La Grande evening observer., January 13, 1915, Image 3

LA GRANDE EVENING 0E3ERVER
)
COLORADO'S NEW GOVERNOR WHOM .COUNTRY WILL WATCH.
stora ud Bock'i' mtt mukit.i Jf1" lGre
smaM black nunt. eontsJnin a hv C0" "P Buffalo,
Foster-Milburn
N. Y Adv.
: -.Try This for Nearalgia
Thousands of people keep on suf
fering 'with' Neuralgia beeauae they do
not know what to do for it Neuralgia
is a pain In the nerves, What yoa
want to do ia to soothe the nerve
Hself. Apply Sloan's Liniment to the
surface over the painful part do not
rub it in. f'-n'a LZ-'-wt
tratoa very ,Jy to w. , , ..
tated nerve and allays the in?:.-.'
Get a bottle of loan's Ua. ' -U t.
26 cents of any drw-'st an1 iave
in the house aninat Cok's ,, ai .
Swollen Joktta, Lumbago, t3atfca M .
like ailmeaU. Your money back k .
not aatlaJled but it dna Mm mlmAst v
and mm small change. Keep the
change and return the key to Dr.
Starba. , 1 It tf.
The account ol the Geo. A. Ander
son company are dm and payable to
M. V. Mefford who has offices fat the
former location of the company in
the Gardinier bniWlng Adv.
IN PENDLETON.
Statements of Pendleton Citizens Art !
instant relief .
Always of Interest to Our Readers.
Bad Cold Quickly Broken Up.
WEDNESDAY, JANUARY 13, J915.
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MO 3il
AW- I I
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?f r I t ;;!:
Lr.'K''TJ Mr.. Martha WUcox. Gowanda. N
as those of our own town, and we are writaa "I first used Chamber.
naturally, interested to read of hap-. Iain's Cough Hemey about eight
nenings there. The following report years ago. At that time I had hard
lwtfswi r
men and women here i La Grande. H proved to be Just what I needed.
William McGregor, prop, blacksmith It broke up the cold in a few days,
shop, 711 LiUeth St., Pendleton, Ore., and the cough entirely disappeared, I
suSenly
couldn't bend tp - back to shoe a horse. J00 1 ved through Wsing this
The kidney secretions were filled with medicine, and all who have used it
sediment and painful in passage. I-apeak of it in the highest terms."
ro'Li1''0""1 at 'A1 my iack;ObUinaWe everywhere.Adv. :
was lame aj)d sore. One of my fam- , .. , . .. ... , -,
uy who had been cured of kidney
. - E. XISSLAND,
. Plasterer and Contractor..
Cement work of all kinds, Foun- e)
datlona and Flu construction.
Cement 4lock a specialty. Gill
and see these blocks at E. C.
DavU' Marble Shop. Phone Red 4
871.' ,
FARM tonus
RtMsonible Rk$
SECURITY LAMP 6 SAVTCSS
COMPANY
l Grind, Oregon
tmuhlA her rUOHa aVM... Dill. nM
wvswsv KIT Wlt O niUIIVj' A ltlO S- I . . - a' a
y- a no accoumia ox ina Aieo. a, Anaor
son comranv ar du And nnvAbla to
me and I was able to work all day MvV, Mefford who has offices in the
with ease. My : health is fine now 'ormr i?0!0? Sj. th companjr in
onj mn v,ou tl .i the .Gardinier buildinor. Adv. . '
i Price 50c. at all riaalAra. Don't' . 1 2 tf .
(simply ask for a kidney remody-Hret I
uoaa a Aianey mis uie same mat
Read the advertisements too.
D. R FONG MEDICINE CO.
CHINESE COOT AND HERB REKEDIE31
Cure Bodily Diteues With Root and Herb Treatment ! ,
Phone 762 Free ConaulUtlon La Grand
1412 Adams Ave. Ore. j
Governor G. A. Carlson of Colora
do, will be watched ovor the country
by labor organizations and capitalists
anxious about the great , coal Strike.
What some person - have called civil
-war has existed in Colorado for sev
eral months in the fight between the
mine owners and their employees.
Federal troops . have put down dis
order, but they were sent to the state
only because the militia was' unable
to cope with the situation and , the
governor did not seem able to compel
them. The new governor will be
given a chance to see what he can do.
If he is able to handle the situation
federal .troops will have nothing to
do,
J
LIBRARY
HAS
ID BIG Ml
PAST YEAR HAS SEEN MUCH IN
: TEREST.
ew Year Starts Off With Record
" break Week in Attendance.
