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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Nov. 4, 1997)
Ducks: Injured Huard still a threat ■ Continued from Page 7 every game,” Bellotti said. “That’s a tall order against the Huskies, I think they have a lot of weapons. I think it is a shame [Washington running back] Rashaan Shehee is out, but they have a great quarterback and some great receivers, some really scary big play receivers.” To help their cause, the Ducks get defensive end Desmond Byrd and inside linebacker Ryan Klaasen, two of their better de fensive players, back from injury this week. Byrd didn’t make the trip to USC on Oct. 25 because of injured ribs, and Klaasen has been out since he suffered a con cussion against Stanford on Sept. 27. In addition to players return ing from injury, the Ducks’ defen sive effort should be aided by the absence of Shehee, who is report ed to be out two to six weeks. Shehee was the conference’s leading rusher with more than 107 yards a game and the back bone of the Huskies rushing game. Quarterback Brock Huard, who leads the nation in passing effi ciency and has thrown just three interceptions all season, re sprained his left ankle against USC last Saturday, but should play in some capacity against the Ducks. Bellotti said regardless of the injury, Huard will be effective. “Brock has played games on that ankle when it’s been sore be fore,” he said. "He is an excellent passer who gets great protection, and they don’t ask him to run around and do a lot of things back there. I think that he can be effective handing off.” While Huard may not be hand ing off to Washington’s top run ning back, backup Maurice Shaw could be just as effective. Shaw showed flashes of bril liance against the USC defense, which ranks first in the confer ence against the run. Stopping the Huskies’ running game has been a problem for the Ducks of late. Last season, Wash ington compiled 315 rushing yards, the most against the Ducks’ defense in 12 seasons. Handler: NFL built solid base of young fans ■ Continued from Page 7 know the fan base, build significant partnerships, integrate resources and never be complacent — a problem for a league, such as the NFL, near the top of its market plan. “It is an interesting challenge when you are a leader,” Handler said. “They’re sitting at the top of their game, everybody’s gunning for them. So when you are them, you have to look at your self and be very self-critical. You want to take risks just to keep moving and maintain your leadership. That’s im portant for us.” With regard to its fan base, Handler said the NFL has a database that contains crucial marketing infor mation on 5 million fans. While Handler, a member of the board of direc tors for the Warsaw Sports Marketing Center, men tioned the potential market of American women and the international fan base, his overriding focus was the capacity of the youth market. Handler said the NFL has built a solid base of fans in the younger generation. Ten million children from the ages 1 to 11 and another 10 million from the ages of 12 to 17 watch the NFL every weekend, Handler said. Within the marketing plan for young fans, Han dler said the NFL tries to involve children from the ages of 6 to 11 in four different aspects: play, watch, attend and experience. “We want to create as many access points as pos sible to let people in,” Handler said. “When you’re trying to build a business, it’s a lot easier to talk to somebody when they’re really young than when you reach adolescence.” The NFL, Handler said, has integrated its market ing strategy under one theme: Play football, a mar keting ploy which Handler created. Handler’s speech was well received by students in attendance. “I thought it was interesting the views he had on targeting kids and how heavily they’re doing that,” said Holly Schultz, a senior majoring in sports mar keting. “You could cross [his message] to any other major sport. I think these ideas could cross over to any other sport and are valuable." with this coupon $1.00 OFF On any Adult or Senior Dinner Buffet offer good thru 11/30/97 ALL YOU CAN EAT BUFFET Soft Drink and Ice Tea Included 906 W. 7th Eugene • 344-9523 • closed Monday CcwadDs VV —I I ■ — .Design for t LIVING Ur III! VIKI ,8 13,14.IS 21,12 8:00 pm Robinson Theatre UT Box Office 346-4191 EMU Ticket Office 346-4363^ hooo: Notre uame win over Navy nothing to be proud of * Continued from Page 7 feeder and has only one winnable game remaining on its 1997 schedule; unfortunately, that game is Nov. 22 against Ore gon. U.S. team happy with tie of Mexico in Cup qualifier Seventeen times, the United States had played against Mexi co in Mexico City. Seventeen times, the United States had lost. I guess that’s why so many American soccer fans were thrilled with the United States’ scoreless tie against Mexico in a World Cup qualifier game this weekend. Only in soccer, specifically World Cup soccer, can the Unit ed States continually be ecstatic over scoreless ties and one-goal losses. If the sport were interna tional basketball, track and field, tennis or golf, these results would be made a mockery of in USA Today and Sports Illustrat ed. Witness a recent Sports Illus trated issue, "The Pain in Spain,” after a seemingly invin cible United States team lost to a young European team in the Rider Cup. In the United States, soccer beats out basketball, football, tennis, swimming, even baseball in youth participation — so it should make sense that our na tional soccer team should beat up on other countries just as eas ily as our national teams do in other sports. Irish right the ship against Navy So much for playing for pride. Notre Dame’s 21-17 squeaker Saturday against Navy in South Bend was the Fighting Irish’s closest victory against the Mid shipmen since they escaped with a 18-17 victory in 1984. So this is how far Notre Dame football has fallen, an emotional celebration after beating a team at home it has defeated 34 con secutive times and that has no scholarship players. But it was worse than that. Navy quarterback Chris Mc Coy rushed 23 times for 147 yards and two touchdowns. The Midshipmen controlled the en tire game, running the ball down the throat of Notre Dame’s once proud defensive front. In all, Navy ran for 277 yards on the ground and gained 399 yards in total offense. Portland State to battle Blue Devils The Portland State Vikings, a basketball team that recorded its first Division I-A victory against Montana State last season, is scheduled to play Duke, which finished last season No. 8 in the country. This begs the question: Who is the Oregon men’s basketball team playing in its nonconfer ence schedule? Answer: Loyola Marymount on Dec. 13, Stephen F. Austin on Dec. 18 and Southern Illinois on Nov. 28. Perhaps if the Oregon (insert your favorite sport here) team played top-level, nonconference teams before the regular season started, pollsters might take them more seriously when they do play well. Joel Hood is a sports reporter for the Emerald. OUTSIDE SALES REPRESENTATIVE Pacific Office Automation is looking for a Sales Professional. The position is for a protected, geographical territory for the state of Oregon and Washington. 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