La Grande evening observer. (La Grande, Or.) 1904-1959, May 26, 1923, [First Edition], Image 49

La Grande evening observer., May 26, 1923, [First Edition], Image 49

Image provided by: University of Oregon Libraries; Eugene, OR

About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (May 26, 1923)

Prev Page of 62 Next Prev Issue Next Text PDF JP2 (2.6 MB) Clip/Print Image

Return to Top

Prev Page of 62 Next Prev Issue Next

Newspaper Page TextI i ! (Stanly I OLD OREGON TRAIL EDITION AUTOMOBILE SECTION; r NO.l nun ATTEND THE OREGON TRAIL PAGEANT LA GRANDE, UNION COUNTY, OREGON ATTEND THE OREGON TRAIL PAGEANT Nature Is at Her Best AlongOur Highways 4ititttttft DEVELOPMENT III U I Ull uni I Ui in nnur mm $J"T7tfrrri . ROLE IS OF IMPORTANCE They Are An Important ' Factor in the Drama Of Growth. ' Improvements and Increase in Business Volume Is Recognized as Remark able Event In the Motor World. THE AGE OF VALUE HAS NOW ARRIVED (Wall Street Journal) If the men responsible for the "coma back" of Chevrolet ever fully loosen their tongues the public will be treated to a most romantic story. Hrrp -is n pomnanv which cot so badly in the doldrums that it virtually breathed through the financial oxygen tank of its parent General Motors and in a year has become one of the corporation's most valuable units.. Production tompansons give.pei- Development of Civilization!- JtoTJ ; baid Dependent on 1 ra portation and Travel . Said Dependent On TranS-.j Chevrolet turned put 17o,771 cars against 4U,UUO lor uui icaiiuiumiR ii.ii months of 1921. Value for nine months f is $S9,(!20,48i com puted With $52,u0!i,u02 tor tne en tire year 1921. Reduced to basis of average monthly sales the 1922 rate is $9,950,000 against $4,400,000. Es timate for all of 1922 is 249,000 11 Is the simple, truth that the au tomobile plays I he most Important pari, in the ureal drama of the ad vance of civilization. .Man's Intel lectual and moral progress is made in terms of transportation. Isolation lias ever been synonymous with ig norance and Intolerance, while means of communication have ever formed u briduc for the passage of ideas and Ideals. IntcrclmnKo promotes nmlei'standinft nnioni; Individuals and continents and the autoii'obilc has UuiKlil mankiind to think in lei-ms of the universe and ol uni versal brotherhood. "The far flighted founders ol' the li-ition foresaw imoi-rtnly the ad vantage of hilihwuys that should carry the commerce of the country," says t'. S. .lott, vice president of tho General .Motoi-s Corporation. "Wash Innton personally directed survcy3 that should select the easiest, path ways for the passage of vehicles. Stern necessity prompted the selec tion of means of communication, even in the country's infancy. That tlie way should lend through pleas ant places and that the scenery should be attractive was not by de sign of the road builders, hut by the hand of nature. JMettsuro an Incident. "I'lcasure In traveling was an. In cident, in the beginning. II is far from being- the chief object of transportation today. It is some times said thai good roads made the automobile possible, but Ibis is mis placing Ihe credit. The automobile made good roads, not only possible. hut hievlluble. The combination ot a swift. Individually controlled means of transportation with a rirm. dur able, all weather roadway has brought the lormerly distant parts of the country within easy hailing distance ot each other. "What the radio is to the inter communication