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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Nov. 21, 1955)
Millrace Plans Told on KWAX Station KWAX will feature n half-hour tape-recorded broad cast on the proponed plan for the millrace tonight, at 7. Principal H|M*akeia on the broadcast will be Sain Vahey, chairman of the ASUO mill r ace committee, Hob Schooling and George Guldager. From 11 p.m. Tuesday until 0 p in. next Monday KWAX will Vie rdf the air for Thanksgiving va cation. P ordinarily operates by direct wire to Carson, Karl and Straub hulls fro in 6 to 11 each evening. VIEW FROM HERE Electronic Silencer for Television Invented as Newest Development By Pepper Allen Radio and TV Editor Newest development in tele-1 vision this year is the electronic j j gadget that allows viewer* to si-j , lence commercial*. The problem j of producing commercials that ( will be intereating as well u» per- \ I suasive is now facing producers. [ A survey taken by TV Guide magazine shows that people like 1 the majority of TV commercials. ' Viewers do not like commercials ! that are repetitious, loud, or es KVAL-TV Channel 13 — Eugene Weekly Program Schedule MONDAY— • > Of .Ml 'I lung » 4 "0 M ktlltrf 4 » (iurit lt«*ok * oo Hig Roundup > *S The Nrw» ' <> IDadhne* 5 ' > \V rjfhrr Hrj- r< 6 Watch Mr. Wirifd o 0 H!rak the Hank 7 mi Til A 7 o Surprise Theatre * 00 #*fi<•! C#!»• Opry H io Mulge 714 0 oO WI.rrr Were Y' O? 0 *,o Robert Montgomery Jo '.0 I ity I ^IrcilVr I* ii Sj-e< i.»J Featurette. TUKSDAY— J 11 <H AH Thing* 4 $0 i HI Date ? *'o Rig Roundup 1 i T hr New* 5 v> Sport* Headline* 5 L ■ \\ r;ilhrf Rr 6 »o Paul KiUtam o 1 i hr Little K<i%ta|i <» o l or Your Information G • Patti Page 7 00 f tingle Jim 7 -o The Fau on H *00 Martha Wave v 00 Fireside Theatre V to |lr llu*iftoi)‘» Secret J »«um!i I'i OO The Movie* WEDNESDAY— J 4> Of All Thing* I hi Matinrr 4 hi title-*! Hook * o) Htg Roundup 5 4 T' | he Nrw* 5 SO Sport* (leadline* 5 5$ \N rattier Report g 00 Wild Hill Htckok 0 'i l?sdu*try On Parade i< 4 5 WrM'iot Icah 7 »hi 1 Let! Ihrw Live* 7 .JO Disneyland * TO Life ol Riley V oo Science Fiction Theatre 0 JO Slierlork llolmr* 10 00 Race to the Row Howl I I 00 Special Fcaturette THURSDAY— o 00 Lion* Parker* Footfall 11 JO Texa* Text* A&M FoothaJI JO l»awn «f America J JO Matinee 5 :<M) IItie Roundup 5 45 The New* 5 '0 S|wrt* Headline* 5 : 5 Weather Report G* 00 Ann r Oakley 6 30 The Powerland Story G 45 Patti Page 7:00 Western Mar Mu* I 7 30 -Amo* ’n* Andy K oo You Het Your Life. H 30 Waterfront V ,00 Dragnet ** 30 Ford Theatre 10:00 Lux Video Theatre 10 ; JO The dun Corner 10:35 The Hunter II 05 Inspector Mark Saben. FRIDAY— J 4 5 (if All Thing* 3 :U0 Matinee 4 50 Roy Roger* 5 .00 Big Roundup 5 :J0 Hirthday Party Time 5:43 The New* 5 50 Sport* Headline* 5:55 Weather Kr|*ort 6:00 Paul Killiam 6:15 The Little Kaacalf 6 .30 Sportaman’* Club * 6:45 l.et'n do Fishing 7:0o Cavalcade of Sport* 7 45 Piano Organ Punch H oo The dreat Gildertlrcve H 30 Crounroads cJuistenina *$n ...On K WAX Monday 6:00 SIGN ON 6:03 Dinner Hour Serenade 6:45 News 'till Now 7:00 Millrace Discussion 7:30 Guest Star 7:45 Navy Bandstand 8:00 University Hour 9:00 KWAXworks 10:55 Final Edition 11:00 SIGN OFF KWAX operates on 91.1 MGS FM and 900 Kc’s in Straub, Earl and Carson. V 00 I-rank !«rahy V I Koad to Adventure V • to Ughway Patrol 19,00 ItitllCC 10 lo I <xa«* Katitlin' 11 JO S|*>t light on Siuperue. SATURDAY— 1 10 Prr»*> B<>* Preview I 4 5 \(*AA l-rxjtball Lam* Army -Navy; l 0o Si.ir- of the Western Range 4 00 Saturday Matinee 00 Hollywood VVirifling o 00 Max Lirbman Present * 7 40 My Hero H !»o Industry On Parade H 1> Drrw Pmi von * *0 Uwfcmt V\elk V Oi Hi* 11«tv** Homer Bell 10 00 hmou* Playhouse ! 