Russians have a lot to live... but not much Pepsi
MOSCOW (AP) — Three years
after the Soviet Union bought the
right to enter the Pepsi genera
tion, the American soft drink is still
a rare commodity in the workers’
state.
At least three million bottles of
Pepsi roll off a West German
made production line at Novoros
siysk on the Black Sea every
month, and trucks loaded with the
soft drink roar regularly around the
countryside of southern Russia.
But it's still a rare Russian
worker who can regularly knock
off a bottle of the cola drink after a
hard day fulfilling the plan.
“It’s still like a souvenir drink to
us,’’ acknowledged Vladimir
Balashov, who heads the drink
department of the Soviet Food
Ministry in Moscow. Pepsi, priced
at 41 cents a bottle, is sold now
only on the resort-studded Black
Sea coast and in limited quantities
in Moscow.
With a population of 250 million
and the Novorossiysk plant capac
ity at 60 million bottles a year, pro
duction statistically works out to
one bottle for every four people
per year. When a new plant opens
before the end of the year at Yev
patoriya in the Crimea, there will
be two bottles for every four peo
ple per year.
In April, 1973, when Pepsico
president Donald Kendall signed
a 10-year contract with the
Soviets, he said he saw the coun
try "in the long term as one of the
greatest volume markets that we
have."
Pepsi’s sister beverage,
Coca-Cola, was long scorned in
Soviet propaganda as a symbol of
the pleasure-seeking West. Now
Coca-Cola has also made inroads
into Russia.
In June, 1974, the company
signed a long-term cooperation
agreement that covers joint de
velopment nutritional foods, pro
cessing of tea products and pro
duction of beverages, but not in
cluding Coca-Cola.
Balashov linked Pepsi growth in
the Soviet Union to Soviet de
liveries of Russian champaigne,
cognac, vodka and wine to Pep
siCo for sale in the American mar
ket.
EMU Cultural Forum
Presents
AN EVENING WITH
KENNY RANKIN
April 26 EMU Ballroom 8 p m
S3-U ol O students $4 50 general pubkc
Tekels available at EMU Main Desk
13549 26
EMU Cultural Forum
Presents
An evening with
KENNY RANKIN
April 26 8 pm
S3 U ol O students $4 50 general public
Tickets available at EMU Mam desk begin
rang Friday April 16
1349626
BLACK FOREST TAVERN
2657 Willamette 344-0816
Live orsecianment live ngbts a week
Ml CHE LOB ON TAP
11749-Sr
Spiritual Union Presents
Hermann Hesses
STEPPENWOLF
Director Fred Hanes spam su years creat
ing tr*t powerful and magmalive Mm ver
sion of Hesse s book Man Von Sydow n
outstandng in me role of Harry Haller and
me Magic Theater sequence a one of the
most mmd-boggtng experiences ever pui
on Mm For Madperaona Only
Friday, April 23 81
7 and 9:15 p m. 180 PLC
13560 23
SIGMA CHI FILM SEMES
PlVMfltt
CUNT EASTWOOD
FILMS
Friday. Apct 23
DIRTY HARRY
One <jl tha year t 10 t*U A superb piece d
Hmmaung —(ay Cock*. TIME Duly Harry* an
expert suspense drama —8oslon Globe Atpry
mgkng daredevil chase througi the streets ol San
Franoaco and to the top ol a tchooibus bmg Via
mow to an unlorgeoable ckmax
177 Laarranca SI 7. S. 4 11p.m.
Saturday. Apr* 24
EIGER
SANCTION
"Tha Eiger Sanction, another hardhitting Cknl
Eastwood Mm hgh-kghted by a wealth ol authentic
and breath-eloppmg Sanaa mountain acalmg
—Variety In the adventure suspense thnller East
wood portraya an urbane epigrammatc and niti
leas an proleaaor-rnountan camber who ta a lormer
assassin lor a secret US Government agency
He a coaxed out ol retirement by lea need lor
money to purchase an masterpieces tor tvs per
sonal collection, and by tie murder ol an agent who
was a dose Inend
1S0PLC SI 7. S:1S. 4 11:30 p.m.
1353923
EMU Cultural Forum
presents
Ken Russell’s
TOMMY
(the beet him o* 1975)
Never has tiers been anything kke tits sen
sory barrage ol music and images II you re
with Russell, you re witi hsn all tha way
THE WHO S soundtrack has been brought
to Me in a fanlaitc mergence d all tie ele
ments ol perception
Wed April 21
ISO Science 5,7,9, and 11 p.m.
SI
SHOW YOUR
LOYALTY WITH A
TOMMY
T-Shirt
-many different designs
On sale al the EMU Mam Desk Monday.
Apnl 19-Fnday, April 23 Long sleeve-$4 25;
short sleeve $3 50 13534:21
COMING TO THE UNIVERSITY ARENA
THEATRE
THE DANCE OF DEATH
by AUGUST
STRINDBERG
Aprl 22, 23. 24. 2S. 30 and M-y 1
8 p.m. 13464 21
WHEATFIELD
at
MURPHY AND ME TAVERN
Wednesday and Thursday April 21 and 22
086522
FRIDAY APRIL 23
From the ckreclor or THE
EMIGRANTS and THE NEW LAND
HERE’S YOUR LIFE
Acclaimed lor it's nch detail and lyncai de
velopment VMS Mm by director Jan Troetl
iollowsOlol a Sweddi working class youVi.
