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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (April 21, 1976)
Russians have a lot to live... but not much Pepsi MOSCOW (AP) — Three years after the Soviet Union bought the right to enter the Pepsi genera tion, the American soft drink is still a rare commodity in the workers’ state. At least three million bottles of Pepsi roll off a West German made production line at Novoros siysk on the Black Sea every month, and trucks loaded with the soft drink roar regularly around the countryside of southern Russia. But it's still a rare Russian worker who can regularly knock off a bottle of the cola drink after a hard day fulfilling the plan. “It’s still like a souvenir drink to us,’’ acknowledged Vladimir Balashov, who heads the drink department of the Soviet Food Ministry in Moscow. Pepsi, priced at 41 cents a bottle, is sold now only on the resort-studded Black Sea coast and in limited quantities in Moscow. With a population of 250 million and the Novorossiysk plant capac ity at 60 million bottles a year, pro duction statistically works out to one bottle for every four people per year. When a new plant opens before the end of the year at Yev patoriya in the Crimea, there will be two bottles for every four peo ple per year. In April, 1973, when Pepsico president Donald Kendall signed a 10-year contract with the Soviets, he said he saw the coun try "in the long term as one of the greatest volume markets that we have." Pepsi’s sister beverage, Coca-Cola, was long scorned in Soviet propaganda as a symbol of the pleasure-seeking West. Now Coca-Cola has also made inroads into Russia. In June, 1974, the company signed a long-term cooperation agreement that covers joint de velopment nutritional foods, pro cessing of tea products and pro duction of beverages, but not in cluding Coca-Cola. Balashov linked Pepsi growth in the Soviet Union to Soviet de liveries of Russian champaigne, cognac, vodka and wine to Pep siCo for sale in the American mar ket. EMU Cultural Forum Presents AN EVENING WITH KENNY RANKIN April 26 EMU Ballroom 8 p m S3-U ol O students $4 50 general pubkc Tekels available at EMU Main Desk 13549 26 EMU Cultural Forum Presents An evening with KENNY RANKIN April 26 8 pm S3 U ol O students $4 50 general public Tickets available at EMU Mam desk begin rang Friday April 16 1349626 BLACK FOREST TAVERN 2657 Willamette 344-0816 Live orsecianment live ngbts a week Ml CHE LOB ON TAP 11749-Sr Spiritual Union Presents Hermann Hesses STEPPENWOLF Director Fred Hanes spam su years creat ing tr*t powerful and magmalive Mm ver sion of Hesse s book Man Von Sydow n outstandng in me role of Harry Haller and me Magic Theater sequence a one of the most mmd-boggtng experiences ever pui on Mm For Madperaona Only Friday, April 23 81 7 and 9:15 p m. 180 PLC 13560 23 SIGMA CHI FILM SEMES PlVMfltt CUNT EASTWOOD FILMS Friday. Apct 23 DIRTY HARRY One <jl tha year t 10 t*U A superb piece d Hmmaung —(ay Cock*. TIME Duly Harry* an expert suspense drama —8oslon Globe Atpry mgkng daredevil chase througi the streets ol San Franoaco and to the top ol a tchooibus bmg Via mow to an unlorgeoable ckmax 177 Laarranca SI 7. S. 4 11p.m. Saturday. Apr* 24 EIGER SANCTION "Tha Eiger Sanction, another hardhitting Cknl Eastwood Mm hgh-kghted by a wealth ol authentic and breath-eloppmg Sanaa mountain acalmg —Variety In the adventure suspense thnller East wood portraya an urbane epigrammatc and niti leas an proleaaor-rnountan camber who ta a lormer assassin lor a secret US Government agency He a coaxed out ol retirement by lea need lor money to purchase an masterpieces tor tvs per sonal collection, and by tie murder ol an agent who was a dose Inend 1S0PLC SI 7. S:1S. 4 11:30 p.m. 1353923 EMU Cultural Forum presents Ken Russell’s TOMMY (the beet him o* 1975) Never has tiers been anything kke tits sen sory barrage ol music and images II you re with Russell, you re witi hsn all tha way THE WHO S soundtrack has been brought to Me in a fanlaitc mergence d all tie ele ments ol perception Wed April 21 ISO Science 5,7,9, and 11 p.m. SI SHOW YOUR LOYALTY WITH A TOMMY T-Shirt -many different designs On sale al the EMU Mam Desk Monday. Apnl 19-Fnday, April 23 Long sleeve-$4 25; short sleeve $3 50 13534:21 COMING TO THE UNIVERSITY ARENA THEATRE THE DANCE OF DEATH by AUGUST STRINDBERG Aprl 22, 23. 24. 2S. 30 and M-y 1 8 p.m. 13464 21 WHEATFIELD at MURPHY AND ME TAVERN Wednesday and Thursday April 21 and 22 086522 FRIDAY APRIL 23 From the ckreclor or THE EMIGRANTS and THE NEW LAND HERE’S YOUR LIFE Acclaimed lor it's nch detail and lyncai de velopment VMS Mm by director Jan Troetl iollowsOlol a Sweddi working class youVi. Wou(pi World War I as ha grows from 14 to 16 Also THE HISTORY BOOK, at 7 and 9 30 p.m 31 138 Grfbert Labor Action Committee 13559 23 HAPPY HOURS 11-5 30 pm Monday-Thursday al The Locker Room Tavern Bud, Schktz. Schktz Man 25c glass. $1 lor a large pitcher Lattes nigh* Thursday al 8 p m 2SC wine and cheap beer lor ladws See all aporlatg everts on the t«g screen at The Locker Room Tavern. 