0 ?0 \ njr 11 if Parade 11 00 ( h;»m|<ioiikhip Bowling. SUNDAY 11 00 Karn* Elfflr* Pro-1'* noth.. 1| /• • Parade 4 .00 Kaith for Today 4 .10 Thu 1» Ihr Pile 5 00 Industry On Parade 5 :15 tTiriatian Science Heal* 5 :J0 Now You Know 6 00 Meet the Prt»* 0 Surprue Theatre 7 00 1t'» a (Ireat Life 7 40 Life with Elisabeth M .00 Variety Hoar • ooo IheWhiMler o U) Lil>erace 10 00 Loretta Young Show 10 40 Sunday Show Time peeially insistent. The problem of commercial se lection hits several solutions for the sponsors. Horne sponsors may cut flown on their total adver tising, and others may stress shor ter commercials, designed to entertain as well as persuade the public. The new cartoon features are un example of this trend. Costs Are High The main drawback to theae commercials is the price. It can cost as much as 511,000 to pro duce one of these little gems. That, however, doesn’t seem like much money in these days of $100,000 quiz programs. This Saturday marks a pre miere for KVAL-TV. At 6 p.m. Saturday "Max Liebman Pre sents” will feature Cornelia Otis Skinner as Mrs. Margaret Mur ray in the television production of the Rodgers and Hart musical “Dearest Enemy.” The ninety minute production stars Anne Jeffreys and Robert Sterling. Viewers will see some interest ing programs this week. "Where Were You" on Monday at 9 p.m. KORE Presents 'Ski Fair' Friday Radio station KORF will hold their first annual ‘‘Ski Fair” during the winter sports expo sition in the armory Nov. 25. All local evening programs will be broadcast from the floor of the I armory, including the station's features "Ski Notes” and the new "Ski Quiz." “Ski Notes," now in its seventh year, fcatiyes news of that win ter sport at 6:30 p.m. on Friday. "Ski Qui?" follows at 6:45. ^^SEEaH/^pe... y0u havefcUV£^j That’s why American Express Student Tours are expertly planned to include a full measure of individual leisure—ample free time to discover your Europe—as well as the most comprehensive sight-seeing program available anywhere! Visit England, Holland, Belgium, Germany, Switzerland, Italy and France—accompanied by distinguished tour leaders—enjoy superb American Express sendee throughout. 8 Grand Tours ... 53 or 61 days . . . via famous ships: lie de France, United States, Liberty, America, Flundre. 91,213 up Also Regular Tours ... 43 days . . . 9861 up For complete information, see ■\ your Campus Representative, local Travel Agent or c American Express Travel Service, \ member: \ Institute of International \ Education and Council' on Student Travel or Bimply mail the handy coupon below: I I American Express Travel Service 66 Broadway, New York 6, N. Y. eh Travel Salve Division C-53 Yes! Please do send me complete information about 1956 Student Tours to Europe! Name. Address.. City.Zone.State. PROTECT YOUR TRAVEL FUNDS WITH AMERICAN EXPRESS TRAVELERS CHEQUES—SPENDASLE EVERYWHERE ha* events of May 18, 1953. In cluded on the program will be the appointment of Chief Justice Earl Warren, the coronation of Queen Elizabeth of England, the announcing of Malenkov a* sue- j 'lessor to Stalin and Clare Booth Luce's designation as the Italian ambassador. Guests with Martha Kaye At 8 Tuesday evening ‘"The Martha Itaye Show” will feature sever-t 1 famous guests. Crooner Johnny Hay will sing a special song that Martha Raye composed for him. Other guests include comedian Stubby Kaye of “Guys and Dolls” fame, Rocky Graziano and Gene Krupa. The five graduating seniors on the football team, Art Weber, Lon Stiner, Jim Potter, Harry Johnson and Dick James will be interviewed on “Webfoot Feats” along with coach Len Casanova Wednesday at 0:45. Thursday programming on channel 13 will start at 9 a.m. ‘ with the pro-football game be tween the Detroit Lions and the Green Bay Parkers. As