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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Nov. 7, 2005)
Noted sports agent speaks about his career Leigh Steinberg, who has represented many famous athletes, requires his clients to give to charities BY JEFFREY DRANSFELDT SPORTS REPORTER Through his 30-plus-year career, he has negotiated more than $1 bil lion worth of contracts. He has rep resented professional football play ers Troy Aikman, Steve Young, Ben Roethlisberger and boxer Lennox Lewis. He has also represented eight NFL No. 1 draft picks — tops in the sports agent industry. Nationally recognized sports at torney Leigh Steinberg has played a large role in the convergence of sports and entertainment industries, and he shared his experiences and "Birth control gives me the power to plan my future." Planning is Power. PLANNED PARENTHOOD offers many supplies & services, including birth control, FREE or LOW COST to many clients. Call to see if you qualify! 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Steinberg, who spoke in the Lillis Business Complex, also talked about working as a sports agent and his work on the movie Jerry Maguire. He spoke during the same weekend his alma mater, the University of California, played Ore gon. Steinberg said the Duck football team has created positive publicity with billboards in New York and Los Angeles. “It’s an incredibly dynamic pro gram,” Steinberg added. “They’ve put themselves on the map.” Steinberg is different from other agents because he requires clients to give back to society through clauses in their contracts. Clients have donated more than $60 million to charities nationwide. People re ceive help and athletes create a legacy, Steinberg said. “Athletes have an incredible opportunity to make a impact for good in this world — to do charita ble and community programs that enhance the communities they live in (and to) inspire young people,” Steinberg said. Steinberg spoke of his media work, including his work with the Fox, Warner Brothers, ABC and HBO networks. He said students in terested in sports marketing should look at all aspects of the sports in dustry, not just sports agency. He built on a life experience dur ing his role as technical advisor to Jerry Maguire, the 1996 blockbuster STEINBERG, page 9 Courtesy Sports Attorney Leigh Steinberg is a famous figure in his field with clients including NFL players Ricky Williams, Troy Aikman and boxer Lennox Lewis. Steinberg spoke at the University on Friday. ■ Football notes Defense sticks Cal in reverse with the game on the line Haloti Ngata led Oregon s big defensive stand at the end of regulation that forced a missed field goal BY SHAWN MILLER SPORTS EDITOR With just less than one minute re maining in a tied football game at Autzen Stadium, a 15-yard pass in terference penalty placed No. 23 California with the ball on the Ore gon 33-yard line. It was a good setup for current Cal head coach and former Oregon offen sive coordinator Jeff Tedford, who had two timeouts and kicker Tom Schneider, who had drilled a 45-yard field goal in the third quarter. That’s when the 58,309 in attendance energized the 11 Ducks on defense. “We tried to reverse field and got caught for minus yards,” Tedford said. Oregon defensive tackle Haloti Ngata wrapped up Cal running back Marshawn Lynch for a seven-yard loss with 45 seconds remaining. Lynch was then tackled for a four yard loss after catching a shovel pass with 30 seconds to go. Cal burned a timeout after each play, setting up a third and 21 from the 44-yard line. Cal quarterback Joe Ayoob scrambled out of two near sacks be fore reaching the 37-yard line. As time ran out, Schneider rushed a 53 yard field goal, which missed wide left to send the game into overtime. “We did a good job putting the pressure (on Ayoob) and with the exception of one running play... we played the run very well,” Oregon head coach Mike Bellotti said. “I knew that playing this team we would have to play well at the line of scrimmage and we did that.” That stand wasn’t the only one the Oregon defense came up with. The Ducks forced the Bears into a three and out on each of their first two possessions of the game and al lowed only 122 yards and 10 points in the first half. Oregon attacked Cal’s rushing game the most. Prior to the game, the Bears averaged 247 rushing yards per game, second-best in the Pacific-10 Conference. The Ducks al lowed only 67 rushing yards on 18 carries in the first half. However, the Bears made adjust ments and by the time the third quarter had finished, Lynch had rushes of 26 and 52 yards, the latter tying the game at 20 with 49 sec onds remaining in the quarter. The long touchdown run was the final shining moment for the Cal backfield, as it was held to 49 rushing yards in the fourth quarter and overtime. “We put it upon ourselves to make plays and shut down the offense,” Ngata said. The Bears finished with 213 rushing yards, led by Lynch with 189 yards and two touchdowns on 25 carries. Turning over opportunities Any coach is adamant that the turnover/takeaway ratio is a major factor in the outcome of a game. Teams must limit turnovers on their side of the ball and capitalize on op portunities when their opponents turn the ball over. The Ducks did exactly that, tak ing the ball away four times and giving it up only once. “It comes down to turnovers and making plays, plain and simple,” Tedford said. “They made more plays than we did.” However, Oregon wasn’t able to do much with the opportunities it created. Oregon’s Aaron Gipson, who leads the team with five intercep tions, picked off the ball at the Ore gon three-yard line in the first quar ter, but the Ducks were unable to move it and had to punt. Cal blocked the punt, which rolled out of bounds at the one-yard line and the Bears scored a touchdown on the ensuing play. Oregon cornerback Rodney Woods made a diving interception at the Oregon 37-yard line in the third quarter, but Oregon quarter back Dennis Dixon was intercepted three plays later. Oregon linebacker Blair Phillips did the same on a tipped pass in the fourth quarter, giving the Ducks the ball at the Ore gon 35. However, the Ducks were forced to punt after four plays. smiller@ daily emerald, com hREEON DAILY EMERALD your independent student newspaper