Millrace Plans
Told on KWAX
Station KWAX will feature n
half-hour tape-recorded broad
cast on the proponed plan for the
millrace tonight, at 7. Principal
H|M*akeia on the broadcast will
be Sain Vahey, chairman of the
ASUO mill r ace committee, Hob
Schooling and George Guldager.
From 11 p.m. Tuesday until 0
p in. next Monday KWAX will Vie
rdf the air for Thanksgiving va
cation. P ordinarily operates by
direct wire to Carson, Karl and
Straub hulls fro in 6 to 11 each
evening.
VIEW FROM HERE
Electronic Silencer for Television
Invented as Newest Development
By Pepper Allen
Radio and TV Editor
Newest development in tele-1
vision this year is the electronic j
j gadget that allows viewer* to si-j
, lence commercial*. The problem
j of producing commercials that (
will be intereating as well u» per- \
I suasive is now facing producers. [
A survey taken by TV Guide
magazine shows that people like 1
the majority of TV commercials. '
Viewers do not like commercials
! that are repetitious, loud, or es
KVAL-TV
Channel 13 — Eugene
Weekly Program Schedule
MONDAY—
• > Of .Ml 'I lung »
4 "0 M ktlltrf
4 » (iurit lt«*ok
* oo Hig Roundup
> *S The Nrw»
' <> IDadhne*
5 ' > \V rjfhrr Hrj- r<
6 Watch Mr. Wirifd
o 0 H!rak the Hank
7 mi Til A
7 o Surprise Theatre
* 00 #*fi<•! C#!»• Opry
H io Mulge 714
0 oO WI.rrr Were Y' O?
0 *,o Robert Montgomery
Jo '.0 I ity I ^IrcilVr
I* ii Sj-e< i.»J Featurette.
TUKSDAY—
J 11 <H AH Thing*
4 $0 i HI Date
? *'o Rig Roundup
1 i T hr New*
5 v> Sport* Headline*
5 L ■ \\ r;ilhrf Rr
6 »o Paul KiUtam
o 1 i hr Little K<i%ta|i
<» o l or Your Information
G • Patti Page
7 00 f tingle Jim
7 -o The Fau on
H *00 Martha Wave
v 00 Fireside Theatre
V to |lr llu*iftoi)‘» Secret J »«um!i
I'i OO The Movie*
WEDNESDAY—
J 4> Of All Thing*
I hi Matinrr
4 hi title-*! Hook
* o) Htg Roundup
5 4 T' | he Nrw*
5 SO Sport* (leadline*
5 5$ \N rattier Report
g 00 Wild Hill Htckok
0 'i l?sdu*try On Parade
i< 4 5 WrM'iot Icah
7 »hi 1 Let! Ihrw Live*
7 .JO Disneyland
* TO Life ol Riley
V oo Science Fiction Theatre
0 JO Slierlork llolmr*
10 00 Race to the Row Howl
I I 00 Special Fcaturette
THURSDAY—
o 00 Lion* Parker* Footfall
11 JO Texa* Text* A&M FoothaJI
JO l»awn «f America
J JO Matinee
5 :<M) IItie Roundup
5 45 The New*
5 '0 S|wrt* Headline*
5 : 5 Weather Report
G* 00 Ann r Oakley
6 30 The Powerland Story
G 45 Patti Page
7:00 Western Mar Mu* I
7 30 -Amo* ’n* Andy
K oo You Het Your Life.
H 30 Waterfront
V ,00 Dragnet
** 30 Ford Theatre
10:00 Lux Video Theatre
10 ; JO The dun Corner
10:35 The Hunter
II 05 Inspector Mark Saben.
