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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Oct. 6, 1911)
LA GRAXDH EVENING OB&ERVK& t : S I 1 f i 5 5 6 i 1 If t ! THE OBSERVER BRUCE DENNiS ju a ' H 1 dvivr owitra jaien-d at tit iKtstoffie at La Grande m aeeond-elass matter. r SUBSCRIPTION EiTES Vail, alngle cop? ally, per week, ftaDy, r month. ...... Se rimrocTOBERnsTil s IaUttTwi Tiris 1234567 8.9.1011121314 15161718192021 22 2324 25 20 27 28 broiTT j 11 GETTING CLOSE TO THE, BUYER. The salesman sucoaeds by getting "close" to the buyer; with that ac Muitiiitiiu stiiiug is comparatively .easy. Ninety-five per cent of salesman ship is comprised in "getting close." The salesman whose goods and whose concern are unknown to tbe prospect ive purchaser must do one hundred Arcade " Lubin. : "Tbe Gypsy Interesting: A very ..ifc!E 4 J" picture with wj A i Hi iir l 111 lulu u Miss (hi- t tivfti -km; .'t.iill .T nt. irriif r. vital. n Bett4-!l-l JJtt-41 iUUlTC 8 per cent of tbe selling . If b , bis gooda and biff concern are known and that favorably be baa only about five per cent of the sellingto 0. It is the function of adverting to Jptroduc? antf to make favoraNr. known a concern and US goods, Uay- ing as litth as-possible for the sales man to do, says the American Lum berman. But this preliminary intro ductory work is founded upon and its success is dependent upon the same principles as the actual selling. The newspaper chosen as the medium for doing this work will profit the adver tiser according as it Is "close" or not to its readers. ' WIe3 advertisers know this and they know also that the local newspaper is closer to its readers than is any other paper. Moreover ,the local' paper is taken and read by more of the people of its community than is 'any other, paper. Thfse two facts have been, demonstrated times beyond number. The news and editorial pages of the local paper treat of matters that most ktimately and directly concern and affect the personal interests andwel fare of its' readers. Readers know personally something about isvery facjt mentioned and subj:ct discussed In their home paper. Consequently they read it with a thoroughness that they do not allow to any other medium. . National auverurers know all of these facts and sadly bewail the fact that they cannot, directly avail them selves of advertising advantages that are open to the retailers through lo cal papers. In fact it ?ems that ths person most directly concerned the local retailer has been the last to ap preciate fully the uridevelopfd adver tising opportunities before his very door. .".'. , ,' v The retailer is not altogether to blame for this situation. 'Often the lo cal publisher, if h; has know,n the sing value of his paper, has resentesj. advantages forcefully fiSty VPH dealers. If ad rl4t4Jr the dealer It is good for the putJlMur, and the pub- SfsJsSA1 adver- lM!jier. with 4 if- "-it isn't the price you pay but the v a lue you receive that makes it more economical to buy your clothing here ' We Invite Comparison of our garments with any others at any price for we are confident that-quality and price considered--ours are the best values. so many points in bis favor, ought not his advantages "by neglecting lint hi asks the leant, dealer to lose Bp worth, while picturing tbe flow er carh.l4 the plcOlfTo A war thwurT IS fWtW'll(i is Inter: jtin g. -vi; Ul.U.n mi. -4- -Ir.U.i U" ltll.iiili4 . QEB OraiHi KITTLE TlCAfif DH S raph. fhym,'fc': f j strong i . gon'af the ntfmi and Path:. A good live comedy with many laughs. A new singer, Mr. Grice; will Sing: "Any OldTime and Any Old Place as Long as You Ar There." f STEAM HEATED MILIUM) jMta" ALWAYS WELCOME. They wanted to get married anu they we'e not very particular Just how re or by wTTm, as long as the 1 knot u tied good and uses the I Indleton East Ore So they I iandered into the Ioiicy was busy "working out solutions of roiid probleins.j Failing to produce 1 fi le 11 i.i-.H iu 1 ue mine vi i:ie tuuu ty clerk. To Deputy" Clerk Brown they gave their names as Fred J. Mc Neill and Eva Carr. and the mother of the jii'l made affidavit that her daughter is a resident of Umatilla county. The paper was made out ar.j duly bigned but before deliver ing it. Mr. Crown surprised th girl by demanding her residence. "North f aklma,,: she stammered, jlo .jher em-j. nprnssm'f n't. "What;; ''sailhjaj'd! M.v;ahurply, 'dldnt . ;QttK.