AMAZON
Continued From Page 1
redesigning of the Amazon community.
Summers-Thompson said the hoard is also negotiating with Ijme
Community College to develop a rehabilitation program that would
use construction student* as labor
What that means is we would hire an instructor to supervise
whatever large-scale maintenance needed to la* done and we would
got that labor for free." she said.
Among members of the corporation's board, there is a sense of
renewed optimism.
"We are very pleased that tho administration is still talking with
us They are open to working with us l think that it has something
to do with Dave Frohnmayer's understanding of Oregon He's from
Oregon and he really has a commitment to the citizens of Oregon,
he's got history," she said.
The University denies that there has been any significant change
since Frohnmayer took office.
Dan Williams, the vice president for administration, said the Uni
versity has been "pretty consistent" in their approach toward Ama
ion, though he did say the new president has taken a "personal
interest" in Amazon
Dave Mubin, assistant to the president, suggested another reason
for renewed interest in the students' proposal.
"Had not the idea of a non-profit corporation surfaced we would
have chosen to rebuild. Students have had a chance to come up with
alternatives other than rebuilding, and thoy have had time to do
additional research.” he said.
The University is currently considering two plans for Amazon the
non-profit organization, and demolition and reconstruction A deci
sion is expected to be made at the beginning of September
MHCMAf l VIMH r .n»r 1
***** Hottktay chocks to see /f «yrtf fixtures are functioning In one of the vacant apartments In the Univer
sity a Amazon Family Housing complex.
SIMPSON
Continued From Page 1
Singing off (he same sheet
means developing a marketing
plan, changing the University's
old News Bureau into a more
efficient selling machine — the
current Office of Communica
tions and Marketing — and
reaching possible University
supporters directly, instead of
through the media.
The work represents most of
his career — being on the cut
ting edge without being in the
limelight.
"What I get the most satisfac
tion of professionally is working
with the CEO or somebody like
Myles Brand where I can help
them be successful I have no
desire to be out in front, no
desire to lie CKO. and I have no
desire to be president of the Uni
versity.” Simpson said. "But. 1
enjoy being on that level once
removed to where you can let in
the exciting part of it and you
just do your job quietly in the
background.”
At 38, he's worked on (Capitol
Hill as a national reporter, cov
ering the Challenger Shuttle dis
aster and Michael Dukakis'
presidential campaign, besides
working as Sen Strom Thur
mond's press secretary before
turning to higher education.
During his days as a Washing
ton Times national beat reporter.
Kenneth Henner, now the editor
for the paper's national desk,
said Simpson was unique
among reporters and editors
because he could walk through
the fires of the Washington,
D.C.. political scene without get
ting burned.
Simpson said. "It can get you
in Washington. It can eat you
alive. 1 mean, Washington is just
overrun with people who have
inside-the-hutiding mentality
They've just gotten eaten up
completely. I still have a lot of
friends there, many of which
turned into jerks."
"He often came across as
lighthearted,” Henner said
"That's not a had thing. That's
just who he was."
"1 was much more interested
in seeing government up close,
working with government, but
then on the weekends, taking
my kids and a six-pack of beer
on tiie Chesapeake Bay and
going crabbing. To me, it's much
more enjoyable to spend the
time that way instead of going to
cocktail parties and that sort of
tiling," Simpson said
Professionally, Simpson finds
his strength through his rela
tionship with Sen Strom Thur
mond. the Republican senator
from South Carolina.
Thurmond was one of the
most powerful voices in support
of segregation during the 1940s
and 1950s. In that period, Thur
mond did everything possible to
delay civil rights legislation He
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one® tackled a fellow senator in
the hallway to stop a Senate
quorum.
But with a larger African
Aineriean constituency emerg
ing in the 1060s. Thurmond
switched to the Republican
Party and officially came out
against segregation in 1064
Simpson finds everything
about the 90-year-old Thurmond
captivating and said the Senator
has been a role model in his pro
fessional development
"Forme, personally, watching
him work 16-hour days, 6 days a
week, working on the major
issues of the country and bal
ancing a family life and having
extremely high moral and ethi
cal principles — he taught me
an enormous amount."
On April 14, l'i‘i:t, Simpson's
working relationship with Thur
mond grew even closer
That night, at about 10. a
drunk Corrine Koenig. 35, drove
into Nancy Moore. Thurmond's
daughter, just outside the Uni
versity of South Carolina cam
pus in Columbia Simpson was
director of marketing and media
relations for the university at the
time.
The 21-year-old Moore was
sent to Richland Memorial Hos
pital where she died the next
day.
Thurmond called Simpson
about 6 am and asked for his
Turn to SIMPSON. Page 4
Simpson to leave Oregon;
marketing plan goes on
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After fust 11 months, the chief architect for the University's
upcoming marketing plan is leaving.
August 1. Christopher Simpson, current director of the Uni
versity's new Office of Communication and Marketing, will
become the number two man at Indiana Univorsity, behind for
mer University President Myles Brand.
"I came out hem because of Myles, and I would not leave now
with anybody other than Myles,” Simpson said
Brodie Remington, vice president for public affairs and devel
opment. could not l*> reached Wednesday, but his secretary said
no one has been selected to replace Simpson.
"Were already doing a lot of ground work in this area." said
Arnold Ismach. who helper! advise Simpson on tho Universi
ty's new marketing plan. "This is probably awkward so close
to the kickoff of the capital campaign,"
Simpsons sudden absence won't delay the plan's imple
mentation plan, officials said.
"This is not a knock on Simpson, but there's a danger in per
sonifying this whole thing in his identity." Ismach suid. "Simp
son is not the only person f|t the country that ran do that work."
Tho experiment Simpson set in motion was to market the Uni
versity. a concept only recently gaining ground in higher edu
cation. but something University offic ials eagerly greeted after
the state's $42 million budget cut
The change in attitude about marketing started about two
years ago when Remington, concerned about budget cut*, began
looking for a new strategy in University promotion.
Before, News Bureau staff sent press releases out in hopes
of landing a positive story in the press.
Now. the Office of Communication and Marketing staff finds
more creative way to get positive University news directly to
those they want to reach.
Simpson's major contribution has been tho marketing plan,
due out in August.
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