THURSDAY, JANUARY 10, 1918
LA GRANDE EVENING OBSERVER
' PAGE FIVE
Publi
ltd
t"SPI
ants:
Country Publishers May Well Take Their Cue From Position Outlined by the Editor of
Connecticut Paper.
a
sua
ifT
slier Of "Our -Town" Sets Down
Some
Help
I4 P& drf3;
AVOID THE SLACKERS, BOOM THE BOOSTERS
Urges Buying Public to Support the Man Who Make Possible the Paper They
- Read So Cheaply.
' '(Auiwieau Press)
;: Norin'au Talcott, t;lie editor of Our Town of Greenwicli,
Connecticut, has ri'publishod some of his editorials, one
of which, here reproduced, deserves the attention of every
country publisher in the United States. Service to home
towa merchants is an important factor in success, and
irken the editor can tell the truth, be interesting and at
tke same time helpful to those who are helpful to him,
k has struck the keynote of correct editorial policy.
' Tkis is what Mr. Talcott has to say regarding his
Merchants:
' .If I should step right out of this printed page and ask
yu suddenly :
"WHO PAID FOR THAT PAPER YOU'RE READ
IN.?" ' 'nMld undoubtedly answer without an instant's
henrbition:
"I paid for it myself. I gave 5 cents for it at the news
dealer's" or "I paid $8 in advance to receive it for
Jr.",
ftnd you would be speaking perfectly sincerely and
truthfully from your point of view.
. But as a matter of fact, you would be all wrong. The
5 cents you pay for this paper is only a small part of
it eost.
"Every copy of our paper that. is printed costs any
where from 20 cents to :Vi cents. The 5 cents you pay
hardiy covers the cost of the white paper it is printed on.
.."Ho-hum!" I can hear you saying. "The editor must
b a sort of philanthropist to sell for 5 cents something
tkat coat him 20 cents!"
$T; the editor is not a philanthropist, lie doesn't pay
the cost at all. ' "
Who does pay the cost, then?
V The merchants of our town, just as the merchants of
every town and city of the country pay for the papers
that appear in their communities.
The Merchants' Service
, You never thought of that, did you? Well, that is
one of the things the merchants of your town do for you,
that you never notice, ;my inure than you notice that they
j)ay for a big portion of your pavements and street lights
and a dozen other iiupwn oments. It is one more reason
why you should support them instead of going elsewhere
to do your buying. THEY make it possible for you to
have newspapers at a practical price.
Now, it is perfectly conceivable that you do not un
reservedly admire the newspapers of your town or news
papers in general. Very likely you feel that if yotiivei e
an editor you would do a whole lot different and better.
Rut did you ever stop to think what would happen if
we did not have any newspapers'?
If we did Hot, the average man would lie the most
ignorant creature you can imagine. lie would not know
what was going on in his town or his country or in the
world. .Freedom and democracy would disappear from
the face of the- earth, for of all the forces that go to keep
society free and law abiding, publicity is the greatest.
"A Pieca in the Paper" .
No iui'lueiice is as great in preserving public morals.
.Neither conscience nor the laws nor any other agency has
so much to do with controlling your actions as the thought
of what your neighbors will think whon'they hear or read
that you have done this or that.
"And when it comes to the acts of rulers or officials,
the best of tliein would become; tyrants if it were not for
the healthy criticism and publicity of the newspapers.
T'hat is your court of last resort when you receive ill
treatment and cannot" get redress? What do you say,
then ? Why, you sav:
"I'LL PUT A !MI.V!:: IN THE PAPER!'-'
And it is your merchant Uiat makes this possible, it
is he who bears the burden ij .expense without cvtsr think
ing of it..,. lie. paysjur.it whenever he publishes an adve.r-,
lisenseut, and thus he fulfills' a -very important public duty.
Wait a moment! ,
1 said that the merchants of this town paid for the
newspaper of the community.
I made a mistake. I should have said that SOME of
the merchants pay for theiii. Those merchants who ad
vertise in the local papers do it.
"There are some 'who do not assist in this Very impor
tant public service. They regard advertising from a very
small and narrow viewpoint. They don't ston to think
what a community without newspapers would he. They
think they can get along without doitu.r their bit and vet
your trade just the same. They make the other merchant
do it, and they rc;p a share of the results.
A Lot of Slackers
Now, just pause a moment -and note who the principal
advertisers in our local newspapers are.
Are they not just the same men who are ALWAYS
to bo relied on to help bear the burden of any public im
provement? Think it over.
Just at present there are a good many merchants who .
think they are wise in not advertising, although usually
they're those who cry most loudly about patronizing home
industries," and they are just those who are most con
stantly saying to the newspaper men:
"Say, you ought, to put an article in your paper about"
whatever they .happen to flunk at the moment will help
i heir business or business in general. .