of thought, the auto mobile is to the intercommunication of human beings and physical thing's. Products are carried hetween city and count i-y and between country and city, in hours where days were formerly required for the same dis tance to be traveled. No man can ever count Ihe immeasurable bene fits thai have accrued to mankind because of the existence of automo bile transportation. Is u Croat l-'uivo. "The automobile represents the greatest single force that carries on Ihe business of the world, individ ual and corporate capacity for ser vice has been multiplied many-fold by the untiring servant that runs Cil lour wheels. Through successive stages of increasing Importance the automobile has steadily made Its way. At first it was a joke. Men who are still young can remember -when the men who talked of the (Continued on Pao Three) i it aw, A .-:--.. 5 Sl i A1 in,-. 1 1 1 7t4 hi n tf r a . i i ' yffS5'.J V-e if k v TREND TOIRD HIGHER PRICE! Improvement in the Model Chevrolet began in July, 11121, to buitd a hotter product. New front axle bearings were adopted, a better rear axle made, an improved clutch developed. Every part of the car which had given trouble was rede 'uriied. Some idea of how thor oughly the "490" Chevrolet has been remade mnv be gained from the en gineer's report. In the body and top there were 22 changes, in the front axle and wheels 10, in the rear axle six, in the transmission seven, in the motor 10, and in the chassis i:s changes. Total number of changes between July 1, 1921, and July 1, 1922, was (IS. Not satisfied with these Chevrolet made 20 additional changes in the 192!! model which is now having such a remarkable run of sales. Officials who have been responsible for the improvements modestly say: ".Wo have only followed the dictates of the public. Building n popular low priced car is now beyond the poker or the circus stage. People have not time to stop at any side snow tney ,.,nf ryrt vitrhl ildn t.llO hlfT tent." The official who made this remark is I publications snows -Kot,ltr the. nnct tnmvn til OUhllC ".-"" - L""r ' V. ,,,Vd0 a .rl Production Of ' '"' h Thevrnlet' reaches "cry instance ' been increased. m Bkti W si'i tv, v K H " -r " p'.vfrr a. ..Ai - v .::r"' 1 im . ; PI i. - tt b 1 c 1" ' S Scene in the Blue Mountains, near the summit of. Cabbage hill, between La Grande and Pendleton on the Old Oregon Trail. At this point the smooth highway sweeps gracefully through dense forests of pine and fir. OF AUTO IS REMARKABLE Growth of Industry Is the Marvel of the Past Decade. VARIOUS "AGES" OF AUTO OUTLINED Englishman Presents His Views In Original Way advances that must be made to en- T . , .i tt iT e.i,ie u iu mi mis win ue as moucraio various materials useu in, us possihie. wv win continue to Construction Of MotOrj1;"- advantage of the tael that we . TT i ido a big volume of business on a ' CarS Are Ull Upgrade, jeomparalively small capital. l!c- Mav Force Higher Priced j1"'0 ,v," 1,uvi' "" bonded indebted- " ; to ness and neei: lo ,viy dividends on a Oai'S. relativly small amount ol slock, w! can, and will, hold our prices down jWhiU. maintaining top (uuilly. The ruigu-Uotroit Motor far j "There is no iiuesllon but that the f'omuany in a compilation made trend of prices for ouallly aulomo- froni leading tlnauclal rejiorls and 'hues must he distlnc'ly upwards. that the prices ntering Into the motor cars have in the 2.000 daily production goal he may be prevailed upon to permit