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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Oct. 6, 1911)
LA GRAXDH EVENING OB&ERVK&
ju a '
H 1 dvivr owitra
jaien-d at tit iKtstoffie at La Grande
m aeeond-elass matter.
r SUBSCRIPTION EiTES
Vail, alngle cop?
ally, per week,
ftaDy, r month. ......
s IaUttTwi Tiris
22 2324 25 20 27 28
broiTT j 11
GETTING CLOSE TO THE, BUYER.
The salesman sucoaeds by getting
"close" to the buyer; with that ac
Muitiiitiiu stiiiug is comparatively
.easy. Ninety-five per cent of salesman
ship is comprised in "getting close."
The salesman whose goods and whose
concern are unknown to tbe prospect
ive purchaser must do one hundred
: "Tbe Gypsy
wj A i Hi iir
l 111 lulu u
(hi- t tivfti -km;
.'t.iill .T nt. irriif r. vital. n
Bett4-!l-l JJtt-41 iUUlTC
per cent of tbe selling . If b , bis
gooda and biff concern are known and
that favorably be baa only about five
per cent of the sellingto 0.
It is the function of adverting to
Jptroduc? antf to make favoraNr.
known a concern and US goods, Uay-
ing as litth as-possible for the sales
man to do, says the American Lum
berman. But this preliminary intro
ductory work is founded upon and its
success is dependent upon the same
principles as the actual selling. The
newspaper chosen as the medium for
doing this work will profit the adver
tiser according as it Is "close" or not
to its readers. '
WIe3 advertisers know this and they
know also that the local newspaper is
closer to its readers than is any other
paper. Moreover ,the local' paper is
taken and read by more of the people
of its community than is 'any other,
paper. Thfse two facts have been,
demonstrated times beyond number.
The news and editorial pages of the
local paper treat of matters that most
ktimately and directly concern and
affect the personal interests andwel
fare of its' readers. Readers know
personally something about isvery facjt
mentioned and subj:ct discussed In
their home paper. Consequently they
read it with a thoroughness that they
do not allow to any other medium. .
National auverurers know all of
these facts and sadly bewail the fact
that they cannot, directly avail them
selves of advertising advantages that
are open to the retailers through lo
cal papers. In fact it ?ems that ths
person most directly concerned the
local retailer has been the last to ap
preciate fully the uridevelopfd adver
tising opportunities before his very
door. .".'. , ,'
v The retailer is not altogether to
blame for this situation. 'Often the lo
cal publisher, if h; has know,n the
sing value of his paper, has
resentesj. advantages forcefully
fiSty VPH dealers. If ad
rl4t4Jr the dealer It is
good for the putJlMur, and the pub-
"-it isn't the price you pay
but the v a lue you receive
that makes it more economical to buy your clothing here
We Invite Comparison
of our garments with any others at any price for we are
confident that-quality and price considered--ours are
the best values.
so many points in bis favor, ought not
his advantages "by neglecting
lint hi asks the leant, dealer
worth, while picturing tbe flow
A war thwurT
is Inter: jtin g.
Ul.U.n mi. -4- -Ir.U.i U" ltll.iiili4 .
QEB OraiHi KITTLE TlCAfif DH S
f j strong i
the ntfmi and
Path:. A good live comedy with
A new singer, Mr. Grice; will
Sing: "Any OldTime and Any
Old Place as Long as You Ar
f STEAM HEATED MILIUM)
jMta" ALWAYS WELCOME.
They wanted to get married anu
they we'e not very particular Just how
re or by wTTm, as long as the
1 knot u tied good and
uses the I Indleton East Ore
So they I iandered into the
Ioiicy was busy "working out solutions
of roiid probleins.j Failing to produce
1 fi le 11 i.i-.H iu 1 ue mine vi i:ie tuuu
ty clerk. To Deputy" Clerk Brown
they gave their names as Fred J. Mc
Neill and Eva Carr. and the mother
of the jii'l made affidavit that her
daughter is a resident of Umatilla
county. The paper was made out
ar.j duly bigned but before deliver
ing it. Mr. Crown surprised th girl
by demanding her residence. "North
f aklma,,: she stammered, jlo .jher em-j.
nprnssm'f n't. "What;; ''sailhjaj'd!