1 have been looking over all of the local newspapers
this week, and the conclusion' I have come to is that,
though there are a goodly number of business firms hi
town, a comparatively few of them are bearing the main'
expense of supporting the newspapers and making it pos-.
sible for you' to get your paper for 5 cents.
Turn About Fair Play
"I don't suppose the local business men who do not
advertise have ever thought of themselves in the light of
"sluckeis." They never stop to think that just as without
business there wouldn't be anv newspapers at a popular
price, so also YiTtlOUT NEWSPAPERS THERE
WOULD RE PRECIOUS LITTLE BUSINESS.
Thc'v never slop 'to 1 1 i i i Tc 1 1 1 ;i t" 'o j j c r'; ' i i i ii v h iRV t I id lie w's'-rf
papers arc of inestimable value to them, but that if the
newspapers depended upon them for support, there
wouhint' he any newspapers to use when they wanted
to use them. They never think that they are lying back
and letting'the oilier fellow do their bit for them.
That'?; why I am writing-this.
I want the reading and RUYINO public of this com
munity to understand it. ' ' .
T want thorn, if they place any value upon the ability
to buy a local newspaper for 5 cents and if they appreciate
1 he. progress of their comiiuniitv, to make it a point of
doing their l.uvintr from THE MEN" WHO PAY FOR
THEIR NEWSPAPER, THE MET WHO APE ON
THE .101! FOR THE WELFARE OF THE COM
MUNITY. O'HIS S Tiir: Fili.ST OF A .SEWS? IF ADVERTISEMENTS OF THE
-OBSSitVKK PU-EMSHINK COMPANY".) '
The Red Cross
Drug Store
The
PRESCRIPTION
STORE
LAW PRACTICE
FOR SALE
Wv law practice nets me
between f),Ut)0 and 10,
000, and I am a United
States Commissioner for
this district, City Recor
der and City Attorney.
I have enlisted in the
United States navy and
must sell my business and
report for active duty in
eight days.
I will dispose of all my
ititerests for just what my
library and office equip
ment is reasonably worth
-and part cash if neces
sarv. to first applicant.
Wire or call on me AT
02CCE.
CIIAS. J. SIIELTON,
llalfwav, Oregon.
1-7-ot.c
)) Has a
Light Snow Fall
.iOSI'.PIT, Jan. 10. (Special.) Aft
er itn almost snowlei'.H holiday week,
a lij;hl snow foil about inidnijrht of
ill': :i.:rh, and after a day of sunshine
tl-.i.i h.td nearly disappeared.
Anuthtr boy has ironc to the navy
f-o:o J-vpn. His name is Perej
Kun itH'.IicT of Hurricane Creek. Percj
has been recently attending the Inter
m'.jntuin s.hool in Idaho and beside:
l.e'!!j: o: the basketball team and Gle.
:c'aii, lie had fine prades in his studies
Wi'.tio there he took sporitil work t
ruv.r.d r.p some of the work which hf
s'.ai U -i in Joseph bie:h school. Percy!
r.or.y Mantis wish him 'all kinds o
lu.k and all hope for his safe return
i cola Katcliff visited with her
fri. 'id, 'if. Marjorie Watfon, -it the
Mnt-nt'S home last week, Miss Uat
ciiff i. f. senior in the Enterprise
hijrh school.'
A nail JcnninfH and "Doc" Cole left
Saturday afternoon for I.a Grande,
v, here they will visit.
Sever:! couple from Joseph at
UT.Kf! th- ".',-z;: lianil" d.'.nre in Kn-terori-r?
!asL Friday evening. A Rood
ii-i i' : i .-ported.
Ci l'.",1 W;!M.!i, lli'ibcvt Kevin and
1,l !; ".'! iiairiijt.f.rj of Kntorprbe visited
in ,!.?eph durinrf part of their vaca-ti-ii.
. - .Tan:rs of Enterprise and
M:t I.o.xie Steruh.'.n of Joseph have
dc. I ':"! 'h'.t the debate between En
(.n'.iiif and Joseph will be held on
.l:m...irv !!". T.'.o tr:'.!? will work for
each p'.lviol. thereby allowing a debate
.tt (.'.ch to vn on tl:nt nieht.
On .N'.' V Year's nicht a farev.e'I sur
prise i a: cv was piven in honor of
(ir. ml T.i.'krr 1 somrt of his friends
i.: the Turner home. Games and re-frc-'itiKnts
were enjoyed by those
p.c.;
r,t and nil went home fcclir.g that
t'.iey had enjoyed theri3elver:.
Shelby (Tub) Jennings, one of Jo
seph's soldier boys who is stationed
at Camp Lewis, was home on a J'ur
lotifrh last week, arriving Wednesday
and leaving Saturday.
