EVE VINO OBSERVER, LA GRAXDE OREGOJf, WEDNESDAY, JVLY 8, 1908.
EIGHT PAGES.
"a aaaaaaa
saloon! man's money la the fund,
city and al a sum that should not ba
noticed at all.
It Is hoped to have 'the additional
lights burning In a day or two.
when our prospective customers come
here looking for a future home, we
will be well repaid io hear the words.
either. .
The Fourth of July committee got
even.
"Why, this Is better than I expected.
STREET IKHT
Of A (III
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FA.COS EIGHT.
Ilif BUILDi
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SEEM (ERTAIH
in
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Dry Goods, Shoes, Millinery,
Ladies' Ready-to-wear Apparel,
Men's and Boys' Clothing,
Hats, and Furnishings, all
AT SUCH TINY PRICES that
YouCanSAVE MONEY on Everything
THE PEOPLE'S STORE
OPERA HOUSE BLOCK, - LA GRANDE, OREGON
SIOW LA dlWIDE
HOT m
' The result of the splendid Fourth
-of July celebration In La Grande has
4u abroad. It baa been the sub
ject matter lor newspaper news Items
and editorial apace.' One of the most
glowing tributes paid to the city ap
peared In the Pendleton East Ore
ajsnlan yesterday. It Is concise, sharp
ad a true statement of facta. That
publication puts the celebration In the
.following color:
Shortly after the recent election In
which Union county voted prohibition
by about (00 majority, the Fourth of
July celebration committee of La
Grande started out to collect fund
for a celebration.
The committee called on the lead
ing business men -of the city and was
met with a hearty response until fin
ally a aaloon man was asked to con
tribute a mite to the fund.
Then the Fourth of July committee
got the rlproaringest roasting and
UUA
TTTTf
1
BLUE MOUNTAIN HOUSE
L A. Livingston Prop. ( New Manajement)
Rates S1.00, 51.25, 51.50
Best 25c meal in the city
Beds 25c and 50c
All outside rooms. Board
and lodge $6. per week
One block from depot.
Only house in the
city employing
white help only
TRY OUR SERVICE
i
i
loudest round of abuse and vllliflra
tlon that ever startled the quiet at
mospheric peace of the best town.
This saloon man called a number of
his fellow roasters together and sing
ly and collectively they abused the
Fourth of July committee and told
the in that La Grande should never
again hold a celebration of any event;
that the saloons had heretofore con
tributed practically all the funds for
such events and that now that saloon
patronage would be withdrawn and
the patriotism of the business men
and people in general would wither
away and dry up and Fourth of July
celebrations, charity balls, Commer
cial association banquets and other
public entertainments were things of
the psst In La Grando.
But about this time the Fourth of
July committee came to its senses and
began to get mad. And then they told
the saloon men a few things which
would not be suitable for publication,
at least In Pendleton.
But then and there the committee
resolved to have the biggest, best,
most entertaining, most attractive,
most successful Fourth of July cele
bration in the history of La Grande.
And thnt Is what they did.
The parade was the best and long
est, the mimic was better, the exercises
were better, the crowd was more
pleasantly entertulneil, ever thins; w ax
curried out In a vigorous, business
like manner and La Grande really had
Die best celebration In her history.
And there wasn't a dollar of any
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CREDITORS SALE ON
THE ENTIRE STOCK SACRIFICED
SALE WILL LAST UNTIL JULY 18
RED CROSS DRUG CO.
a teeeeeeeeeaeae laiitiiani a&a. . . . . .
TEltSE SENTENCES FKOM PEN
OP LA GRANDE'S BOOSTER.
Manager P. C. Lavey Outlines the
Policy Which He Will Pursue In
Boosting La Grande Abroad Tell
Lews Than He Knows and Forte
Visitors to See More Than Tliey
F.vnyterl Lrark! Method to Pur
sue In Boosting,
v .
(By Manager P. C. Lavey of the La
Grande Boost Club.)
The building of a city Is like the
building of a great business lnstltu
tlon. A city must have the goods to
deliver according to its advertising,
and It must deliver them when the
purchaser calls to examine the goods
and purchase them.
As an example of this we will take
for instance, the merchant who uses
the columns of the local papers of his
town or city to itdvertlse a special sale
of goods. In 'his anxiety to dispose
of these1 wares he offers this certain
line at a very low figure, and In his
description of the goods he lauds them
to the very skies, causing the pros
pective purchaser to go to the store
expecting to find something far bet
ter than the merchant really has to
offer the merchant was honest
enough In his intentions when he
wrote the advertising, but he left
nothing for the customer to be sur
prised at, he had overtold the story,
had keyed up the expectations of the
customer until the latter expected
more for his or her money than he
really had to offer. The customer
was disappointed and went out of the
store, met his or her friends, and
without a single thought of Injuring
the merchant In any way, told of the
disappointment and lost the merchant
not alone the patronage of the first
party, but of the second persons whom
she told, and so on down the line of
friends of each of these persons, until
the poor, well-meaning merchant's
sale was a failure and his reputation
for veracity injured.