con nection ot his name wnn me nev rolet achievement but at present hp threatens to throw tlie Wall Street Journal's correspondent, out the win dow of his office on the sixth floor General Motor sbuilding if he is quoted. Economics in Operation. An illustration of operating eeono- The increases range from nearly 125 per cent (rubber) down to 2 per rent (lime). Steel, cotton and Praises Good Maxwell In Its Excellent All - Around Ability On the Hilly and Rocky Roads of Northumberland. ALLOT MARKET ROAD FUNDS lint our prioo iiHTfusrs will bo .small in proportion lo the lncreaHfts In raw inati.Mi.iln, "Wo hnw built thy reputation of i'aiti'' and Jcwril by not nkinipini, in cither the iunllly or tin- uantllv ol nmtcrmlK usi-d. ' lu; (Icmiiml lur t ias iiiitncd widesnrcad Tavoj tfluHs show iiicrenscs :lnflnK, from ,our produci in 'xcom ol our present itlu British molorinu' pubtie. i.i per cent i i"-' c-'ni, iutuih- janmiy 10 proouee proveH uiai tne linj; to the Htatistlcal ih-pai lment oi'i public reooj,'n to.vx thai utiality. Wi the I'aiwe company. .Mr. H. M. Jt;w- jbelliove that the public wantH bet ott, president of Ibc eompany, tur- fter motor- c;iih and wo will conllnuo thor j)ointH out that I.'.abnun callH at- j 1 o produce the best possible earn ut tlie changed method of j March tentlort not only to tlie amount of the increuHvs but also to the :'act thai they huvf; bcon no iri adual simv; as renaouiible prU'PH as the state of (r won!ll (Io The M-incliost ej- GuardUm, one of I'nKiiuid's lead Iiik dallies often concedcil to exert InilmMicu in the t'ntleU Kingdom second only to the I ,ondon 'I'liues, relateij In u recent, insuu tins remarkable story of a se voro test B'lvcn a Maxwetl lourinjf car by a staff writer of tlie (iuurdiuu u story that kovh tar to explain why Ibis popular A meiirr.n make with l ooh rook The strenuous work to wlikh Ihe " 11 ''" Maxwell was placet! wns occasioned I 1 '''fJchulcH. by file desire of the "Won hern M-i"Kla .. torist" the pseudonym of the writ.- jUMHam r lo see what this I el roit-mude -tii ant First Apportionment Is 0v er Half Million Dollars, Union County's Share of . Fund is $14,484.87. The slate highway commission lius apportioned the first hall of the mar ket road fund, a mount iur to $50:!, ;;, ainutiK Dpi counties as ToIIowh: Ilaker , S l.ri,:iH7.ai- Itenlr.n , t0,063.!i4 'hi'. ka:iias a7,(ntfl.2S t'a'tsop 10.(158.51) Columbia lu.BlM.OV tli mips is in handlincr closed cars. Formerly bod ies were built by an outside conr pnny, shipped to Flint and there at 12 as not to arouse widc- U'l'iai will iicrnill." :;i.S,U(Hi Ti'iu I in hilly. rocky, ; Harney spread utteutlon. "Tlie Uabsoli eporI," says ;lr. .lewett, "shows In chart form a com parison of prices of .March of hmt year and this year. Uubber ie:id;t tin- list, next comes ferroinantfancse, fourt li cotton, folk) wed by lend, wool, steel, pl? iron, bides, copper. tached to chassis. Four or five in a freight car was the maximum. Jow the company buys bodies from its associated Fisher Body Co. knocked ilnwn. It shins more than 50 in a freight car to the assembling plants je. with an obvious freight and time "An outstanding feature of avinir Furthermore the labor cost Uiibson report noted is that of n? iicupmhlincr ifi deferred until thewciity car is much nearer delivery to pur chaser. Chevrolet in this respect is closely following the Ford assembly idea but iwicuU.hr ironic mm hrt.tei ill the mat- Un-'of closed bodies. To economic '""' tt-ll!. ro.t,-,! f. 4-l,,. -.1LI,,1 Kn.Ur m.iniifiiftnr Cither filial tt V iltUSt. Mill I el' . i.K iri.i, hr..i r 0,r. niobilti prices will tuallv will have a body plant along the tlie items that showed the unut- est increases, ten arc used directly in Inre (uanllty in thy prod net ion of motor., car a." rue i "Mk.' pi-esiricnt. when ;i.ui;ni the answer to this stendily rlsiniv i .Motor 1rtickc! are lieliiK iucreasln' ly used in tlu rural sections of the coun'ry, T'ui survey of the t'nited Ktii.ies just completed hj. the nalioiiul autniiiohilc chiimhcr of cominerce In colhiboi ai ion with the local county agents has broanlit out the fact that I i here are l.'bS.Smi motor i-j riiis in the 1 I S count h s which they mi r eyed. f the -Id per cent of th1' tola! counties which responded juTo ty)icnl, the toliil number of mo ; lor trucks, on fa rim: for the eiiliro (country is :US,tfiu, . ert:es. trucks on ,,,-ovide f Continueil on 1'iitre Knur) iiuit . Another reason we don t hehevc or auto- I the fruit crop was destroyed in the nlvancc. f lecent freeze i. that notliinir so un- We det'inttely and posiiiwly will ; welcome or so deserved-probably will ; showed a maintain the quality ot" !';iie :nd ever happen to the suar price fix- district Ilk .lewett cars," says Mr. .I'-w-'tl. "T!;e V. . I is di sirabl. runted country of Noi l li u mblerland ji lood Itiver anil 1 fib.vshlre, j .lakson Of the ditTkult test trip "North- lJ ''''''erKon ... ern Motorist" has to say the follow-- M'Nephine ... iriK': "In 'his case Inn trial ground j Khi math was ovc a part of the broken baeu jl'uke of the JVnnines, a hilly district with i'-11"' unexpected corners rising slia'pb' up l-iucolu to one in four, over rmrnvd !ins,-noiie ''bin ron ds, na n ow but w il h wi-ie ki'ush j lalheur roads willi iT.dlenls that a nrell v uood test of an v I -Morrow car's cllmbum1 powers and of the ef- rieiency of brakes. i "Tin-re ui'' I'jWX, Sl Iff kTiuKelltK ; on these tops, It-i; l; t m and pitch alike; deceptive because iliey run through : open moorlands, hut known to ni'j ! since my cycling d iys. There are 1 also awkward and abrupt coiners. Vot o'ice Wiis it m.'cessn ry to drop be low .Hceonil speed iinil on Hint the car u urn rked lb eliuesH. i ti a t his a lively m-eoud gcai- If one is et nny Alultuomali 1'olk Hhernian . ... Tlil inioidc ., I'uiat ilta .... Tnlon i Whlluwii .... W n st'o Washington Wlieeier Yamhill Total riOS,l:fl.ltl Ore of the Many Beauty Spots ' Trusting in P:ovidwice is com ; mendj'.'ole but that in't all that is i required of those who sit behind sleet 'inir wheels. " 4 i"' " ' J C't t-n-r tf-'f j.VjJ',-, 'i'-H 4 t - r , i v"j.."'-,v.'r The above a drinking fountain erected for the benefit of motorists in Wallowa canyon, on the La Grande-Wallowa Lake highway. The fountain is built of native stone quarried from the canyon, and is of exceptional beauty, and provides, cold, mountain water during all months of the year. r:i '. xativi iik.hiv jjoymcnt out of uiolorlii;,, not because !of the spei'd of it. but because other wise there would be far too U'yh eitaimiiiK clown on to .