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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Aug. 3, 2000)
War and Peace on film . , ... Azlc Malinao-Alvarez Emerald Students stop and look at a photographic display in the EMU Amphitheater sponsored by the Japanese Student Orga nization. The photos show the atrocities of war and will be exhibited again today as the JSO’s War and Peace Cere mony continues. Rob Proudfoot, a University professor in international studies, will speak tonight at 8:30 in the am phitheater. For more information or questions, contact the JSO at 346-4389. Ad students team up on design ■The 2000 Eugene Celebration poster logo is the fruit of an ad class campaign project By Kristy Hessman Oregon Daily Emerald In the past, committees, con tests and advertising agencies have been used to create the theme for the annual Eugene Cel ebration, but not this year. A group of University advertis ing students created this year’s theme, “Northwest of Normal.” Through a class in the journal ism school called Advertising Campaigns, Kim Sheehan, assis tant journalism professor, said the students design an ad cam paign for a particular client. The theme was brought to our studio and I tried to conceptual ize something that would feel like Eugene. Jennifer Andrews poster designer This spring, the class chose Downtown Events Management, Inc., the Eugene Celebration or ganizers. “When Kim asked me if I would be interested in her class preparing ads for us, I said ‘fabu lous’,” said president and manag ing director of DEMI, Steven Remington. “I’ve had positive ex periences with students from oth er universities with similar proj ects, so I thought it was a great idea.” Seven teams worked on the campaign, which involved creat ing themes and poster designs. In the end, the A team’s project won out with its “Northwest of Normal” design, which Reming ton said reflects the distinct per September IS, 16 & 17 token All ?hnw 4jtpt. %7 Afiww*, $3 *t sh« f»t«. ft 4* *?w' *«frWi «Kfr t><P4^ t>. *4 -.♦4* W **» «wt *H mmMm. »j* <i* C*<*rv**<. W&>* »0*# W4«, M>n« Courtesy of Downtown Events Management, Inc. The poster is a compilation of ideas from the Advertising Campaigns class. sonality of Eugene residents. “They’re North westerners, but they’re not your average person,” he said. The poster design also reflects the feel of the Northwest. “The theme was brought to our studio and I tried to conceptual ize something that would feel like Eugene,” poster designer Jennifer Andrews said. “I played off the trees in our state, as well as the party feel and face painting of the Eugene Celebration ... [we used] something to attract children and families.” The poster will be displayed as the logo for this year’s Celebra tion, which takes place Sept. 15 17 in downtown Eugene. “37 years of Quality Service” Mercedes • BMW • Volkswagen • Audi German Auto Service 342-2912 • 2025 Franklin Blvd. Eugene, Oregon, 97402 Little Caesars Saturday & Sunday as®® 1711 Willamette (next to Blockbuster) 343-3330 MATTER HOW FAR YOU TRAVEL, YOU’RE ALWAYS CLOSE TO CAMPUS. @| ' . • ■-‘^XST"} Oregon daily emerald on the world wide wil www.dailyemerald.com
