Image provided by: University of Oregon Libraries; Eugene, OR
About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Jan. 6, 1912)
Lx GRANDE EVENING OBSERVER. SATURDAY, JANUARY 6, 1912. MORAN'S ADVERTISING TALK It Is no doubt true that keeping your name continuously before the people will pay if you do it long enough, and nobody else does any bet ter advertising than that, I do not believe in generalities "All kinds of staple and fancy gro ceries" "A full line of dry goods and notions". Such things were said 50 years ago. All that a general ad ever do64 is to keep 'your name and busi ness before the people. Now, isn't your name and business kept before people Just the same or a little better when you advertise some special thing or things? It surely is and, besides that, you have the benefit of a direct demand for the article advertised. That is, of course, provided that It is a good article and a low enough price to make it strongly desirable. The way to stir up trade is to take some Item that there Is a demand for and put a deep cut price on It. That will bring people to the store, and they will buy other things at least you won't lose anything, for many of them would not Jiave come without the extra induce ment. ' The idea of drawing people with special offerings is perfectly legi timate, even when the only object Is to get them into the store, for in that way they get acquainted with the store and the stock. If these are all right they will come again. There are plenty of times when special bar gains are offered, the object being merely to sell goods quickly, no thought being taken of the value of the sale from the point of advertising advantage. It is well to explain w.hy the prices are made lower than usual. Give a good honest reason for It. Not only bo honest but let the ads show and prove that you ' are. The adver tisement should be one that will leave out any Idea of being funny' or "catchy." It will tell store news plainly, clearly, honestly. . When it talks about goods it will tell something about them. If they are good, the ad will not only say so, but will say why. It they are 'best the same. HIGH-PRICED PA VISG. The following is a communication appearing in the Portland Telegram w.hlcli La Grande taxpayers should read. Here is the letter: Portland, Dec. 29. (To the Editor of the Telegram.) Cities may waste the substance of their people by un faithful, dishonest or n Njllgent offi cials, by giving away public streets to railroad and street car companies, also long time franchises without an equivalent compensation to the city; also by entering into contracts with paving trusts for the improvement of streets and glrtewalks by hard-surface pavement at a cost far In excess of the ability of the people to pay for them. The late administration of Portland decreed that all streets and sidewalks must be hard-surfaced, which was done at exorbitant prices. During the last weeks of the Simon reign a good many contracts were en tered into with paving companies at exorbitant prices, bo that the present city officials Baw fit to rescind most of them. Now the contract to Improve 1111- i waukie street still Btands, and we who live along this street hope that this contract will be annulled and a new contract made on more reasonable and equitable prices. We are not opposed to the improvement, but are not able or willing to pay exorbitant trust prices. To compol residents of out lying districts to construct concrete walks of the same width and the same costly materials as Is used in the bus iness and more densely populated resi dence district Is, In my Judgment, not wise. Neither is It wise to pave the streets of these districts with concrete or other costly materials. A street paved" with gravel or crushed stone is all that is needed and will answer very well for yearB to come .To force these expensive improvements on people In places and on streets w.here the travel does not demand It and where the ma jority of the people are not able to pay for' them, is like a man that puts up costly buildings on his lot far beyond his means to pay for them. He gener ally loses both his lot and Improve ment. Now it seems to me t.hat for the city to have cut and dried pattern for slde- ! walks all over the city irrespective of i the people's needs or ability to pay. Is not a good policy. Why this sameness ' and uniformity? Variety is the spice of things. Why not let people In sparsely settled plac es put down any sidewalk which an swers