La Grande's public library is freely
used. Such a fact becomes clear when
: persual is given to the annual report
of the librarian, Miss Ivs Emily Head.
During the year there were circulated
15,800 books and the . yearly attend
ance was 23,389. ' The largest circu
lation of tile year .was in 'January
when 1657 books were taken out and
the attendance was 2585. . ;
On the heels of this splendid show
ing come . sighs of an even greater
"record . the coming . year. Last week
saw the largest circulation in the his
tory of this library, avers Miss Head.
There were 644 books checked out for
reading purposes... MSie attendance
during that week was 820.
Want Adsl
YEARS AGO the crier an-
nouneed the auctin sale then
came the hand bills . and
their "hit or miss" results
. today the effective way is
the Want Ads they hit the
mark. That' what counts.
'" (From the Saturday Evening Post's Advertising Section.) "
A Story of Public Service
MODERN Steam heated rooms and
apartments for rent 1606 Wash
Ave. 12 21 Imp.
FOR SALE A good jersey milk cow,
inquire 1202 Corner Sixth and G
avenue. ''. 1 12 tf,
FOR SALE Good potatoes for fam
ily use 65c per sack, our well sort
ed potatoes $1.00 per sack deliver
ed. . .. v ,. ...
. La Grande Investment Co.
1 12 12t.
Read the advertisements, too.
GRAY HI DAPK
It's Grandmother's recipe to bring
color, lustre and thickness to hair
. when faded, streaked or gray.
MILK COWS FOR SALE Frank
McKennon. Phone Home Ind. 25x2.
. 1 12 6t
FORRENT Two' nicely furnished
housekeeping rooms with bath. Two
blocks from center of town. Phone
Black 3901 or 1512 Adams Ave.
12 24 tf.
WANTED To buy
Phone Black 962.
young calves.
1 12 6tp.
Thai beautiful,-, even shade of dark,
glassy hair can only be had by brewing
a mixture of Sage lea and. Sulphur.
Your hair is your charm. ' It makes or
nars the face. Whan it fades, turns
gray, streaked and looks dry,' wispy and
eraggly, just an application or two of
Sage nd Sulphur enhances its appear
ance a hundredfold.
Dont bother to prepare the tonic; you
can get from any drug store a SO cent
bottle of "Wyeth's Sage and Sulphur
Hair Remedy," ready to use. This can
always be depended upon to bring back'
the natural color, thkknees and lustre
of your hair and remove dandruff, stop
scalp itching and falling hair. .
Everybody uses "Wyeth's" Sage and
Sulphur because it darkens so naturally
and evenly that nobody can tell it has
been applied. You simply dampen a
sponge or soft brush with it and draw
this throiurh the hair, talcing one small
strand at a time; by morning the gray
hair has disappeared, and after another
application it besomea beautifully dark
WANTED Boarders, with or win
out rooms. Very close in. 1620
Sixth street, opposite Bapti,'
Church. Mrs. Etta Wines. '
12 26 Imp
FOR RENT Housekeeping rooms.
Red 962. ll-3tf '
For Sale Five dozen Leghorn pul
lets. Main 87. : 2-6-tf.
SALESMEN WANTED To sell our
fruit and ornamental nursery stock,
roses, shrubbery, etc; exclusive ter
ritory; liberal cash advance week
ly on orders; Free outfit
Yakima & Columbia River Nurs-
. ; ery Co., .'.
North Yakima, Wash.
' 1 7 6t
FOR RENT Five room modern
; house, good location. Ask Geo. W.
Perry. Perry, Oregon. 19 6t.
WANTED Work by first class car
penter, satisfaction guaranteed
will work reasonable. , Need
money. Box 134.
the
1 9 4tn.
FOR RENT Five room modem cot
tage. Apply F. W. Pattison. 1 9 tf .
SOME people believe that advertising merely takes
business away from one man and hands it to his ;
competitor.'' They think that if everybody stopped
advertising, business would , go on just the same, aad
things would be cheaper.
V It sounda plausible. But it is not true., . ;
. Advertising is, of course, much used as a contpoti-
tive weapon, and a very powerful one. Any method of .
soiling advertising, . show windows, clerks, f travelia
' men gets business that without the selliing effort would
have gone to some other firm. Most of us believe that
competition is a good thing.' It keeps down prices. ' It
keeps up quality. It makes business men more eager
to give the public good service. Any economical method
of competition ought therefore to be regarded as of ben
efit to the public. f ; And the economy of advertising
-purely as a competitive method has been so clearly dem
onstrated in many industries over a period of years that
it need not be discussed here.
