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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (May 1, 2000)
You can spare it... jjz vso why not share it? GIVE BLOOD SAVE A LIFE! BRING PICTURE ID EMU Fir Room Tuesday & Wednesday May 2 & 3 10:00 a.m. - 3:00 p.m. LANE MEMORIAL BLOOD BANK 5 I H A N N l A L VV A R S A W S P O RTS BUSIMSS S V M IM) S I L M THE CHHHGinG FACE Ilf SPWtTS 8USIIIE5S M A V 3-4, 2 0 0 0 HEVn0TE SPEAKER Y A I A ( K I R M A \ , l» R I S I I) I \ I , \\ \ 15 A Wl l)\ IS DAY, MAY A, 7:00 PM KM (.11 I I \V\ ( ! \ I l R \ l 1)1 I OKI l \1, l\l\l KSIh Ol OKI (,ON □ vmposiufn pkogkrki I l A I l R I N (. I H I I N I) U S 1 R Y ' S I O V VV () M t N I \ l ( U I I V I S THURSDAY, MAY 4, 6:00 I’M I Ml IIA I I ROOM. L \l\ I RSI I 'i Ol OKI <.()\ WARSAW SIMMS I s \| \|!KI I l\(. ( I \ II I! L \ IV L K S I I \ Ol t> K l‘(i (:) S I OK MORI IMORMMION ( \II S4I l-K.-O'IS l() R1C.ISII R ()\ I 1M : wvvH.VVursawCenter.aim • I RI 1 ,\\l) Ol’l \ TO 1111 IH lil l( Pitch in! Recycle your copy of the ODE. Media critic’s speech exposes tobacco ads ■ Ki I bourne takes a close look at the industry’s use of advertisements to attract youth and other businesses By Jonathan Gruber Oregon Daily Emerald At her keynote address Friday night, media critic Jean Kilboume stressed how advertising has cre ated a toxic cultural environment of poisonous, destructive images that cause the public health, es pecially that of young women, to suffer. About 300 people came to hear Kilbourne’s speech, which was the kickoff event to “Girls on the Move,” sponsored by the ASUO Women’s Center. Kilbourne’s speech and slide show entitled “Deadly Persuasion” focused on advertising and was followed by a question and answer session and a book signing. Although she criticized many forms of advertising, her main fo cus was how tobacco companies recruit young, new smokers. “When you’re selling a product that kills people, you’ve got a problem,” she said. “Your best customers die every day.” She addressed how alcohol ad vertising targets young people as well. Kilbourne, currently a visiting scholar at Wellesley College in Wellesley, Mass., also discussed ways in which advertising, espe cially in the fashion and beauty industries, can affect young women. “Self-esteem of girls in Ameri ca plummets at adolescence,” she said. At the end of her speech, the audience gave Kilboume a stand ing ovation. Members of the audi ence included Girls on the Move participants, University students and the public. “I thought she was very good as a motivation speaker,” Jennifer Hester, a Girls on the Move par ticipant from Mountain View High School in Bend, said. “We’ll definitely look at advertisements differently.” Kilbourne showed several ads that appeared in Advertising Age, an advertising publication that contains business to business ad vertisements. Such ads attempt to sell their readership as potential advertising targets. Ethan Kunz, a graduate student in planning, public policy and management, said, “My interest in this is an old one, but the sur prising thing was the ads that were di rected at the ad industry. I didn’t know they exist ed.” Some, but not all, of to day’s adver tising stu dents are going to continue the status quo, according to Kilbourne. “I’ve had students who’ve said that they’re in advertising, but they’re wor ried about some of the ethical sit uations,” she said. “But certainly there are people being educated to perpetuate this stuff.” Though she has spoken at both public and private colleges across the country, Kilbourne said her audiences all respond equally well to her message. “I’m often surprised,” she said. “In places that I would least expect, some thing positive happens.” Girls on the Move is part of a national event coordinated by the Outward Bound organization. The weekend’s activities, which included rock climbing and meeting the University women’s basketball team, were open to girls in Oregon’s middle and high schools. There were also sessions for parents, teachers and admin istrators. Kyla Schuller, a 1999 graduate and coordinator of Girls on the Move, was pleased with the keynote speech. “Our focus really was support ing teen girls. I think we were highly successful in that,” she said. Don’t Get Trapped In A Smalj Apartment • Free Month Rent • 1 & 2 Bedrooms • Quiet & Large • Gas Fireplace Now taking Summer & Fall Reservations McKenna Estates • Air Conditioning • Laundry Hookups • Free Cable • Balcony/Deck 342-5735 near Autzen Stadium P.O. Box3159. EugeneOR 97403 The Oregon Daily Emerald is published daily Mon day through Friday during the school year and Tuesday and Thursday during the summer by the Oregon Daily Emerald Publishing Co. Inc., at the University of Oregon, Eugene, Oregon A member of the Associated Press, the Emerald operates inde pendently of the University with offices in Suite 3(X of the Erb Memorial Union. The Emerald is private property. The unlawful removal or use of papers is prosecutable by law NEWSROOM — (S41H46-SS11 Editor in chief: Laura Cadiz Managing Editor: Jack Clifford Community: Darren Freeman, editor. Andrew Adams, Josh Ryneal, reporters. Freelance: Eric Pfeiffer, editor. Higher Education: Ben Romano, editor. Adam Jude, Serena Mark strom, reporters Perspectives: Bret Jacobson, Laura Lucas, editors. Jonathan Gruber, Beata Mostafavi, Whit Sheppard, Mason West, columnists. Pulse: Jessica Blanchard, editor. Rory Carroll, Joe Walsh, reporters. Student Activities: Jeremy Lang, editor Emily Gust, Simone Ripke, Lisa Toth, reporters Sports: Mirjam Swanson, editor Matt O'Neill, Scott Pesznecker, Jeff Smith, reporters. News Aide: lorraine-Michelle Faust. Copy: Monica Hande, Molly Egan, copy chiefs. Jonathan Allen, Michael Kleckner, Tom Patterson, Eric Qualheim, Heather Rayhorn, Jamie Thomas, copy editors. Photo:Catharine Kendall, editor. Kevin Calame, Azle Malinao-AI varez, Ryan Starkweather, photographers. Hiroshi Nakamura, Katie Nesse, Tom Patterson, Lindsey Walker, photo technicians. Design: Katie Nesse, editor. Katie Miller, Melissa O’Connell, Russ Weller, designers Bryan Dixon, Giovanni Salimena, illustrators On-line: Jake Ortman, editor. Timur Insepov, webmaster ADVERTISING — (541) S46-S712 Becky Merchant, director Melissa O’Connell, Van Nguyen, advertis ing assistants. Rachelle Bowden, DougHentges, Nicole Hubbard, Jesse Long, Adam Rice, Amy Ruppert, Hillary Shultz, Chad Verly, Emily Wallace, Lisa Wood, advertising sales representatives. CLASSIFIEDS — (S4D 346-4343 Trina Shanaman, manager. Erin Gauthier, Lauren Howry, Tara Rothermel.sta/f. BUSINESS — (541) 346-5512 Judy Riedl,general manager. Kathy Carbone, business supervisor. Sarah Goracke, receptionist. Il-ju Chang, John Long, Sue Ryan, Gretchen Simmons, distribution. PRODUCTION — (541) 346-4381 Michele Ross, manager. Tara Sloan, coordinator. Laura Lucas, Katie Nesse, Melissa O’Connell, Laura Paz, Ross Ward, ad designers