the purpose, whether it be of wood, brick, gravel, stone or concrete? Let the majority on a Btreet or even the Individual decide what they want. If the men In whose hands the affairs of the city are placed would realize how .hard It is for the average citizen, especially those up in years, who may own a home but have no earning ca pacity; also for beginners who are trying to get them a home, how hard to meet the expenses, often all com ing at once, of paying for sewer as sessments, hard surface streets and sidewalks, and the constantly increas ing taxes, perhaps they would not be so ready to vote for these improve ments where they are not absolutely necessary. Now a few thoughts on the commis sion form of city government to be voted on In this city. The people should insist that commissioners be elected by the people; not appointed by anyone. The people should be very careful whom they elect tor this im portant office. Do not vote for a man becaiiBU he may have tilled some of fice before or for one who may be high up In business circles; but vote for men that are tried, true and faith ful to the welfare of all the people. They should be paid a reasonable sal ary, so that they can devote all their time to the business of the city. They should also be subject to recall If they fail to do their duty. Can we find any such men in Portland, who cannot be bought, who have a moral conscience? If so, well and good. If not, then the latter end will be as bad or worso than the first. ,7 DR. J. FREY,. 1141 llllwaukle St. FREE TO YOU-MY Vm'W&V,$SSXr " iiii woman. ? fnow-womu' raffwing.:'1'. ' , ' , art with tull inxtruotloustotny l wuinan'a uluneute. I want to UtU tU w Nowlln Druir Co. Guarantees Hyomcl If you really mean that you want to drive every bit of catarrh from your nose and throat why not try a sensible remedy that is guaranteed to banish catarrh, or money back. If you already own a little hard rub ber HYO'MEI inhaler you can buy a bottle of HYOMEI (pronounce it Hlgh-o-me) for only 50 cents. If you do not own an Inhaler ask for complete HYOMEI outfit which contains an in haler, this will cost you f 1.00. Then breathe HYOMEI and get rid oftarrh, relief comes In .five minutes, a days treatment will make you hap py, a week's treatment and snuffles, mucus and hawking go, another week and goodbye to catarrh. Try It today on money back plau. Sold by the Newlin Drug company and druggists everywhere. FOB SALE CHEAP. One 3 room house and furniture in same, without lot, house now rented for $13.00 per month. Also one four room house furnished for housekeep ing now rented for $14.00 por month. Houses must be move dfrom the lots where they now are. Will sell for cash or on terms. Inquire at 1417 Wash avenue. 1-1-2-1 JBT aunertw frum this core-.. mT-fturi : . A ", I" SurB youmoiTw at home with out the help of a doctor. Moo uuat nnrt.ilnM woraon . .Coring.. What wSakntaS MiImm, wit know better than any doctor I know thnt my'homo treatment Is mte and sure ouroforlt.MtrhoM orlilJIk(lliirjM, Vksntlsa. Jac pliMiainl or Falling of lha Komi, Frofwa, fcaafr falital hriooa, Utirlaa ( Oiiriin Tunari, w giostaij alta talaiat aaat, kick and kmlt, kaailag tnn Italian, HmuMU, cnaalag filling up thi iliM, MlincKoty. fcilra ts y, sal iuimi, niiwn, lion . tni auosar UMMi Mara mm! tr nikMilM HWliai to our sex. a) I wont to tend yon cmIiIi lu ttft traataasl Mtlrttf trta to prove to you that you can our Tourwolf at home, easily, qniokly and sorely, Kemeraber, that.rl (ill cast e aslklagto irivA Mm treatment a oomolote trial : and if Ton wish to continue, It will ooat yottonly about lfoentaa week or less than two cents a day. It will not Interfere with your work or oooupatlon. Jul land M row mm in" Hmi, tell me how you sulfur U you wish, and! will lend yoa the treatment for yonrcaie, entlroly frw.in p!s'.a wrap per, by return mail. I will also aund you hurt out. my book-"WOttlH'S 0WI MEOICal 0l!lfi" with explanatory Illustrations showing whr women Buffer, and how they oun easily oure theiunolfres at home. Every woiuun should have it, and learn to think for hartalt, Then when the doctor luys "You must have an operation," Tou can dooide for yomnelf. Thoniiands of women have cured themselves with my home remedy. It onros nil lit or mini, To MotMra ol toogMon, I will explain a aimple borne treatment which speedily and effectually curm Leuoorrhora, Cireen BiokneHBana Painful or Irregular Menstruation in young Ladles, Plumpness and health always results from