The main question, however, is: What does advertis
ing do besides stimulate competition?
As a matter of fact, its chief use lies entirely beyoad.
It; creates new warkete, new demands, new desires. It
.'makes possible new products, new ways of doing Mtiegfi, ,
.a belter national life.
possible by using small electric motors In their shops
found outthrough advertising. Local march ants were
shown the increased trade that they could get by having
their stores better lighted. Electric signs were popatar
iised. n v -
What Happened?
The Story
In one of our large cities, a few years ago, fifty-oae
per cent of the stock of the local gas and electric com
pany was acquired by a national public-service organ
ization. 'The way the new management went about
its job sent thrills of apprehension through the minority
stockohlders, who were local citizens. The dividends
paid the year before had amounted to $14,000. Immedi
ately the new board cut the price of both gas and elec
tricity. Figures showed that, with the same consump
tion as the year before, the total dividends, at the new -rates
would be only $4,000. .
But there lay the difference : The consumption '
was not going to be the same. The company began a
strong campaign of advertising. To the local stockhold
ers this seemed ruinous folly. They reasoned, "Have
we not a complete monopoly? We control, exclusive
franchises on both gas and electricity. Why in the
world should we spend money to advertise whea we
have 'em both coming and going?" '
No Competitors
If ever a ease existed where advertising solely for
competitive purposes would have been absolutely futile,
this was it. The company certainly had the city both
coming and going. But . the answer was, "We are not
going to spend money in advertising. We are going to
invest money in advertising."
Half pages began to appear in the newspapers. . In
the course of a year the gas and electric company used
more space than any of the department stores, which,,
of course had been up to that time the heaviest ad
vertisers in 'the city. ' ;
.Cooking schools to show women the merits of the
gas range were installed and advertised. Men who
had never thought of the saving of labor and expense
VTfae first year the advertising sold seven cariotds of
gas stoves. It sold gas heaters, irons, fixtures and aovel
ties. It put up electric signs and ornamental lighting '
effects. ' - n
Ib these ways as well as tlirough the stimulation a
of ofdmary oonsumpiion, it very greatly increased the i
use of gas and electric current. -
t At the end of the year the total dividends, which i
estimates had said - were going down, to $4000, were ;
$44,000. At the end of the second year of the same '
policy the aggregate dividends were $78,000. ;' And this
with all bills for advertising paid. And with the public
buying its gas and electricity far cheaper than it ever
, had before. ' , ( ,
But, apart' from better dividends and. lower price.,
to the consumer, what did the. advertising" do for that;
?,' ' '
What Was the Effects?
It gave the citybetter-Ughted. stores anad streets.,'
It put labor-saving devices into hundreds of homes. It;
cut the cost of operation for scores of small, struggling
manufacturers. It showed people how to get and use
things that made their lives cleaner and easier. It made
in short, a more comfortable, more alert and prosperous ,
community. , (
What local advertising did in that city, national
advertising is doing all the time for the nation. We
pick up a number of The Saturday Evening Post and,
seeing the advertising of llt makers of men's clothing,
we think, "Here are all these manufacturers just adver
tising against one another." We forget that advertis
ing of ready-made clothing has made this a better-dressed
. nation, that it has showed hundreds of thousands of men
the way to cheaper and better-fitting clothes, that it is
always effectively preaching the gospel of the import-
ance of looking well. -
Creating Humon Activity
Advertising is like the railroad, the trolley, the tele
phone, the newspaper, the school a creator of human
activity. Like all of these, it is a force for the wider
and quicker dissemination of information. It brings
within our ken things that we never knew evited, or,
never thought we wanted. It teaches us to want things
a little beyond our grasp and to work a little harder in
1 order to get them. It is like the rifle that the modern
Tom Sawyer saw in the window. He had intended to
loaf all summer, but he wanted that rifle. In order to
get kt he had to have money. To get money he went
' out and painted fences and ran errands and mowed
lawns. The knowledge that there was a rifle he could ,
have if he worked for it made him a producer instad of
a dependent.
True Public Senice
If we believe in a constantly advancing civilization, if we believe that people ought to keep on trying to live a little
better and have a little more comfort, a little more convenience and a little more ambition if our philosophy includes
these tenets, then we must believe that whatever shows people the way and rouses their ambition to possess and
to produce in order to possess is a public service. It is upon that basis that we declare advertising to be, not
primarily a weapon of competition, but primarily a means ol constructive public servi. "
and appears grassy, lustrous sad
daat.
Adv.
LOST Between the Co-Operati.e'