Noted sports agent speaks about his career
Leigh Steinberg, who has represented many famous
athletes, requires his clients to give to charities
BY JEFFREY DRANSFELDT
SPORTS REPORTER
Through his 30-plus-year career,
he has negotiated more than $1 bil
lion worth of contracts. He has rep
resented professional football play
ers Troy Aikman, Steve Young, Ben
Roethlisberger and boxer Lennox
Lewis. He has also represented eight
NFL No. 1 draft picks — tops in the
sports agent industry.
Nationally recognized sports at
torney Leigh Steinberg has played a
large role in the convergence of
sports and entertainment industries,
and he shared his experiences and
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insights with about 200 students on
campus Friday.
Steinberg, who spoke in the Lillis
Business Complex, also talked
about working as a sports agent
and his work on the movie
Jerry Maguire.
He spoke during the same
weekend his alma mater, the
University of California, played Ore
gon. Steinberg said the Duck
football team has created positive
publicity with billboards in New
York and Los Angeles.
“It’s an incredibly dynamic pro
gram,” Steinberg added. “They’ve
put themselves on the map.”
Steinberg is different from other
agents because he requires clients
to give back to society through
clauses in their contracts. Clients
have donated more than $60 million
to charities nationwide. People re
ceive help and athletes create a
legacy, Steinberg said.
“Athletes have an incredible
opportunity to make a impact for
good in this world — to do charita
ble and community programs that
enhance the communities they live
in (and to) inspire young people,”
Steinberg said.
Steinberg spoke of his media
work, including his work with the
Fox, Warner Brothers, ABC and
HBO networks. He said students in
terested in sports marketing should
look at all aspects of the sports in
dustry, not just sports agency.
He built on a life experience dur
ing his role as technical advisor to
Jerry Maguire, the 1996 blockbuster
STEINBERG, page 9
Courtesy
Sports Attorney Leigh Steinberg is a famous figure in his field with clients including
NFL players Ricky Williams, Troy Aikman and boxer Lennox Lewis. Steinberg spoke at
the University on Friday.
■ Football notes
Defense sticks Cal in reverse
with the game on the line
Haloti Ngata led Oregon s big defensive stand at the
end of regulation that forced a missed field goal
BY SHAWN MILLER
SPORTS EDITOR
With just less than one minute re
maining in a tied football game at
Autzen Stadium, a 15-yard pass in
terference penalty placed No. 23
California with the ball on the Ore
gon 33-yard line.
It was a good setup for current Cal
head coach and former Oregon offen
sive coordinator Jeff Tedford, who
had two timeouts and kicker Tom
Schneider, who had drilled a 45-yard
field goal in the third quarter.
That’s when the 58,309 in
attendance energized the 11 Ducks
on defense.
“We tried to reverse field
and got caught for minus yards,”
Tedford said.
Oregon defensive tackle Haloti
Ngata wrapped up Cal running back
Marshawn Lynch for a seven-yard
loss with 45 seconds remaining.
Lynch was then tackled for a four
yard loss after catching a shovel
pass with 30 seconds to go. Cal
burned a timeout after each play,
setting up a third and 21 from the
44-yard line.
Cal quarterback Joe Ayoob
scrambled out of two near sacks be
fore reaching the 37-yard line. As
time ran out, Schneider rushed a 53
yard field goal, which missed wide
left to send the game into overtime.
“We did a good job putting the
pressure (on Ayoob) and with the
exception of one running play... we
played the run very well,” Oregon
head coach Mike Bellotti said. “I
knew that playing this team we
would have to play well at the line
of scrimmage and we did that.”
That stand wasn’t the only one
the Oregon defense came up with.
The Ducks forced the Bears into a
three and out on each of their first
two possessions of the game and al
lowed only 122 yards and 10 points
in the first half.
Oregon attacked Cal’s rushing
game the most. Prior to the game,
the Bears averaged 247 rushing
yards per game, second-best in the
Pacific-10 Conference. The Ducks al
lowed only 67 rushing yards on 18
carries in the first half.
However, the Bears made adjust
ments and by the time the third
quarter had finished, Lynch had
rushes of 26 and 52 yards, the latter
tying the game at 20 with 49 sec
onds remaining in the quarter.
The long touchdown run was the
final shining moment for the Cal
backfield, as it was held to 49
rushing yards in the fourth quarter
and overtime.
“We put it upon ourselves to
make plays and shut down the
offense,” Ngata said.
The Bears finished with 213
rushing yards, led by Lynch with
189 yards and two touchdowns on
25 carries.
Turning over opportunities
Any coach is adamant that the
turnover/takeaway ratio is a major
factor in the outcome of a game.
Teams must limit turnovers on their
side of the ball and capitalize on op
portunities when their opponents
turn the ball over.
The Ducks did exactly that, tak
ing the ball away four times and
giving it up only once.
“It comes down to turnovers and
making plays, plain and simple,”
Tedford said. “They made more
plays than we did.”
However, Oregon wasn’t able
to do much with the opportunities
it created.
Oregon’s Aaron Gipson, who
leads the team with five intercep
tions, picked off the ball at the Ore
gon three-yard line in the first quar
ter, but the Ducks were unable to
move it and had to punt. Cal
blocked the punt, which rolled out
of bounds at the one-yard line and
the Bears scored a touchdown on
the ensuing play.
Oregon cornerback Rodney
Woods made a diving interception
at the Oregon 37-yard line in the
third quarter, but Oregon quarter
back Dennis Dixon was intercepted
three plays later. Oregon linebacker
Blair Phillips did the same on a
tipped pass in the fourth quarter,
giving the Ducks the ball at the Ore
gon 35. However, the Ducks were
forced to punt after four plays.
smiller@ daily emerald, com
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