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Pitch in! Recycle your copy of the ODE.
Media critic’s speech
exposes tobacco ads
■ Ki I bourne takes a close
look at the industry’s use of
advertisements to attract
youth and other businesses
By Jonathan Gruber
Oregon Daily Emerald
At her keynote address Friday
night, media critic Jean Kilboume
stressed how advertising has cre
ated a toxic cultural environment
of poisonous, destructive images
that cause the public health, es
pecially that of young women, to
suffer.
About 300 people came to hear
Kilbourne’s speech, which was
the kickoff event to “Girls on the
Move,” sponsored by the ASUO
Women’s Center. Kilbourne’s
speech and slide show entitled
“Deadly Persuasion” focused on
advertising and was followed by
a question and answer session
and a book signing.
Although she criticized many
forms of advertising, her main fo
cus was how tobacco companies
recruit young, new smokers.
“When you’re selling a product
that kills people, you’ve got a
problem,” she said. “Your best
customers die every day.”
She addressed how alcohol ad
vertising targets young people as
well.
Kilbourne, currently a visiting
scholar at Wellesley College in
Wellesley, Mass., also discussed
ways in which advertising, espe
cially in the fashion and beauty
industries, can affect young
women.
“Self-esteem of girls in Ameri
ca plummets at adolescence,” she
said.
At the end of her speech, the
audience gave Kilboume a stand
ing ovation. Members of the audi
ence included Girls on the Move
participants, University students
and the public.
“I thought she was very good as
a motivation speaker,” Jennifer
Hester, a Girls on the Move par
ticipant from Mountain View
High School in Bend, said. “We’ll
definitely look at advertisements
differently.”
Kilbourne showed several ads
that appeared in Advertising Age,
an advertising publication that
contains business to business ad
vertisements. Such ads attempt to
sell their readership as potential
advertising targets.
Ethan Kunz, a graduate student
in planning, public policy and
management, said, “My interest
in this is an old one, but the sur
prising thing
was the ads
that were di
rected at the
ad industry. I
didn’t know
they exist
ed.”
Some, but
not all, of to
day’s adver
tising stu
dents are
going to continue the status quo,
according to Kilbourne. “I’ve had
students who’ve said that they’re
in advertising, but they’re wor
ried about some of the ethical sit
uations,” she said. “But certainly
there are people being educated
to perpetuate this stuff.”
Though she has spoken at both
public and private colleges across
the country, Kilbourne said her
audiences all respond equally
well to her message. “I’m often
surprised,” she said. “In places
that I would least expect, some
thing positive happens.”
Girls on the Move is part of a
national event coordinated by the
Outward Bound organization.
The weekend’s activities, which
included rock climbing and
meeting the University women’s
basketball team, were open to
girls in Oregon’s middle and high
schools. There were also sessions
for parents, teachers and admin
istrators.
Kyla Schuller, a 1999 graduate
and coordinator of Girls on the
Move, was pleased with the
keynote speech.
“Our focus really was support
ing teen girls. I think we were
highly successful in that,” she
said.
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P.O. Box3159. EugeneOR 97403
The Oregon Daily Emerald is published daily Mon
day through Friday during the school year and
Tuesday and Thursday during the summer by the
Oregon Daily Emerald Publishing Co. Inc., at the
University of Oregon, Eugene, Oregon A member
of the Associated Press, the Emerald operates inde
pendently of the University with offices in Suite 3(X
of the Erb Memorial Union. The Emerald is private
property. The unlawful removal or use of papers is
prosecutable by law
NEWSROOM — (S41H46-SS11
Editor in chief: Laura Cadiz
Managing Editor: Jack Clifford
Community: Darren Freeman, editor. Andrew Adams, Josh Ryneal,
reporters.
Freelance: Eric Pfeiffer, editor.
Higher Education: Ben Romano, editor. Adam Jude, Serena Mark
strom, reporters
Perspectives: Bret Jacobson, Laura Lucas, editors. Jonathan Gruber,
Beata Mostafavi, Whit Sheppard, Mason West, columnists.
Pulse: Jessica Blanchard, editor. Rory Carroll, Joe Walsh, reporters.
Student Activities: Jeremy Lang, editor Emily Gust, Simone Ripke,
Lisa Toth, reporters
Sports: Mirjam Swanson, editor Matt O'Neill, Scott Pesznecker, Jeff
Smith, reporters.
News Aide: lorraine-Michelle Faust.
Copy: Monica Hande, Molly Egan, copy chiefs. Jonathan Allen,
Michael Kleckner, Tom Patterson, Eric Qualheim, Heather Rayhorn,
Jamie Thomas, copy editors.
Photo:Catharine Kendall, editor. Kevin Calame, Azle Malinao-AI
varez, Ryan Starkweather, photographers. Hiroshi Nakamura, Katie
Nesse, Tom Patterson, Lindsey Walker, photo technicians.
Design: Katie Nesse, editor. Katie Miller, Melissa O’Connell, Russ
Weller, designers Bryan Dixon, Giovanni Salimena, illustrators
On-line: Jake Ortman, editor. Timur Insepov, webmaster
ADVERTISING — (541) S46-S712
Becky Merchant, director Melissa O’Connell, Van Nguyen, advertis
ing assistants. Rachelle Bowden, DougHentges, Nicole Hubbard,
Jesse Long, Adam Rice, Amy Ruppert, Hillary Shultz, Chad Verly,
Emily Wallace, Lisa Wood, advertising sales representatives.
CLASSIFIEDS — (S4D 346-4343
Trina Shanaman, manager. Erin Gauthier, Lauren Howry, Tara
Rothermel.sta/f.
BUSINESS — (541) 346-5512
Judy Riedl,general manager. Kathy Carbone, business supervisor.
Sarah Goracke, receptionist. Il-ju Chang, John Long, Sue Ryan,
Gretchen Simmons, distribution.
PRODUCTION — (541) 346-4381
Michele Ross, manager. Tara Sloan, coordinator. Laura Lucas, Katie
Nesse, Melissa O’Connell, Laura Paz, Ross Ward, ad designers