M.v;ahurply, 'dldnt . ;QttK.-nQtKr
swear that you live in this county T"
' Well. I don't" she came backj "we
'all live in North Yakima." Where-
WE'RE SHOWING MANY CHOICE STYLES FOR
FALL AND WINTER WEAR from the following high
grade lines for which we are Exclusive Agents:
Benjamin. Society and Sincerity
Suits and Overcoats for Men
Wooltex, Seigel and Red Fern
Coats, Suits and Skirts for Ladies and Misses
Lucille Dresses for Ladies ,
Xtragood Suits and Overcoats for Boys
Gage Pattern Hats in our Millinery Dep't
Copyrtiht 1011 Alfred Decker A Colm
upon, the deputy cas a resentful
glance at the mother as he slowly tori
the license Into strips .and threw the
pieces into the waste basket. The trio
turned sadly from the 'room and left
the cottrih&nse -much to"-ltae c&agrJnj-tion,
tf.; . Judge,, 'Maley whiT" had ; be!
memorjzingi Ms toarrkig-
ano to vowroiBBioner waiKet
been counting thv TmojjJw)f cigars
the fee would J'mjjjilal for blasted
hopes nA jKrfutlme!
t.BIcleiitry coudnctjLejJIVunly in the Interests f Its stocM
.huldern. but jjjaWdeposItors and iwtrons as well;
.Mltb ofhdB'll knonn and trusted In th comjnnmtti
WflfiTital, snrplus and undivided profits of m
fca total rexdurcen of f l.WHMKtO.OO.
The La Grande National
tions and indUidnal the be
f era ask a personal Int
1 . n
tnd Its ofil-
LA GRANDE. OREG
CAPITAL . . . $ l
SURPLUS . . 105.000.00
--"FCES 1 , , vooo onn no
I had th-;. most intense sense of lnt
lectual Independence and
defend my recitations
une day hiscftjpralm voice fell
upon me in tbjrtnTdst of a demonstra-
sitat .d, :and then ,W'2nt . back
neginning; and, on rearh, thl
A -hiM Is not satisfied when
father how hiin how-to do a
mmg. -uut Jttatch the .'yrWaiit
piesslon on Ins Hce whei
doing it he hasyiHiuereiaaisre thing
if conquest is an
added Aomr which Increases self
confidents and self-respect.
Henry Ward Beether used to
the following story of how h
taught, when a boy, to fayv&nTn him
"I was sentfOTTe l lackboard, and
"Ncnt nourfwnn. full of whlmnerlnK.
lesson must be learned. said
y teacher, in a quiet tone, but with
fierrible Intensity. Ail explanations
and excuses be trod under foot with
i tter soornfulness. 'I want that prob
lem; I 'on't want any reason why
saflie point ''again, 'No!' fitteRdi lii,
tone of conviction, barred
"'The nt!I sat do
"'k' Was lPped with 'No!'
mnt WnWffT and flnishtd: and.
ajnftwn, was rewarded with
'Why,' whimpered I, 'I recite
just as he did. and you said
w hy didn t you sartSTes.' and
stick to it? It Isssjough to know
your les8onLffmust know that you
know JFTou hav-3 learn A nothinit
ou are sure. If all the world
No,' your business is to say 'Yes,'
and prove 4t.'"
One of the greatest delusions that
a human being could ever have, Is that
he is permanently benefited by con
tinued assistance from others. (Ori
son Swett Marden in Success Maga-zlne.
A HIGH G!ffi5irHML. WELL E8-
TABLISlSfr REPITTATIrtV- irnsv
ATES HOLDING GOOD P0SI-
TEACHERS. LIVING EXPENSES
THE LOWEST. LET US TELL I0U
ABOUT OTHER ADVANTAGES.
WRITE FOR CATALOGUE.
Baker Business College
"'I did btidy two hours.' j
'"That's nothing to me; I want the,
'tsson. YoupuVl not studv It at all.
or jou may stuff it tennpnra.ius
Are Excellent, lie Carry Vanilla
trawbarjciiJhd Molasses fcfrz n n3 r-rCTW I
IO UlllCT.MHrtKII.I4 I Wani Mlftk'HP'
RSnie'iilor a crelhi So
It fsoufd meT In less tnTnTtnnrnT
d nSrin less tMnXtl
mj -' 1 "'