211 Washington 0733 22 The Ananda Marga Society Presents ROBERTO ROSSEUNIS SOCRATES Jean-Luc Godard has said ol director Roberto RosseRni Where others w*t be armnng n twenty years, he has already been Roeaetsm finds Vie ideal subject lor hat art in the Me ot Socrates. Vie great Greek Phsosopher whose message was Know ThyseV Saturday. Apr* 24. *1 7 and 9:15 p m 177 LA _1356123 EFS Cinema 7 Eugene Mini-Mad. Second Floor 10th A Olive. 887-0733 Tonight Thru Apnl 22 Marlon Brando s Greets at Role BURN showtime* 7 30 4 9 40 p m 12 13508 22 | PERSONAL j APPLICATIONS now being accepted lor 1 STS-77 CulturalForumPoeaiortk Suite-.EMU OeadkneS 0 m . Thut day April 22 13388 22 ROOMS AVAILABLE AT CHI ALPHA-Household 01 Praise Student Chnshan Co-op wah a family atmosphere 1057 Patterson Ave 342-6731 0757 23 UNHAPPY? Tired ol unwanted hmt'> phone 687-9181 tor complimentary consultation Electrotogy by Marian 13494Hn ASSERTIVENESS TRAINING FOR WOMEN A live week course inchKkng role play and video tape feedback Begets 7 30 p m . Apnl 22 Sponsored by Campus YWCA For more mtorrna lion call 686-4439 13523 21 JEFFERSON ELEVATOR Small busmeasea. artists and craftspeople More retail and skx*o space lor rent And the price is st4l right 345-3874 13545:23 WANT TO LOSE WEIGHT? The sell-control protect of the University of Oregon is oftenng a weight loss program Call 484-1477 between 5 p m and 9pm before April 23 1355321 LANE MEMORIAL BLOOO BANK DONORS NEEDED A Positive 8 Units. A Negative 4 Units: O Positive 6 Units O Negative 1 Umt. B Positive 0 Umts; AB Positive 2 Units Call us lor an appointment at 484-9111 MCC A Christian church for gay people holds ser vices every Sunday at 1 pm at 38th 8 Hilyard For more information call Rev Ann Montague—746-7427 12526WH URGENTLY SEEKING INFORMATION on local witches, covens and groves Please call 344-5774 mornings, afternoons 0892 23 DAVE V,—Toss me like your shot and wel have our r-wn Olympic Trials Thrasher" 091621 ' 'MP: 3 years alter 1 clover am t bad. Happy Ski Ya at Framplon, TWERP 091821 VOTE PAUL SKANS FOR SUAB #« BIO: PPE-MED Pad lor by Skans Election Commitlee. Greg 091728 ALPHA PI NEW INITIATES Sabnna Rico and Linda Jennings Get your chopsticks out for tonight—The Best a still to come" 091921 SIGMA CHI'S: THAT wake-up breakfast was fabulous Thanks lor the great time" You ever loving ALPHI PHfS 092021 CONGRATULATIONS SIGMA NU PLEDGES: Bob T*n, Jim. Dave Dan. Steve. Scon. Murry. Harold. Jon Sett We le glad you re wrlh us 092121 TIRED OF TUITION INCREASES? Find out why tuition keeps going up and what can be done about it at the Tuition Workshop today at 7 30 p.m n the EMU Forum Sponsored by fie ASUO Executive 13562 21 SANDt M I love you two points more Thanks a nralkon Love. The Hugger 092421 BARB OR PAM: It you drove 1971-2 Toyota and visited with Randy Bau^i Williams or David locca m Montana last summer please call M Schneider at 343-4420 or 686-3871 Important 092523 KWAMA APPLICATIONS tor next year-Contact Mary Jane. 342 2943 or at 1648 Oregon Hall Billy Robertson Due May 10lh 092821 DAVE "CAPTAIN • FISCHMAN: lAkasthe Wave) Thanks lor tie roltng tme-icwe that water bed' Drownng with desire your first mate 092921 JILLOIO-Welcome to greener pastures No rotten eggs allowed Free Charty by May 22' flm 5 Swngng Smiles 0930:21 SIGMA CHI'S-Mike Howdy. Terry-lt was a fantas tic nghteven thou^i youguysdton! score' Wed welcome a rematch Love Annie. Deanne Virginia 093121 AS2 —WILL YOU catch toe one?? Love you much Clarence 093721 CATALOGERS AND OTHER sub-humar*. I write cosmic novels! My pseudonym is Uranus Up Where would you We me? Love. Le Roy C. 0939:21 GREG CRAB AND SANO d.dn t taste so hot In basketball I didn t make a shot Thanks lor the special time at the shore I couldn t love you more Captain 0943:21 TO THE PLEDGES OF THETA CHI: Thanks for a temfictime Neil tme'efs REALLY walk out Love. Phi pledges 0945:21 — MAUREEN OF FIRST FLOOR BOYNTON — B M O C has Big Banana just for you Excellent condition O Mileage Never raced, abused or even used See to appreciate at 2nd floor Burgess-home of such Celebrities as Moby D. and Tie whopper Lance Romance and the Burgess Freebongers 0946.21 RANDY: THANKS FOR THE ROSES. Here s to good tomes and hopes of more to come -Meg 0946:21 NEW ALPHA CHI ANNIE-Have a wonderful Wed nesday1 Love. Deanme 093221 Ifthere! The new Contax RTS! Come in and see the most advanced 35mm SLR on the market. Automatic or manual exposure control, plus full professional accessories—including motor drive! 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