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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (July 28, 1994)
AMAZON Continued From Page 1 redesigning of the Amazon community. Summers-Thompson said the hoard is also negotiating with Ijme Community College to develop a rehabilitation program that would use construction student* as labor What that means is we would hire an instructor to supervise whatever large-scale maintenance needed to la* done and we would got that labor for free." she said. Among members of the corporation's board, there is a sense of renewed optimism. "We are very pleased that tho administration is still talking with us They are open to working with us l think that it has something to do with Dave Frohnmayer's understanding of Oregon He's from Oregon and he really has a commitment to the citizens of Oregon, he's got history," she said. The University denies that there has been any significant change since Frohnmayer took office. Dan Williams, the vice president for administration, said the Uni versity has been "pretty consistent" in their approach toward Ama ion, though he did say the new president has taken a "personal interest" in Amazon Dave Mubin, assistant to the president, suggested another reason for renewed interest in the students' proposal. "Had not the idea of a non-profit corporation surfaced we would have chosen to rebuild. Students have had a chance to come up with alternatives other than rebuilding, and thoy have had time to do additional research.” he said. The University is currently considering two plans for Amazon the non-profit organization, and demolition and reconstruction A deci sion is expected to be made at the beginning of September MHCMAf l VIMH r .n»r 1 ***** Hottktay chocks to see /f «yrtf fixtures are functioning In one of the vacant apartments In the Univer sity a Amazon Family Housing complex. SIMPSON Continued From Page 1 Singing off (he same sheet means developing a marketing plan, changing the University's old News Bureau into a more efficient selling machine — the current Office of Communica tions and Marketing — and reaching possible University supporters directly, instead of through the media. The work represents most of his career — being on the cut ting edge without being in the limelight. "What I get the most satisfac tion of professionally is working with the CEO or somebody like Myles Brand where I can help them be successful I have no desire to be out in front, no desire to lie CKO. and I have no desire to be president of the Uni versity.” Simpson said. "But. 1 enjoy being on that level once removed to where you can let in the exciting part of it and you just do your job quietly in the background.” At 38, he's worked on (Capitol Hill as a national reporter, cov ering the Challenger Shuttle dis aster and Michael Dukakis' presidential campaign, besides working as Sen Strom Thur mond's press secretary before turning to higher education. During his days as a Washing ton Times national beat reporter. Kenneth Henner, now the editor for the paper's national desk, said Simpson was unique among reporters and editors because he could walk through the fires of the Washington, D.C.. political scene without get ting burned. Simpson said. "It can get you in Washington. It can eat you alive. 1 mean, Washington is just overrun with people who have inside-the-hutiding mentality They've just gotten eaten up completely. I still have a lot of friends there, many of which turned into jerks." "He often came across as lighthearted,” Henner said "That's not a had thing. That's just who he was." "1 was much more interested in seeing government up close, working with government, but then on the weekends, taking my kids and a six-pack of beer on tiie Chesapeake Bay and going crabbing. To me, it's much more enjoyable to spend the time that way instead of going to cocktail parties and that sort of tiling," Simpson said Professionally, Simpson finds his strength through his rela tionship with Sen Strom Thur mond. the Republican senator from South Carolina. Thurmond was one of the most powerful voices in support of segregation during the 1940s and 1950s. In that period, Thur mond did everything possible to delay civil rights legislation He The Largest Video Game Store -in the Northwest We buy, sell, trade & rent • Nintendo • Super Nintendo • Sega Genesis • Gameboy • Game Gear • Machines For cash or store credit! Come check it out! Located at: 1508 Coburg Rd.( Sheldon Plaza • 683-5598 Open Daily one® tackled a fellow senator in the hallway to stop a Senate quorum. But with a larger African Aineriean constituency emerg ing in the 1060s. Thurmond switched to the Republican Party and officially came out against segregation in 1064 Simpson finds everything about the 90-year-old Thurmond captivating and said the Senator has been a role model in his pro fessional development "Forme, personally, watching him work 16-hour days, 6 days a week, working on the major issues of the country and bal ancing a family life and having extremely high moral and ethi cal principles — he taught me an enormous amount." On April 14, l'i‘i:t, Simpson's working relationship with Thur mond grew even closer That night, at about 10. a drunk Corrine Koenig. 35, drove into Nancy Moore. Thurmond's daughter, just outside the Uni versity of South Carolina cam pus in Columbia Simpson was director of marketing and media relations for the university at the time. The 21-year-old Moore was sent to Richland Memorial Hos pital where she died the next day. Thurmond called Simpson about 6 am and asked for his Turn to SIMPSON. Page 4 Simpson to leave Oregon; marketing plan goes on oy Cuwaru fviopiffitnin £>#00n CWy trrwrtk) After fust 11 months, the chief architect for the University's upcoming marketing plan is leaving. August 1. Christopher Simpson, current director of the Uni versity's new Office of Communication and Marketing, will become the number two man at Indiana Univorsity, behind for mer University President Myles Brand. "I came out hem because of Myles, and I would not leave now with anybody other than Myles,” Simpson said Brodie Remington, vice president for public affairs and devel opment. could not l*> reached Wednesday, but his secretary said no one has been selected to replace Simpson. "Were already doing a lot of ground work in this area." said Arnold Ismach. who helper! advise Simpson on tho Universi ty's new marketing plan. "This is probably awkward so close to the kickoff of the capital campaign," Simpsons sudden absence won't delay the plan's imple mentation plan, officials said. "This is not a knock on Simpson, but there's a danger in per sonifying this whole thing in his identity." Ismach suid. "Simp son is not the only person f|t the country that ran do that work." Tho experiment Simpson set in motion was to market the Uni versity. a concept only recently gaining ground in higher edu cation. but something University offic ials eagerly greeted after the state's $42 million budget cut The change in attitude about marketing started about two years ago when Remington, concerned about budget cut*, began looking for a new strategy in University promotion. Before, News Bureau staff sent press releases out in hopes of landing a positive story in the press. Now. the Office of Communication and Marketing staff finds more creative way to get positive University news directly to those they want to reach. Simpson's major contribution has been tho marketing plan, due out in August. AR S BAZAR OVER 500 DIFFERENT TYPES AND STYLES OF MEN'S & WOMEN'S SHOES. 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