Knglish, but.
It has hern ndaned tr. American
ORDER THAT
MONUMENT NOW
We have made
found study of monun
building, and an
placed in our hands
to receive faithful,
gent execution.
We Will Gladly Furnish
Estimate
MONUMENTS
Blue Mountain Marble
Granite Company
I.VI2 8 Arc- La (.ramie, Oregon
"
tastes so as to afford tho .precise
yet easy fit dejimnded on thjf idc
of 1 he water. ' " ' ' ,
llnlf-.Mjticiis 4)ii Ibis ort, Jntfkct
Several new garments ' have
come out recently that are partltUf
larly good for winter sports. r'-'On 6
is a jacket ot short-napped t(bc
skin with roomy pivot -swlug'sU'4v'-e
nnd big sldo pockets that billion
to protect their contents, 'ho
collar, (he bottom of the sleeVei
and the hem aro of elastic ribbon
cloth which effectually, prevent
the wind" from creeping iti.'j '
This sam0 idea of . preycHtin
the wind from coming up one's
sleeves has been carried out; with
complete success in a knitted, jat'kr
ot that, has half mittens us a- con-i
Urination of the sleeves. There
Is no break between the-halOjiiiW
ton$ and the sleeves, so. Were! Is
not the slightest possibility, or tha
wind getting in. In cold weather
an extra set of mittens Is' worn
with thin to protect fingor; i,; .
Sen.-ible Surkti Diamond Designs.
Time was ,when woolen, Kockf)
were considered a sign, :ot a if ft
and decreptltudo your; xoun
bloods would wear nothing cxce.pt
silk or fine lisle. Those daytf havo
greatly changed, however,"' "anrf
common sense which Is nl t fh'i
bottom of all clothes fashlonstrab
won another triumph. Winters
nre still bltin;; and feet get cold-,
particularly when shod In oxfojrds.
Uttf 'woolert lioso iueI uoi !Ut
tho un-'ilfhtly IhingB of other '.day.
Manufacturer!! .now nmko atiHic
t i vii pattern-: b all styles-thlck
fiiKsj stocking:! and half hos J6'v
winter sports, thin and mvdujrri
weight ho::e. tor city wear. Cltetik
ereii and diamond patterns afi
popular now; the cashnipru. sjk!(
illustrated , has an attratUe ,all
over diamond patlern and CQ)tV'
in light Oxford aiid two dlstiinc.
liv'i heather tones.-
Iiespite the popularity of-r lli
:-i -mi-stiff collar, no well dressed
m:n can afford to. hnvn nothlns
but these in lihi collar box.', tutttj
nulv from I ho matter pf eveihft
rlress, there are (l number of pcAi
sinus when anything1 except attflft
collar- would bo out: of keepiyt'
Men who an; particular abo'uV the'lt
appearance, for instance,, woylfj
think twice before wearing a'.tibft
collar at night, where the 've,nttq
on.i whieh calls for a dark blue, or
black :aiit r-ven if it does not de
rnand evening dress. Also,-; for
sport clothes or country Wear in'efi
who follow the wliim'of rash ion
prerer the shirt with collar:' at.'
lathed rather than the separate
roll or semi-stur collar. So, wd
see that there are definite limitation-!
upon the semi-stiff collar,
boi within these it Is an extremal'
useful and attractiv0 article.
The cut of your collar, inciden
tally, is almost as Important as th':
cut of your clothes. Tho Import
taut manufacturers of collars;l
make models with good lines bill
(hey ais0 have models to which ob
jection may well be taken. Thlii.
toim-times a collar is cut high In
front for "appearanco". und low in
back for "comfort." As a matte;-
0r fact, this should be exactly
reversed and on good models It is
reversed. ThP front may well b
low and ooml'orluhle, f tho lines
are pleasing, but the back uhouhl'
W at least medium height so that,
it shows well above tho collar
! the coat and permits the coiit'
to fit as Intended.
Cten.CdrrS'
7ilemoriaL?rci
r.
M rw MM .
U: I l 1.. -II li I !
pro- t - jikvj :
An t: 1 Mi.- IT: 1 1 1 I I,
rx' : it IT
STRUCTURES OF
FINENESS WILL
BE GIVEN YALE
NfiW HAVKN. Conn. (I.N.8.)
From callered anil httphnutrd
... Kuiiinv. Villi I'ntvcrsUy
la lo lie maided Into "a coimlnU'nt
and ,hrmonloua. handsoiim archl-
trclural rup." accordins o mi-
-.nn,.pl ... ait a hrn of Yalo'H
archllt-clu'ral plana Intended to
rotvr hu" requlrenienia ror -. -
a.... . .Am. , -Twa nt til., noblest
rchlleclural rlatan to- bo found In
Amertoa" t to1 reaull rroin mw
ne , daTolovment. which Involves
piprndlturea of an untcld ainomit
of mono? ' and channea that will
moL. tha' BMrfli.- Yale CradtlUtl-
(aap whan ho jfea tho result.
Election of a liun-o Miorunu n-
mii;i.l nhMrv, In. hnUSC Ylllf'S
mllllona' of books; remodeling- und
eitunston of the 'Brent Berkiiley.
