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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (May 17, 1949)
250 Retailers Attend Confab Here Sunday By Ken Metzler Nearly 250 retail businessmen fro mall parts of Oregon attended seessions of the Oregon Retail Dis tributors’ Institute conference held here Sunday and Monday. A banquet was held Sunday eve ning at the Osburn hotel where members heard speeches by Uni versity President Harry K. New bum and Dr. Victor P. Morris, dean of the business school. First to address the conference in the Monday morning seession was W. L. Swearingen sales man ager of the B. P. John Furniture company of Klamath Falls on “How Manufacturers Can Help the Retailer.” Swearingen maintained that the manufacturer must work in close connection with the retailer in or der to create harmony by produc ing the types of merchandise that Will sell readily to the public, “The executive head must real ize that war days, with three cus tomers for each item offered, is over. We must start atvthe bottom to re-educae our enire organiza tion so as to be in position to sup ply the demands of the ultimate consumer when he wants it,” Swearingen said. Paul Lafferty, sales manager of the Laffe'ty Wholesale Grocery company, Eugene, spoke on ‘‘How Wholesalers Can Help the Retail er.” Points mentioned' by Lafferty regarding wholesaler aid to the re tailer include the break-down of merchandise into less than job lots, maintaining ample stocks at stra tegic distribution points, sponsor ship of quality merchandise, ad vising as to market conditions and advertising. G. Vandenynde, manager of the R. L. Elfstrom company, Salem, declared buying and buying right is one of the most important phases of retailing in his speech on “How Buying Offices Can Help the Retailer.” Speaking at the noon luncheon Dr. N. H. Cornish, professor of business administration, discussed “How Retail Salespeople Can In crease Sales.” Cornish declared that his last Study of why people stop trading at certain stores reveals that inef ficient salesmanship accounts for more refusal to buy than any other reason. Things which the individual salesman can do include trying to sell higher quality goods, trying to sell additional related articles, sell ing on credit if credt policy per mits, and keeping merchandise near the cash register in an at tempt to sell it while making change. “In many stores these devices increase sales, lower operating costs, put more people to work, satisfy customers, and increase profits,” Cornish concluded. Barney Twiford, advertising manager of the Portland Oregon ian, spoke on “How Newspaper^ Can Help the Retailer.” Twiford said the most profitable advertising campaign follows closely with the sales pattern of the store. He added that the best paying method is to correlate the advertising with the buying hab its of the people. Chess Club Meeting Chess club will meet tonight in 207 Commerce at 7:30, William Gruman, president, announced to day. All members have been re quested to attend, as forthcoming tournaments will be discussed. Contends for Record Possibly the world’s largest bear is, or was, this giant Kodiak, kiled on Kodiak island, Alaska, by Morris Tallifson (shown with skin) and Larry Matfay. Bear weighed an estimated 1,800 pounds and skin measured 11 feet 5 inches long and 11 feet wide. Official measure ments are being sent to Boone and Crockett club in New York City, which determines records. (AP Wirephoto). Lesson in Economics They fill their stomachs so we can fill space. BENDIX AUTOMATIC WASHERS— TRAINED ASSISTANTS THE LAUNDERETTE COPYRIGHTED SANITARY—ECONOMICAL 716 6th Ave. West Tel. 4095-J SPECIAL RATES TO STUDENTS no worries! Why not ship your luggage home the carefree-and-easy way — by Consolidated Freightways? Just make one phone call and we’ll pick up and deliver your things right to your front door. Pay on delivery if you wish. For pickup or information call — YOUR CAMPUS REPRESENTATIVE Name and Phone No. Here WALTER R. DEAN - Phone 688-R OR DISPATCHER CONSOLIDATED FREIGHTWAYS Phone 346 F.S.: If you have household goods to move, ask about TWIN WAY — our convenient, economical Home-to-Home Moving Service. 29th Annual Emerald Picnic Set for Sunday The 29th annual edition of the Emerald picnic will unfold at F. ji meadows May 22, unreliable sources close to the Shack reported yes terday. An unofficial spokesman has asked that all Shacrats, past and present, sign up at the Shack immediately if they wish a place on the staff of the special edition. Those attending are asked to meet at the Shack at 10 a.m. Sunday for transportation. “Ole dawgs” June Goetze, Diana Dye, Barbara Heywood, and Bobc Iee Brophy, editors-in-chief of the picnic, are currently devising meth ods of floating pitchers of lemonade in the Willamette river. Monetary contributions of 50 cents may be turned into Financial Editor Phyllis Kohlmeier any time between now and Saturday. Bill Yates is editor-in-charge of very special events which will in clude a rousing softball game between members of the ad and new a sides. At pi ess time last night, the name of the night editor for the edition was shrouded in deepest mystery. Wesley House Will Sponsor Foreign Student On Oregon Campus Wesley house, Methodist youth organization, has agreed to spon sor a foreign student on the Univer sity campus for the coming aca demic year, foreign student adviser J. D. Kline announced yesterday. The group will pay the student’s board and room in a dormitory, and the University will grant a fee scholarship. “This is part of a concentrated campaign to find maintenance for additional foreign students on the Oregon campus,” Kline stated. “Wesley house should certainly be given credit for undertaking to sponsor a student.” Announcement of the winning student from a group of applicants now being considered will be made in the near future. Outing Club Plans Picnic on Saturday The Outing club will have a wein er roast by the Willamette river on Saturday, May 21. The group will leave Gerlinger hall at 5:30 p. m., and members are asked to sign the Gerlinger bulletin board before 4:00 Thursday. Thirty-five cents will be levied and plans will be made for the,coast trip on the following weekend. Let's Act -----\ (Continued from page six) ance that their children will not also know it, illustrations of re turn to this kind of mental isola tion on an earth, shrunk to the size of one’s own back yard, must cut pretty deeply. Jeff Case For Spring Term Engagements and Parties • Personalized Napkins and Matches • Engagement Announcements • Wedding invitations "lJ ielcphone 4/0 70 West Broadway Station c “QHT F 33 A LARGE SELECTION OF WOMEN'S STATIONERY 9 9 • 9 y2 PRICE • • • • OREGON SEAL PAPER IN A VARIETY OF COLORS IJ of O * Co-op’