-low (ear ;imf u ncom for tablo t ind Injf aloiitf. The 'second speed ol the Mu.xwe'l w i well on lop of its work, and therefore. , may be assumed to be ndcqiinlc for jany hIMc count ry. Top acur was ijiiie( and effective, Kivim; n turn of ' speed I hat won hi, s.il Isfy nny imi i y avc a r;!ctiiK driver, ji ;i) d l':i r jahovc uu.vlhliiK' that oujHit lui bil ini I -i to Ik; alieuiptcd. Thi; sil.sp'.'ll'ilOU was cxeHleiit. ver thosi- biinipv 'upland ro:ids (lie spriiiKM damped mil , well; there wen had patches 1 1 1 ; I wi't'c tell, bi ' aainnf this tuns bo t .... , ,, , (l ,- , ,, , ,, . , ' lV -Vorniiiii I'. Henderson.) n;t the tact th;i( there w;is but oik- l( , ,, ,,,,,, - ... , . . i " 1 n't olt'ii thiit a wes ern town passfliiii't- In tli" riir sent, a id t int. i. ,, . , ti i 1:1 IM' "f 1111 Inventor and mauu- ..II..-,.- l.l IK 1,1 IV III 111 fM-l, In coucIuhIoii, he s,is. "To sum ii il may be mild that tlie Maxwell j ' a lively machine with a st rolitf but I. .iili. I ,,..11 I ,.11 !..M, in ...'-.-..........l.-.U.,,,. nn.l ,,,,y V' I '" , , ,,r ,,11 HI,,,;,. I,mII,tI. ll,-,( hen- j Acc'irdin-.r In Hit- loci! Mjiwvrll ,H ,,;,,,. i'1'"1'1'- l"tlinll I"! In 'l s:,-' . H t .,f ItilH xk.-li-li .,;iWl-U liirir.HH im in IT 1 1 t:i I Kill (t III,- ;nl Ml ir I Ion (H'-'nt,sl ;,(, nlr.l Mltf uoo,l .M ,.,w,.t hi Kniibiil'l wln-l Era of Production Finally Arrives and With No Sign of Saturation in Sight. Tho rapid dnvflopim'nt of tllti uu- tumobllo mill Ihe womliM'ful growth ol tho utitomohilo liKlilHtry proHotit ono of thu luo.st lhtori-Mtlni muttlcn ol' inodot-u tlnu'M. The mqtor car'H hiHIory, whilo eov,M-lntf u contpara tlvoly hrli-r noun nf .vi-8, cull bo ill vlilod Into hovoiuI wnll-doflncil HtuKcs, all of which run Iholi- coumi ilui-lntr th Uivtlnio or tho nujorlty of I ho roadfi-H of thin piipol-. Tho vat-ioux "ilkvh" of Hit- alitoniobllo ufo outlliK'd ill tho i'ollowliK imrtiKi'uplis: Tho only (iieMtton In Uioho oarlv dayn was will hIio run? If ho, when and how far? TIiIh wan tho cxpnii inonlal alaito whon I ho f unilamontul in inciploa of moicr const ruction wuro being lonrnoil. Only a I'cw litrdv I'olk with the ilom-,'i- uplrlt wol'Q car ownct-H in Uioho dayn. In a coiupaiatu-ely brief tlnio tho auloinobllo piiHuod out of tho puruly oxpcrlnicnlal Htawc and cai-H woro bo Iiik' bull! to run -with nioro or tCMrt conalHtoncy. Tho ooinrort of tho per. -.son opuratfiiK tho car wuh now glvon Home conHldoratton by tho manufac turer. Hotter bodies wore built with conil'ortablo moiiIh. 'I'oph and wind-, shields wero provhlrd. Hotter riding comrort was furnished throuKh pneumatic tires nnil sprlni; suspeii- sion. Selr-stiuter Achll-il. To Increase tthp altractlvenoHH and lesir.iblllty of the alitumobllo tho buildei-H soiiKht means to obvlata un- plcusaul routines connected with tlio ownership mid operation pf .tho,c(u,r. Tho self-starter did iiwuy with hunil oninkbiK, I'li'ctrlc llirhlH took the place of carbide lumps, ilemotinl uhle . I'imu were deylsi-d, numerutef Iniprnvoineuts In onulno and elnssls were nuHle to provide creator con- nleneo in muintenunee, closed bod i and healing' apparatus wore de veloped lo make motoring- possible lit ull seasons. The automobile by Ibis lime liav- IliK become a reliable menus of truiisporl'illon and a very deslrublo adjunct to modern life, there devel oped a treiuenilous demand for tho motor car which led lo tho ago of production. I'roduellon reached a hlKli peak lu I II I 7, receded Bhii roly In 1IMS and bee-un iho upwurd trend In mill which bus continued to the " preseul. I l-'ollowbiK Iho iluyr when volume produellon wus tho chief concern of. .. uiunuiaciiii-ei's, there eamo a niovii.. jmelil to beautify thp product. Till was expressed In Ihe prodllcUoll of sport models, new uud more olob- orule slylcs of closed bodies. ehunRcn In body