The merchant did not blame hlm-
aelf, he blamed the papers and told
the advertising, solicitor that adver
tising did not pay. and that he would
advertise Vio more.
He had almply overstepped hia
mark, had overtold his story, had told
It all; had left nothing for the pur
chaser to be surprised at, and as a
consequence had reaped the harvest
as told above.
Applicable to a City.
A city la In the same boat as the
erchant. Its advertising must be
done along the same lines as that of
a great business house. It must have
the goods to deliver and the goods
should be even better than the adver
tising describes. Its advertisement
must not toll ull of the story some
thing must bo left to surprise the new
comer and cause him to say: "This is
fur better thnn I expected."
When any mnn or woman mnkes
that statement they are pleased and
are always easily persuaded to pur
chase property or make their home in
such a place.
Advertising must be honestly writ
ten, whether It be for a private busi
ness or for a city. The promises of
an advertisement must be lived up to
strictly or the Integrity of a firm or
of a city Is questioned and to have,
this done means ruin to the adver
tiser. Cities are built by men. No matter
what a city's resources are. ft takes
men to build It up strong men; hon
est men, men who have the will
power to fight the knocker (a few of
whom Infest every town or city, no
SCCCESS MEETS EFFORTS
OF THE COMMERCIAL CLVD.
The water commit tue of the city
council met last night and began tho
' work of revising the city charter In
About Half the Business Men Have order to remedy the defects of that
Been Waited Vpon and Response Instrument in regard to the power of
. . , the city to incur Indebtedness. The
Has Been Excellent as Far as Asked 1 " '
committee, which consists of W II
, for Cost Each Businewi Man One.,, . i,i.
llamson. Meyers and Bay, were unaoio
Make t0 compiete the work last night, but
I will meet again next Tuesday and try
to finish the task so that ttieir ru-
Presldent John Collier, of the ommendattons may be handed to the
Commercial club, Is meeting with sue-' council at Its regular meeting on tho
cess In his canvass for funds to main- following evening,
tain the additional street lights. The t
plan Is to have each merchant donate I
Dollar Per Month Lights
$1 per month. This trivial sum will
insure that brilliancy which was com
mented on during the Fourth of July
celebration. J ,
Just as soon as the business men to
the number of 76 have subscribed to
the fund, the lights will be turned on
at night. ' Lights are life-makers.
Denver Is the most noted of lighted
cities In the United States, and the
dazzling brilliancy that meets the
stranger when he steps on the main
avenues la Invariably a friend-maker,
on the spot. While La Grande cannot
afford the extremely brilliant hue of
Denver, it can nevertheless Illuminate
the principal business streets In a
manner highly complimentary to the
Drummers Again Saloons.
Louisville, Ky., July 8. Traveling
men of the country, members of tho
national organization known . as tho
Gideons, will begin an active warfare
against saloons at their convention la
Louisville July 24 to 26.
YOU SPEND
Too much time obtaining information
from uncertain sources, unless you are
using Polk's Gazetteer of Oregon and
Wsahlngton, complete Information of
every town in the two states and a
classified business directory.
GRANDE RONDE
MEAT COMPANY !
PHONE US YOUR 0RDFRS
:TW0 PHONES:
City Meat Market Main 50
fir Street Market Main 48
Our large trade permits us to handle only tho best of
everything to be found in a first class market.
Try our home made Bacor, Hams and Lard.
'te,
GLASSES THAT FIT 1
THE
eye :
ARE ONLY AVAILABLE
AT HEACOCK'S
REFERENCES:
I have
Ak any on
fitted.
i
matter how large or small) men who ,,- . . "
stand shoulder to shoulder In the In-
terests of their home city, regardless
of all other differences or questions,
private or public. Strong men always
win. The knocker l always put on
the run. because a knocker cannot
prosper; cannot bear to live among
progressive men of business. In such
surrounding the knocker becomes a
stranger on a great desert. Let i:
make La Grande a great desert for
the professional knocker If he Is found
here.
Let us do honest advertising. Hon
est boosting of our resources, and
THE
OREGON FIRE RELIEF ASSOCIATION
4 HOME COMPANY 3i nnI1
W8.ooo.ooo.oo .vstmcu? roRCE
Mutual Company cm Sa Yen from 40 to Slfiir
cent on Your Insurance
J. IV. OLIVER. AGENT, La Grande, Or I
Cor. Gth St and Washlntt An At a
r1
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