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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (July 8, 1908)
EVE VINO OBSERVER, LA GRAXDE OREGOJf, WEDNESDAY, JVLY 8, 1908. EIGHT PAGES. "a aaaaaaa saloon! man's money la the fund, city and al a sum that should not ba noticed at all. It Is hoped to have 'the additional lights burning In a day or two. when our prospective customers come here looking for a future home, we will be well repaid io hear the words. either. . The Fourth of July committee got even. "Why, this Is better than I expected. STREET IKHT Of A (III ( FA.COS EIGHT. Ilif BUILDi mm SEEM (ERTAIH in 'i i ft i t ft 5r Si I I i 1 : x, Dry Goods, Shoes, Millinery, Ladies' Ready-to-wear Apparel, Men's and Boys' Clothing, Hats, and Furnishings, all AT SUCH TINY PRICES that YouCanSAVE MONEY on Everything THE PEOPLE'S STORE OPERA HOUSE BLOCK, - LA GRANDE, OREGON SIOW LA dlWIDE HOT m ' The result of the splendid Fourth -of July celebration In La Grande has 4u abroad. It baa been the sub ject matter lor newspaper news Items and editorial apace.' One of the most glowing tributes paid to the city ap peared In the Pendleton East Ore ajsnlan yesterday. It Is concise, sharp ad a true statement of facta. That publication puts the celebration In the .following color: Shortly after the recent election In which Union county voted prohibition by about (00 majority, the Fourth of July celebration committee of La Grande started out to collect fund for a celebration. The committee called on the lead ing business men -of the city and was met with a hearty response until fin ally a aaloon man was asked to con tribute a mite to the fund. Then the Fourth of July committee got the rlproaringest roasting and UUA TTTTf 1 BLUE MOUNTAIN HOUSE L A. Livingston Prop. ( New Manajement) Rates S1.00, 51.25, 51.50 Best 25c meal in the city Beds 25c and 50c All outside rooms. Board and lodge $6. per week One block from depot. Only house in the city employing white help only TRY OUR SERVICE i i loudest round of abuse and vllliflra tlon that ever startled the quiet at mospheric peace of the best town. This saloon man called a number of his fellow roasters together and sing ly and collectively they abused the Fourth of July committee and told the in that La Grande should never again hold a celebration of any event; that the saloons had heretofore con tributed practically all the funds for such events and that now that saloon patronage would be withdrawn and the patriotism of the business men and people in general would wither away and dry up and Fourth of July celebrations, charity balls, Commer cial association banquets and other public entertainments were things of the psst In La Grando. But about this time the Fourth of July committee came to its senses and began to get mad. And then they told the saloon men a few things which would not be suitable for publication, at least In Pendleton. But then and there the committee resolved to have the biggest, best, most entertaining, most attractive, most successful Fourth of July cele bration in the history of La Grande. And thnt Is what they did. The parade was the best and long est, the mimic was better, the exercises were better, the crowd was more pleasantly entertulneil, ever thins; w ax curried out In a vigorous, business like manner and La Grande really had Die best celebration In her history. And there wasn't a dollar of any ............a4.A.f.fA.t.. 1 m I 1 e CREDITORS SALE ON THE ENTIRE STOCK SACRIFICED SALE WILL LAST UNTIL JULY 18 RED CROSS DRUG CO. a teeeeeeeeeaeae laiitiiani a&a. . . . . . TEltSE SENTENCES FKOM PEN OP LA GRANDE'S BOOSTER. Manager P. C. Lavey Outlines the Policy Which He Will Pursue In Boosting La Grande Abroad Tell Lews Than He Knows and Forte Visitors to See More Than Tliey F.vnyterl Lrark! Method to Pur sue In Boosting, v . (By Manager P. C. Lavey of the La Grande Boost Club.) The building of a city Is like the building of a great business lnstltu tlon. A city must have the goods to deliver according to its advertising, and It must deliver them when the purchaser calls to examine the goods and purchase them. As an example of this we will take for instance, the merchant who uses the columns of the local papers of his town or city to itdvertlse a special sale of goods. In 'his anxiety to dispose of these1 wares he offers this certain line at a very low figure, and In his description of the goods he lauds them to the very skies, causing the pros pective purchaser to go to the store expecting to find something far bet ter than the merchant really has to offer the merchant was honest enough In his intentions when he wrote the advertising, but he left nothing for the customer to be sur prised at, he had overtold the story, had keyed up the expectations of the customer until the latter expected more for his or her money than he really had to offer. The customer was disappointed and went out of the store, met his