Its use. Wherever yon live. I can refer you to ladles of your own locality who know an J will gladlr tell any sufferer that this Mom Tmtoiiil really com all women's diseases, and niakoswomen well, strong, plump and robust, jail aaad an M MMraia, and the f reo ten day's treatment Is yours, also the book. Write to-day, as you may not see this offer again. Address- mrs. m. summers, Bex h - Notro Dame, Ind., U.S.A. Classified Advertising SUSfiHE "yes, "yes, 36 horsepower " -"yes, only $1280" it is the only car of such horse power ever sold within $500 of the price" EVERY DAY WE ABE GIVING THESE ANSWERS TO PEOPLE WHO INQUIRE ABOUT THE NEW MAXWELL SPECIAL THEY HAVE NEVER BEFORE HEARD OF SUCH A CAR AT SUCH A PRICE. A BIG, FIVE-PASSENGER TOURING CAR OF ARISTOCRATIC STYLE EMBODYING THE GREAT POWER OF THIS ONE FOR $1280 SEEMS UNBELIEVABLE. IT IS THE PRE-EMINENT LEADER OVER ALL WITHIN $500 OF THIS PRICE. 36 horsepower Maxwell Special, $1280 INVESTIGATE THIS NEW MAXWELL SPECIAL REALIZE ITS SUPERIOR QUALITIES COM PARE WITH OTHER CARS.NEAR THIS PRICE, IT S EXCELLING STYLE EMBODYING THE NEW VENTILATED FORE-DOOR, FLUSH-SIDE VESTI BULED STEEL BODY WITH INSIDE CONTROL, THE COLUMBIA HONEYCOMB TYPE RADIATOR , NEW, DESIGNED BONNET, ETC. THE LOW PRICE IS THE RESULT OF THE UNEQUALLED MANUFACTURING AND PURCHASING ECONOMIES OF THE UNITED STATES MOTOR C OMPANY. SEE THIS CAR SOON WE WILL BE GLAD TO BRING IT TO YOU IF INCONVENIENT FOR YOU TO CALL. WRITE TODAY FOR CATALOG. R. W. LEIGHTON GARAGE MMMMsMff I'll "I'M Will IIHHkajl (i FOB RENT Business house corner, Fir and Adams. Owner will remod . el to suit rentor. Apply Sam R. Ha worth. 1-3-tf FOR RENT Furnished rooms for light housekeeping on ground floor, one block from high school. Pnone Black 832. 12-19-tf FOR SALE OR TRADE One and one half acres adjoining city. 5 room house, barn,' chicken house, family orchard, etc. Fine for chickens, Good terms. Call at Grand Unlou' Tea Co., 209 Fir street. 12-9-tt FOR RENT Light housekeeping rooms. ' Modern. One parlor suite for three gentlomen. Apply 905 Spring. Call Black SSS1. 12-4-tf WHO wftWTtS, I0U WILL FI HIM AT THE La Grande Electric Supply 0FFICK, P. 0. BLOCK. Phono Elk 8141 A.GENT WANTED To handle best au tomobile built In America. Exclus ive In this country. Built by old time manufacturer. Life guarantee. Self starting. Long -vhoel base. No deposit required, f-efer dealer now In business but wl?l consider live people who will enter business. This agency includes a complete corre spondence sale courte. Largest dis count ever offered. Deal direct with factory. Address Sa'": Manager, 090 Washington St., Portland Oregon. 12-30-7t WANTED Girl or woman for general housework. Call at 902 Penn. ave nue. Phone main 715. l-l-U FOR SALE 7 room modern house 63 1-3 foot front, within four blocks of business district. Call Red 812, 1-2-lmo FOR SALE. Largo solid oak dressers $10.50; n good range $12.50; wood heater $1.50; 4 hole edok stove with reservoir, price $5.75. Western Brokerage Co., phouo Black 1241. ALSO FOR GROWN PERSONS QUICK - SAFE . RELIABLE NO OPIATES NO NARCOTICS FOLEY'S HONEY uoTJl A COMMON COLD nerlected may go quickly into CROUP, BRONCHITIS, or PNEUMONIA which often means a sud den fatality. Keep FOLEY'S HONEY AND TAR COMPOUND always in the house and give at first u:gn of a cold. Refuse substitutes. pound as our best and only cough John Parsons, Stewart, Ohio, writes "We use Foley's Honey & Tar com remedy. It never, falls to cure any of my seven chlldern of cough. My 2 months' old baby has had a moBt se vere cough which our doctor said he could not cure and that baby would surely die. Several of our relations and neighbors had gathered to witness the ending of the child's life. Two bottles of Foley's Honey & Tar com pound cured the child and he la alive and well today." HILL'S DRT (J STORE. - .iajyf-u-x.ii)..mWi y--j 7 f i sew , . .v 1 'A Tne best guarantee of denial work to you i3 the reputation of your dentist. J. E. Stevenson. D. D.S. 311 km OXE THOUSAND EYES Focused for the first grand opportun ity of 1912 to get clothes cleaned and pressed at the Elite Cleaning and Pressing Parlors. If you're fond of neatly dressing And your clothes are reeding pressing . And the greasy spots are promi nent to view Bring them down to Depot street To the Pressary Elite , And we'll fix them up to look as eood nn new. CARTER & MYERS, Prop. Absolutely 6 YEARS OLD Smooth Mellow I Rich 'VUI.TKJI Eslablislied Since 1780 Gtant A Lincoln LA GRANDE, OREGON. smcMfiQRM