Hauirhton and I.atnpson Broup oi
dormitories and creation of a cross
cntnpua. extending from Colleiso to
York street, will cross the pieseni
Mount arenu'e, or "(irub street."
which-leads to Yale C'ominonH. nnd
wllPbe flanked with dormitories to
form ft new centra' for tho univer
sity., ... '
The new Taio plant will be
flanked on' the tfest' by Hnrknesi
Memorial, ft 7.lWi.000 '(rroup now
In ealstonce.- anil Ihe; BterlliiB Li
brary: on the south by old Ynle
Campus: on the east- by CoMcrc
street, with jJorijtltoElea, .- and on
the . north by WooW-y Hall and
Yale Commons, as- tell as new dor
mltffrlei alonr OHove, street; '
I : N'
A-,;L L
a
SHl$1065 Jewett . '
' ' Get-away
Ketr tft mn trdiuary hwie struggling to tart a
kodf Then batch the stronger horse walk away
with it smartly?- Jtwett'samaaiugpiek-uf is r-rs
mttydmywheu the traffic officer blows his whhtte.
Most p9Wer for weight, that's why!
Jewett Is a Sturdy
Not a "Light"
Six
"Lifkl" Sixtl
"I.itht" Six
Motors Iavt
207 cu. in.
177 cu. !n.
169 cu. in.
130 cu. in.
Jrwctt lias
249 cu.' in.
W,lth .
2650 lbs.
2515 lbs.
2275 lbs.
2.100 lbs.
Jnrrll Wrifks
2805 lbs.
fyh ojffr Paige and Jewett quality
- service and genuine Paige
and Jewett parts
! '
Military
All Ilerrln. 111., is under command or tho militia, following riota
ootween Ku Mux Klan sympaihizers :md anti-Klunitcs. Photo show
four or tlio soldiers imtuiud lo keep order.
I'AIIM IIAM Kll.l.l.l)
TIIK l'AI.I.KS, Or. llelleved to
lufVo fainieil wliil0 driving three
bottom gang plow behind 1 hor.st s
and to have lalku beneath the
plow, Gooi-fin Chnmpagne, an itin
THE WOR
larger motor than Bill's $1790 car"-
F&ATIIER a surprising discovery till
!i. you F:.k1 that there arc a dozen cars,
costing rm)re than Jewett, yet giving you
(-.mailer motors. Think of this hefore you
buy especially you experienced motor
ists who know how important is ample
power. Take a look at a Jewett motor. See
how it fills the hood. Compare its 3'. x5
inch cylinders 249 cubic inches piston
displacement with other motors.
And Jewett motors stay good due to
high-pressure hollow crankshaft oiling.
Two gallons of oil per minute arc forced
through all main bearings and connecting
rot! bearings. Smooth, quiet operation, like
Six
jr
You see now why the New Jewett takes
most any hill in high passes most any car
anywhere picks up from 5 to 25 miles an
hour in 7 seconds in high. BIG SIX per
formance at the price of a four!
The New Jewell's performance wins all
who (ry it. It creeps along at 2 miles an hour
in high. Seldom isgear changing necessary,
and then it is very easy, due to the Paige-
Touring
Jlroughmn
I
in Charge
erant harvest hand wa.i ktlbd
wliil,, working on tho Harry I'rud
foot ranch, near Wasco, according
t o word received here. (Tin ni
pagno'ii body was dragged for
nearly ihreo-quurters of a mllc be
LD
N O
"5I)L
i p r
2 ., .
$1065 Sedan iUK
I32S Do I.uxc Kodter . . . 1195
I'riut ot tMtrtit. 7s tsirm
TRACY HOLLISTER
til,, Vulilnstiiil Ave.
G E BUILT
foru thu horse.1 stopped.
ILAIli l.MMHtDHS STItlKi:
KLAMATH KA.I.1.8, Or. About
loi) litbot-ers employed on tli con
clruetlon of IIih iOuKenu-KluiiiHth
railroad went out on u strike when
ueeordlnB to repopls, their wuBe1
w.tli cut roni 4.S0 lo $a.S0 per
du-. Three camps wcro closed
down by the walkout. Kven tho
eniiit-i nnd klti-h.-n helpers left
Keep Your Money
at Home
TIIK GRAND I10NDE NURSKRIGS
Is an Eastern Orcifon
Oregon
l'liitt, Shade antlOnujiwiiMMTCcit
li i in miin i'-1trTHB5 1
See us for Roses lor the Home
L. W. Hornbeck & Co.
Phone 237-R
C A R
L I K
type 'clutch and transmission. Think of
changing from high to second at 30 miles an
hour quietly!
The New Jewett is stoutly built, weigh
ing 280.5 pounds. Has a 6-inch-dccp, 184
pound frame, and Paige-Timken axles
front and rear. All-steel universal joints
havesealcd-in lubrication oil, not grease
good for 15,000 miles without replenishing.
80,000 Jewett Owners Know
80,000 Jewett owners know from actual
experience how"tough" Jewett is. Proven
dependability is what buyers want today.
Jcwett's bodies are loungy, comfortable,
and roomy as the largest.
J
: ..t T
convenient i;i.tississiz,t:, jewett. turns parti-
ing problems into parking opportunities;
turns around in narrow streets; requires
less garage and alley space.
We say of Jewett in all the world no
car like this! because its combination of
fine qualities and advantages has no equal.
Some of them you can buy at $700 to
thousands more, but then at the sacrifice
of convenience and economy. Jewett costs
but $1065. (40J.,)
Ue Luxe Tourinf .
De Luxe Sedan
thylr work.
An ovemupply of nten has been
attracted here by tho promise of
railroad work nt tho early season.
In u short time, however, when
construction open - fully the con
tractors expect difficulty in tilling
hoir wants for men.
A mill a la Itinl nnmiirb. but mfln
inn only milinaL cavlouj CQQUI.
l O Hie t in i nnii.
Concem all products are
grown
loses and Ucny Plants
E
T H I S
Yet, because of
... I.
. SI 220
. 16S