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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Jan. 10, 1918)
THURSDAY, JANUARY 10, 1918 LA GRANDE EVENING OBSERVER ' PAGE FIVE Publi ltd t"SPI ants: Country Publishers May Well Take Their Cue From Position Outlined by the Editor of Connecticut Paper. a sua ifT slier Of "Our -Town" Sets Down Some Help I4 P& drf3; AVOID THE SLACKERS, BOOM THE BOOSTERS Urges Buying Public to Support the Man Who Make Possible the Paper They - Read So Cheaply. ' '(Auiwieau Press) ;: Norin'au Talcott, t;lie editor of Our Town of Greenwicli, Connecticut, has ri'publishod some of his editorials, one of which, here reproduced, deserves the attention of every country publisher in the United States. Service to home towa merchants is an important factor in success, and irken the editor can tell the truth, be interesting and at tke same time helpful to those who are helpful to him, k has struck the keynote of correct editorial policy. ' Tkis is what Mr. Talcott has to say regarding his Merchants: ' .If I should step right out of this printed page and ask yu suddenly : "WHO PAID FOR THAT PAPER YOU'RE READ IN.?" ' 'nMld undoubtedly answer without an instant's henrbition: "I paid for it myself. I gave 5 cents for it at the news dealer's" or "I paid $8 in advance to receive it for Jr.", ftnd you would be speaking perfectly sincerely and truthfully from your point of view. . But as a matter of fact, you would be all wrong. The 5 cents you pay for this paper is only a small part of it eost. "Every copy of our paper that. is printed costs any where from 20 cents to :Vi cents. The 5 cents you pay hardiy covers the cost of the white paper it is printed on. .."Ho-hum!" I can hear you saying. "The editor must b a sort of philanthropist to sell for 5 cents something tkat coat him 20 cents!" $T; the editor is not a philanthropist, lie doesn't pay the cost at all. ' " Who does pay the cost, then? V The merchants of our town, just as the merchants of every town and city of the country pay for the papers that appear in their communities. The Merchants' Service , You never thought of that, did you? Well, that is one of the things the merchants of your town do for you, that you never notice, ;my inure than you notice that they j)ay for a big portion of your pavements and street lights and a dozen other iiupwn oments. It is one more reason why you should support them instead of going elsewhere to do your buying. THEY make it possible for you to have newspapers at a practical price. Now, it is perfectly conceivable that you do not un reservedly admire the newspapers of your town or news papers in general. Very likely you feel that if yotiivei e an editor you would do a whole lot different and better. Rut did you ever stop to think what would happen if we did not have any newspapers'? If we did Hot, the average man would lie the most ignorant creature you can imagine. lie would not know what was going on in his town or his country or in the world. .Freedom and democracy would disappear from the face of the- earth, for of all the forces that go to keep society free and law abiding, publicity is the greatest. "A Pieca in the Paper" . No iui'lueiice is as great in preserving public morals. .Neither conscience nor the laws nor any other agency has so much to do with controlling your actions as the thought of what your neighbors will think whon'they hear or read that you have done this or that. "And when it comes to the acts of rulers or officials, the best of tliein would become; tyrants if it were not for the healthy criticism and publicity of the newspapers. T'hat is your court of last resort when you receive ill treatment and cannot" get redress? What do you say, then ? Why, you sav: "I'LL PUT A !MI.V!:: IN THE PAPER!'