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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (June 7, 2004)
DEAN continued from page 1A deepest regret and accept full responsi bility," Gleason said in the statement, which will be posted today on the school's Web site at http://jcomm.uore gon.edu. The statement comes after journal ism students and GTFs expressed con cerns about Gleason's failure to provide a full explanation as to why students in the workshop were given what some considered "unethical" assignments. The workshop, which was intended to teach students how to creatively over come their fears, has drawn national at tenuon because of the nature of the as signments. Wieden, president of nationally knoton advertising agency Wieden + Kennedy, gave students tasks to fulfill — in whatever manner they chose — including streaking objecting at a wed ding and playing Twister with a trucker. Wieden + Kennedy handles Nike's ad vertising and some of the company's past advertisements have received a great deal of criticism. In an effort to address concerns stemming from the workshop, Gleason said Friday that he plans to meet with GITs on Tuesday. "Obviously, there's been some con troversy around it," Gleason said Friday. Gleason said he hopes to give GTFs a full understanding of what the work shop was about. Journalism GTF Randy Nichols said he plans to attend the meeting to learn more about the workshop's context. Fie said he has not received an adequate ex planation about how the "unethical" assignments were educationally valu able. "I'm just really unsatisfied with the answers that have been given,'' he said. "I think the longer that we sort of go without offering a solution, the bigger the problem becomes." He_said GTFs have been engaged in an open forum online to discuss their concerns. As of Thursday, about 30 e mails had been posted on one of the school's listservs regarding the issue. Journalism GTF Micky Lee, who asked Gleason to set up the meeting, said she's concerned about the school's reputation. "If we graduate from this school, what kind of reputation will we have?" she said. She also questioned how the work shop assignments fit in with the school's overall mission and the mis sion of journalism and communica tion education. Nichols said the school needs to bet ter define what is considered "ethical" and "unethical" "It's not enough to wreck the Univer sity, it's not enough to wreck the school, but it's something that needs to be dealt with," he said. Gleason, who oversaw the final stu dent presentations at Wieden's agency in Portland* on Friday, said the work shop drew positive feedback from many of the students involved. Howev er, he said in his statement that he sees this experience as an opportunity for growth and improvement. "In the future, the school will work with Dan more carefully to ensure that all assignments in the workshop are consistent with the school's policies and vision," he said in the statement. Contact the higher education/student life/student affairs reporter atchelseaduncan@dailyemerald.com. Tim Kupsick Photographer Justin Abbott unpacks another box of his magazine Synergy, originally created for his honors thesis, along East 13th Avenue. Honors college project turns into creative music magazine Despite financial setbacks, Justin Abbott produced ‘Synergy,’ a magazine on the local music scene By Moriah Baiingit News Reporter When most Honors College stu dents graduate, their theses — products of countless hours of work and the cause of blood-curdling nightmares for HC students ap proaching their senior year — get crammed on a shelf in a stuffy Chapman Hall library. But recent University graduate Justin Abbott's didn't. His can be found at the University Bookstore, in music stores, laundromats, bars cafes and other hotspots around Eugene. When Abbott, who graduated last term with a degree in journalism, was dreaming up his Honors Col lege thesis, he decided he would cre ate a "mock-up" magazine called "Synergy." He would analyze the de mographics and the market of Eu gene and figure out what sort of magazine could flourish within its unusual culture. He would research design techniques of other music magazines and produce a mock-up. "It kind of kept growing ... it was more than 1 anticipated," Abbott said. Abbott quickly decided that a "mock-up" would not be enough. " The idea was that there are good bands in Eugene that should be heard," he said. "So just producing a mock-up would be counter-produc tive. " The product finally materialized after nearly a year of work, $4,000 in printing costs and a massive amount of time and energy. Abbott managed to recruit 14 students to work for free for the magazine as writers, photographers and copy editors. This group also included volunteers for the business side of the maga zine, which raises money for pro duction costs. Senior journalism major and business minor Stephanie Donnel ley worked as the distribution man ager for the magazine. She was re sponsible for determining where to distribute the magazine in addition to selling ads for the fledgling pub lication. "This is my first opportunity to ac tually apply the things I've learned in my classes to an actual publica tion," she said. She added that the experience was especially valuable for her because she said she wants to work in circulation for a major mag azine in the future. Donnelley added that it wasn't easy selling advertising for a publication that didn't even exist. "We did a lot of cold calling ... (and) got a lot of turn-downs," she said. Abbott concurred, saying that rais ing the money for printing costs was unexpectedly one of the most diffi cult parts of producing the maga zine. He was especially discouraged after a $ 1,500 grant proposal was re jected by the School of Journalism and Communication. "it was a bummer that the school did not share this vision and excite ment," he said in an e-mail. "1 thought the school would want to show some form of support, even if it was only an eighth-page ad or something." Abbott was forced to get creative in his fundraising strategies. In addi tion to soliciting ads from skeptical clients, he held two benefit concerts at John Henry's, held a garage sale, sold hot dogs and also managed to get an $800 grant from the Honors College. But perhaps the most time-con suming job for Abbott was the colossal task of single-handedly de signing every one of the 40 pages in the magazine. 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