FRIDAY—
J 4 5 (if All Thing*
3 :U0 Matinee
4 50 Roy Roger*
5 .00 Big Roundup
5 :J0 Hirthday Party Time
5:43 The New*
5 50 Sport* Headline*
5:55 Weather Kr|*ort
6:00 Paul Killiam
6:15 The Little Kaacalf
6 .30 Sportaman’* Club
* 6:45 l.et'n do Fishing
7:0o Cavalcade of Sport*
7 45 Piano Organ Punch
H oo The dreat Gildertlrcve
H 30 Crounroads
cJuistenina *$n
...On K WAX
Monday
6:00 SIGN ON
6:03 Dinner Hour Serenade
6:45 News 'till Now
7:00 Millrace Discussion
7:30 Guest Star
7:45 Navy Bandstand
8:00 University Hour
9:00 KWAXworks
10:55 Final Edition
11:00 SIGN OFF
KWAX operates on 91.1 MGS
FM and 900 Kc’s in Straub, Earl
and Carson.
V 00 I-rank !«rahy
V I Koad to Adventure
V • to Ughway Patrol
19,00 ItitllCC
10 lo I <xa«* Katitlin'
11 JO S|*>t light on Siuperue.
SATURDAY—
1 10 Prr»*> B<>* Preview
I 4 5 \(*AA l-rxjtball Lam*
Army -Navy;
l 0o Si.ir- of the Western Range
4 00 Saturday Matinee
00 Hollywood VVirifling
o 00 Max Lirbman Present *
7 40 My Hero
H !»o Industry On Parade
H 1> Drrw Pmi von
* *0 Uwfcmt V\elk
V Oi Hi* 11«tv** Homer Bell
10 00 hmou* Playhouse
! 0 ?0 \ njr 11 if Parade
11 00 ( h;»m|<ioiikhip Bowling.
SUNDAY
11 00 Karn* Elfflr* Pro-1'* noth.. 1|
/• • Parade
4 .00 Kaith for Today
4 .10 Thu 1» Ihr Pile
5 00 Industry On Parade
5 :15 tTiriatian Science Heal*
5 :J0 Now You Know
6 00 Meet the Prt»*
0 Surprue Theatre
7 00 1t'» a (Ireat Life
7 40 Life with Elisabeth
M .00 Variety Hoar •
ooo IheWhiMler
o U) Lil>erace
10 00 Loretta Young Show
10 40 Sunday Show Time
peeially insistent.
The problem of commercial se
lection hits several solutions for
the sponsors. Horne sponsors may
cut flown on their total adver
tising, and others may stress
shor ter commercials, designed to
entertain as well as persuade the
public. The new cartoon features
are un example of this trend.
Costs Are High
The main drawback to theae
commercials is the price. It can
cost as much as 511,000 to pro
duce one of these little gems.
That, however, doesn’t seem like
much money in these days of
$100,000 quiz programs.
This Saturday marks a pre
miere for KVAL-TV. At 6 p.m.
Saturday "Max Liebman Pre
sents” will feature Cornelia Otis
Skinner as Mrs. Margaret Mur
ray in the television production
of the Rodgers and Hart musical
“Dearest Enemy.” The ninety
minute production stars Anne
Jeffreys and Robert Sterling.
Viewers will see some interest
ing programs this week. "Where
Were You" on Monday at 9 p.m.
KORE Presents
'Ski Fair' Friday
Radio station KORF will hold
their first annual ‘‘Ski Fair”
during the winter sports expo
sition in the armory Nov. 25. All
local evening programs will be
broadcast from the floor of the I
armory, including the station's
features "Ski Notes” and the
new "Ski Quiz."
“Ski Notes," now in its seventh
year, fcatiyes news of that win
ter sport at 6:30 p.m. on Friday.
"Ski Qui?" follows at 6:45.
^^SEEaH/^pe...
y0u havefcUV£^j
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ha* events of May 18, 1953. In
cluded on the program will be
the appointment of Chief Justice
Earl Warren, the coronation of
Queen Elizabeth of England, the
announcing of Malenkov a* sue- j
'lessor to Stalin and Clare Booth
Luce's designation as the Italian
ambassador.
Guests with Martha Kaye
At 8 Tuesday evening ‘"The
Martha Itaye Show” will feature
sever-t 1 famous guests. Crooner
Johnny Hay will sing a special
song that Martha Raye composed
for him. Other guests include
comedian Stubby Kaye of “Guys
and Dolls” fame, Rocky Graziano
and Gene Krupa.