-' And it is your merchant Uiat makes this possible, it is he who bears the burden ij .expense without cvtsr think ing of it..,. lie. paysjur.it whenever he publishes an adve.r-, lisenseut, and thus he fulfills' a -very important public duty. Wait a moment! , 1 said that the merchants of this town paid for the newspaper of the community. I made a mistake. I should have said that SOME of the merchants pay for theiii. Those merchants who ad vertise in the local papers do it. "There are some 'who do not assist in this Very impor tant public service. They regard advertising from a very small and narrow viewpoint. They don't ston to think what a community without newspapers would he. They think they can get along without doitu.r their bit and vet your trade just the same. They make the other merchant do it, and they rc;p a share of the results. A Lot of Slackers Now, just pause a moment -and note who the principal advertisers in our local newspapers are. Are they not just the same men who are ALWAYS to bo relied on to help bear the burden of any public im provement? Think it over. Just at present there are a good many merchants who . think they are wise in not advertising, although usually they're those who cry most loudly about patronizing home industries," and they are just those who are most con stantly saying to the newspaper men: "Say, you ought, to put an article in your paper about" whatever they .happen to flunk at the moment will help i heir business or business in general. . 1 have been looking over all of the local newspapers this week, and the conclusion' I have come to is that, though there are a goodly number of business firms hi town, a comparatively few of them are bearing the main' expense of supporting the newspapers and making it pos-. sible for you' to get your paper for 5 cents. Turn About Fair Play "I don't suppose the local business men who do not advertise have ever thought of themselves in the light of "sluckeis." They never stop to think that just as without business there wouldn't be anv newspapers at a popular price, so also YiTtlOUT NEWSPAPERS THERE WOULD RE PRECIOUS LITTLE BUSINESS. Thc'v never slop 'to 1 1 i i i Tc 1 1 1 ;i t" 'o j j c r'; ' i i i ii v h iRV t I id lie w's'-rf papers arc of inestimable value to them, but that if the newspapers depended upon them for support, there wouhint' he any newspapers to use when they wanted to use them. They never think that they are lying back and letting'the oilier fellow do their bit for them. That'?; why I am writing-this. I want the reading and RUYINO public of this com munity to understand it. ' ' . T want thorn, if they place any value upon the ability to buy a local newspaper for 5 cents and if they appreciate 1 he. progress of their comiiuniitv, to make it a point of doing their l.uvintr from THE MEN" WHO PAY FOR THEIR NEWSPAPER, THE MET WHO APE ON THE .101! FOR THE WELFARE OF THE COM MUNITY. O'HIS S Tiir: Fili.ST OF A .SEWS? IF ADVERTISEMENTS OF THE -OBSSitVKK PU-EMSHINK COMPANY".) ' The Red Cross Drug Store The PRESCRIPTION STORE LAW PRACTICE FOR SALE Wv law practice nets me between f),Ut)0 and 10, 000, and I am a United States Commissioner for this district, City Recor der and City Attorney. I have enlisted in the United States navy and must sell my business and report for active duty in eight days. I will dispose of all my ititerests for just what my library and office equip ment is reasonably worth -and part cash if neces sarv. to first applicant. Wire or call on me AT 02CCE. CIIAS. J. SIIELTON, llalfwav, Oregon. 1-7-ot.c )) Has a Light Snow Fall .iOSI'.PIT, Jan. 10. (Special.) Aft er itn almost snowlei'.H holiday week, a lij;hl snow foil about inidnijrht of ill': :i.:rh, and after a day of sunshine tl-.i.i h.td nearly disappeared. Anuthtr boy has ironc to the navy f-o:o J-vpn. His name is Perej Kun itH'.IicT of Hurricane Creek. Percj has been recently attending the Inter m'.jntuin s.hool in Idaho and beside: l.e'!!j: o: the basketball team and Gle. :c'aii, lie had fine prades in his studies Wi'.tio there he took sporitil work t ruv.r.d r.p some of the work which hf s'.ai U -i in Joseph bie:h school. Percy! r.or.y Mantis wish him 'all kinds o lu.k and all hope for his safe return i cola Katcliff visited with her fri. 'id, 'if. Marjorie Watfon, -it the Mnt-nt'S home last week, Miss Uat ciiff i. f. senior in the Enterprise hijrh school.' A nail JcnninfH and "Doc" Cole left Saturday afternoon for I.a Grande, v, here they will visit. Sever:! couple from Joseph at UT.Kf! th- ".',-z;: lianil" d.'.nre in Kn-terori-r? !asL Friday evening. A Rood ii-i i' : i .-ported. Ci l'.",1 W;!M.!i, lli'ibcvt Kevin and 1,l !; ".'! iiairiijt.f.rj of Kntorprbe visited in ,!.?eph durinrf part of their vaca-ti-ii. . - .Tan:rs of Enterprise and M:t I.o.xie Steruh.'.n of Joseph have dc. I ':"! 'h'.t the debate between En (.n'.iiif and Joseph will be held on .l:m...irv !!". T.'.o tr:'.!? will work for each p'.lviol. thereby allowing a debate .tt (.'