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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (April 13, 1916)
THURSDAY, APRIL 13, 1916. LA GRANDE EVENING OBSERVER SECTION TWO THE 5th SEMI-ANNUAL PRICE LIST FROM F5 Also Announcing the Opening of 42 New J. C. Penny Co. Inc. Stores This Month-Making in all-1 25 Big Busy Stores IN 125 DIFFERENT CITIES IN 17 WESTERN ST ATES These stores are all linked together as one They buy as one individual store for many different styles of people no other "collection of merchants, " "one-store merchants", ii' "chain of stores" enjoy the quantity buying prices The J. 0. Penney Co.' Syndicate receives from the manufacturing centers. , The results are the larger we grow the more stoves we have the more goods we buy the greater the opportunity the cheaper the price (and yet quality must be up to the J. C. Penny Syndicate standard) the more money you save on your purchases when buy ing here. Even now in many, many cases we are. selling you merchandise for less than we did last year. ' - - : ' .' : TO THE PEOPLE OUTSIDE OF TOWN Remember this is your store We want you to feel at home any time you enter Take your time in shopping even tho' we are always busy you'll always find somebody to wait on you. These savings are your savings We buy this merchandise to meet your needs and your approval. TO THOSE WHO CAN'T COME TO TOWN Send" your mail orders don't forget we are f per cent under all mail-order houses We prove it 15c sure and enclose pivstage enough for package. . SAVE THIS PRICE SHEET AND READ EVERY ITEM several times. It will make you dollars every day. KEEP, IT FOR FUTURE USE. One price to all We have no special sales Every Day i Bargain day at The United Store your smallest child can buy here as cheaply as you We carry no old goods over Our low prices turn the goods diiring season. THE FOLLOWING IS TAKEN FROM THE NEW YORK JOURNAL OF COMMERCE AND COMMERCIAL BULLETIN: - "The Golden Rule Syndicate of Buyers doing business in seventeen west ern and middle western abates, are at their offices at the Broadway Central Hotel in this city. TheHe gentlemen buying for their various stores are heavy users of merchandise and their purchases are largely sought for by the largest and best manufacturers of the East, owing to their immense outlet. " " "These stores do an aggregate of five million dollars annually, and are rated in the mercantile agencies as being one of the strongest organizations in the country. In view of this their trade is very desirable, and they as buyers are regarded as experts in their line. They are entitled to buy their merchandise very much iower than the ordinary merchant, in fact are considered to be on a 'STRICTLY JOBBING BUSINESS.' The buying power they possess gives them a wonderful advantage over their competi tors and the growth of this wonderful organization clearly demonstrates its stability and strength." ' ' .' PrpnarA far Snnnor arm Factpr A M. VMJl V A VP J. tSJL MmJky UI1U KHItVl Now at The United Store . i . ... . , Where Quality, up to the' Minute Styles and Rock Bottom Prices Prevail LADIES' SUITS As you see them on the screen or in your magazine, and, always priced below all competition even below all mail-order houses Our New York Buyers are sending them out as fast as the new styles are shown. Every garment bought since the Spring sea eon started so you could have the newest- Being bought for 125 stores and sold for cash means money saved for you. $9.90. $12.50 $14.75 $16.50 $18.50 $22.50 $2 4.75 LADIES' COATS Just, as you see them pictured in your latest fashion magazines $4.98, $5.90, $6.90, $7.90 $8.90. $9.90, $12.50 White Chinchillas $8.90, $9.90, $12.50 Silk Coats, black or navy ...$9.90, $12.50, $14.75, $16.50 $19.50 Rain Coats, mbberized, Gaber dines, TJalmaeans or I'almoralls $3.98, $4.9S, $6.90, $8.90. $9.90, 12.50. $14.75 GIRL'S SPRING . HATS The daintiest lot of ideas you ever saw in one store. New styles, new coloi-s .49, 69, 98?, $1.49, $1.98, $2.98 WAISTS New Styles and color effects in lnwns and Voiles, all sizes up to 52. . . . .' 98 Plaki, Silks, Crepe do Chines, Georgette Cropo, and new Chiffon Waists $1.98. $2.98 $3.98 $4.50 $4.9S ... ' . . ... Middies, the newest designs . -....89 98 CORSETS The Celebrated Crown Corsets a trial cu stomer is always a constant customer try one " Girls Ferris Waists 49, QQ, Qgf Girls1 Crown Corsets 98" fancy Rep Corsets . . '. 98? Nursing Corsets ,. . 98 Maternity Corsets ..... . i ....... .Qg4 Lace Front Corsets. $1.49, $1.98 Ail Styles Ladies' Corsets, elastic sides V.- 98 $1.49 $1.98 $2.49- $2.98 GIRL'S RAIN COATS All styles ......$1.98, $2.98, $3.98 Cape styles, red or blue 98 LADIES' AUTO CAPS With or without goggles, or with or without veils. All col ors, newest shapes ..... 49?, 69?, 98?, $1.49 Girls Auto Caps 49?, 98" LADIES' STREET SKIRTS All wool, all styles, plain or faney $2.98, $3.98, $4.98, $5.90, $6.90 Silk Styles ,all blacks c o no at 4 no eec on p..co, p-.co, tpt.v J.I.J .Hiding Skirts, of khaki $1.98, $2.98 Walking Skirts, of khaki .'. 98?, $1.49, $1.98 White Wash Skirts (to be shown later 98?, $1.49, $1.98. $2.98 t U t'i "a tTT-. i Li HOISERY Infants' Caslunere Hose, a big 25c value ; InfantR' Cotton Hose, mercerized, 2 for , . Girls' Fine Ribbed Lisle Hose, 2 for Girls' Fine Ribbed Whitlcather Hose, a pair Boys' Boy Ribbed Stockings, a pair 10. 12 Ladies' Cotton Hose, Burson styles .. .5, JOS !212? 15S Indies'; Black or White Silk Boot Hose ; Ladies Fast Black Silk Stockings Ladies' Fancy Colored Silk Stocking's . .- 'i-2? 18? 49 19 25t 25? 10? 18? 25? 25? 98? 49? L. D. S. GARMENTS Carrying the stamp of approval of the President: Light weight, plain white Lisle weights, white or Ecru Medium Heavy Weights, white or Ecru 69? 98? 98 PETTICOATS In Messaline Silks, Changeable Taffeta Silks, Jersey Tops, Striped Taffetas and Plain $1.98 $2.49 $2.98. $3.49 $3.9S 49?' 98? Colors all new styles Sateen Petticoats, full size TOWELS - Turkish Towels, extra large sizes, heavy weights, a (pair 49? Medium Sizes, a pair 39 Lighter Weights, a pair -25? Huck Towels, all sizes, each 5?. 10S 121 2?. 15?. 25? Linen Towels 25?' 49?' 69? Crash Toweling 813S 10S 121 -2?. 18? TOWELING Stevens Crash 813S 10? 1212 15? Huck Toweling , 10?. 12 12? 15? 19? Turk Toweling .-15, 19, 23? Linen Toweling . .05, 39, 49 Regular Toweling 5S 6118136 10 GLOVES FOR SPRING AND RASTER Plain Black or White Silk Gloves, all lengths 49. 69-98 Plain Black or White Lisle Gloves 25? 49 White Gloves, black stiu-hing 49. 69 98 Simmons Kid Gloves .' Qgf, $1.49- $1.98