-nQtKr swear that you live in this county T" ' Well. I don't" she came backj "we 'all live in North Yakima." Where- WE'RE SHOWING MANY CHOICE STYLES FOR FALL AND WINTER WEAR from the following high grade lines for which we are Exclusive Agents: Benjamin. Society and Sincerity Suits and Overcoats for Men n ... Wooltex, Seigel and Red Fern Coats, Suits and Skirts for Ladies and Misses Lucille Dresses for Ladies , Xtragood Suits and Overcoats for Boys Gage Pattern Hats in our Millinery Dep't WW Copyrtiht 1011 Alfred Decker A Colm lMMMtHIIMMMIMmilMHMrHMHMMMM upon, the deputy cas a resentful glance at the mother as he slowly tori the license Into strips .and threw the pieces into the waste basket. The trio turned sadly from the 'room and left the cottrih&nse -much to"-ltae c&agrJnj-tion, tf.; . Judge,, 'Maley whiT" had ; be! memorjzingi Ms toarrkig- ano to vowroiBBioner waiKet been counting thv TmojjJw)f cigars the fee would J'mjjjilal for blasted hopes nA jKrfutlme! A Strong Ban! Moden t.BIcleiitry coudnctjLejJIVunly in the Interests f Its stocM .huldern. but jjjaWdeposItors and iwtrons as well; .Mltb ofhdB'll knonn and trusted In th comjnnmtti WflfiTital, snrplus and undivided profits of m fca total rexdurcen of f l.WHMKtO.OO. The La Grande National tions and indUidnal the be f era ask a personal Int rhnnirlng arroiint XT 1 . n L.a uran ixira tnd Its ofil- centeniplutlng ational Ban!r LA GRANDE. OREG CAPITAL . . . $ l SURPLUS . . 105.000.00 --"FCES 1 , , vooo onn no to I had th-;. most intense sense of lnt lectual Independence and defend my recitations une day hiscftjpralm voice fell upon me in tbjrtnTdst of a demonstra- sitat .d, :and then ,W'2nt . back neginning; and, on rearh, thl his mr.nEUAxcE. A -hiM Is not satisfied when father how hiin how-to do a mmg. -uut Jttatch the .'yrWaiit piesslon on Ins Hce whei doing it he hasyiHiuereiaaisre thing hlmsel if conquest is an added Aomr which Increases self confidents and self-respect. Henry Ward Beether used to the following story of how h taught, when a boy, to fayv&nTn him self: "I was sentfOTTe l lackboard, and "Ncnt nourfwnn. full of whlmnerlnK. lesson must be learned. said y teacher, in a quiet tone, but with fierrible Intensity. Ail explanations and excuses be trod under foot with i tter soornfulness. 'I want that prob lem; I 'on't want any reason why JJMllMIJiL.!jrtitkAwwW!t4A"Wiiiiuimiiiiwmn 511- saflie point ''again, 'No!' fitteRdi lii, tone of conviction, barred reBS. "'The nt!I sat do fusion. "'k' Was lPped with 'No!' mnt WnWffT and flnishtd: and. ajnftwn, was rewarded with well.' 'Why,' whimpered I, 'I recite just as he did. and you said w hy didn t you sartSTes.' and stick to it? It Isssjough to know your les8onLffmust know that you know JFTou hav-3 learn A nothinit ou are sure. If all the world No,' your business is to say 'Yes,' and prove 4t.'" One of the greatest delusions that a human being could ever have, Is that he is permanently benefited by con tinued assistance from others. (Ori son Swett Marden in Success Maga-zlne. Bal business College A HIGH G!ffi5irHML. WELL E8- TABLISlSfr REPITTATIrtV- irnsv ATES HOLDING GOOD P0SI- SKILLFrL, PAINSTAKING TEACHERS. LIVING EXPENSES THE LOWEST. LET US TELL I0U ABOUT OTHER ADVANTAGES. WRITE FOR CATALOGUE. Baker Business College BAKER, OREGON 4 4 "'I did btidy two hours.' j '"That's nothing to me; I want the, 'tsson. YoupuVl not studv It at all. or jou may stuff it tennpnra.ius Are Excellent, lie Carry Vanilla trawbarjciiJhd Molasses fcfrz n n3 r-rCTW I v. r j: iff r: if . t 1 r IO UlllCT.MHrtKII.I4 I Wani Mlftk'HP' RSnie'iilor a crelhi So It fsoufd meT In less tnTnTtnnrnT d nSrin less tMnXtl 339 3039331 i t mj -' 1 "'