The five graduating seniors on
the football team, Art Weber,
Lon Stiner, Jim Potter, Harry
Johnson and Dick James will be
interviewed on “Webfoot Feats”
along with coach Len Casanova
Wednesday at 0:45.
Thursday programming on
channel 13 will start at 9 a.m. ‘
with the pro-football game be
tween the Detroit Lions and the
Green Bay Parkers. As soon a*
this game is over, the station will
earry the NCAA football game
between Texas and Texas A & M,
Columbus Movie Planned
At 2:30 that afternoon a special
film "Dawn of America” will b«
shown. Columbus’ discovery ol
America is the subject of the
movie.
Joanne Dru and Guy Madison
star in a drama of war-tom Lon
don on the Ford Theatre produc
tion of "Passage to Yesterday"
at 9:30 p.m. Thursday.
Cavalcade of Sports” boxing
this week on Friday at 7 p.m,
features middleweights Eduardo
Lausse of Argentina vs. Gene
Fullmer of Utah at Madison
Square Garden.
Drew Pearson discusses the
Democratic pressures and coun
ter-pressures placed on Adlai
Stevenson, on his program at
8:15 p.m. Saturday.
ADVERTISEMENT
^OnCanpSnSu«
(Author of "Barefoot Boy With Cheek,” etc.)
now TO* BE A BWOC
A few weeks afro in this space I passed on some hints to college
men who wished to become BMOCs. I would be remiss not to do
the same for college women who wish to become BWOCs.
The first and most basic step on the road to being a BWOC
is to attract attention. Get yourself noticed. But be very, very
careful not to do it the wrong way. I mean, any old girl is bound
to be noticed if she goes around with a placard that says, “HEY !
I.OOK1T ME!” Don’t you make such a horrid gaffe. On your
placard put: “ZUT! REGARDEZ-MOI!” This, as you can see,
lends a whole new dimension of tone and dignity.
Once you have been noticed, it is no longer necessary to carry
the placard. It will suffice if, from time to time, you make dis
tinctive noises. If, for instance, every three or four minutes
you cry, “Whip-poor-will!” you cannot but stay fresh in the
minds of onlookers.
We come now to clothes, a vital accessory to the BWOC—indeed,
to any girl who wishes to remain out of jail. But to the BWOC
clothes are more than just a decent cover; they are, it is not too
much to say, a way of life.
This year the “little boy look” is all the rage on campus. Every
coed, in a mad effort to look like a little boy, is wearing short
pants, knee sox, and boy-shirts. But the BWOC is doing more.
She has gone the whole hog in achieving little boyhood. She
has frogs in her pockets, scabs on her knees, down on her upper
lip, and is followed everywhere by a dog named Spot.
All this, of course, is only by day. When evening falls and her
date comes calling, the BWOC is the very picture of chic fem
ininity. She dresses in severe, simple basic black, relieved only
by a fourteen pound charm bracelet. Her hair is exquisitely
coiffed, with a fresh rubber band around the pony tail. Her
daytime scuffs have been replaced by fashionable high heeled
pumps, and she does not remove them until she gets to the movies.
After the movies at the campus cafe, the BWOC undergoes
her severest test. The true BWOC will never, never, never, order
the entire menu. This is gluttony and can only cause one’s date
to blench. The true BWOC will pick six or seven good entries
and then have nothing more till dessert. This is class and is the
hallmark of the true BWOC.
Finally, the BWOC, upon being asked by the cigarette vendor
which is the brand of her choice, will always reply, “Philip
Morris, of corris!” For any girl knows that a Philip Morris
in one’s hand stamps one instantly as a person of taste and
discernment, as the possessor of an educated palate, as a con
noisseur of the finer, gentler, higher pleasures. This Philip
Morris, this badge of savoir faire, now comes to you in a smart
new pack of red, white and gold, in king-size or regular, at
popular prices, wherever cigarettes are sold. ©m« suuiman. 1935
To all on camput, big or small, men or women, the makers of Philip
Morris, who bring you this column, extend a cordial invitation to try
today's gentle Philip Morris, made gentle to smoke gentle.