DEAN
continued from page 1A
deepest regret and accept full responsi
bility," Gleason said in the statement,
which will be posted today on the
school's Web site at http://jcomm.uore
gon.edu.
The statement comes after journal
ism students and GTFs expressed con
cerns about Gleason's failure to provide
a full explanation as to why students in
the workshop were given what some
considered "unethical" assignments.
The workshop, which was intended
to teach students how to creatively over
come their fears, has drawn national at
tenuon because of the nature of the as
signments.
Wieden, president of nationally
knoton advertising agency Wieden +
Kennedy, gave students tasks to fulfill
— in whatever manner they chose —
including streaking objecting at a wed
ding and playing Twister with a trucker.
Wieden + Kennedy handles Nike's ad
vertising and some of the company's
past advertisements have received a
great deal of criticism.
In an effort to address concerns
stemming from the workshop, Gleason
said Friday that he plans to meet with
GITs on Tuesday.
"Obviously, there's been some con
troversy around it," Gleason said Friday.
Gleason said he hopes to give GTFs
a full understanding of what the work
shop was about.
Journalism GTF Randy Nichols said
he plans to attend the meeting to learn
more about the workshop's context. Fie
said he has not received an adequate ex
planation about how the "unethical"
assignments were educationally valu
able.
"I'm just really unsatisfied with the
answers that have been given,'' he said.
"I think the longer that we sort of go
without offering a solution, the bigger
the problem becomes."
He_said GTFs have been engaged in
an open forum online to discuss their
concerns. As of Thursday, about 30 e
mails had been posted on one of the
school's listservs regarding the issue.
Journalism GTF Micky Lee, who
asked Gleason to set up the meeting,
said she's concerned about the school's
reputation.
"If we graduate from this school,
what kind of reputation will we have?"
she said.
She also questioned how the work
shop assignments fit in with the
school's overall mission and the mis
sion of journalism and communica
tion education.
Nichols said the school needs to bet
ter define what is considered "ethical"
and "unethical"
"It's not enough to wreck the Univer
sity, it's not enough to wreck the school,
but it's something that needs to be dealt
with," he said.
Gleason, who oversaw the final stu
dent presentations at Wieden's agency
in Portland* on Friday, said the work
shop drew positive feedback from
many of the students involved. Howev
er, he said in his statement that he sees
this experience as an opportunity for
growth and improvement.
"In the future, the school will work
with Dan more carefully to ensure that
all assignments in the workshop are
consistent with the school's policies
and vision," he said in the statement.
Contact the higher education/student
life/student affairs reporter
atchelseaduncan@dailyemerald.com.
Tim Kupsick Photographer
Justin Abbott unpacks another box of his magazine Synergy, originally created for his honors thesis, along East 13th Avenue.
Honors college project turns
into creative music magazine
Despite financial setbacks,
Justin Abbott produced
‘Synergy,’ a magazine
on the local music scene
By Moriah Baiingit
News Reporter
When most Honors College stu
dents graduate, their theses —
products of countless hours of work
and the cause of blood-curdling
nightmares for HC students ap
proaching their senior year — get
crammed on a shelf in a stuffy
Chapman Hall library.
But recent University graduate
Justin Abbott's didn't. His can be
found at the University Bookstore, in
music stores, laundromats, bars cafes
and other hotspots around Eugene.
When Abbott, who graduated last
term with a degree in journalism,
was dreaming up his Honors Col
lege thesis, he decided he would cre
ate a "mock-up" magazine called
"Synergy." He would analyze the de
mographics and the market of Eu
gene and figure out what sort of
magazine could flourish within its
unusual culture. He would research
design techniques of other music
magazines and produce a mock-up.
"It kind of kept growing ... it was
more than 1 anticipated," Abbott said.
Abbott quickly decided that a
"mock-up" would not be enough.
" The idea was that there are good
bands in Eugene that should be
heard," he said. "So just producing a
mock-up would be counter-produc
tive. "
The product finally materialized
after nearly a year of work, $4,000 in
printing costs and a massive amount
of time and energy. Abbott managed
to recruit 14 students to work for
free for the magazine as writers,
photographers and copy editors.
This group also included volunteers
for the business side of the maga
zine, which raises money for pro
duction costs.
Senior journalism major and
business minor Stephanie Donnel
ley worked as the distribution man
ager for the magazine. She was re
sponsible for determining where to
distribute the magazine in addition
to selling ads for the fledgling pub
lication.
"This is my first opportunity to ac
tually apply the things I've learned
in my classes to an actual publica
tion," she said. She added that the
experience was especially valuable
for her because she said she wants to
work in circulation for a major mag
azine in the future.
Donnelley added that it wasn't easy
selling advertising for a publication
that didn't even exist.
"We did a lot of cold calling ...
(and) got a lot of turn-downs," she
said.
Abbott concurred, saying that rais
ing the money for printing costs was
unexpectedly one of the most diffi
cult parts of producing the maga
zine. He was especially discouraged
after a $ 1,500 grant proposal was re
jected by the School of Journalism
and Communication.
"it was a bummer that the school
did not share this vision and excite
ment," he said in an e-mail. "1
thought the school would want to
show some form of support, even if
it was only an eighth-page ad or
something."
Abbott was forced to get creative
in his fundraising strategies. In addi
tion to soliciting ads from skeptical
clients, he held two benefit concerts
at John Henry's, held a garage sale,
sold hot dogs and also managed to
get an $800 grant from the Honors
College.
But perhaps the most time-con
suming job for Abbott was the
colossal task of single-handedly de
signing every one of the 40 pages in
the magazine. Every page contains
Abbott's distinct style, with fonts
mixed and matched and columns of
type tilted to the left and right. The
effect is bizarre and edgy, perhaps a
of reflection of the character of the
Turn to SYNERGY, page 6A
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