Wou(pi World War I as ha grows from 14 to
16
Also THE HISTORY BOOK, at
7 and 9 30 p.m 31 138 Grfbert
Labor Action Committee
13559 23
HAPPY HOURS 11-5 30 pm Monday-Thursday
al The Locker Room Tavern Bud, Schktz. Schktz
Man 25c glass. $1 lor a large pitcher Lattes nigh*
Thursday al 8 p m 2SC wine and cheap beer lor
ladws See all aporlatg everts on the t«g screen at
The Locker Room Tavern. 211 Washington
0733 22
The Ananda Marga Society Presents
ROBERTO ROSSEUNIS
SOCRATES
Jean-Luc Godard has said ol director
Roberto RosseRni Where others w*t be
armnng n twenty years, he has already
been Roeaetsm finds Vie ideal subject lor
hat art in the Me ot Socrates. Vie great Greek
Phsosopher whose message was Know
ThyseV
Saturday. Apr* 24. *1
7 and 9:15 p m 177 LA
_1356123
EFS Cinema 7
Eugene Mini-Mad. Second Floor
10th A Olive. 887-0733
Tonight Thru Apnl 22
Marlon Brando s Greets at Role
BURN
showtime* 7 30 4 9 40 p m 12
13508 22
| PERSONAL j
APPLICATIONS now being accepted lor 1 STS-77
CulturalForumPoeaiortk Suite-.EMU OeadkneS
0 m . Thut day April 22 13388 22
ROOMS AVAILABLE AT CHI ALPHA-Household
01 Praise Student Chnshan Co-op wah a family
atmosphere 1057 Patterson Ave 342-6731
0757 23
UNHAPPY?
Tired ol unwanted hmt'>
phone 687-9181
tor complimentary consultation
Electrotogy by Marian
13494Hn
ASSERTIVENESS
TRAINING
FOR WOMEN
A live week course inchKkng role play and video
tape feedback Begets 7 30 p m . Apnl 22
Sponsored by Campus YWCA For more mtorrna
lion call 686-4439 13523 21
JEFFERSON ELEVATOR
Small busmeasea. artists and craftspeople More
retail and skx*o space lor rent And the price is st4l
right
345-3874
13545:23
WANT TO LOSE WEIGHT?
The sell-control protect of the University of Oregon
is oftenng a weight loss program Call 484-1477
between 5 p m and 9pm before April 23
1355321
LANE MEMORIAL BLOOO BANK
DONORS NEEDED
A Positive 8 Units. A Negative 4 Units: O Positive 6
Units O Negative 1 Umt. B Positive 0 Umts; AB
Positive 2 Units
Call us lor an appointment at 484-9111
MCC
A Christian church for gay people holds ser
vices every Sunday at 1 pm at 38th 8
Hilyard For more information call Rev Ann
Montague—746-7427 12526WH
URGENTLY SEEKING INFORMATION on local
witches, covens and groves Please call 344-5774
mornings, afternoons 0892 23
DAVE V,—Toss me like your shot and wel have
our r-wn Olympic Trials
Thrasher"
091621
' 'MP: 3 years alter 1 clover am t bad. Happy
Ski Ya at Framplon,
TWERP
091821
VOTE
PAUL SKANS
FOR SUAB #« BIO: PPE-MED
Pad lor by Skans Election
Commitlee. Greg
091728
ALPHA PI NEW INITIATES Sabnna Rico and
Linda Jennings Get your chopsticks out for
tonight—The Best a still to come" 091921
SIGMA CHI'S: THAT wake-up breakfast was
fabulous Thanks lor the great time" You ever
loving ALPHI PHfS 092021
CONGRATULATIONS SIGMA NU PLEDGES:
Bob T*n, Jim. Dave Dan. Steve. Scon. Murry.
Harold. Jon Sett We le glad you re wrlh us
092121
TIRED OF TUITION INCREASES? Find out why
tuition keeps going up and what can be done about
it at the Tuition Workshop today at 7 30 p.m n the
EMU Forum Sponsored by fie ASUO Executive
13562 21
SANDt M
I love you two points more Thanks a nralkon
Love. The Hugger
092421
BARB OR PAM: It you drove 1971-2 Toyota and
visited with Randy Bau^i Williams or David locca
m Montana last summer please call M Schneider
at 343-4420 or 686-3871 Important 092523
KWAMA APPLICATIONS tor next year-Contact
Mary Jane. 342 2943 or at 1648 Oregon Hall Billy
Robertson Due May 10lh 092821
DAVE "CAPTAIN • FISCHMAN: lAkasthe Wave)
Thanks lor tie roltng tme-icwe that water bed'
Drownng with desire your first mate 092921
JILLOIO-Welcome to greener pastures No rotten
eggs allowed Free Charty by May 22' flm 5
Swngng Smiles 0930:21
SIGMA CHI'S-Mike Howdy. Terry-lt was a fantas
tic nghteven thou^i youguysdton! score' Wed
welcome a rematch Love Annie. Deanne Virginia
093121
AS2 —WILL YOU catch toe one?? Love you much
Clarence
093721
CATALOGERS AND OTHER sub-humar*. I write
cosmic novels! My pseudonym is Uranus Up
Where would you We me?
Love. Le Roy C.
0939:21
GREG
CRAB AND SANO d.dn t taste so hot
In basketball I didn t make a shot
Thanks lor the special time at the shore
I couldn t love you more
Captain
0943:21
TO THE PLEDGES OF THETA CHI: Thanks for a
temfictime Neil tme'efs REALLY walk out Love.
Phi pledges 0945:21
— MAUREEN OF FIRST FLOOR BOYNTON —
B M O C has Big Banana just for you Excellent
condition O Mileage Never raced, abused or
even used See to appreciate at 2nd floor
Burgess-home of such Celebrities as Moby D. and
Tie whopper Lance Romance and the Burgess
Freebongers 0946.21
RANDY: THANKS FOR THE ROSES. Here s to
good tomes and hopes of more to come -Meg
0946:21
NEW ALPHA CHI ANNIE-Have a wonderful Wed
nesday1
Love. Deanme
093221
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