THURSDAY, APRIL 13, 1916.
LA GRANDE EVENING OBSERVER
SECTION TWO
THE 5th SEMI-ANNUAL PRICE LIST FROM
F5
Also Announcing the Opening of 42 New J. C. Penny Co. Inc. Stores This Month-Making
in all-1 25 Big Busy Stores
IN 125 DIFFERENT CITIES IN 17 WESTERN ST ATES These stores are all linked together as one They buy as one individual store for many different
styles of people no other "collection of merchants, " "one-store merchants", ii' "chain of stores" enjoy the quantity buying prices The J. 0. Penney Co.'
Syndicate receives from the manufacturing centers. , The results are the larger we grow the more stoves we have the more goods we buy the greater the
opportunity the cheaper the price (and yet quality must be up to the J. C. Penny Syndicate standard) the more money you save on your purchases when buy
ing here. Even now in many, many cases we are. selling you merchandise for less than we did last year. ' - - : ' .' :
TO THE PEOPLE OUTSIDE OF TOWN Remember this is your store We want you to feel at home
any time you enter Take your time in shopping even tho' we are always busy you'll always find
somebody to wait on you. These savings are your savings We buy this merchandise to meet your
needs and your approval.
TO THOSE WHO CAN'T COME TO TOWN Send" your mail orders don't forget we are f per cent
under all mail-order houses We prove it 15c sure and enclose pivstage enough for package. .
SAVE THIS PRICE SHEET AND READ EVERY ITEM several times. It will make you dollars
every day. KEEP, IT FOR FUTURE USE. One price to all We have no special sales Every Day
i Bargain day at The United Store your smallest child can buy here as cheaply as you We carry
no old goods over Our low prices turn the goods diiring season.
THE FOLLOWING IS TAKEN FROM THE NEW YORK JOURNAL OF
COMMERCE AND COMMERCIAL BULLETIN:
- "The Golden Rule Syndicate of Buyers doing business in seventeen west
ern and middle western abates, are at their offices at the Broadway Central
Hotel in this city. TheHe gentlemen buying for their various stores are
heavy users of merchandise and their purchases are largely sought for by
the largest and best manufacturers of the East, owing to their immense
outlet. " "
"These stores do an aggregate of five million dollars annually, and are
rated in the mercantile agencies as being one of the strongest organizations
in the country. In view of this their trade is very desirable, and they as
buyers are regarded as experts in their line. They are entitled to buy their
merchandise very much iower than the ordinary merchant, in fact are
considered to be on a 'STRICTLY JOBBING BUSINESS.' The buying
power they possess gives them a wonderful advantage over their competi
tors and the growth of this wonderful organization clearly demonstrates
its stability and strength." ' ' .'
PrpnarA far Snnnor arm Factpr
A M. VMJl V A VP J. tSJL MmJky UI1U KHItVl
Now at The United Store
. i . ... . ,
Where Quality, up to the'
Minute Styles and Rock
Bottom Prices Prevail
LADIES' SUITS
As you see them on the screen or in your magazine, and, always
priced below all competition even below all mail-order houses
Our New York Buyers are sending them out as fast as the new
styles are shown. Every garment bought since the Spring sea
eon started so you could have the newest- Being bought for 125
stores and sold for cash means money saved for you.
$9.90. $12.50 $14.75 $16.50 $18.50 $22.50 $2 4.75
LADIES' COATS
Just, as you see them pictured in
your latest fashion magazines
$4.98, $5.90, $6.90, $7.90
$8.90. $9.90, $12.50
White Chinchillas
$8.90, $9.90, $12.50
Silk Coats, black or navy ...$9.90,
$12.50, $14.75, $16.50 $19.50
Rain Coats, mbberized, Gaber
dines, TJalmaeans or I'almoralls
$3.98, $4.9S, $6.90, $8.90.
$9.90, 12.50. $14.75
GIRL'S SPRING
. HATS
The daintiest lot of ideas you
ever saw in one store. New
styles, new coloi-s .49, 69,
98?, $1.49, $1.98, $2.98
WAISTS
New Styles and color effects in lnwns and Voiles,
all sizes up to 52. . . . .' 98
Plaki, Silks, Crepe do Chines, Georgette Cropo, and
new Chiffon Waists
$1.98. $2.98 $3.98 $4.50
$4.9S ... ' . . ...
Middies, the newest designs . -....89 98
CORSETS
The Celebrated Crown Corsets a trial cu stomer is always a constant customer
try one "
Girls Ferris Waists 49, QQ, Qgf
Girls1 Crown Corsets 98"
fancy Rep Corsets . . '. 98?
Nursing Corsets ,. . 98
Maternity Corsets ..... . i ....... .Qg4
Lace Front Corsets. $1.49, $1.98
Ail Styles Ladies' Corsets, elastic
sides V.- 98
$1.49 $1.98 $2.49- $2.98
GIRL'S RAIN COATS
All styles ......$1.98, $2.98, $3.98
Cape styles, red or blue 98
LADIES' AUTO
CAPS
With or without goggles, or
with or without veils. All col
ors, newest shapes .....
49?, 69?, 98?, $1.49
Girls Auto Caps 49?, 98"
LADIES' STREET SKIRTS
All wool, all styles, plain or faney
$2.98, $3.98, $4.98, $5.90,
$6.90
Silk Styles ,all blacks
c o no at 4 no eec on
p..co, p-.co, tpt.v J.I.J
.Hiding Skirts, of khaki
$1.98, $2.98
Walking Skirts, of khaki .'.
98?, $1.49, $1.98
White Wash Skirts (to be shown
later 98?, $1.49, $1.98. $2.98
t U t'i "a tTT-. i Li
HOISERY
Infants' Caslunere Hose, a big 25c value ;
InfantR' Cotton Hose, mercerized, 2 for , .
Girls' Fine Ribbed Lisle Hose, 2 for
Girls' Fine Ribbed Whitlcather Hose, a pair
Boys' Boy Ribbed Stockings, a pair 10. 12
Ladies' Cotton Hose, Burson styles .. .5, JOS !212? 15S
Indies'; Black or White Silk Boot Hose ;
Ladies Fast Black Silk Stockings
Ladies' Fancy Colored Silk Stocking's . .-
'i-2?
18?
49
19
25t
25?
10?
18?
25?
25?
98?
49?
L. D. S. GARMENTS
Carrying the stamp of approval of the President:
Light weight, plain white
Lisle weights, white or Ecru
Medium Heavy Weights, white or Ecru
69?
98?
98
PETTICOATS
In Messaline Silks, Changeable Taffeta Silks, Jersey Tops, Striped Taffetas and Plain
$1.98 $2.49 $2.98. $3.49 $3.9S
49?' 98?
Colors all new styles
Sateen Petticoats, full size
TOWELS -
Turkish Towels, extra large sizes, heavy
weights, a (pair 49?
Medium Sizes, a pair 39
Lighter Weights, a pair -25?
Huck Towels, all sizes, each
5?. 10S 121 2?. 15?. 25?
Linen Towels 25?' 49?' 69?
Crash Toweling
813S 10S 121 -2?. 18?
TOWELING
Stevens Crash
813S 10? 1212 15?
Huck Toweling ,
10?. 12 12? 15? 19?
Turk Toweling .-15, 19, 23?
Linen Toweling . .05, 39, 49
Regular Toweling
5S 6118136 10
GLOVES
FOR SPRING AND RASTER
Plain Black or White Silk Gloves, all lengths 49. 69-98
Plain Black or White Lisle Gloves 25? 49
White Gloves, black stiu-hing 49. 69 98
Simmons Kid Gloves .' Qgf, $1.49- $1.98