Arthur Hayes made a trip to Enter
prise Saturday in his runabout to
visit hia wife, who is there atlondin.i:
her mother who is sick. Mr. Hayes
reports that though the road.-; are bad.
his "little car just rambles riirht
ilong."
"The Whip," the big feature which
Aas shown at the People's last week,
nail a fine house.
The New Year's dance riven by
Messrs. Luna and Green was we7! nt
'.ended and a fine tirue was enjoyed.
School started in Joseph on Wednes
!ay, January 2, with a pood attend
ance and few sick pupils. The chicken
. pox had a chance to die out durinr'
, the holidays. The first semester n
lend with six weeks' examinatiorr. on
Friday, and the new Becmstcr nil1
! start on the following Monday. Do-
bate, basketball, glee club, the annua!
; and class parties and plays wiil be
features of the coming s!:mc:itor.
G. M. Ryder of Baker was a Jo-fph
visitor tho last of the week.
A. R. Bodmer, geenral mar..'i: -r of
the JlcCully Meiv.tr.lilc Sinrc, is bail:
after a business trip in Idako.
Last Saturday evening at 8 o'c'oclc
a wrestling match was staged in Hour
Hall by the J-meph chapter rf !!;
Loyal Order of Moose. A small crnv.-.l
saw as preliminaries a wres'ling
match between Hoy liyman and IVed
Maki. both of Joseph. Ma!. in won (he
match with one fall, and they also
saw an exhibition of holds, five-! by
Kinney. Then came the main bout,
wherein Paul Kinney of Omr.hn wr.l;
to throw Red Hill of Taror.ia twice in
half an hour. Kinney failed to do
this, thereby losing the match: ho-.v
ever, he did throw Hill once in 21! min
ute. After the main bout, Kinney
"took on" I'm! Makiii, Max Vi':;i,n
;am! A! Ilass, three local men. All
: three men were r.'de to stay wiiii it
I about ten minutes before kir.r.cv
' threw them.
J In a letter to olio of her fricids
I fro.u Mirs Kv Utn McCuIiy. it is
learned that her brother, iCerinit,
I while in a hotr.' in Sale.n, fell down
: an (b .-.-.tor shaft on h',3 nock nr..!
.head and that br laid unconscious for j
.revorai hours, but that he now is tor.i
it!. along fire, l.'erinit is a fo: nior
Joseph school l.oy and bos nu.ny
I frienifr. here who wish for his speedy
recovery. Miss Kwidne McCully is at
tending Willamette University at Sa
lem and according lo the reports made
by her friends she is getting along
' fine there and is well liked, as she is
a member of the Cirls' Glee club, sev
eral societies, the M. K. choir and other
orgenk-atioas. Mi.ss McCully is a t
'gradual'- o .Jnsonli High school, and ;
her ntanv frienris in Joseph are ail
glad that she is doing so nitely.
City, Wt.w York," The N'i York t.-w York orfice Inr anyone In the
postoffico ia the clearing house for J aui.y, no iijr.ttor where he Is r,t:i
all mail Intended for our troops in j tinned. It will be forwarded to him.
Europe and for that laaltcr, for all I The go; ermreet has adopted this
troops, for once, a letler leaeh-s the) plan as It hi .".bout, tho only one that
ran l o satisfactorily carried out ow
ing lo thu Bhlft'ns of tho troops. At
any lime a letter addressed as abovo
will reach Us destitation, barring
submarines and accidents.
ff 'if $ i- b -i' 'b K" -fr "f -i 4 'b "i- i 'h 4" 4 k 4 fr V
4
Car Washing
5
4;.
VULCANIZING
REPENTANCE.
Sorrow for iin in not ropent
art co. Rnponlar.ce ic o great vol
ume of duty, and godly sorro-v
is but the frcnti-jpicce or t.'.Io
pne. It ia the harbinger or In
trcciuc('on to it.
v
'I V- .s . .. :
How to Addles ; smdlci-.v !o
Come to us with your
Ihe troubles. We repair
a!3 makes of tires and
all rubber goods.
ALL WORK GUARANTEED
RnK. U. H. I'a: Otire
V,
iJf'
ri '-1
Eohnenkamp Co.
Car Storage
!
sponse lo infiri:- iii'iilrits as to how
to addifs Irtti :i or tier l:aK.o; to the T
boys in C'lMipann s I. ami M, which o.
F'.jc yt;.tion-d lo re, the lb ,0:1 1 1 i;ent '
pioid' i il.at t!o nr.100 tvt.d rank 01"
the pcrsn 1 as I'aiitr.in. r.ri co-.siit. f.r
piiv:;te- !. writi'-n in foil ff.!o-vf t!
by the afidie:;1! which. In "Iilnl in-
fantry, cara l'ortinaster, Xow Yotlt ; j j f'J; f v J' V" ?' i' 1 1' 'f1 V V i' 'I' V V T V '1" V V V 'f"?"?' 'f 'H"?1 1
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