or her friends, and without a single thought of Injuring the merchant In any way, told of the disappointment and lost the merchant not alone the patronage of the first party, but of the second persons whom she told, and so on down the line of friends of each of these persons, until the poor, well-meaning merchant's sale was a failure and his reputation for veracity injured. The merchant did not blame hlm- aelf, he blamed the papers and told the advertising, solicitor that adver tising did not pay. and that he would advertise Vio more. He had almply overstepped hia mark, had overtold his story, had told It all; had left nothing for the pur chaser to be surprised at, and as a consequence had reaped the harvest as told above. Applicable to a City. A city la In the same boat as the erchant. Its advertising must be done along the same lines as that of a great business house. It must have the goods to deliver and the goods should be even better than the adver tising describes. Its advertisement must not toll ull of the story some thing must bo left to surprise the new comer and cause him to say: "This is fur better thnn I expected." When any mnn or woman mnkes that statement they are pleased and are always easily persuaded to pur chase property or make their home in such a place. Advertising must be honestly writ ten, whether It be for a private busi ness or for a city. The promises of an advertisement must be lived up to strictly or the Integrity of a firm or of a city Is questioned and to have, this done means ruin to the adver tiser. Cities are built by men. No matter what a city's resources are. ft takes men to build It up strong men; hon est men, men who have the will power to fight the knocker (a few of whom Infest every town or city, no SCCCESS MEETS EFFORTS OF THE COMMERCIAL CLVD. The water commit tue of the city council met last night and began tho ' work of revising the city charter In About Half the Business Men Have order to remedy the defects of that Been Waited Vpon and Response Instrument in regard to the power of . . , the city to incur Indebtedness. The Has Been Excellent as Far as Asked 1 " ' committee, which consists of W II , for Cost Each Businewi Man One.,, . i,i. llamson. Meyers and Bay, were unaoio Make t0 compiete the work last night, but I will meet again next Tuesday and try to finish the task so that ttieir ru- Presldent John Collier, of the ommendattons may be handed to the Commercial club, Is meeting with sue-' council at Its regular meeting on tho cess In his canvass for funds to main- following evening, tain the additional street lights. The t plan Is to have each merchant donate I Dollar Per Month Lights $1 per month. This trivial sum will insure that brilliancy which was com mented on during the Fourth of July celebration. J , Just as soon as the business men to the number of 76 have subscribed to the fund, the lights will be turned on at night. ' Lights are life-makers. Denver Is the most noted of lighted cities In the United States, and the dazzling brilliancy that meets the stranger when he steps on the main avenues la Invariably a friend-maker, on the spot. While La Grande cannot afford the extremely brilliant hue of Denver, it can nevertheless Illuminate the principal business streets In a manner highly complimentary to the Drummers Again Saloons. Louisville, Ky., July 8. Traveling men of the country, members of tho national organization known . as tho Gideons, will begin an active warfare against saloons at their convention la Louisville July 24 to 26. YOU SPEND Too much time obtaining information from uncertain sources, unless you are using Polk's Gazetteer of Oregon and Wsahlngton, complete Information of every town in the two states and a classified business directory. GRANDE RONDE MEAT COMPANY ! PHONE US YOUR 0RDFRS :TW0 PHONES: City Meat Market Main 50 fir Street Market Main 48 Our large trade permits us to handle only tho best of everything to be found in a first class market. Try our home made Bacor, Hams and Lard. 'te, GLASSES THAT FIT 1 THE eye : ARE ONLY AVAILABLE AT HEACOCK'S REFERENCES: I have Ak any on fitted. i matter how large or small) men who ,,- . . " stand shoulder to shoulder In the In- terests of their home city, regardless of all other differences or questions, private or public. Strong men always win. The knocker l always put on the run. because a knocker cannot prosper; cannot bear to live among progressive men of business. In such surrounding the knocker becomes a stranger on a great desert. Let i: make La Grande a great desert for the professional knocker If he Is found here. Let us do honest advertising. Hon est boosting of our resources, and THE OREGON FIRE RELIEF ASSOCIATION 4 HOME COMPANY 3i nnI1 W8.ooo.ooo.oo .vstmcu? roRCE Mutual Company cm Sa Yen from 40 to Slfiir cent on Your Insurance J. IV. OLIVER. AGENT, La Grande, Or I Cor. Gth St and Washlntt An At a r1 ..............4.....,.,...m.,wtw,.j