.ch to vn on tl:nt nieht. On .N'.' V Year's nicht a farev.e'I sur prise i a: cv was piven in honor of (ir. ml T.i.'krr 1 somrt of his friends i.: the Turner home. Games and re-frc-'itiKnts were enjoyed by those p.c.; r,t and nil went home fcclir.g that t'.iey had enjoyed theri3elver:. Shelby (Tub) Jennings, one of Jo seph's soldier boys who is stationed at Camp Lewis, was home on a J'ur lotifrh last week, arriving Wednesday and leaving Saturday. Arthur Hayes made a trip to Enter prise Saturday in his runabout to visit hia wife, who is there atlondin.i: her mother who is sick. Mr. Hayes reports that though the road.-; are bad. his "little car just rambles riirht ilong." "The Whip," the big feature which Aas shown at the People's last week, nail a fine house. The New Year's dance riven by Messrs. Luna and Green was we7! nt '.ended and a fine tirue was enjoyed. School started in Joseph on Wednes !ay, January 2, with a pood attend ance and few sick pupils. The chicken . pox had a chance to die out durinr' , the holidays. The first semester n lend with six weeks' examinatiorr. on Friday, and the new Becmstcr nil1 ! start on the following Monday. Do- bate, basketball, glee club, the annua! ; and class parties and plays wiil be features of the coming s!:mc:itor. G. M. Ryder of Baker was a Jo-fph visitor tho last of the week. A. R. Bodmer, geenral mar..'i: -r of the JlcCully Meiv.tr.lilc Sinrc, is bail: after a business trip in Idako. Last Saturday evening at 8 o'c'oclc a wrestling match was staged in Hour Hall by the J-meph chapter rf !!; Loyal Order of Moose. A small crnv.-.l saw as preliminaries a wres'ling match between Hoy liyman and IVed Maki. both of Joseph. Ma!. in won (he match with one fall, and they also saw an exhibition of holds, five-! by Kinney. Then came the main bout, wherein Paul Kinney of Omr.hn wr.l; to throw Red Hill of Taror.ia twice in half an hour. Kinney failed to do this, thereby losing the match: ho-.v ever, he did throw Hill once in 21! min ute. After the main bout, Kinney "took on" I'm! Makiii, Max Vi':;i,n ;am! A! Ilass, three local men. All : three men were r.'de to stay wiiii it I about ten minutes before kir.r.cv ' threw them. J In a letter to olio of her fricids I fro.u Mirs Kv Utn McCuIiy. it is learned that her brother, iCerinit, I while in a hotr.' in Sale.n, fell down : an (b .-.-.tor shaft on h',3 nock nr..! .head and that br laid unconscious for j .revorai hours, but that he now is tor.i it!. along fire, l.'erinit is a fo: nior Joseph school l.oy and bos nu.ny I frienifr. here who wish for his speedy recovery. Miss Kwidne McCully is at tending Willamette University at Sa lem and according lo the reports made by her friends she is getting along ' fine there and is well liked, as she is a member of the Cirls' Glee club, sev eral societies, the M. K. choir and other orgenk-atioas. Mi.ss McCully is a t 'gradual'- o .Jnsonli High school, and ; her ntanv frienris in Joseph are ail glad that she is doing so nitely. City, Wt.w York," The N'i York t.-w York orfice Inr anyone In the postoffico ia the clearing house for J aui.y, no iijr.ttor where he Is r,t:i all mail Intended for our troops in j tinned. It will be forwarded to him. Europe and for that laaltcr, for all I The go; ermreet has adopted this troops, for once, a letler leaeh-s the) plan as It hi .".bout, tho only one that ran l o satisfactorily carried out ow ing lo thu Bhlft'ns of tho troops. At any lime a letter addressed as abovo will reach Us destitation, barring submarines and accidents. ff 'if $ i- b -i' 'b K" -fr "f -i 4 'b "i- i 'h 4" 4 k 4 fr V 4 Car Washing 5 4;. VULCANIZING REPENTANCE. Sorrow for iin in not ropent art co. Rnponlar.ce ic o great vol ume of duty, and godly sorro-v is but the frcnti-jpicce or t.'.Io pne. It ia the harbinger or In trcciuc('on to it. v 'I V- .s . .. : How to Addles ; smdlci-.v !o Come to us with your Ihe troubles. We repair a!3 makes of tires and all rubber goods. ALL WORK GUARANTEED RnK. U. H. I'a: Otire V, iJf' ri '-1 Eohnenkamp Co. Car Storage ! sponse lo infiri:- iii'iilrits as to how to addifs Irtti :i or tier l:aK.o; to the T boys in C'lMipann s I. ami M, which o. F'.jc yt;.tion-d lo re, the lb ,0:1 1 1 i;ent ' pioid' i il.at t!o nr.100 tvt.d rank 01" the pcrsn 1 as I'aiitr.in. r.ri co-.siit. f.r piiv:;te- !. writi'-n in foil ff.!o-vf t! by the afidie:;1! which. In "Iilnl in- fantry, cara l'ortinaster, Xow Yotlt ; j j f'J; f v J' V" ?' i' 1 1' 'f1 V V i' 'I' V V T V '1" V V V 'f"?"?' 'f 'H"?1 1 it at "-I nn ri o) id vr U lit !t "1 : ill