lines on existing models and Iho uddlllon of ninny rel'lnemelits. Alio of V'liluo Comes, With Iho gross production of mo lor vehicles esllinuteil at 2,41111,111111 for ihe prese-iil may go down lion. However, il is reasonable to la history us the real .iae of produe evpeel I lint the Hi J 2 -prod net Ion will be Hiii-pusHcd. The year II)-.".', we be lieve, will be known us the beglnnllut of the Mi' of value. The prosent-iiav (Continued on I'ntie TltreO Baker Is The Home Of Battery Factory ; son or oifj:;o, is mam i ,uTrmi srt't i:ssi - l i, ,stoiea.i; it.vn i:iiv. :u(luir r ol hi, iartiele in this 1 j iieople of liuhi jprble to Kil. C Important, Hujierior "inotor huh" yet thj r, HreR-oo. iioint with Itea, a product of t If .tile fiiKl tt'or pfVl landti of I he motorist nn ci.Jiwimy and rnmrni t . jLarc (Quantity Ruliber ; Is Utilized In TircA f iltered mlnljiK opf'intlons and In- b - came ureiitly interested in mcliils, flo tery conducted many MiiecesMful experl- In n.em.s .'mm u ts-o v .-r.-d not a rew sue estates t.-arinw U down und mak cesHlul )rocenM"M (or Hepiiiutinjc tiM t . 'hitf t over iiR-aln. V urlhcrinore. by bnvini: says; "Only 'Jh; wry best oxbles oh bi limbic are used In my batlurlcM. The plates urn bund-pasted, lnuul rolled, hand-expressed and Imml miMie ii ml assembled thruiijrhotit, thereby asHurinj,- mnro pnlnHtakhr,-e-a-tuesM in ritlhiir nnrt Itrllor work- eliinlnatliiK the usual reHiiilhiR- from tun. chlncry icpprentiees or piece-work. All work Is dono under my own per sonal supervision, . und ni'h but. i: -areiiiliy tcst.-tl and cxiun before hHuir sold, i.v. n If li manshlp und dissatisfaction als from ore and In working them Ills thorough study of mrtaltorKy re-UUlft-d eieienee ju t-lcctrlcity ft us In f hetuMry. WilK the vtm lencf U.iill'-ii In ei.i nf tiHMoiialion with ui' t;ils nn.l hi toistry he realized thu bin future for stoinitt- buttfries when tlK were llrst Introduced, so Kt. li:-a nuayed la l t bnl tery business lu lltt'i and bikini work on a baiter.- 's j of his own diHiyu. However, he was is ! not sut ifi'kil wit li his product until Ac- ordlnif In reports ill -! lrnbb-r inaniiracturcrs in the t'nlte '.HtntcH and Canada L'T .V.' . tons l eriidi rubber Were used in Wryi. Tli. j fet.orl w.m made lo tlie rubber as lnoeta'Jon of America and tiie fiuur'i )ov tlnt lti(. rubber cue hu n i pt n iiim lii htfi'l production, tni-siiiurli jir. (iwo euix ftyo, when jctnde rubber imports inlo tin- I'nihd idclubs which to- belte ,Htnte;; for th,. past jcur iiunnintd lo his bn'ter stand nbovt ionic 2:mi,;7" Ioiih. Iitrlr ln-nr two ein I A veiv hiiRi. portion of nil th.'(;Hi. It--,, t-Htterlics hav iiubbei; iuuUuvU KOft Jnto aututi.ijbito (linker and vicinity. H'if. In (I'ci-buni; his product, Mr. Ilea lie perfected s will make all others. more than been sold ill mi- Iml. Icry nmterhil direct from the. r'ucloty and n-.t from any inhbllemcn I urn abt(. to buy a finer quality fur ,m. custonieiH ut lower prioii," While the Hea battery h usd principally for aiitomoblle Mbirtln" and tlLrlit Iijk. Us Miiccess has beun proved ior ull Ignition purposes, es pecially in Plubborn utationurv jfines Mr. lt,.fl KtV(.H th aMHnrulH.tt tlmt all who have used bin butteries liniiw Iho past few yem-H will vcrifv bis boasl nf sutiKiactlon In weariliK j i...MiiI. ji Mini in Kiorhttr tip ,,ih..' ' '" ' "u condmtn onu of hM !uixt battery HPrvlc Htatlonn lu hastet n Oregon and the- only xclu slvo batter Htiitkm in Uuker, i.