Oregon daily emerald. (Eugene, Or.) 1920-2012, August 03, 2000, Page 5, Image 5

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    War and Peace on film
. , ... Azlc Malinao-Alvarez Emerald
Students stop and look at a photographic display in the EMU Amphitheater sponsored by the Japanese Student Orga
nization. The photos show the atrocities of war and will be exhibited again today as the JSO’s War and Peace Cere
mony continues. Rob Proudfoot, a University professor in international studies, will speak tonight at 8:30 in the am
phitheater. For more information or questions, contact the JSO at 346-4389.
Ad students team up on design
■The 2000 Eugene
Celebration poster logo
is the fruit of an ad class
campaign project
By Kristy Hessman
Oregon Daily Emerald
In the past, committees, con
tests and advertising agencies
have been used to create the
theme for the annual Eugene Cel
ebration, but not this year.
A group of University advertis
ing students created this year’s
theme, “Northwest of Normal.”
Through a class in the journal
ism school called Advertising
Campaigns, Kim Sheehan, assis
tant journalism professor, said
the students design an ad cam
paign for a particular client.
The theme
was
brought to our studio
and I tried to conceptual
ize something that would
feel like Eugene.
Jennifer Andrews
poster designer
This spring, the class chose
Downtown Events Management,
Inc., the Eugene Celebration or
ganizers.
“When Kim asked me if I
would be interested in her class
preparing ads for us, I said ‘fabu
lous’,” said president and manag
ing director of DEMI, Steven
Remington. “I’ve had positive ex
periences with students from oth
er universities with similar proj
ects, so I thought it was a great
idea.”
Seven teams worked on the
campaign, which involved creat
ing themes and poster designs.
In the end, the A team’s project
won out with its “Northwest of
Normal” design, which Reming
ton said reflects the distinct per
September IS, 16 & 17
token
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Courtesy of Downtown Events Management, Inc.
The poster is a compilation of ideas from the Advertising Campaigns class.
sonality of Eugene residents.
“They’re North westerners, but
they’re not your average person,”
he said.
The poster design also reflects
the feel of the Northwest.
“The theme was brought to our
studio and I tried to conceptual
ize something that would feel like
Eugene,” poster designer Jennifer
Andrews said. “I played off the
trees in our state, as well as the
party feel and face painting of the
Eugene Celebration ... [we used]
something to attract children and
families.”
The poster will be displayed as
the logo for this year’s Celebra
tion, which takes place Sept. 15
17 in downtown Eugene.
“37 years of Quality Service”
Mercedes • BMW • Volkswagen • Audi
German Auto Service
342-2912 • 2025 Franklin Blvd.
Eugene, Oregon, 97402
Little Caesars
Saturday & Sunday
as®®
1711 Willamette
(next to Blockbuster)
343-3330
MATTER HOW FAR YOU TRAVEL,
YOU’RE ALWAYS CLOSE TO CAMPUS.
@| ' . • ■-‘^XST"}
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