soon a* this game is over, the station will earry the NCAA football game between Texas and Texas A & M, Columbus Movie Planned At 2:30 that afternoon a special film "Dawn of America” will b« shown. Columbus’ discovery ol America is the subject of the movie. Joanne Dru and Guy Madison star in a drama of war-tom Lon don on the Ford Theatre produc tion of "Passage to Yesterday" at 9:30 p.m. Thursday. Cavalcade of Sports” boxing this week on Friday at 7 p.m, features middleweights Eduardo Lausse of Argentina vs. Gene Fullmer of Utah at Madison Square Garden. Drew Pearson discusses the Democratic pressures and coun ter-pressures placed on Adlai Stevenson, on his program at 8:15 p.m. Saturday. ADVERTISEMENT ^OnCanpSnSu« (Author of "Barefoot Boy With Cheek,” etc.) now TO* BE A BWOC A few weeks afro in this space I passed on some hints to college men who wished to become BMOCs. I would be remiss not to do the same for college women who wish to become BWOCs. The first and most basic step on the road to being a BWOC is to attract attention. Get yourself noticed. But be very, very careful not to do it the wrong way. I mean, any old girl is bound to be noticed if she goes around with a placard that says, “HEY ! I.OOK1T ME!” Don’t you make such a horrid gaffe. On your placard put: “ZUT! REGARDEZ-MOI!” This, as you can see, lends a whole new dimension of tone and dignity. Once you have been noticed, it is no longer necessary to carry the placard. It will suffice if, from time to time, you make dis tinctive noises. If, for instance, every three or four minutes you cry, “Whip-poor-will!” you cannot but stay fresh in the minds of onlookers. We come now to clothes, a vital accessory to the BWOC—indeed, to any girl who wishes to remain out of jail. But to the BWOC clothes are more than just a decent cover; they are, it is not too much to say, a way of life. This year the “little boy look” is all the rage on campus. Every coed, in a mad effort to look like a little boy, is wearing short pants, knee sox, and boy-shirts. But the BWOC is doing more. She has gone the whole hog in achieving little boyhood. She has frogs in her pockets, scabs on her knees, down on her upper lip, and is followed everywhere by a dog named Spot. All this, of course, is only by day. When evening falls and her date comes calling, the BWOC is the very picture of chic fem ininity. She dresses in severe, simple basic black, relieved only by a fourteen pound charm bracelet. Her hair is exquisitely coiffed, with a fresh rubber band around the pony tail. Her daytime scuffs have been replaced by fashionable high heeled pumps, and she does not remove them until she gets to the movies. After the movies at the campus cafe, the BWOC undergoes her severest test. The true BWOC will never, never, never, order the entire menu. This is gluttony and can only cause one’s date to blench. The true BWOC will pick six or seven good entries and then have nothing more till dessert. This is class and is the hallmark of the true BWOC. Finally, the BWOC, upon being asked by the cigarette vendor which is the brand of her choice, will always reply, “Philip Morris, of corris!” For any girl knows that a Philip Morris in one’s hand stamps one instantly as a person of taste and discernment, as the possessor of an educated palate, as a con noisseur of the finer, gentler, higher pleasures. This Philip Morris, this badge of savoir faire, now comes to you in a smart new pack of red, white and gold, in king-size or regular, at popular prices, wherever cigarettes are sold. ©m« suuiman. 1935 To all on camput, big or small, men or women, the makers of Philip Morris, who bring you this column, extend a cordial invitation to try today's gentle Philip Morris, made gentle to smoke gentle.
